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Revenue Success: Lead Generation Campaign Testing and Optimization

Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
Marketo

Important Issues to Consider Before Migrating to a New Version of Exchange

Published By: YouSendIt     Published Date: Oct 26, 2011
Mail server management is a balancing act between server performance and user satisfaction. In this white paper from Osterman Research, find out how to improve mail server performance and boost user productivity by integrating a secure, cloud-based file sharing solution into your Microsoft Exchange migration. In addition, learn why integration plays a key role, and how choosing a solution that works seamlessly with Outlook can support how users want to communicate, while reducing the burden on IT. The Osterman white paper is offered courtesy of YouSendIt, the first business content collaboration service to offer an integrated approach for sending, sharing and signing documents online. Download the white paper.
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yousendit, technology, email, exchange, windows. osterman research, application integration, business intelligence, business management
    
YouSendIt

B-to-B Lead Generation Insights from MarketingSherpa

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget
    
Marketo, INC.

Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent!  Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime.  Find out what lead management can do for your company. View this free Webcast now.
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lead management, marketo, conversion, knowledge management, contact management
    
Marketo, INC.

Buying and Using Marketing Automation Systems

Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
    
Marketo, INC.

5 Strategies to Engage Users When Mail Clients Suppress Images

Published By: SubscriberMail     Published Date: Dec 12, 2008
The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
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subscribermail, image blocking, image suppression
    
SubscriberMail

Affordable Innovation: Reducing the Cost of Custom Solutions

Published By: Microsoft Visual Studio Team System     Published Date: Apr 29, 2009
Today’s economic climate presents challenges in achieving business differentiation.  Investing in innovation during an economic downturn may seem counterintuitive at first, but it can help companies pull ahead of the competition by displaying a show of strength in a climate of weakness.  The Microsoft® Application Platform can help organizations do more with less, enabling them to more quickly, efficiently, and cost-effectively deliver custom solutions that provide strong business value.
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microsoft, vsts, microsoft vsts, affordable innovation, application platform, custom solutions, application life-cycle management, rich development platform
    
Microsoft Visual Studio Team System

Using Webinars to Engage Prospects

Published By: Citrix Online     Published Date: Sep 03, 2009
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, webinar
    
Citrix Online

The Virtual Presenter's Series: Start Right. Design Right. Present Right.

Published By: Citrix Online     Published Date: Sep 03, 2009
Presenting online is a completely different ballgame from presenting in person. Sure, you don't have to fret about what to wear or if you're going to trip on stage, but you do have to worry about how to engage, interact, involve and understand your audience; all while you cannot even see them!
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, citrix
    
Citrix Online

The Top 5 Consumer-Driven Trends in Retail

Published By: Bazaarvoice     Published Date: Jan 17, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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retail, branding, shopper experience, consumer trends, informed consumers, retailers, millennials, omni channel strategy
    
Bazaarvoice

The Top 5 Consumer-Driven Trends in Retail

Published By: Bazaarvoice     Published Date: Nov 05, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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bazaarvoice, retail trends, consumer trends, ecommerce, retailers, reail tips, integration, social
    
Bazaarvoice

Selling With Social: How Social Curation Drives Engagement And Sales

Published By: Bazaarvoice     Published Date: Nov 05, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
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bazaarvoice, social curation, engagement, proliferation, social channels, social content, customer feedback, drive engagement
    
Bazaarvoice

How to Create High-Conversion Content for Lead Generation: 5 Key Questions Answered

Published By: GoToWebinar     Published Date: Aug 02, 2011
A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources
    
GoToWebinar

Optimize a Lead Nurturing Campaign: 5 Steps to Boost Conversions and Warm a Cold List

Published By: GoToWebinar     Published Date: Aug 02, 2011
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources
    
GoToWebinar

Forrester Consulting Analyzes the Total Economic Impact of Advanced Advertising Analytics

Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution
    
ClearSaleing

A Version to Rule Them All

Published By: rPath     Published Date: Dec 10, 2010
Strong Version Control as a Foundation to System Management
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rpath, strong version control, system management, software development, collaboration, automation, audit, access control
    
rPath

Silver Peak's Advantages in a Disaster Recovery Environment

Published By: Silver-Peak     Published Date: Mar 21, 2012
Why do industry analysts agree Silver Peak is the WAN Optimization vendor of choice for offsite data replication? It starts with a unique, next generation architecture. Conceived from the ground up to optimize all IP applications, regardless of transport protocol or application version.
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data center, data replication, disaster recovery, silver peak, technology, data integration, data protection, data quality
    
Silver-Peak

How Government Agencies Can Succeed in Making Critical Improvements to Paper-bound Functions

Published By: IBM     Published Date: Dec 11, 2012
Enterprise Ready Intelligent Capture (ERIC) ó a coordinated approach to document input and processing that combines distributed and centralized scanning with fax and electronic conversion across numerous departments. Read on to learn more.
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government agencies, critical improvements, paper bound functions, ibm, enterprise ready intelligent capture, efficiency, enterprise applications, data management
    
IBM

Java Insecurity: How to Deal with the Constant Vulnerabilities

Published By: Lumension     Published Date: Oct 20, 2014
"Just over a decade ago, the outcry over Microsoftís security problems reached such a deafening level that it finally got the attention of Bill Gates, who wrote the famous Trustworthy Computing memo. Today, many would say that Microsoft leads the industry in security and vulnerability handling. Now, itís Java thatís causing the uproar. But has Oracle learned anything from Microsoft in handling these seemingly ceaseless problems? In this webinar, Randy Franklin Smith from Ultimate Windows Security will start by reviewing the wide-ranging Java security changes Oracle is promising to make. They sound so much like the improvements Microsoft made back with Trustworthy Computing that Iím amazed it hasnít been done before! Weíll move on to discuss what you can do now to address Java security in your environment. One of the banes of security with Java is the presence of multiple versions of Java, often on the same computer. Sometimes you really need multiple versions of Java to support appli
Tags : 
java, insecurity, vulverabilities, computing, security
    
Lumension

Revenue Success: Lead Generation Campaign Testing and Optimization

Published By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
    
Marketo

Marketo for Enterprise: Overview Demo

Published By: Marketo     Published Date: Oct 08, 2014
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketoís customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : 
marketo, enterprise marketing, lead conversion, marketing roi
    
Marketo

Marketo for Enterprise: Overview Demo

Published By: Marketo     Published Date: Dec 11, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketoís customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
Tags : 
webinar, marketo, demo, crm, lead conversion, marketing, roi, business technology
    
Marketo

Protecting Payment Information with PCI DSS Version 3 Compliance

Published By: Globalscape     Published Date: Jun 27, 2014
The PCI Security Standards Council issued version 3 of their PCI DSS guidelines for processing electronic payments. Our whitepaper details the newest additions to the guidelines as well as tools and resources to help organizations comply with the standards.
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globalscape, file transfer, security, compliance, payment information, electronic payments, ecommerce, security
    
Globalscape

How to Build an Inbound Website: Measurement & Insight

Published By: Ektron     Published Date: Jun 03, 2014
Understand why evaluating data is essential to your business success
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ekton, inbound website, data evaluating, conversion rates
    
Ektron

The 12 PCI DSS 3.0 Requirements Cheat Sheet

Published By: Alert Logic and Rackspace     Published Date: Jun 20, 2014
A new version of the PCI DSS standard was released in January of this year, containing some new and updated requirements. This handy quick reference outlines the 12 PCI DSS 3.0 requirements, who needs to be compliant and how Alert Logic solutions address the new standard.
Tags : 
alert logic, rackspace, pci, dss, compliance, security, it management
    
Alert Logic and Rackspace
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