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Performance Bicycle attracting high value traffic

Published By: IBM     Published Date: Apr 15, 2015
Performance Bicycle created an interactive Learning Center seamlessly linked to its e-commerce site. By leading engaged, inspired visitors to the e-commerce site, the company boosts conversion, drives online sales and supports its growth objective.
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e-commerce, content management, conversion, quality of service, sales & marketing software, sales automation, content integration, customer experience management
    
IBM

Stand Guard Against Accidental File Erasure

Published By: Diskeeper Corporation     Published Date: Jun 08, 2007
Sooner or later, disasters happen to every computer user. They delete important files, on purpose or accidentally. Or they update a document and save it, overwriting the original version. Download this paper to learn how to protect against accidental file erasure.
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user error, file erased, erase file, erased file, recover file, file recovery, delete file, file deleted
    
Diskeeper Corporation

Optimizing File Sharing and Data Back Up Over Wide Area Networks

Published By: GlobalSCAPE     Published Date: Jan 08, 2008
Disaster can strike when you least expect it.  So how do you back up and maintain control of your data and still provide access to data in a distributed organization?  The challenges are clear...large and growing amounts of data need to be distributed across many sites yet complications such as bandwidth usage, file coherence, version consistency, and file latency all result in lost productivity.
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globalscape, wide area networks, backup and recovery, disaster recovery, data protection, information management
    
GlobalSCAPE

The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm
    
Neolane, Inc.

Automated Lead Management Helps The Hager Group Drive Incremental Revenue

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability
    
Neolane, Inc.

AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability
    
Neolane, Inc.

Mastering New Challenges in Text Analytics

Published By: SPSS Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs
    
SPSS Inc.

Return Conversions; How one Metric can change your Entire Company's Culture

Published By: Fetchback     Published Date: Aug 28, 2009
Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
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return conversions, marketers, prospects, return, conversion, fetchback, analytics, retargeting
    
Fetchback

Three Reasons Why Call Tracking Matters to Online Advertisers and Digital Agencies

Published By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
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marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid
    
Marchex

The Top 5 Consumer-Driven Trends in Retail

Published By: Bazaarvoice     Published Date: Aug 01, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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bazaarvoice, consumer, retail, trends, connected, conversions
    
Bazaarvoice

Selling With Social: How Social Curation Drives Engagement And Sales

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
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bazaarvoice, marketing, social, media, curation, engagement, sales, content
    
Bazaarvoice

An Optimized Website Design or Redesign Checklist

Published By: MoreVisibility     Published Date: Apr 06, 2010
Planning a website redesign project of any size can be an overwhelming endeavor. How do you know where to begin and what should be included? MoreVisibility's Website Redesign Checklist will help you.
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more visibility, website design, redesign, lead conversion, web development
    
MoreVisibility

Four Tips to Mastering Multichannel Digital Marketing Attribution

Published By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
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sas, marketing, marketing attribution, digital marketing, collecting data, analysis, market testing, consumer purchasing
    
SAS

Free Trial - Reduce your candidate search time by 85%.

Published By: ZoomInfo     Published Date: Sep 07, 2010
Generate highly-qualified candidate lists effortlessly and instantly connect with direct contact information. The ZoomInfoT Database is the only source of business information combining the business web, community contributors, and professionals who post their own profiles-updated 24 hours a day, 7 days a week. Unlock the power of this data with our next-generation candidate sourcing tool, ZoomInfoT Pro, featuring robust search criteria, in-depth candidate profiles, and automated alerts on profile updates and changes. Start your free trial today.
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zoominfo, candidate, search, database, sourcing, pipeline, conversion rates
    
ZoomInfo

A Best Practices Guide to Landing Pages

Published By: Pardot LLC     Published Date: Mar 04, 2011
Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.
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pardot, best practices, landing pages, increase conversion, customer data, campaign design and management., progressive profiling, content creation and management
    
Pardot LLC

Tricks to Get the Click 10 Tips for Writing Better PPC Text Ads

Published By: WordStream     Published Date: May 23, 2013
If you want to sell products or generate lead online, a user-friendly, conversion-optimized website is Step 1. But when it comes to search engine marketing, it doesn't matter how beautiful your website is if people never get there. Download this white paper to learn the tricks to getting the clicks with better PPC text ads.
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wordstream, ppc, ad text guide, ppc text ads, ppc ads, optimize click-thru rate, optimize ctr, ad text relevancy
    
WordStream

7 Essential Best Practices for Connecting Marketing and CRM Technologies

Published By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
Gleanster Research

Explain Why, Not How: How a simple explainer video increased online conversion by 20%

Published By: Switch Video     Published Date: Jun 05, 2013
When explaining your company’s value proposition, starting with why is always better than starting with how. Learn how an explainer video using emotional and aspirational messaging was able to not only increase Rypple’s online conversion rate by 20%, but also generated more qualified and engaged leads.
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explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, marketing video, video marketing
    
Switch Video

Explain What You Do: How a simple explainer video increased online conversion by 20%

Published By: Switch Video     Published Date: Jun 05, 2013
Explaining what your company does can be a challenge. When your product is natural language processing, it can be outright difficult. Learn how the explainer video we produced for Inbenta helped to communicate their value to both customers and investors, but also increased online conversion rates by 20%.
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explainer video, animated video, whiteboard video, conversion rate, landing page conversion rate, video storytelling
    
Switch Video

Mobile: The New Marketing Frontier

Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
    
IBM

The Who, What, Where, When and How of Real-time Personalization

Published By: IBM     Published Date: May 06, 2014
Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.
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ibm, personalization, real time personalization, customer expectations, customer engagement, customization, online conversion rates, ecommerce
    
IBM

How to Get Radically Faster Web Performance for Online Retailers & Your Customers

Published By: Instartlogic     Published Date: May 08, 2014
Learn how you can boost conversions and deliver high definition experiences with a new approach to web performance.
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higher conversions, web performance, ecommerce, mobile phone, tablet computer, superior web experiences, mobile, online retail
    
Instartlogic

Adobe Digital Index: Best of the Best Benchmark 2014

Published By: Adobe     Published Date: Nov 05, 2014
Download the new Adobe Digital Index report to see how your online marketing practices compare to the best-of-the-best websites across five industries, including retail, media and entertainment, travel and hospitality, financial services, and high tech. You’ll see critical metrics on everything from mobile trends to conversion rates—so you can develop new strategies for success in 2014.
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adobe, adobe digital index, benchmarking, marketing, smartphone, tablet, stick rate, conversion rate
    
Adobe

Delivering Digital Experiences

Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe
    
Adobe

Case Study: Media Offer Management - Optimization of the Offer Mix Improves Order Conversion

Published By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
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Pluris
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