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Delivering Digital Experiences

Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe
    
Adobe

Case Study: Media Offer Management - Optimization of the Offer Mix Improves Order Conversion

Published By: Pluris     Published Date: May 05, 2015
Download this case study today and discover how to create a more predictable sales process. Learn how to improve the quality and consistency of Customer Service Reps (CSRs) performance, increasing cross-sell and up-sell performance to existing customers via inbound service calls.
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Pluris

REVENUE RECOVERY: AN URGENT STRATEGIC IMPERATIVE FOR ONLINE SELLERS

Published By: Emarsys     Published Date: May 21, 2015
This whitepaper reveals how ecommerce marketers can predict, protect and recover revenue using a revenue recovery strategy informed by customer behavior.
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revenue, ecommerce, marketing, analytics, revenue recovery, conversion
    
Emarsys

REVENUE RECOVERY: DIE STRATEGISCHE NOTWENDIGKEIT FÜR ONLINE HÄNDLER

Published By: Emarsys     Published Date: May 21, 2015
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Die Rückgewinnung von Warenkorbabbrechern ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen, erhalten und umsetzen und zwar mit Hilfe einer Revenue Recovery Strategie, die auf der Analyse des Kundenverhaltens basiert.
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revenue, ecommerce, marketing, analytics, revenue recovery, conversion, customer interaction service, customer relationship management
    
Emarsys

The Advertiser’s Guide to People-Based Marketing

Published By: Signal     Published Date: Nov 09, 2016
Learn how to take the guesswork out of targeting, eliminate wasted ad spend and ultimately increase conversions.
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signal, marketing, people-based marketing, conversions, brand experience
    
Signal

Bill 198 and Internal Controls for Technology

Published By: Tripwire     Published Date: Jul 05, 2007
Find out about the requirements and issues addressed in corporate governance Bill 198, Canada's version of Sarbanes-Oxley, for internal controls for technology and how IT configuration auditing brings compliance.
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sox, sarbanes-oxley, bill 198, canada, canadian financial, canadian sox, financial controls, compliance
    
Tripwire

Ecommerce Professionals: Reduce Purchase Delay and Decrease Cart Abandonment

Published By: TRUSTe     Published Date: Dec 08, 2010
Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
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truste, ecommerce, purchase delay, cart abandonment, americanbridal, website design, purchase flow, trust and security
    
TRUSTe

Top 4 Secrets to Building Instant Trust Online

Published By: TRUSTe     Published Date: Dec 08, 2010
In this webinar, nationally-recognized landing page optimization expert Tim Ash and Andreas Ryuta Stenzel, Senior Manager of Online Marketing at TRUSTe, lay out the top 4 secrets to building instant trust online.
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truste, trust and security, landing page optimization, online marketing, website design, conversion rates
    
TRUSTe

Case Study: Performance Bike

Published By: IBM     Published Date: Jul 07, 2014
To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way? PB created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.
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ibm, case study, e-commerce, performance bike, interactive, learning center, conversion
    
IBM

Learn from the best: How customer understanding and analytics grows revenue and deepens loyalty

Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth
    
IBM

Customer Experience Management Best Practices for eBusiness

Published By: IBM     Published Date: Jan 20, 2015
Five ways to increase conversion and adoption rates for today's e-Businesses.
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best practices, customer experience management, ebusiness, conversion rates
    
IBM

Understanding your customer's lifecycle journey

Published By: IBM     Published Date: Jan 20, 2015
Read this white paper to discover how you can gain a better understanding of your customer’s lifecycle journey.
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customer lifecycle, digital purchase cycles, conversion struggles, customer analytics solutions, engagement solutions
    
IBM

5 ways to increase conversion and adoption rates

Published By: IBM     Published Date: May 02, 2016
A good customer experience drives positive word-of-mouth advertising—while a bad one can harm your brand. That's why it's so critical to quickly take steps to understand the experience of customers who are transacting online.
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ibm, conversion, adoption, customer experience, online transactions, word of mouth, brand, enterprise applications
    
IBM

Mythbusting Goes Virtual: Debunking Four Common vSphere "Truths"

Published By: Dell     Published Date: Aug 16, 2013
"As any technology becomes increasingly popular and widespread, certain pieces of inaccurate information begin to sound like facts. Moreover, as a product matures, it evolves by taking on new features, shedding old ones and improving functionality. However, many products continue to carry those myths as truisms even as the version count rises higher. Get the facts about vSphere. Read the White Paper "
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vsphere, virtual, technology, iscsi, storage virtualization, security management, business technology, virtualization
    
Dell

Magic Quadrant for Master Data Management of Customer Data Solutions

Published By: IBM     Published Date: Oct 01, 2014
Read this Gartner Report: Gartner Magic Quadrant for Customer Master Data This Gartner's Magic Quadrant offer insight into the part of the packaged MDM solution market that focuses on how organizations master and share a ""single version"" of customer data
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data management, customer data solutions, mdm, software products, it management, knowledge management, application performance management, business analytics
    
IBM

Overview of the Latest MQ Appliance Features

Published By: IBM     Published Date: Dec 15, 2016
The new IBM MQ Appliance M2001 provides an optimized version of IBM MQ V8 that runs in a hardware appliance. IBM MQ provides universal messaging that allows applications, systems and services to connect and exchange information securely, reliably, rapidly and simply. Offering MQ capability in hardware appliances, additional features are provided, as well as some appliance benefits. This on-demand webcast will help you understand how your business can benefit from the IBM MQ Appliance, and where it can fit into your business today.
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ibm, middleware, mq appliance, ibm mq appliance m2001, knowledge management, enterprise applications
    
IBM

Five things (we bet ) you didn't know about Subversion

Published By: CollabNet     Published Date: Dec 20, 2011
Five powerful truths about Subversion
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scm, subversion, dev teams, development, software, version control, migration, software development
    
CollabNet

Comprehensive Data Protection For Physical, Virtual And Cloud Infrastructures

Published By: IBM     Published Date: Apr 20, 2017
The growth of virtualization has fundamentally changed the data center and raised numerous questions about data security and privacy. In fact, security concerns are the largest barrier to cloud adoption. Read this e-Book and learn how to protect sensitive data and demonstrate compliance. Virtualization is the creation of a logical rather than an actual physical version of something. such as a storage device, hardware platform, operating system, database or network resource. The usual goal of virtualization is to centralize administrative tasks while improving resilience, scalability and performance and lowering costs. Virtualization is part of an overall trend in enterprise IT towards autonomic computing, a scenario in which the IT environment will be able to manage itself based on an activity or set of activities. This means organizations use or pay for computing resources only as they need them.
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data protection, data security, data optimization, organization optimization, cloud management, virtualization, data center, cloud environment
    
IBM

Unified Management of Endpoints, End Users and Everything in Between

Published By: IBM     Published Date: May 01, 2017
Today's enterprises support an assortment of end-user devices, including laptops and desktops (both PCs and Macs), tablets and hybrid devices, and, of course, smartphones. Not only do employees use a variety of form factors, but they run a variety of platforms on those devices, including: Apple iOS and Apple macOS Google Android Microsoft Windows To complicate the situation further, they run different versions of those platforms for example, Microsoft Windows XP SP3, Microsoft Windows 10 or anything in between. In addition, IT is being tasked more and more with managing and securing wearables, ruggedized devices and the Internet of Things (IoT). Read this whitepaper to learn more.
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enterprise management, mobile management, organization optimization, security management, microsoft, data protection, bug prevention, information management
    
IBM

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

Published By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
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conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning
    
Bulldog Solutions

Multilateral Online Marketing (MOM) Demo

Published By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
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fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media
    
Fathom SEO.

Improving Application Development with Digital Libraries

Published By: Safari Books Online     Published Date: Jun 08, 2009
This white paper outlines some of the most salient challenges and demonstrates how technology managers can enable their development teams to streamline application development and troubleshooting, while keeping them current on emerging technology, new product versions, and changing market trends-allowing them to move right past the gotchas.
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safari books, technology, development, streamline, product, branding, market trends, design
    
Safari Books Online

Recessionary Marketing: Automation Makes It Click

Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B

8 Quick Steps to Double B2B Conversions

Published By: Pardot     Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
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pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr
    
Pardot

5 Steps to Double Your Web Marketing Value

Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation
    
Pardot
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