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Protecting Your Business in the Digital Transformation Journey

Published By: Hewlett Packard Enterprise     Published Date: Jul 12, 2016
IT security used to be about keeping intruders out and selectively letting in friendly visitors, which was best accomplished with a range of perimeter security and end-point solutions. Download this asset to learn more how the landscape has fundamentally shifted since, with much of this shift accelerating in the last 2-3 years. Sponsored by: HPE and Intel®
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best practices, technology, security, business management, intel, hpe, business technology
    
Hewlett Packard Enterprise

10 Ways to Secure Your Digital Content

Published By: Limelight Networks     Published Date: Mar 02, 2018
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security. From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts. This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor. You’ll learn: 10 s
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content delivery network, cdn, cybersecurity, ddos, waf, web application firewall, distributed denial of service attacks, cloud security, digital rights management
    
Limelight Networks

Is your site trusted by every visitor on every page, every time? Geo Trust

Published By: DigiCert     Published Date: Aug 01, 2018
Website security changes are one of the only constants on the web today. By using the right certificates for your website and each webpage, you'll be prepared for any updates as they occur. The right certificate can make all the difference. Although all SSL certificates provide the same level of encryption, high-assurance certificates provide added layers of authentication to give users proof they can trust who you are—which elevates the trustworthiness of your entire site. Here’s how the certificates stack up. High-assurance OV or EV SSL on every page ensures users can easily identify your website as authentic, making it harder for phishing sites to mimic you and defraud your visitors.
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DigiCert

Is your site trusted by every visitor on every page, every time? Thawte

Published By: DigiCert     Published Date: Aug 01, 2018
Website security changes are one of the only constants on the web today. By using the right certificates for your website and each webpage, you'll be prepared for any updates as they occur. The right certificate can make all the difference. Although all SSL certificates provide the same level of encryption, high-assurance certificates provide added layers of authentication to give users proof they can trust who you are—which elevates the trustworthiness of your entire site. Here’s how the certificates stack up. High-assurance OV or EV SSL on every page ensures users can easily identify your website as authentic, making it harder for phishing sites to mimic you and defraud your visitors.
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DigiCert

Is your site trusted by every visitor on every page, every time? Symantec

Published By: DigiCert     Published Date: Aug 01, 2018
Website security changes are one of the only constants on the web today. By using the right certificates for your website and each webpage, you'll be prepared for any updates as they occur. The right certificate can make all the difference. Although all SSL certificates provide the same level of encryption, high-assurance certificates provide added layers of authentication to give users proof they can trust who you are—which elevates the trustworthiness of your entire site. Here’s how the certificates stack up. High-assurance OV or EV SSL on every page ensures users can easily identify your website as authentic, making it harder for phishing sites to mimic you and defraud your visitors.
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DigiCert

Is your site trusted by every visitor on every page, every time? Digicert

Published By: DigiCert     Published Date: Aug 01, 2018
Website security changes are one of the only constants on the web today. By using the right certificates for your website and each webpage, you'll be prepared for any updates as they occur. The right certificate can make all the difference. Although all SSL certificates provide the same level of encryption, high-assurance certificates provide added layers of authentication to give users proof they can trust who you are—which elevates the trustworthiness of your entire site. Here’s how the certificates stack up. High-assurance OV or EV SSL on every page ensures users can easily identify your website as authentic, making it harder for phishing sites to mimic you and defraud your visitors.
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DigiCert

Rethinking Security In Business Notebooks

Published By: HP Inc.     Published Date: Feb 03, 2016
An average of 30,000 new websites are identified as distributing malicious code to site visitors every day. According to a recent Spiceworks survey, IT professionals are relying mostly on software level security solutions. Download this whitepaper to learn how HP Elitebooks block and outsmart security threats.
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HP Inc.

The State of Computer Security and Software-level Solutions

Published By: HP Inc.     Published Date: Feb 03, 2016
Every day an average of 30,000 new websites are identified as distributing malicious code to site visitors. This helped contribute to the 43% of U.S. companies that experienced data breaches in 2014 alone. But not all dangers to computers and laptops come from malicious code picked up over the Internet. A study by IDC and the National University of Singapore revealed that in 2014, businesses worldwide would spend nearly $500 billion to deal with the problems caused by malware on pirated software.
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HP Inc.

10 ways to personalize your customer experience—right now

Published By: Sitecore     Published Date: Mar 24, 2017
Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.
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personalization, context marketing, digital experience, customer experience
    
Sitecore

Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach

Published By: Akamai     Published Date: Jun 04, 2010
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
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akamai, predictive, online advertising, tracking pixels, online shopping, in-market, site visitors, performance marketing, customer relationship management, enterprise software, sales & marketing software
    
Akamai

How 2 Brands Use Online Video to Drive Retail Sales

Published By: Limelight Networks     Published Date: Jul 15, 2011
Learn how to improve customer experience and transform visitors into repeat customers by: * Customizing your video player to match your brand * Making your video shareable with unique URLs * Deploying video without increasing costs * Using web acceleration to improve video performance
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limelight, ecommerce video, video commerce, sales video, ecommerce sales, retail, sales, online video, business integration, customer relationship management, customer service, ebusiness, sales & marketing software, sales automation, collaborative commerce
    
Limelight Networks

10 Tactics For Optimizing The Commerce Experience

Published By: Sitecore EMEA     Published Date: Jan 23, 2018
Anything you do is an opportunity to learn and get better in creating the right experiences for your visitors, which is why you should always be testing. Testing is well proven and will help you increase revenues. There are many elements you should be testing, and as you get more confident with testing, there are different levels of how you should be testing—from simple A/B to multivariant testing.
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tactics, optimizing, commerce, sitecore
    
Sitecore EMEA

Smart City Readiness WP

Published By: Cisco     Published Date: Sep 17, 2015
Cities around the globe are undertaking “smart” initiatives that result in better services for citizens, a more attractive city for visitors and businesses, a better place to work, and greater cost savings.
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convergence, iot, government, infrastructure, monitoring, network architecture, cloud computing, data center design and management
    
Cisco

Intel® Vision Products Help Advantech Address Major Retail Dilemmas

Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel

Top Insurance Lead Generator Improves Site Visitor Experience, Increases Conversions by 27%

Published By: Neustar     Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization
    
Neustar

Online Marketers See a 27% Increase in Conversions through Web Page Optimization

Published By: Neustar     Published Date: Feb 27, 2013
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
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web optimization, lead generation, offer customization, website segmentation, marketing analytics, site personalization, site optimization, site customization, web messaging, landing page customization, b2c, business to consumer
    
Neustar

How to Build a Culture of Growth

Published By: Google Analytics 360 Suite     Published Date: Jul 28, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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Google Analytics 360 Suite

Sojern Helps You Find Travelers Most Likely to Book a Room in Your Hotel

Published By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
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hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar, direct bookings
    
Sojern

French Vacation Resort Offers Wi-Fi to Visitors, Easy Management to IT Staff

Published By: Aerohive     Published Date: May 19, 2015
This case study reveals how Aerohive deployment has the capacity to support 10,000 devices, concurrently, on the network.
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wi-fi solutions, network, aerohive wi-fi solutions, wlan, wireless network, connectivity, hiveap, wireless, mobile data systems, mobile workers, wifi, wireless hardware, wireless infrastructure
    
Aerohive

The Book of Wisdom: 5 Essentials for Delivering Personalized Experiences

Published By: Sitecore     Published Date: Sep 15, 2014
5 essentials for turning advanced personalization solutions into bottom-line results.
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delivering, personalized, experience, solution, results, visitors, test, customer, strategic, business, objectives, technologies, serendipity, automapping, mechanics, it management, business technology
    
Sitecore

How TV Can Add Value To Your Business

Published By: Cox Communications     Published Date: Nov 10, 2014
For any business that serves customers each day, a comfortable waiting room is essential. Service-oriented companies strive to provide all of the best amenities to guests, including coffee, bottled water, and free Wi-Fi. These amenities not only show a customer service-oriented attitude. They also serve to make the wait time more enjoyable by giving visitors something to do.
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wi-fi, portability, sponsored messages, cox
    
Cox Communications

On Demand Webcast (Internet Retailer): Elaine Turner Extends Her Reach with New eCommerce Site

Published By: Oracle     Published Date: Jun 01, 2016
Learn how Elaine Turner used Oracle Commerce Cloud to create a new destination site where visitors can research, buy, or engage with the Elaine Turner brand to support sales in all channels.
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Oracle

Cox Communications Driving Conversions While Lowering CPA on Facebook

Published By: SundaySky     Published Date: Mar 06, 2018
Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform. The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.
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SundaySky

The Complete Guide to Reviews

Published By: Trustpilot     Published Date: Apr 30, 2018
Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot
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