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Successfully Consolidating Branch-Office Infrastructure

Published By: Riverbed     Published Date: Apr 27, 2012
The enormity of a consolidation effort in a global organization can be daunting, but the rewards are compelling. To get a step in the right direction, download this informative report from Forrester Consulting to find out how organizations are successfully consolidating their environments using advanced WAN optimization solutions along with an updated vocabulary and adjusted business approaches to drive greater business value from IT infrastructure.
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riverbed, wan optimization, infrastructure, virtual server, technology, application integration, application performance management, business technology
    
Riverbed

The Definitive Guide to Increasing Employee Engagement, Job Applications & Company Perception

Published By: SocialChorus     Published Date: Jul 03, 2014
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception. But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
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socialchorus, employee engagement, job applications, employee advocates, social media, social media marketing, employee advocacy, advocate marketing programs
    
SocialChorus

Automatizando o processo de implementação de aplicativos: criar ou comprar

Published By: CA Technologies     Published Date: Jun 04, 2015
À medida que a complexidade dos aplicativos aumenta e a exigência da redução do tempo de colocação no mercado continua aumentando, as empresas adotam cada vez mais a solução Application Release Automation para manter sua vantagem competitiva. Este white paper ajudará a entender como a solução Application Release Automation pode ajudar você a economizar recursos valiosos e otimizar seu processo de implementação de aplicativos, e evitar muitos dos problemas que os clientes sofrem no momento de desenvolver e manter scripts com recursos próprios.
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CA Technologies

Cruzando o abismo do DevOps

Published By: CA Technologies     Published Date: Jun 04, 2015
"As empresas que dependem muito da TI para prestar serviços aos clientes são movidas constantemente pelas pressões do mercado para desenvolver e lançar novas funções de software que atendam às exigências cada vez maiores. Facilitar a colaboração entre o desenvolvimento e as operações de TI e colocar o aplicativo no mercado mais rapidamente e com maior qualidade são fundamentais para o sucesso dos negócios. Este resumo da solução apresenta informações sobre o movimento do DevOps, por que ele é importante e como é possível cruzar o abismo para melhorar a colaboração e gerar rapidamente valor para a empresa. Você aprenderá como as soluções da CA Technologies para DevOps otimizarão seu portfólio de tecnologias de TI em um ritmo de versões mais previsível e rápido, permitindo confirmar os resultados de cada fase do ciclo de vida do software que sejam positivos para a empresa."
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CA Technologies

5 Ways to Empower Brand Advocates

Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype

Economic, Operational and Strategic Benefits of Security Framework Adoption

Published By: Tenable     Published Date: Feb 07, 2018
"Basing your infosec program on an established security framework gives you the controls, KPIs and vocabulary needed for building – and operating – a structured, scalable, and effective practice. For insights into how this works in the real world, download and read Economic, Operational and Strategic Benefits of Security Framework Adoption, a collection of brief essays from 28 global infosec leaders. Topics covered include: - Meeting customer and partner requirements - Improving security practices - Enabling effective communications with corporate leaders - Addressing global compliance challenges - Adapting the framework to fit your needs"
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security frameworks, gdpr, general data protection regulation, compliance, iso 27000, cis controls, nist, cyber
    
Tenable

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Published By: Sprinklr     Published Date: Apr 02, 2018
Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.
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b2b marketing, b2b marketing strategy, marketing strategy, marketing trends, brand recognition, omni-channel, employee advocacy, people first
    
Sprinklr

Retail: Communications Buying Guide

Published By: Motorola Solutions     Published Date: Jun 05, 2019
THE TIME IS NOW TO CREATE AN ENGAGING SHOPPING EXPERIENCE FOR EVERY CUSTOMER. In the world of retail, the customer is always right. That’s why retailers today must ensure their staff is well-informed, well-coordinated, armed and ready with the right information to satisfy customers in stores. Whether it’s a customer’s question about a product or a request for a different size, shoppers expect retail associates to be empowered with accurate answers and attentive service. Above all, stores need to rely on strong communication technologies so retailers can deliver a seamless experience for shoppers and keep them coming back. When retailers create an engaging experience, customer interactions turn into transactions and occasional buyers turn into loyal brand advocates. Motorola Solutions Two-Way Business Radios are helping retailers across the nation enhance customer and employee interactions, efficiency and safety both in stores and warehouses – but which business radio model is right for
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Motorola Solutions

The New Reality of Balance and Optimization in Planning Green Data Centers

Published By: HP Data Center     Published Date: Feb 18, 2009
The recent release of the Environmental Protection Agency (EPA) study on data center energy efficiency is adding fuel to the fire in the research and development of new ways to reduce energy use in centers. The findings, summarized on the EPA website, are staggering: Data centers consumed about 60 billion kilowatt-hours (kWh) in 2006, roughly 1.5 percent of total US electricity consumption -Energy consumption of servers and data centers has doubled in the past five years and is expected to almost double again in the next five years to more than 100 billion kWh, costing about $7.4 billion annually.
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green data centers, epa, hp data center, energy consumption, server rack consumption, environmental protection agency, digital power, leed rating system
    
HP Data Center

The State Of Customer Experience, 2010

Published By: Adobe     Published Date: Feb 02, 2011
Read this white paper for a survey of the current state of customer experience at 141 firms across North America and find out how your own organization's efforts compare.
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adobe, online customer experience 2010, voice of the customer, voc
    
Adobe

Word of Mouth Marketing for Restaurants: Boosting Sales via Brand Advocates

Published By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
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restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, yelp, digital marketing
    
Zuberance

Five Case Studies: Turning Customers into a Powerful Marketing Force

Published By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi
    
Zuberance

The ROI of Energizing Brand Advocates

Published By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing
    
Zuberance

Top 5 Myths of B2B Word of Mouth

Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing
    
Zuberance

Word of Mouth Marketing for Hotels: Turning Social Media into Sales

Published By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi
    
Zuberance

Top 5 Reasons Why Brands Should Focus on Earned Media

Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing
    
Zuberance

The Gaping Hole in your B2B Marketing Automation

Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca

Le cloud computing: Les attributions et le rôle du département IT changent

Published By: Cisco     Published Date: May 14, 2015
En réalité, les entreprises comptent déjà sur le département IT pour devenir plus stratégiques et plus influentes. En effet, le département IT contribue à favoriser la croissance, à doper le chiffre d'affaires, à catalyser l'innovation et à offrir de nouvelles expériences aux clients. Sa mission n'est plus de gérer ni de dépanner l'infrastructure technologique. Il a désormais pour vocation de transformer les processus et de favoriser la réussite de l'entreprise
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cloud computing, erp, cisco, service management, data warehousing
    
Cisco

Creating Healthcare Consumers: Five Best Practices for Driving Employee Engagement

Published By: Castlight Health     Published Date: May 02, 2014
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
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castlight health, driving employee engagement, health plans, healthcare decisions, company healthcare coverage, incentives, internal leadership
    
Castlight Health

Dez motivos para O Marketing Cross-Channel não ser uma ciência inacessível

Published By: Adobe     Published Date: May 19, 2015
Profissionais de marketing que veem seus clientes por um caminho linear de funil não estão em contato com seus clientes. O caminho do cliente possui múltiplos canais, onde eles esperam que os profissionais de marketing lembrem de suas preferências e antecipem suas necessidades. Em Dez Maneiras que Marketing cross-channel Não é Ciência de Foguete, você aprenderá como conectar-se com seu cliente e alcançá-lo de forma personalizada e relevante - tudo com coleta de dados confiavéis.
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cross-channel, você escolhe os canais, objetivos é fácil, ciência inacessível, clientes querem, precisa de tudo, aqui para ficar
    
Adobe

5 Strategies for Modern Data Protection

Published By: CommVault     Published Date: Jun 10, 2015
It's no secret that today's unprecedented data growth, data center consolidation and server virtualization are wreaking havoc with conventional approaches to backup and recovery.
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backup, data, management, storage, data protection, software, backup and recovery, storage management
    
CommVault

Grande Varejista da América do Sul Moderniza a Concessão de Crédito

Published By: FICO     Published Date: Nov 17, 2016
Você já se perguntou como um grande varejista da América do Sul modernizou a concessão de crédito? A fim de manter a competitividade, os varejistas precisam tomar decisões de crédito cada vez mais rápidas no ponto de venda. Este foi um desafio para este grande varejista da América do Sul, que usava uma estrutura antiquada (com mainframe) e um processo manual para determinar quais propostas de crédito deveriam ser aprovadas.
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FICO

O que você precisa saber para atualizar e otimizar sua área financeira da melhor maneira possível?

Published By: Oracle     Published Date: Apr 16, 2018
Cerca de 62% dos CFOs entrevistados pela Fuqua School of Business da Duke University afirmam que o ritmo da mudança e da inovação em seus setores acelerou. As empresas precisam estar prontas para mudar seu foco, mas onde os CFOs devem concentrar sua atenção em 2018? Steve Cox, vice-presidente de marketing de produtos de ERP e de EPM do grupo Oracle, fala sobre ações fundamentais orientadas à tecnologia.
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voce, precisa, saber, atualizar, otimizar, financeira, maneira
    
Oracle

Por quê você precisa atualizar o modelo financeiro da sua empresa?

Published By: Oracle     Published Date: Apr 16, 2018
A Oracle, juntamente com o American Institute of CPAs (AICPA) e o Chartered Institute of Management Accountants (CIMA), explorou o impacto e os modelos operacionais dos líderes de finanças que utilizam o modelo Agile e, com isso, eles elegeram as cinco principais razões para modernizar o modelo financeiro da sua empresa.
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voce, precisa, atualizar, modelo, financeiro, empresa
    
Oracle

Quais as tendências do setor tecnológico para os próximos anos?

Published By: Oracle     Published Date: Apr 16, 2018
A nuvem se tornou o catalisador para uma série de tecnologias novas e disruptivas para seus negócios, desde chatbots e inteligência artificial (IA) até aprendizado de máquina aplicado e blockchain. Como um provedor de nuvem completo que atende clientes que são essencialmente líderes do setor, a Oracle tem profundo conhecimento das oportunidades tecnológicas do future— e a probabilidade da sua adoção. Somos inspirados por nossos clientes líderes do setor e as tendências que os afetam. É nesses pioneiros na adoção da tecnologia que nos concentramos para fazer nossas previsões para a nuvem em 2018. O que você poderia alcançar se agisse agora?
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quais, tendencias, setor, tecnologico, proximos
    
Oracle
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