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Blueprint for Growth: The Ultimate Guide for Turning Customers into Advocates

Published By: NICE inContact     Published Date: Sep 18, 2019
Ready to step up your revenue in eight easy steps? Get this guide and start transforming your customer experience immediately. It’s helped other businesses reach up to 30% of their revenue goal – and it’ll work for your contact center too. This white paper includes strategies for: • Empowering and rewarding customer advocates • Encouraging and responding to customer feedback • Developing a plan for continuous improvement • Future-proofing processes and tools
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NICE inContact

Understand and respond to changing consumers in a changing economy.

Published By: IBM     Published Date: Oct 23, 2009
In the white paper, "Shopper Advocacy: Building Consumer Trust in the New Economy," you'll learn the results of a survey of 30,000 U.S. retail consumers, conducted by the IBM Institute for Business Value.
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consumer trust, retail business, ibm, business value, customer loyalty, advocacy, customer relationship management, customer satisfaction
    
IBM

Unmasking the Complexities of Data Sync: Understanding Retailers' Options for Reaping Benefits

Published By: Inovis     Published Date: Aug 06, 2007
Major retailers and mass merchandisers are turning up the pressure on their trading partners and even other retailers to implement Global Data Synchronization (GDS) within their organizations. These advocates see GDS and participation in the Global Data Synchronization Network (GDSN) as the best path to improving the timeliness and accuracy of their supply chains, particularly once these efforts are broadly supported across the retail supply chain landscape.
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gds, inovis, retailers, merchandisers, gdsn, data synchronization, inovis catalogue, global data synchronization
    
Inovis

B2B Marketing with Video: Driving ROI from Awareness to Advocacy

Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics, enterprise applications, application integration
    
BrightCove

The LANDesk ITBM Maturity Model

Published By: LANDesk     Published Date: Jun 02, 2009
A proven framework for delivering business alignment and implementing best practices for IT service management.
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landesk, avocent, itsm, it business management, itbm, maturity model, service management, cobit
    
LANDesk

Measuring The Value of IT Service Management, EMA Whitepaper

Published By: LANDesk     Published Date: Jan 12, 2009
The purpose of this paper is to present a method for reducing risk and increasing IT contribution during uncertain times and to assist readers with measuring the value and building a business case for IT Service Management (ITSM).
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avocent, itsm, it service management, itil, it infrastructure library, green it, business management, maturity model
    
LANDesk

ITIL: Theory into Practice

Published By: LANDesk     Published Date: Apr 06, 2009
Implementing the ITIL set of guidelines to aid the implementation of a lifecycle framework for IT Service Management is now a major priority for a growing number of organizations, but remains a task where external help is often of critical importance.
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itil, avocent, landesk, lifecycle, configuration management database, cmdb, it infrastructure library, kpi
    
LANDesk

Good To Great IT

Published By: LANDesk     Published Date: Mar 23, 2009
Peters' and Waterman's well-known book 'In Search of Excellence', a study of some of the most well-managed companies in the United States at that time, was one of the best-known business books of the 1980s. In the book, the authors identified eight common themes which they argued were responsible for the success of the included corporations. These attributes included hands-on management, centralized values accompanied by entrepreneurial productivity, and focusing on the core business (sticking to the knitting).
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itsm, it service management, it management, business management, avocent, landesk, survey, cio
    
LANDesk

Service Management Integration - Completing the Jigsaw

Published By: LANDesk     Published Date: Aug 26, 2009
Service management solutions have the potential to return very significant hard-currency ROI. Successful implementations dramatically improve decision accuracy, enhance productivity, increase operating efficiency and reduce operational risk by providing comprehensive context for a wide range of management decisions.
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avocent, itsm, it service management, itil, integration, sla, it infrastructure library, green it
    
LANDesk

Benchmarking Report 2009

Published By: LANDesk     Published Date: Dec 08, 2009
This report created by the Service Desk Institute and sponsored by LANDesk provides an insight into the UK IT Support Industry by examining the core of any organisation - the Service Desk. The study covers a wide range of issues from technology and metrics through to training and salaries.
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avocent, service desk, help desk, landesk, benchmarking, desk managers, technical desks, business management
    
LANDesk

Software Asset Management (SAM):Benefits Beyond the Software Audit

Published By: LANDesk     Published Date: Feb 08, 2010
At the time of a software audit, a SAM program helps you avoid increased license fees and penalties and keeps your employees engaged in your key initiatives rather than burdened by an auditor's requests for documentation.
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avocent, sam, software asset management, gartner, audit, license fee, register, license key
    
LANDesk

Avoiding the Seven Pitfalls of Windows 7 Adoption

Published By: LANDesk     Published Date: Jun 07, 2010
Windows 7 adoption is one of IT's top priorities for 2010. A solid adoption strategy requires 12 to 18 months for thorough planning and testing before actual Windows 7 deployment can begin. But nearly two-thirds of companies don't yet have a Windows 7 adoption plan in place. In this White Paper LANDesk have identified seven pitfalls that IT organizations must avoid as they embark on Windows 7 adoption.
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avocent, landesk, windows 7, microsoft, windows, vista, support, sp2
    
LANDesk

The Hybrid Cloud: A PRAGMATIC VIEW OF ARCHITECTURES

Published By: Navisite- A Time Warner Cable Company     Published Date: Aug 07, 2013
However, risk-averse enterprise IT professionals are understandably cautious about simply moving their entire IT portfolio of resources and services into a 100-percent cloud architecture. As with most technology-adoption curves, enterprises have not embraced an “all-or-nothing” paradigm, instead preferring a pragmatic, “evolution, not revolution” approach of cautious incrementalism. This helps them account for their existing investments, custom work, business requirements, and risk posture. Not everything will move to the cloud – at least not in the foreseeable future. That’s why so many IT professionals advocate a so-called “hybrid” approach. But what do we mean by “hybrid” and how do we optimally balance the various components of a hybrid cloud architecture?
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hybrid cloud, pragmatic view, architectures, it professionals, it portfolio, business technology, cloud computing
    
Navisite- A Time Warner Cable Company

IBM Social Analytics: The Science Behind Social Media Marketing

Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
    
IBM

Como você se compara com os líderes mobile?

Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
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adobe, líderes, mobilidade, estratégia, web, tecnologia
    
Adobe

Jay Baer: How Employee Advocates Are the Key to Making Content Marketing Work

Published By: Sigstr     Published Date: Oct 18, 2017
Businesses of all shapes, sizes and descriptions understand traditional, interruption marketing is now less efficient than ever. This awakening has powered the shift to inbound and content marketing, and the accompanying belief that "content is king." But here's the problem: If nobody can find the king, and most people distrust the king, are you still the king?
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Sigstr

Framework of Advocacy

Published By: ExpertVoice     Published Date: Jun 14, 2019
Of course you want to ensure your customers have a good experience, that you’re creating brand loyalists and building a positive reputation along the way, but most importantly, you want to impact your bottom line. That’s where advocacy marketing comes in. Advocacy marketing is harnessing the voices of your brand’s fans and leveraging them to increase sales. Also known as word-of-mouth marketing, advocacy marketing is using happy customers to promote your business — and sell more
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ExpertVoice

Case Study - Sunwarrior

Published By: ExpertVoice     Published Date: Jun 17, 2019
Sunwarrior, a leading naturals brand, partnered with ExpertVoice to build product advocacy with influential experts to drive full-price consumer sales. Since 2015, they’ve been working with ExpertVoice to empower industry professionals — sales associates at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe and more — with compelling behind-the-scenes content and exclusive product access to elevate their recommendations — and impact Sunwarrior’s bottom line.
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ExpertVoice

Tap into Customer Insights - How Technology can Drive Feedback Initiatives

Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
With the right technology, it can be easy to collect customer feedback, improve satisfaction metrics and increase customer retention. But you need to have the right tools.
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cvent, web surveys, online surveys, feedback management, feedback software, market research, enterprise feedback management, marketing research
    
CrowdCompass by Cvent

Knowledge is Power - How Successful Organizations Use Feedback

Published By: CrowdCompass by Cvent     Published Date: Jun 01, 2011
There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.
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cvent, web surveys, online surveys, feedback management, enterprise feedback management, efm, customer voice, voice of the customer
    
CrowdCompass by Cvent

Secrets to Corporate Communications Success

Published By: IBM     Published Date: Oct 01, 2013
Engaging Your Employees & Improving Adoption and Retention of Key Business Messages Today's Corporate Communications leaders are tasked with making their employees smarter about your company's business, elevating their engagement and knowledge around your brand in ways that are impactful, memorable and enables retention of the key messages. Yet in a recent CMO Study conducted by IBM Institute For Business Value, only 20% of CMO's believe that the corporate character and brand are fully understood by the organizations employees. Join us for a 60-minute webinar to discover how how other companies are successfully creating advocates out of their employees and help them to better understand their corporation's key messages through the use of new and exciting technologies.
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corporate communications, social business, employee learning, employee retention, human resource management, cmo, workforce management, smarter workforce
    
IBM

How to Effectively Leverage Social Media Relationships with Real-Time Collaboration Tools

Published By: Citrix Online     Published Date: Jun 28, 2009
Terms like Facebook, Twitter, wikis and blogs are a recent addition to mainstream vocabulary. And now it seems like everyone is fluent in the language of social media - including your prospects and customers.
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goto meeting, social media, citrix, customer support, training, marketing, ebook, facebook
    
Citrix Online

9 Social Insights that Drive Real Business Results

Published By: Bazaarvoice     Published Date: Jan 17, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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social media, business insights, social media insights, social networks, consumer behavior
    
Bazaarvoice

9 Social Insights that Drive Real Business Results

Published By: Bazaarvoice     Published Date: Nov 05, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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bazaarvoice, business results, business insights, social segmentation, product innovation, consumer research, product enhancements, product performance
    
Bazaarvoice

6 Steps to Power Advocates to Create Authentic Brand Content

Published By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
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socialchorus, advocate marketing, brand content creation, content creation, advocate content, brand ambassadors, roi, brand awareness
    
SocialChorus
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