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6 Steps to Power Advocates to Create Authentic Brand Content

Published By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
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socialchorus, advocate marketing, brand content creation, content creation, advocate content, brand ambassadors, roi, brand awareness, marketing campaigns
    
SocialChorus

From Employee to Advocate: How Whole Foods Mobilizes their Team to Share Brand Content

Published By: SocialChorus     Published Date: Jan 06, 2015
Download this webinar recording to watch Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods Market and Denise Holt, CEO and Co-Founder at Social Intel discuss the 5 steps to launching an employee Advocate Marketing program.
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socialchorus, advocate marketing, branding, brand content, employee advocate marketing, advocate marketing program, social engagement, brand awareness, brand content, brand content sharing
    
SocialChorus

Build an Advocate Marketing Legion: How Target Scaled Employee Advocacy to Thousands

Published By: SocialChorus     Published Date: Jan 06, 2015
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
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socialchorus, marketing, advocate marketing, employee advocacy, brand awareness, customer engagement, sales, employee advocacy program, social media marketing, social engagement
    
SocialChorus

Sell Your Company on Employee Advocacy

Published By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
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socialchorus, employee advocacy, employee advocacy program, social media marketing, social media, branding, content promotions, customer engagement, sales
    
SocialChorus

How to Train Employee Advocates

Published By: SocialChorus     Published Date: Jan 06, 2015
The numbers are in – your workforce is swiftly becoming a social workforce – whether you’re ready to support it or not. According to research from Weber Shandwick, 50% of employees are sharing about their brand on social media – most without training. But instead of stifling employees on social media, savvy organizations are embracing it and finding ways to engage their employees to advocate for their company online. According to National Business Research Institute, just a 12% increase in employee advocacy can generate a 2X increase in revenue growth. How can brands get started with training employee advocates? Download this ebook to learn proven strategies from leading brands on how to train over 100 employees in 30 days.
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employee advocacy, employee training, revenue growth, social workforce
    
SocialChorus

Best Practices: 5 ways recruiters can engage candidates and hire the best

Published By: Success Factors     Published Date: Jul 10, 2014
Engaging candidates must be a priority throughout the entire hiring process. Shifting organizational needs and changing business conditions keep recruiting strategies in a constant state of flux, and top candidates usually aren’t sitting on the sidelines waiting to be found. Responding rapidly and using a variety of strategies — from turning your employees into candidate advocates to creating talent communities to involving hiring managers earlier in the process — can be the difference between hiring a great candidate and missing out.
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors

Why Invest in Talent Management?

Published By: Success Factors     Published Date: Aug 19, 2014
Five High-ROI Business Drivers for Implementing a Talent Management Program
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors

Five tactics for compensation managers to shift the business

Published By: Success Factors     Published Date: Aug 19, 2014
With news of economic recovery reaching employees’ ears, compensation managers will have to face the challenge of creating compelling compensation solutions through proactively benchmarking, updating policies with the current state of the business, avoiding inefficient data analysis methods, visualizing reports and trends, and responding to the business
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors

Eight recommendations for turning engagement measurement into results

Published By: Success Factors     Published Date: Aug 19, 2014
Engaged employees perform better, stay longer, keep customers happier, and boost company revenue. That’s why it’s critical to embed employee engagement deeply into your culture. What practical steps can you take in this direction? Start with expert advice from leading, respected sources. Download these engagement resources for real-world guidance on: How to measure engagement in your organization—and use the results
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors

All Commerce is Social

Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia

Making Strategy Real - by Don Tapscott

Published By: SAP     Published Date: Jul 07, 2009
How do you know what to do to protect your current business and identify areas of future growth? How do you balance opportunity with risk? This paper helps answer those essential questions.
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sap, crm, supply chain management, enterprise resource planning, erp, business intelligence, information management, enterprise performance management, governance, risk compliance, voice of the customer, voc, ema, decentralization, product lifecycle management
    
SAP

9 Social Insights that Drive Real Business Results

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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bazaarvoice, marketing, social, insights, content, consumers
    
Bazaarvoice

Seeing the Voice of the Customer: Identifying Root Cause with Text Analysis Visualization

Published By: SAS     Published Date: Mar 14, 2014
Stop to think about how - and how often - your business interacts with customers. Most organizations believe that only a small fraction of data on interactions generated are effectively put to use. Why is that? Check out this whitepaper to see.
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sas, voc, voice of customer, visual text analytics, best practices, customer voice, sound of sentiment, text data, customer data, analytical processing, structured data, enriched dataset, reporting, automatic generation, text analytics, text mining, data exploration, business activity monitoring, business intelligence, customer interaction service
    
SAS

Shift from Paid Media to Advocate Media: The 10X ROI of Energizing Brand Advocates

Published By: Zuberance     Published Date: Oct 11, 2010
Marketers are spending money in all the wrong places. A recent Harvard Business Review article highlights the need for marketers to shift their focus from paid media spend to driving Advocacy in order to align with the changing nature of consumer engagement and purchase decisions.
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zuberance, roi, paid media, rich media, advocacy, wom, impressions, sales value
    
Zuberance

15 Tips for Creating Effective Content From the Experts

Published By: Vocus     Published Date: Mar 13, 2013
Content marketing attracts customers, builds trust and makes you visible - and the cost starts at zero.
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vocus, content marketing, creating effective content, joe chernov, scott stratten, ann handley, adam singer
    
Vocus

10 Metrics for 2013 Marketing Success

Published By: Vocus     Published Date: Mar 13, 2013
With this guide, you'll learn which specific metrics you should be measuring in Search, Social, Email, and Publicity.
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vocus, search, social, email, publicity, 2013 marketing success, marketing strategy
    
Vocus

How Oreo, Trident and Wheat Thins Generate Consumer Advocacy in a Mobile and Social World

Published By: SocialChorus     Published Date: Jul 17, 2013
In this webinar, Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, energetically discusses how Mondelez is challenging marketers to “think like a startup,” and leverage social media and mobile to drive impulse purchasing and brand preference. Bonin shares how Mondelez achieved recent success in social engagement including the Trident, Wheat Thins and Oreo’s “dunk in the dark” campaigns.
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consumer advocate, consumer advocacy, intent to purchase, social engagement
    
SocialChorus

How to Motivate and Scale Advocates to Grow Your Business in 6 Easy Steps

Published By: SocialChorus     Published Date: Aug 28, 2013
Learn how to grow your business by motivating and scaling your advocates in 6 easy steps with this guide from SocialChorus
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brand story, brand advocate, social engagement, customer advocate marketing
    
SocialChorus

Advocates as Content Creators

Published By: SocialChorus     Published Date: Oct 07, 2013
In this ebook, learn how you can leverage brand advocates to help solve your content problem - creating content that performs better and is less expensive.
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brand advocate, brand content, branded content, branding
    
SocialChorus

Thanking Your Advocates: How to Motivate & Reward Consumer, Employee and Blogger Advocates

Published By: SocialChorus     Published Date: Jan 07, 2014
Thanking advocates for their efforts is an important component to Advocate Marketing success. Whether your goal is to motivate advocates to create and share brand content or increase awareness, a comprehensive Thank You strategy is vital in keeping your employee, consumer and blogger advocates engaged and sharing.
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advocates, advocate marketing, brand ambassadors, employee advocates, consumer advocates, bloggers
    
SocialChorus

The Definitive Guide to Employee Advocate Marketing: A Seven Step Guide to Ensure Success

Published By: SocialChorus     Published Date: Jun 06, 2014
Employee-shared content increases reach 10x and engagement 8x. That’s why leading brands are launching Employee Advocate Marketing programs to drive the marketing metrics they care about most, including increased awareness, social engagement and new customers. But what are the steps they took to launch and maintain a successful program? Download this guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program. Download the guide and checklist to learn: • The steps to launch an employee Advocate Marketing program • Proven best practices to grow your program • The recommended timeline and steps to ensure the program drives your goals
Tags : 
employee advocacy, employee advocates, employee advocate marketing, advocate marketing
    
SocialChorus

Super Bowl XLIX: The Social Story

Published By: Oracle Social Cloud     Published Date: Feb 17, 2015
Last year's Super Bowl was disappointing on every level and simply could not live up to the hype. 2015 could not have provided a more opposite result. This was the year of the emotional rollercoaster. NBC is known for their heartfelt sports coverage and has mastered the art of storytelling, all on full display for Sunday's game. The network leveraged all their best tactics with outstanding results. The game was high drama at its best and kept the audience engaged to the very end. Brands had serious competition from the games itself this year, but brought their own flood of emotions with some familiar storylines that garnered significant social conversation volume to very unexpected commercials eliciting strong negative feedback. In this analysis we will examine how brands used social media to continue the conversation, leverage assets and advocates, and even create intentional mistakes to earn attention.
Tags : 
oracle, brand strategy, super bowl, social media strategy, engagement, continuing the conversation
    
Oracle Social Cloud
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