voice channel

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Chat with Chatters - Why Consumers Choose to Chat with Retailers

Published By: LogMeIn     Published Date: Aug 27, 2013
While a lot of research has been done on the effectiveness and benefits of live chat, the customers voice is rarely heard. This report, written by Lauren Freemann from the e-tailing group, examines the customers' view on live chat and presents a deep insight into why consumers choose live chat. Findings include the key reasons for choosing live chat over other communication channels, best practices for deploying live chat successfully and key insights from the Annual Merchant Survey, a report that explores the merchants perspective of live chat implementations.
Tags : 
chat with chatters, consumers, retailers, chatting, logmein, customer support, e-tailing, merchants
    
LogMeIn

The Power of One

Published By: Genesys     Published Date: Jun 07, 2013
Transforming Customer Experience in the New Digital World. Create a holistic digital customer service solution that impacts customer experience along with top and bottom line numbers.
Tags : 
custom service solutions, customers, experience, digital, voice channel, networking, business technology, telecom
    
Genesys

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights

Published By: IBM     Published Date: Apr 06, 2015
Voice of the customer (VOC) is a market research technique defined as the process of capturing a customer's expectations, preferences and aversions. Ideally, Voice of the Customer analysis produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. What has changed significantly is the volume and number of data sources and channels, inclusive of mobile device, kiosk, POS and tablet that are able to feed into the analysis of contextual VOC information via enabling VOC software, services and technologies.
Tags : 
market research, new technique, market analysis, customer preferences
    
IBM
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