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Omnichannel Kundenservice – Leitfaden für den Einzelhandel

Published By: Zendesk GmbH     Published Date: Apr 20, 2018
Wie es so schön heißt: Wer nicht wagt, der nicht gewinnt. Heute stehen Verbraucher über mehr Kanäle als je zuvor mit Einzelhändlern und Marken in Kontakt. Für Retailer bedeutet dies enorme Chancen, neue Zielgruppen zu erreichen, den Umsatz zu steigern und Kunden langfristig zu binden. Die kanalübergreifende Interaktion mit Verbrauchern ist aber auch mit höheren Risiken verbunden. Kunden erwarten, dass Unternehmen vom ersten Kontakt bis zum eigentlichen Kauf ein nahtloses, angenehmes Erlebnis bieten – gleichgültig, welchen Kanal sie nutzen und wie sie mit der Marke interagieren: in einem Laden, auf der Website, über die Mobil-App, mit dem Call Center oder sogar mit dem Katalog. Wenn etwas nicht so läuft, wie der Kunde es sich vorstellt, so wird er dieselben Kanäle nutzen, um seinem Unmut Luft zu machen und um Hilfe zu bitten.
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Zendesk GmbH

CIOs and the Future of IT

Published By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research

Crowdtesting 101 Rethinking Your Qa Lab

Published By: Applause Israel     Published Date: Jun 19, 2018
APPLAUSE CASE STUDY ACCELLION THE INCREASING IMPORTANCE AND COMPLEXITY OF DIGITAL EXPERIENCES Maintaining a strong digital presence is critical as digital experiences are now the front door for your brand. Websites, mobile apps, and connected devices are all different ways for you to connect with your customers on a deeper level, and foster a stronger relationship of trust and loyalty. While you now have a wide-open avenue to reach customers more effectively, you also need to account for a whole new level of complexity, especially in the mobile space. Millions of people can download the same mobile app and have entirely unique experiences. This is a result of how fragmented the digital world has become. ScientiaMobile counted 45,000 different device profiles on the market today, and estimates that this rate of fragmentation will only increase heading into the future. On top of this variability is the wide range on contexts in which your customers can be relying on your mobile app to wo
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Applause Israel

5 Digital Mistakes Retailers Continue to Make

Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel

5 Ways to Remove Friction From Your Omnichannel Banking Experience

Published By: Applause Israel     Published Date: Sep 25, 2018
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them. According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1 To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet. The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology. If digital channels aren’t approached correctly, they can add complexity to the customer experience in
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Applause Israel

Crowdsourced Usability Testing

Published By: Applause Israel     Published Date: Sep 25, 2018
The goal of usability testing, simply put, is to make sure that a user can complete the tasks they are expected to complete. Usability testing doesn’t test whether or not the functions of the application, website or connected device work correctly, but rather that a user intuitively understands how to perform these tasks — and how easy or difficult it was to do so. With usability testing, “close enough” won’t cut it. A product may have a superior architecture, a great set of features, good performance, scalability and a number of other positive attributes. However, all of this effort is wasted if the user experience is inadequate. An application, website or connected device that is not user-friendly is just as bad as a buggy version and can lead to diminished revenue, product abandonment or a total failure. An application with poor usability can also negatively affect a brand
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Applause Israel

How a leading professional services firm enhanced collaboration with Cloud Security

Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"Global professional services firm, Arup, moved from Cisco Cloud Web Security (CWS) to Cisco Umbrella. By implementing a secure internet gateway in conjunction with next-gen endpoint security, Arup secured access to the internet wherever users go, reduced its exposure to malware and improved the ability to detect, respond and remediate when necessary. Impact: -Substantially reduced administrative time -Accelerated response and remediation process -Increased performance of cloud applications -Reduced time to investigate"
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Cisco Umbrella EMEA

6 Ways to Make Your Security Stack Work Harder

Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
"The average company uses more than 50 security vendors: firewalls, web proxies, SIEM, appliances, intelligence - and the list goes on. Do you have more security tools than you can handle? There’s an easier way to make the most of your existing investments. We'll share ways you can reduce security alerts and extend your security off network, anywhere users go, with Cisco Umbrella. Built with a bidirectional API, Cisco Umbrella easily integrates with the other systems in your stack, so you can extend protection from on-premises security appliances to devices and sites beyond your perimeter — and amplify investments you’ve already made. Read the eBook to learn more about getting more bang for your security buck."
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Cisco Umbrella EMEA

Running Your Microsoft Workloads on Amazon Web Services

Published By: Amazon Web Services     Published Date: Oct 09, 2017
Amazon Web Services has a long history of successfully supporting Microsoft workloads, with hundreds of thousands of customers across a wide variety of industries running their Microsoft workloads on AWS. Customers have successfully deployed virtually every Microsoft application available on the AWS Cloud, including (but not limited to) Microsoft Office, Microsoft Windows Server, Microsoft SQL Server, Microsoft Exchange Server, Microsoft SharePoint Server, Microsoft Skype for Business, Microsoft Dynamics products, and Microsoft Remote Desktop Services. This guide covers the benefits of moving Microsoft workloads to the Cloud and how to get started.
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cloud, amazon, web services, microsoft, security, customer success
    
Amazon Web Services

SAP on AWS Overview

Published By: Amazon Web Services     Published Date: Oct 09, 2017
Enterprise customers can take advantage of the many benefits provided by Amazon Web Services (AWS) to achieve business agility, cost savings, and high availability by running their SAP environments on the AWS Cloud. Many Enterprise customers run SAP production workloads on AWS today; including those that run on NON-SAP DBs (Oracle, MS SQL, DB2) or on SAP DBs (SAP HANA, SAP ASE). To support the demand of high memory instances, AWS have disclosed their SAP HANA instance roadmap (8TB and 16TB in 2018) and just made 4TB x1e instances available. A few examples of how AWS helped SAP customers cut costs, improve performance and agility include BP reducing 1/3 of their SAP infrastructure cost, Zappos successfully migrating to SAP HANA on AWS in less than 48 hours and enabling a major Healthcare and Life Science company to run BW on HANA with 30% better performance vs. on premise. This guide is intended for SAP customers and partners who want to learn about the benefits and options for running SAP solutions on AWS, or who want to know how to implement and operate their SAP environment effectively on AWS.
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storage, networking, management, aws, sap, infrastructure, lower tco, capex, opex
    
Amazon Web Services

SAP in AWS – Übersicht

Published By: Amazon Web Services     Published Date: Nov 28, 2017
Unternehmenskunden können mit den zahlreichen Vorteilen von Amazon Web Services (AWS) ihre geschäftliche Flexibilität steigern, Kosten einsparen und eine hohe Verfügbarkeit realisieren, indem sie ihre SAP-Umgebungen in die AWS Cloud verlagern. Viele Enterprise-Kunden führen heute SAP-Produktions-Workloads auf AWS aus, einschließlich solcher, die auf anderen als SAP DBs (Oracle, MS SQL, DB2) oder auf SAP DBs (SAP HANA, SAP ASE) laufen. Um die Nachfrage nach Instances mit hoher Speicherkapazität zu erfüllen, hat AWS seine SAP HANA Instance-Roadmap (8TB und 16TB im Jahr 2018) veröffentlicht und gerade 4TB x1e-Instances zur Verfügung gestellt. Einige Beispiele dafür, wie AWS SAP-Kunden dabei geholfen hat, ihre Kosten zu senken, die Leistung und Flexibilität zu verbessern, sind unter anderem BP, das 1/3 seiner SAP-Infrastrukturkosten reduzierte, Zappos, das eine erfolgreiche Migration auf SAP HANA bei AWS innerhalb von weniger als 48 Stunden durchführen konnte, und die Befähigung eines g
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Amazon Web Services

Présentation de SAP sur AWS

Published By: Amazon Web Services     Published Date: Nov 28, 2017
Les clients professionnels peuvent tirer parti des nombreux avantages qu'offre Amazon Web Services (AWS) pour parvenir à l'agilité commerciale, réaliser des économies de coûts et offrir une haute disponibilité, et ce en exécutant leurs environnements SAP sur le cloud AWS. La plupart des clients professionnels exécutent aujourd'hui leurs charges de travail de production sur AWS, y compris celles qui tournent sur des bases de données autres que SAP (Oracle, MS SQL, DB2) ou sur des bases de données SAP (SAP HANA, SAP ASE). Pour prendre en charge la demande d'instances à mémoire élevée, AWS a dévoilé la feuille de route des instances SAP HANA (8 To et 16 To en 2018) et vient de rendre disponibles les instances x1e de 4 To. Parmi les quelques exemples qui illustrent de quelle façon AWS a aidé les clients SAP à réduire les coûts et à améliorer les performances, ainsi que l'agilité, citons BP qui a diminué d'1/3 le coût de son infrastructure SAP, Zappos qui a réussi la migration vers SAP H
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Amazon Web Services

Choosing The WAF That's Right For You

Published By: F5 Networks Inc     Published Date: Aug 16, 2018
While the choices facing you may seem daunting, the truth is that there’s never been a better time to shop for a web application firewall. WAF technology is now more accessible, affordable, and manageable than ever before—which is a good thing, because companies need the protection a WAF offers now more than ever. For more information about choosing the WAF that’s right for you, visit f5.com/security.
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waf, companies, management, technology
    
F5 Networks Inc

YOU CAN’T FIGHT TODAY’S DoS ATTACKS WITH YESTERDAY’S WAF

Published By: F5 Networks Inc     Published Date: Sep 14, 2018
When most people think of denial of service (DoS) attacks, they think of the large pipe-saturating distributed denial of service (DDoS) attacks aimed at the network layer. However, attacks on website or application availability are not just volumetric in nature. Many attacks are designed to cause resource exhaustion somewhere in the application stack, the application servers, middleware, or back-end database.
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F5 Networks Inc

Leitfaden zur Erstellung erstklassiger Apps

Published By: Microsoft     Published Date: Mar 31, 2017
Visual Studio 2015 hilft Ihnen dabei, großartige Ideen in großartige Geschäftsanwendungen zu verwandeln. Mit unserer flexiblen Cloudplattform und den für Unternehmen konzipierten DevOps-Tools können Sie nun noch einfacher skalierbare, hochmoderne Geschäftsanwendungen für jede beliebige Plattform (Web, mobile Geräte, Cloud oder lokal) entwickeln. Erstellen Sie mit der leistungsstarken Entwicklungsumgebung von Visual Studio beeindruckende Apps für Windows, Android, iOS und das Web. Arbeiten Sie über die Cloud zusammen – mit Versionskontrolle, Agilität, Continuous Delivery und App-Analysen sowie mit jeder beliebigen Programmiersprache und für jede beliebige Plattform.
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mobile applications, mobile apps, ios, .net, devops, android
    
Microsoft

How to Ensure You're Not Part of the Next Botnet

Published By: Sophos     Published Date: Mar 30, 2017
With an estimated 500,000 'Internet of Things' devices using default security credentials it's little wonder that the recent Mirai botnet's DDoS attack was able to cause such widespread disruption. But it isn't just the average home-user that's at risk. Organizations like yours are being targeted with bespoke malware in order to compromise your network and add your servers and devices to malicious botnets. This paper explains why these attacks are so successful, how a typical infection takes place and what security systems your organization should have in place to defend against botnet proliferation.
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web protection, email protection, web application firewall, intrusion protection, sandboxing, threat protection
    
Sophos

Ten Reasons Enterprises are Moving Security to the Cloud

Published By: Zscaler     Published Date: May 15, 2019
Cloud computing is rapidly changing enterprise IT with applications like Salesforce and Office 365, which are improving productivity, reducing costs, and simplifying management. Now, organizations are discovering that those same advantages can be achieved by migrating security to the cloud. In fact, in its 2016 Magic Quadrant report on Secure Web Gateways, Gartner reported, “Cloud services have experienced a 35% five-year compound annual growth rate, while on-premises appliances have only grown by 6% during the same period.”
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Zscaler

Worldwide All-Flash Array 2017 Vendor Assessment

Published By: Pure Storage     Published Date: Mar 15, 2018
The all-flash array (AFA) market has undergone significant maturation over the past two years. A high percentage of customers have already committed to an "all flash for primary storage" strategy, and every customer interviewed for this study was among those. In 2017, AFAs will drive over 80% of all primary storage revenue. All of the established storage vendors have entered this space, and there are several start-ups with over $100 million in revenue. With this level of market maturation, multiple segments have developed within the primary flash array space. There are systems targeted for dedicated application deployment, there are systems specifically for web-scale applications, and there are systems intended for dense mixed workload consolidation. These latter systems are driving most of the AFA revenue, and they aspire to become the primary storage platforms of record for enterprises of all sizes. This study evaluates the suitability of 10 vendors' AFA platforms for dense mixed ent
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Pure Storage

Hybrid Cloud Initiatives- Levaraging Websphere Application Server for Cloud

Published By: IBM     Published Date: Aug 08, 2016
Hybrid cloud has emerged as the cornerstone for digital transformation, enabling developers to create unique and compelling mobile, IoT, and web applications while extending their IT investments and capabilities. Attend this webinar to learn how you can leverage your WebSphere Application Server infrastructure and investments to maximize performance, lower costs, and successfully move forward into a hybrid cloud world.
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ibm, cloud, hybrid cloud, middleware, application infrastructure, websphere application server, cloud, enterprise applications, cloud computing, business technology
    
IBM

IDC Executive Brief: The Business Value of Cloud-Based Application Development Solutions

Published By: IBM     Published Date: Nov 17, 2016
This IDC Business Value Executive Brief leverages IDC's research into the value of cloud-based application development and integration solutions, including solutions such as IBM WebSphere Application Server (WAS) on cloud.
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ibm, middleware, cloud ibm, middleware, application infrastructure, open source application servers, enterprise applications, open source, business technology
    
IBM

Overview of the Latest MQ Appliance Features

Published By: IBM     Published Date: Nov 17, 2016
This webcast will help you understand how your business can benefit from the IBM MQ Appliance, and where it can fit into your business today.
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ibm, middleware, mq appliance, ibm mq appliance, hardware, knowledge management, enterprise applications, business technology
    
IBM

8 Ways Legacy ERP Harms Businesses

Published By: Oracle     Published Date: May 20, 2019
Today’s Outdated State of ERP When was the last time you upgraded your ERP system? Not just patched, fixed or tinkered with it—but implemented a substantive upgrade that enabled real business innovation, generated excitement and unleashed a wave of ideas and productivity from your users? You know—the same kinds of enthusiasm that greets web or iPhone apps like Instagram, Spotify, Netflix, etc.? If you’re like your peers, then the answer is “not in recent memory.” In fact, according to Forrester, “approximately half of ERP customers are on releases that are two versions behind the current release, which may be four years old or more.” Download this whitepaper to find out more about how outdated ERP systems are harming businesses.
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Oracle

Blockchain Supports Human Capital Management

Published By: Oracle     Published Date: Mar 04, 2019
n this webinar, Andy Baxendale and Euan Semplediscuss the future role of blockchain and how it could be specifically applied to human capital management systems. They look at:• Why HR has one of the best use-cases for blockchain technology• What aspects of HR would benefit most from blockchain technology • The potential overlaps between artificial intelligence and blockchain technology
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Oracle

Meet Your Customers’ Biggest Cloud Concerns

Published By: Intel     Published Date: Apr 16, 2019
When seeking a new cloud service provider (CSP), uptime and data sovereignty will be decisive considerations for many customers. At a time when cloud outages can bring down a huge number of web services and make the news, reliability is a hot topic. There is also a growing sensitivity towards where workloads are hosted, following introduction of regulations. Download Intel's latest eGuide, 'Meet Your Customers’ Biggest Cloud Concerns’ to discover: • How to boost uptime with hardware engineered for reliability • The ways telemetry can be used to call attention to potential problems before they occur • How to protect against the threat of cybercrime with a multi-layered approach to security • Why data geolocation is increasingly important, and how you can help with location tagging.
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Intel

Meet Your Customers’ Biggest Cloud Concerns

Published By: Intel     Published Date: Apr 16, 2019
When seeking a new cloud service provider (CSP), uptime and data sovereignty will be decisive considerations for many customers. At a time when cloud outages can bring down a huge number of web services and make the news, reliability is a hot topic. There is also a growing sensitivity towards where workloads are hosted, following introduction of regulations. Download Intel's latest eGuide, 'Meet Your Customers’ Biggest Cloud Concerns’ to discover: • How to boost uptime with hardware engineered for reliability • The ways telemetry can be used to call attention to potential problems before they occur • How to protect against the threat of cybercrime with a multi-layered approach to security • Why data geolocation is increasingly important, and how you can help with location tagging.
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Intel
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