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Taking the Sting Out of Java Vulnerabilities

Published By: Lumension     Published Date: Feb 07, 2014
Java vulnerabilities have dominated the security headlines. Some observers now say organizations should simply turn off the ubiquitous software platform. But what if there were a better way?
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lumension, java vulnerabilities, unpatched vulnerabilities, blacklist order, third-party software, endpoint devices, data-security solutions, web content
    
Lumension

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
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marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
    
Marketo

Building an Inbound Website: Content Targeting & Lead Nurturing

Published By: Ektron     Published Date: Jun 03, 2014
Increase relevancy and visitor engagement on your site with personas & content targeting
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ektron, content targeting, lead nuturing, website, roi, relevancy
    
Ektron

The Essential Guide to Selecting Your Web Content Management Solution

Published By: Ektron     Published Date: Jun 03, 2014
Download the Essential Guide to determine the right Web Content Management Solution for your organization and start driving results from your website today.
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ektron, web content, web content management, wcm, wcms, enterprise applications
    
Ektron

The Team Guide to Selecting Your Web Content Management Solution

Published By: Ektron     Published Date: Jun 03, 2014
Download the Team Guide to determine the right WCMS for your organization.
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ektron, web content, web content management, wcm, wcms, knowledge management, enterprise applications
    
Ektron

Webcast: 3 Steps to Content Sharing and Collaboration ft. Forrester Research

Published By: Box     Published Date: Nov 09, 2014
Join guest speakers Rob Koplowitz, VP and Principal Analyst at Forrester Research, Ted Schadler, VP and Principal Analyst at Forrester Research, and Whitney Bouck, SVP & GM of Enterprise at Box, for a complimentary webinar that will help you create a 3-step plan to select the right vendor for your business needs
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box, content file sharing, collaboration, content sharing, mobile workforce, cloud computing, cloud storage, infrastructure
    
Box

Why Retailers Need to Reorganize for Effective Content-driven Commerce

Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping
    
Acquia

Magic Quadrant for Web Content Management

Published By: IBM     Published Date: Jan 07, 2016
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandizers all now view WCM as mission-critical.
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ibm, gartner, web, content management, digital strategy, wcm, knowledge management, enterprise applications
    
IBM

Thinking About a Redesign? Think Again.

Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
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nfusion, website redesign, customer experience, best practices, customer interaction service, customer satisfaction
    
nFusion

Case Study: Lilly Pulitzer – How to Inspire Your Customers Through Original Imagery

Published By: Curalate     Published Date: May 03, 2016
A case study on: Case Study - Urban Outfitters Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, case study, lilly pulitzer
    
Curalate

Case Study: Urban Outfitters – How to Make User Generated Content from Instagram Shoppable

Published By: Curalate     Published Date: May 03, 2016
Instagram is a social channel being used more than ever, but executives are asking: "Where is the ROI?" In this Urban Outfitters case study, learn how you can tie UGC to commerce by connecting photos to your product pages. Discover how you can: - Collect thousands of images about your brand that Instagrammers are already sharing - Turn website browsers into buyers by linking user images to product pages - Drive exceptional click-through rates from user generated content (Urban Outfitters saw 15% CTR) Read the Urban Outfitters Case Study to see how to put these changes in action for you brand!
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curalate, urban outfitters. igc, user generated content, instagram shoppable, social media, browsers into buyers, networking, business technology
    
Curalate

Monetize Media Broadcast Ads and Content with Machine Learning

Published By: AWS     Published Date: Jul 24, 2019
Common daily media broadcaster tasks such as ad verification are slow and costly. Done manually, they may also introduce inefficiencies that can interfere with transparency and payment accountability—and impact your bottom line. Meanwhile, recent and archived media lies idle when you could repurpose it to increase brand exposure and generate revenue. Learn how Veritone, Inc. used its aiWARE Operating System, building on Amazon Web Services (AWS), to help Westwood One, Inc., a large audio broadcasting network in the United States, develop Artificial Intelligence (AI) and Machine Learning (ML) solutions designed for ad verification and monetizing archived media. Download our webinar to learn how you can Automate ad verification and reporting tasks. Enhance archive content to make media searchable and reusable. Use AI and ML in the cloud for near real-time media intelligence. Start applying machine learning tools.
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AWS

The Forrester Wave: Web Content Management Systems

Published By: Sitecore     Published Date: Nov 05, 2015
We focus on baseline capabilities such as content and experience management, delivery, and optimization as well as on mobile support, cloud deployment, and integration with components such as marketing and commerce.
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sitecore nfusion, web content management, wcm, cloud deployment, experience management, mobile support, it management, enterprise applications
    
Sitecore

Gartner: Magic Quadrant for Web Content Management

Published By: Sitecore     Published Date: Nov 06, 2015
This year, Sitecore advanced to the top position on the Ability to Execute axis among the vendors evaluated.
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sitecore nfusion, gartner, web content management, magic quadrant, digital marketing, platform, wireless, data management
    
Sitecore

Nine ways your WCM platform enables customer experience management

Published By: Sitecore     Published Date: Nov 10, 2015
This new report outlines the must-have functionality to look for in a content management system so you’re able to deliver customer experiences with agility and precision. It explains the evolving definition of “web content management” and charts nine key capabilities to investigate.
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wcm, mobile, marketing, cloud, cms, platform
    
Sitecore

How to Create Rich Web Content that Drives Conversation and Generates Results

Published By: Sysomos     Published Date: Aug 01, 2011
This paper is designed to help individuals responsible for portions of their company's websites - PR and IR, professionals, marketing, product and HR managers, to name a few - be more effective.
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marketwire, b2b marketers, content marketing, roi, social media, inbound marketing, conversation, rich web content
    
Sysomos

19 Pieces of Content from Every Webinar

Published By: ReadyTalk     Published Date: Sep 19, 2014
59% of marketers are using webinars in their B2B content marketing strategy. While they require a significant level of effort to produce, webinars can provide a great return on investment. Fill your content pipeline by repurposing webinar assets into other pieces of content and extending the topic into other formats. Here are 19 pieces of content that can be created from every webinar.
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webinars, qualified, leads, generation, strategy, marketing, investment, time
    
ReadyTalk

20 Webinar and Content Marketing Questions Answered - eBook

Published By: ReadyTalk     Published Date: Sep 19, 2014
Recently, ReadyTalk, a leading provider of conferencing and webinar services, answered 20 content marketing and webinar questions. The questions came directly from webinar participants; marketers just like you who wanted practical, actionable advice.
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webinars, qualified, leads, generation, strategy, marketing, investment, time
    
ReadyTalk

Harnessing the Power of Website Personalization to Drive B2B Marketing Improvement

Published By: Gleanster     Published Date: Mar 14, 2012
B2B marketers operate in a world where the ability to dynamically serve up relevant website content at the so-called "moment of truth" has traditionally presented a monumental challenge. This 8-page Deep Dive analyst report explores the promise of what Gleanster terms Real-time Website Content Versioning.
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gleanster, marketing, b2b, market research, lead generation, traditional marketing
    
Gleanster

Magic Quadrant for Web Content Management

Published By: IBM     Published Date: Apr 15, 2015
Web content management is no longer simply a tool for creating Web pages — it's now vital software for increasing the effectiveness of digital strategies. IT leaders responsible for WCM should consider the software's functions in the broader context in which they will deliver their full value.
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content creation, interoperability, web content management, digital strategy, value added, infrastructure, internetworking hardware, quality of service
    
IBM

The Impact of Messaging and Web Threats

Published By: Sunbelt Software     Published Date: Mar 27, 2008
Messaging, internal and Web-based threats are increasing in number and severity. Because the profit motive now drives spammers, hackers and other purveyors of malicious content, as well as the development of more sophisticated techniques to circumvent corporate defenses, organizations must continue to improve their defenses.
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messaging, security, web threats, email threats, email security, spam, trojan, sunbelt
    
Sunbelt Software

Real Results Report: Health Services Organizations Comply with HIPAA Using WebEx

Published By: WebEx Communications     Published Date: Dec 14, 2007
Health services organizations around the world are discovering that they can optimize business strategies while protecting patient records. These companies use WebEx online applications to reach and support a growing number of employees and customers. They also follow HIPAA mandates using WebEx secure connections that encrypt all content. This content is never uploaded to any WebEx server, ensuring the highest level of data security and confidentiality.
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online presentations, online training, staff training, interactive selling, system management, remote support, web meetings, online meetings
    
WebEx Communications

Email Security Issues in the Financial Services Market

Published By: Intermedia     Published Date: Nov 10, 2008
This WebCast introduces Osterman Research who shows and overview of Exchange 2007 and it's growth in terms to help security issues faced by Financial Services and how Exchange 2007 addresses them. Focused on the messaging, Web and collaboration industries. There are also practice areas which include archiving, security, encryption, content management, etc...download to learn more!
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intermedia, email security, exchange 2007, archiving, encryption, content management, security, compliance
    
Intermedia

The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm
    
Neolane, Inc.

AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability
    
Neolane, Inc.
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