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Learn How to Optimize your Web Content for Mobile to Drive More Sales

Published By: Bazaarvoice     Published Date: Aug 01, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, web content, mobile, consumers, research, shoppers
    
Bazaarvoice

Maximize Google Rankings - SEO Tactics, Tools and More

Published By: MoreVisibility     Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
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google, webmaster, keyword targeting, webinar, morevisibility, seo, targeting, rankings
    
MoreVisibility

Learn How Your Electronics can Create Experiences in the Age of the Connected Consumer

Published By: IBM     Published Date: Jun 07, 2012
When we talk about the world becoming increasingly interconnected, instrumented and intelligent, the most ubiquitous example is the smartphone. It collects and disseminates data while its users are at home and on the go, likely serving up just as much-if not more-dynamic, socially driven information as static, always-there web content.
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commerce, ibm, inventory, customer, cross channel, sales
    
IBM

Choosing the Best Web CMS for Customer Experience Management

Published By: Sitecore     Published Date: Aug 21, 2013
How to Choose the Best Web Content Management System for Customer Experience Management
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sitecore, cms, customer experience management, global software, content management, it management
    
Sitecore

Content Marketing for Industrial Marketers

Published By: IHS GlobalSpec     Published Date: Jul 09, 2014
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals. Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers. Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
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ihs globalspec, influence buying decisions, content marketing, purchasing decision makers, content marketing strategy, building brand awareness, content marketing vehicles, engagement opportunities, user-generated content, improve engagement, engaging content, social media engagement, re-using content, b2b content marketing, content assets, content marketing budgets, curating information, content marketing measurement, industrial marketers
    
IHS GlobalSpec

Top 10 Website Solution Capabilities

Published By: Limelight     Published Date: Sep 10, 2012
In this report you will learn how today's WCM platforms are fusing the best marketing automation practices with content management, allowing marketers to leverage content in new and innovative ways.
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website marketing, content management, marketing automation, website analytics, social engagement, crm, dynamic content
    
Limelight

IBM Mobile Web Push 30-day Trial / Interactive Demo / Marketplace 

Published By: IBM     Published Date: Aug 14, 2014
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
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ibm, mobile, web push, free notifications, marketing, it management
    
IBM

Top 10 Advantages of a Proxy Deployment in Conjunction with a Next-Generation Firewall

Published By: Symantec     Published Date: Jul 11, 2017
In the fast moving web environment, where hackers frequently change their tactics, a defense-in-depth strategy of deploying the ProxySG in conjunction with an NGFW is essential for providing optimal protection. The ProxySG is engineered to withstand evasion techniques, making it a perfect complement to your NGFW. Its leading web-proxy technology identifies and blocks malicious web content, and its open architecture allows integration with best-of-breed products for an enhanced security posture. These top 10 advantages represent just a few of the reasons why SWG and NGFW technologies are complementary in nature and why enterprises should implement them together for a layered defense against advanced attacks and targeted threats.
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proxy deployment, firewall, threat detection, threat protection
    
Symantec

Understanding the risks of content management systems

Published By: IBM     Published Date: Oct 13, 2015
How open source web platforms can open your organization to attack. This paper reviews security concerns with content management systems (CMS), CMS attack metrics, and how organizations can protect websites built on a CMS platform
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ibm, content management system, cms, platform, software development, enterprise applications, platforms, data management, business technology
    
IBM

Magic Quadrant for Web Content Management

Published By: IBM     Published Date: Jul 06, 2016
Web content management remains a vibrant and growing market, fueled by the aspirations of digital strategists on the demand side and continuous innovation on the supply side. IT application leaders, marketers, digital experience specialists and merchandisers all now view WCM as mission-critical.
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ibm, mobile, applications, apps, mobile apps, customer engagement, it application, wcm, innovation, software development, wireless
    
IBM

Magic Quadrant for Web Conferencing

Published By: IBM     Published Date: Jul 20, 2016
Web conferencing is emblematic of the dynamic blend of content and collaboration in the digital workplace. Conferencing markets converge as audio, video and Web mix with persistent spaces to enable faster decisions and remote teamwork. Read this Gartner review to see how IBM is recognized as a leader in the web conferencing market.
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ibm, enterprise social solutions, enterprise applications, web conferencing, collaboration, digital workplace, gartner, magic quadrant, business technology, telecom
    
IBM

The New Mobile App Capabilities of IBM Digital Experience Portfolio

Published By: IBM     Published Date: Sep 15, 2016
This webcast session will discuss and demonstrate a new set of mobile capabilities within the IBM Digital Experience portfolio. These exciting new capabilities enable the line of business to work hand in hand with mobile app developers to deliver personal, adaptive, and relevant content to hybrid or native mobile applications. Come see how a new content authoring experience brings workflow, segmentation, and mobile notifications together to help drive the right mobile app experience for your users.
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ibm, commerce, mobile, apps, mobile app, ibm digital experience portfolio, networking, wireless, enterprise applications, business technology
    
IBM

Thriving in a Multi-Browser World: Ensuring Optimal Website Performance for All End-Users

Published By: Gomez IT     Published Date: Apr 01, 2011
Delivering an exceptional Web experience has never been easy, but it used to be simpler: if your content looked good in Internet Explorer, you could be reasonably certain your site was working for most of your end-users.
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multi browser, website performance, whitepaper, web application, performance, application performance management, web development
    
Gomez IT

5 Common Mobile Web Mistakes

Published By: Gomez Marketing     Published Date: Jan 06, 2011
Do you know your mobile customers - really? Without genuine insight, you might be tempted, for example, to offer mobile users the regular website that works well with your Internet customers. But most smart and feature phones cannot support the complex, high-bandwidth Flash and Ajax applications at the heart of your site. Further, your feature and content rich website can pose numerous usability, navigation, or even screen real estate issues on hand-held devices.
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gomez, web performance, mobile, mobility, site performance, ecommerce, online shopping, web performance
    
Gomez Marketing

Thriving in a Multi-Browser World: Ensuring Optimal Web Site Performance For All End Users

Published By: Gomez Marketing     Published Date: May 23, 2011
Delivering an exceptional Web experience has never been easy, but it used to be simpler: if your content looked good in Internet Explorer, you could be reasonably certain your site was working for most of your end-users. Read on.
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compuware, web performance management, multi-browser, optimal web site performance, web experience, web application, gomez performance data
    
Gomez Marketing

Online Marketing is Content Marketing: Part 2: Technology - The Web Content Marketing Suite

Published By: CrownPeak     Published Date: Jun 30, 2009
This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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crownpeak, roi, web content marketing, cms, content management system, web site development, infocenter, hosted services, open source software, project definition, rfp, request for proposal, vendor strengths, os/ databases, hardware, infrastructure, document management, portal, licensing, workflow management
    
CrownPeak

Get Ahead with Interactive Promotional Contests

Published By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook, youtube, social networks, social media, web 2.0
    
Breakout Solutions

8 Quick Steps to Double B2B Conversions

Published By: Pardot     Published Date: Apr 29, 2009
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
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pardot, b2b conversions, double b2b conversions, b2b marketer, groundwork, landing pages, conversion rates, ctr, click-thru, form validation, multivariate testing, b2c, website caller id, jigsaw, whois, prospect, suspect, lead source, error messages, drop off
    
Pardot

Content is Currency

Published By: GoToWebinar     Published Date: Aug 12, 2010
A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar

Getting the Most from Your Marketing Events: The ROI of In-Person Seminars

Published By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar

The Power User's Guide To Successful Webinars

Published By: GoToWebinar     Published Date: Jul 16, 2010
Webinars are powerful tools - especially when you know how to create, promote and deliver them like a power user. Interactive online webinars have emerged as the gold standard in B2B marketing. This new eBook provides webinar tips, tactics and techniques from some of the sharpest minds in B2B marketing and includes helpful checklists for promoting a webinar, integrating social media, creating content and more. "
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webinar event, online conference, technology configuration, event scheduling, promotion, content creation, analytics, citrix
    
GoToWebinar

How to Create & Run a Winning Webinar Series eGuide

Published By: GoToWebinar     Published Date: Jul 08, 2011
A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales. This new eGuide outlines best practices for creating and delivering a successful Webinar series that gives your organization a solid competitive edge.
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citrix gotowebinar, live webinar, marketing webinar series development, eguide, competitve edge, key planning, content and distribution
    
GoToWebinar

Beyond Bullet Points: Unlock the Story Hidden in Your Data

Published By: GoToWebinar     Published Date: Oct 05, 2011
"So you drank the Kool-Aid and subscribed to the idea that your presentations need to ""tell a story"" and ""be more visual."" But how do you translate dry information into something that's compelling to your audience? When you get back to the basics and focus on the structure of the information you present, you'll find a new way to lay the groundwork for a clean and clear storyboard that will deliver the story and visuals you want. Watch this on-demand webinar to hear Cliff Atkinson, author of Beyond Bullet Points, talk about how you can turn dry content into a compelling presentation. "
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citrix, webinar, presentations, visuals, technology, marketing, structure, on-demand
    
GoToWebinar

How to Design and Deliver Effective Virtual Sales Presentations

Published By: GoToMeeting     Published Date: Aug 11, 2010
Effectively engaging prospects is one of the greatest challenges you'll encounter with a virtual sales presentation. If you don't hold a prospect's attention, you probably won't make the sale. This new What Works! eBook explores best practices for effectively engaging prospects in a virtual environment to shorten the sales cycle, beat the competition and close more business.
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citrix, virual sales presentation, web conference, virtual environment, sales cycle, prospect engagement, content, strategy
    
GoToMeeting
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