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The Digital Ultimatum: Why Businesses Must Digitally Transform to Survive And Thrive

Published By: Progress     Published Date: Mar 06, 2017
The old rules no longer apply. Digital technologies have radically transformed the business landscape, yet many organizations have completely ignored this reality. A new survey of IT decision makers found 96% see digital transformation as important or critical, yet 55% say they have one year or less to respond before they financially suffer. By failing to prepare for new technologies, devices and systems, organizations have threatened their own survival.
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digital transformation, new technology, customer experience, web content management, content management sytems, software development, business technology
    
Progress

The 'Kim Komando Show' Slashes Cloud Storage Costs with Wasabi

Published By: Wasabi     Published Date: Oct 26, 2017
Kim Komando, “America’s Digital Goddess,” is a leading radio host and web entrepreneur. Every month her video-taped three-hour weekly radio show adds 2.8 TB of video content to its extensive playback library. Switching from their current storage solution, a combination of NAS Arrays and Tape Drives, to Wasabi not only generated huge savings it was simpler and faster. Plus, since Cloudberry works seamlessly with Wasabi, the show also enjoys efficient and cost-effective remote data protection. In this Case Study read in detail how the ‘Kim Komando Show’ made the transition to next generation cloud storage.
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data protection, multimedia content, cloud storage, backup, recovery, secondary storage platform
    
Wasabi

Demand Gen Trends To Know In 2019 (on-demand webinar)

Published By: PGi     Published Date: Mar 08, 2019
Whether you’re a newly appointed demand gen specialist or a well-versed, highly-skilled demand gen ninja, this session is for you to learn about the Demand Gen imperatives for 2019 from the renowned, demand gen master himself, Andrew Gaffney. In this session, you’ll learn about the latest best practices for breaking down the top channels to optimize your demand gen efforts. We’ll discuss everything from how to breathe new life to your lead-gen webinars to creating killer content that drives pipeline. As a bonus, Andrew will share the latest, fresh-off-the-press findings from the 2019 Demand Gen Benchmark Study.
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PGi

9 Out-of-the-Box Ways to Promote Your Next Webinar or Webcast

Published By: PGi     Published Date: May 03, 2019
It’s true that webinars and webcasts are a great way to generate leads, launch products and interact with prospects. Yet, when it comes to attendance, less than half of those who register join the online events. Meaning, regardless of how great the content is in your webinar or webcast, it doesn’t have much meaning if no one’s attending! There are plenty of effective ways to promote your online event and up your attendance rate. Some traditional ideas include creating landing pages, promoting the event on your company’s home page and sharing across social media channels. Here are a few additional out-of-the-box ideas from Team GlobalMeet that are simple and surprisingly effective ways to make sure you not only drive awareness for your event but can also get people excited to attend!
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PGi

Emerging Technologies B2B CMOs Should Watch in 2011

Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst
    
TimeTrade Systems Inc.

Gartner Magic Quadrant Report: Adobe Named As a Leader In Web Content Management

Published By: Adobe     Published Date: Nov 06, 2012
Read this latest Gartner report to learn key trends in the Web Content Management (WCM) market for 2012, Adobe's core strengths in the WCM space and Why Gartner rates Adobe as a market leader in web content management.
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adobe, gartner, web content management, wcm, digital marketing strategy, business technology
    
Adobe

Adobe 2012 Digital Marketing Optimisation Survey Results

Published By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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adobe, digital marketing, optimization, optimisation, web content management, customer experience, business technology
    
Adobe

Ten Best Practices for URL Filtering: Protect users from accessing malicious websites

Published By: McAfee     Published Date: Sep 15, 2014
URL filtering is a type of content filtering that allows or blocks users from accessing specific websites. The practice has become an essential one on enterprise networks, with the goal of blocking employees from accessing content that would be a detriment to their productivity or the company as a whole. Blocked sites may include those that threaten the security of the organization, have objectionable content, or are bandwidth-intensive enough to strain company resources.
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best practices, url filtering, network security, blocked sites, security management
    
McAfee

Evaluation of the Zoom Cloud Video Conferencing Service

Published By: Zoom     Published Date: Mar 31, 2016
Founded in 2011 by Eric S. Yuan and other senior executives and engineers from WebEx and Cisco, California-based Zoom Video Communications (Zoom) offers cloud-based collaboration services. When first launched, Zoom was heavily focused on video conferencing. Over time, the company has expanded its service to include additional capabilities such as audio dial-in with local numbers around the world, group messaging, wireless presentation, content co-annotation, and more.
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Zoom

Leveraging Cloud X.0: The True Telephony Experience

Published By: Mitel     Published Date: Jun 27, 2016
Join Mitel and industry experts on this webcast and learn how Mitel is helping SMBs deliver a seamless experience for their mobile customers through cloud. Topics to be covered in this event: • Why today’s technology fails to deliver the experience you want for your customers • What you should expect and receive from your cloud communication provider now and in the future • The impact of the mobile consumer on small and medium business customer engagement strategies • How consumer expectations have changed the workforce Moderator: Elliot Markowitz, Director, Content Marketing Services, Madison Logic
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cloud, telephony, mobile consumer, customization, smbs, seamless experience, enterprise applications
    
Mitel

CIOs and the Future of IT

Published By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research

Finance your way forward 7 strategies for growing your international presence

Published By: HSBC     Published Date: Feb 27, 2019
So, you want to take your company global? For many organizations, forward growth means international expansion. While you may recognize the need for this growth, making it happen is another matter. In order to expand into new markets, you’ll need to identify your growth strategy, navigate unclear rules and regulations, understand cultural differences, and so much more. There are many complex considerations when growing your business globally – many of which you didn’t need to address in order to grow domestically. ____ The materials contained in this website are not intended for audiences located outside of the United States. This site does not intend to collect personal information about persons located outside the US and no marketing or services are directed at individuals located in the European Union. Content is Sponsored by HSBC
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HSBC

Cisco WebEx Web Conferencing

Published By: Cisco     Published Date: Apr 20, 2016
Go ahead. Create and join meetings easily from your computer or mobile device. Invite participants to share content in real time. See who you’re talking to. All in a highly secure environment. This is now reality for government agencies, thanks to Cisco WebEx® Web Conferencing, a FedRAMP-compliant service. As a FedRAMP-compliant solution provided by the market leader in web and video conferencing, Cisco WebEx Web Conferencing lets you: • Easily meet face to face with meeting participants from other locations • See and hear the same information at the same time with attendees • Collaborate and increase productivity without the need for travel • Make meetings more engaging with high-definition (HD) video, audio, and content sharing
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cisco webex, web conferencing, productivity, connectivity, government agencies, fedramp, video conferencing, networking
    
Cisco

Go Further With Marketing Automation

Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle

How to Choose the Best CMS for Customer Experience Management

Published By: Sitecore     Published Date: Feb 25, 2015
Choosing the right web content management system plays a central role in the ultimate success of your Internet strategy.
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customer service, content management, vendors, digital experience, optimization, web page, hosting, business
    
Sitecore

The Forrester Wave™: Web Content Management Systems

Published By: Sitecore     Published Date: Feb 25, 2015
Sitecore is named as a Leader in The Forrester Wave™ Web Content Management Systems, Q1 2015.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore

451 Research — WCM in 2014: full circle from stagnation to innovation

Published By: Sitecore     Published Date: Feb 26, 2015
Discover the overall state of Web Content Management (WCM). This report echo’s other recent analyst publications, showing recognition of Sitecore’s leadership in the industry.
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customer service, content management, vendors, digital experience, optimization, web page, hosting, business
    
Sitecore

Create a Tranformative Digital Experience

Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
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digital experience, ibm, software
    
Group M_IBM Q1'18

The Hidden Cost of Web Security

Published By: Menlo Security     Published Date: Jun 01, 2018
"Uncover the Business Impact of Managing Risky Web Content Download this white paper to learn: How to safely manage ""uncategorized"" websites when sites are unknown to the secure web gateway (SWG) policies, which are largely based on website categories, such as news, entertainment, weather, social media, etc. The cost implications of securing web content, including staffing, clean-up and risk mitigation Isolation - a new technique for malware prevention to maintain end user & IT staff productivity Administrators can either be lenient in allowing access to uncategorized sites, increasing malware risk, or deny access and deprive employees of necessary information. There are hidden costs to both approaches. "
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Menlo Security

Content Marketing Expert Tips - Reaching the IT Buyer

Published By: UBM TechWeb     Published Date: Apr 07, 2011
Elliot Kass, UBM TechWeb's Vice President of Content Marketing, explores the value of white papers to the tech audience, and shares his five secrets for producing great ones.
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ubm techweb, technology white papers, content marketing, lead generation, tech audience, elliot kass, best practices
    
UBM TechWeb

Web App Latency: 4 Ways You're Keeping Your End Users Waiting

Published By: AppNeta     Published Date: Oct 28, 2013
Let’s face it, users are impatient. They demand a blazingly fast experience and accept no substitutes. While the effects of poor performance are obvious, it makes one wonder about the relationship between client latency and the “perception of speed”. After all, the user can trigger many state change events (page load, submit a form, interact with a visualization, etc.) and all these events have an associated latency to the client. However, are certain types of latency more noticeable to the user then others?
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appneta, web applications, applications, applications latency, web applications latency, latency, client latency, time to first byte
    
AppNeta

Magic Quadrant for Web Content Management

Published By: Adobe     Published Date: Oct 24, 2018
WCM is more important than ever for digital transformation and optimization, so there is increasing pressure to "get it right this time round." After studying this report, decision makers keen to deliver effective digital experiences will be better placed to identify the most suitable vendor.
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Adobe

How to Master Content Experience With Uberflip

Published By: Uberflip     Published Date: Jul 17, 2019
Tune in to this demo webinar to understand how Uberflip can help you master content experience and accelerate buyers through the funnel with personalized content journeys that make the most of your hard-earned clicks. You’ll walk away from this webinar knowing how Uberflip helps you: — Create and manage the content experience for the whole buyer journey, at scale. — Accelerate your buyer journey with engaging experiences that compel your audience to binge and self-educate. — Gather intelligence surrounding your audience and how they engage with your content, so you can constantly optimize how they experience it.
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Uberflip

3 Steps to Nurture Your Talent Pipeline

Published By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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Entelo

The Secret to Highly Effective Sales & Marketing

Published By: Seismic     Published Date: May 24, 2019
Recent research from CSO Insights found that 61% of organizations have a dedicated sales enablement function; however, not all enablement teams are equally effective. In fact, only 34% of organizations are effective while the majority, 66%, meet some internal expectations and end up with average results. Watch the webinar to learn how to: ? Put the customer as your primary focus ? Formalize collaboration with clear accountability ? Utilize tactical content management ? Leverage state-of-the-art enablement technology In this webinar you'll learn the secret to achieving an ultra-efficient, revenue-generating sales and marketing engine.
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Seismic
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