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How to Create Content that Sales Loves

Published By: Seismic     Published Date: May 14, 2019
65% of B2B content goes unused by sales. Jon Freeberg, Seismic's Principal Consultant of Customer Success, has seen this problem first hand, and has worked with hundreds of enterprise marketing teams to ensure they are creating content that supports sales conversations. In this webinar, Jon will take you through 3 specific ways that marketing can begin making content that improves their relationship with sales, increases their effectiveness, and helps sales close more deals. Watch the on-demand webinar today and stop wasting precious hours creating content that goes unused by sales.
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Seismic

Making the Most of Your Content

Published By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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Seismic

3 Mistakes to Avoid When Building a Sales Enablement Strategy

Published By: Seismic     Published Date: May 24, 2019
Implementing a sales enablement strategy is one of the most effective ways you can transform your sales and marketing teams. Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps. In this webinar, we’ll share the 3 biggest mistakes companies make when implementing a sales enablement strategy to ensure you don’t fall victim to these pitfalls. You'll walk away with the framework for implementing a sales enablement strategy that will enable you to: ? Increase Sales Productivity ? Improve Sales and Marketing Alignment ? Increase Efficiency of Content Management ? Unlock Deep Content Insights and Analytics
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Seismic

WCM and eCommerce Integration for Retail Marketers

Published By: Gleanster Research     Published Date: Aug 30, 2013
WebSphere Commerce and content management integration allows retail marketers to quickly make changes in the ecommerce platform directly from within the content management system. No coding. No dependence on IT. Find out how with e-Spirit.
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Gleanster Research

Market Overview: Web Content Management Systems

Published By: Hippo     Published Date: Jun 24, 2014
A Forrester report on the market overview of web content management systems.
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hippo, web content management systems, forrester, market overview, wcm market, content management system, content management
    
Hippo

5 Best Practices To Get Your Team Ready for Web Content Management Systems

Published By: Hippo     Published Date: Jun 24, 2014
Five best practices for getting your team ready to select a tool to engage customers, deliver personalized experiences, and manage customer experience effectively
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hippo, web content management syestems, wcm, getting ready for wcm, top tips for wcm, change management, content management system
    
Hippo

The Forrester WaveT: Web Content Management For Online Customer Experience, Q3 2011

Published By: SDL Web Content Management Solutions     Published Date: Jun 01, 2009
Forrester Research, Inc. has named SDL a Leader in "The Forrester WaveT: Web Content Management for Online Customer Experience, Q3 2011" independent report (July 2011). According to the report, "SDL's globalization and localization functionality remains a differentiator."
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sdl tridion, a/b, crm, ecm, dam, wcm, web content management, online customer experience
    
SDL Web Content Management Solutions

Web 2.0: Engaging Customer Passion

Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
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sdl tridion, a/b, crm, ecm, web 2.0, social networks, dam, wcm
    
SDL Web Content Management Solutions

Managing Global Web Sites

Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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sdl tridion, a/b, crm, ecm, blueprinting, flysn, wcm, dam
    
SDL Web Content Management Solutions

Multi-channel Marketing: Orchestrate message, channels and countries

Published By: SDL Web Content Management Solutions     Published Date: Jan 22, 2010
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
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sdl tridion, a/b, multi-channel marketing, branding, crm, ecm, rss, xml
    
SDL Web Content Management Solutions

Five ways to persuade your target audiences

Published By: SDL Web Content Management Solutions     Published Date: Jul 06, 2010
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
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sdl tridion, blueprinting, communication, localization, multidimensional communication, network management, content management
    
SDL Web Content Management Solutions

Mobile Marketing as Enterprise Imperative: Strategy, Not Tactic

Published By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
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sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy
    
SDL Web Content Management Solutions

Compass Guide to WCM, Q3 2010 Evaluation of SDL Tridion

Published By: SDL Web Content Management Solutions     Published Date: Aug 31, 2010
A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.
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sdl, web content management, magic quadrant, wcm, content, web, ecommerce, marketing
    
SDL Web Content Management Solutions

It's Time To Break Up With Your Custom- Coded WCM

Published By: SDL Web Content Management Solutions     Published Date: Jul 26, 2010
It's hard to believe, but some enterprises still use custom-coded Web content management (WCM)solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has becomeuntenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms,open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.
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wcm, web content management, multichannel, sdl, custom code, engagement
    
SDL Web Content Management Solutions

Multilingual Marketing Content: Growing International Business with Global Content Value Chains

Published By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
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multilingual marketing, wcm, branding, sdl, language, lob
    
SDL Web Content Management Solutions

The Seven C's Of Web Content Management

Published By: SDL Web Content Management Solutions     Published Date: Apr 25, 2011
Read this complimentary market report and learn why the "C" in WCM no longer stands for just content.
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forrester, web content management, wcm, content, context, channel, consistency, community
    
SDL Web Content Management Solutions

Understanding Project Management and Reporting for Government Contractors

Published By: Deltek - Nethawk     Published Date: Mar 05, 2013
This 30- minute webcast recording reviews the basics of project management and reporting for government contractors. Based on content from the Deltek Special Edition Government Contracting for Dummies e-book.
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project management, government contractors, reporting, spending, budget management, project execution, application integration, best practices
    
Deltek - Nethawk

How to Build a Content Library for the Buying Process

Published By: Uberflip     Published Date: Jan 20, 2016
In this webinar, we’ll teach you how to build a content library that packages product information, pulls in prospects, and frees your Sales team up to close more deals.
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uberflip, content, engagement, content, opt-in, prospects, content, sales
    
Uberflip

Digital Ad Environments Need Health Checks Too

Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath

Gartner WCM MQ

Published By: Adobe     Published Date: Feb 13, 2018
Because you don’t just deliver content. You deliver a customer experience. We're honored that once again, we've been positioned as a leader in Gartner’s Magic Quadrant for Web Content Management (WCM). We believe this validates Adobe Experience Manager as a forward-thinking vision of what content management can be throughout an entire customer journey. And with the integration of Adobe Experience Cloud and Adobe Creative Cloud, we offer more than a content management platform. It’s a content management powerhouse. Read the report and learn about Adobe Experience Manager’s strengths according to Gartner — and how you can bring those strengths to your own customer experiences.
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Adobe

3 Bright Ideas for Increasing Conversions with Customer Engagement

Published By: Moxie     Published Date: Feb 06, 2019
Customers expect you to make it easy to move through their site. According to Gartner, more than 82% of online shoppers prefer a more comprehensive web experience suite, as opposed to a stand-alone single-channel or point-based product. The content of this ebook focuses on the tangible results of effective customer engagement, along with 3 key components companies need to make it happen.
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customer engagement, digital engagement, ecommerce, customer experience, customer service, customer support
    
Moxie

Transforming Connectivity & Security for Moving to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
Transforming Cloud Connectivity & Security in Distributed Networks Today’s digital transformation initiatives frequently begin with moving applications and data to the cloud. But traditional networking and security infrastructure, such as backhauling data from remote locations to central offices over MPLS lines, can’t keep up. Fortunately, new approaches that also move connectivity and security to the cloud are rapidly overcoming these hurdles. Technologies such as direct-to-cloud SD-WAN and site-to-site VPNs dramatically cut the cost of connectivity. However, they put pressure on other parts of the organization to adopt new ways of defending each site against internet intruders, protecting the use of web content, and securing data stored in cloud apps. In this webcast, we’ll discuss a new, integrated approach to connectivity and security. Used by enterprises and government agencies around the world to manage as many as 1,500 sites from a single console, Forcepoint’s branch security
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Forcepoint

Transforming Connectivity & Security for Moving to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
Transforming Cloud Connectivity & Security in Distributed Networks Today’s digital transformation initiatives frequently begin with moving applications and data to the cloud. But traditional networking and security infrastructure, such as backhauling data from remote locations to central offices over MPLS lines, can’t keep up. Fortunately, new approaches that also move connectivity and security to the cloud are rapidly overcoming these hurdles. Technologies such as direct-to-cloud SD-WAN and site-to-site VPNs dramatically cut the cost of connectivity. However, they put pressure on other parts of the organization to adopt new ways of defending each site against internet intruders, protecting the use of web content, and securing data stored in cloud apps. In this webcast, we’ll discuss a new, integrated approach to connectivity and security. Used by enterprises and government agencies around the world to manage as many as 1,500 sites from a single console, Forcepoint’s branch security
Tags : 
    
Forcepoint

Transforming Connectivity & Security for Moving to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
Transforming Cloud Connectivity & Security in Distributed Networks Today’s digital transformation initiatives frequently begin with moving applications and data to the cloud. But traditional networking and security infrastructure, such as backhauling data from remote locations to central offices over MPLS lines, can’t keep up. Fortunately, new approaches that also move connectivity and security to the cloud are rapidly overcoming these hurdles. Technologies such as direct-to-cloud SD-WAN and site-to-site VPNs dramatically cut the cost of connectivity. However, they put pressure on other parts of the organization to adopt new ways of defending each site against internet intruders, protecting the use of web content, and securing data stored in cloud apps. In this webcast, we’ll discuss a new, integrated approach to connectivity and security. Used by enterprises and government agencies around the world to manage as many as 1,500 sites from a single console, Forcepoint’s branch security
Tags : 
    
Forcepoint

5 Tips for Making the Most of Local Websites

Published By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
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balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding
    
Balihoo
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