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CIOs and the Future of IT

Published By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research

Crowdtesting 101 Rethinking Your Qa Lab

Published By: Applause Israel     Published Date: Jun 19, 2018
APPLAUSE CASE STUDY ACCELLION THE INCREASING IMPORTANCE AND COMPLEXITY OF DIGITAL EXPERIENCES Maintaining a strong digital presence is critical as digital experiences are now the front door for your brand. Websites, mobile apps, and connected devices are all different ways for you to connect with your customers on a deeper level, and foster a stronger relationship of trust and loyalty. While you now have a wide-open avenue to reach customers more effectively, you also need to account for a whole new level of complexity, especially in the mobile space. Millions of people can download the same mobile app and have entirely unique experiences. This is a result of how fragmented the digital world has become. ScientiaMobile counted 45,000 different device profiles on the market today, and estimates that this rate of fragmentation will only increase heading into the future. On top of this variability is the wide range on contexts in which your customers can be relying on your mobile app to wo
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Applause Israel

5 Ways to Remove Friction From Your Omnichannel Banking Experience

Published By: Applause Israel     Published Date: Sep 25, 2018
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them. According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1 To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet. The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology. If digital channels aren’t approached correctly, they can add complexity to the customer experience in
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Applause Israel

The Good, the Bad, the Invisible: A Look at Corporate Websites from a Job Seeker's Viewpoint

Published By: Taleo     Published Date: Nov 11, 2010
Check out the latest interview with Matthew Adam, Vice President & Chief Talent Strategist for NAS Recruitment Communications, and Peter Clayton of Total Picture Radio as they discuss several recruiting hot topics.
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talent management, human capital management, hcm, integrated, integration, visibility, integrate, alignment
    
Taleo

Solving API Performance, Security & Reliability Challenges

Published By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
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api, performance, security, developing, applications, data
    
Akamai Technologies

Stop Buying Ads

Published By: Empyr     Published Date: Jan 09, 2018
Get the impressions and clicks for free; you only pay when the sale happens. The Empyr CPR Network represents 175M+ consumers and 1,500+ websites and apps.
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Empyr

The Hidden Cost of Web Security

Published By: Menlo Security     Published Date: Jun 01, 2018
"Uncover the Business Impact of Managing Risky Web Content Download this white paper to learn: How to safely manage ""uncategorized"" websites when sites are unknown to the secure web gateway (SWG) policies, which are largely based on website categories, such as news, entertainment, weather, social media, etc. The cost implications of securing web content, including staffing, clean-up and risk mitigation Isolation - a new technique for malware prevention to maintain end user & IT staff productivity Administrators can either be lenient in allowing access to uncategorized sites, increasing malware risk, or deny access and deprive employees of necessary information. There are hidden costs to both approaches. "
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Menlo Security

Retail Solutions: Drive sales and build your brand with Rackspace + Google

Published By: Rackspace - Google Cloud     Published Date: Jul 26, 2019
As the first managed services partner for Google Cloud Platform, Rackspace can help you accelerate innovation and cost savings within your retail organisation. With over 2.5 million hours of experience managing over 8000+ ecommerce websites, let us look after the intensive day-to-day operations of the cloud, so that you can focus on achieving your core business objectives. This paper explores: • Customer Voices: a look at three customers experiences working and thriving with GCP cloud • Shopping trends and forecasts for 2019 • What’s on offer with Rackspace and our Fanatical Experience™
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Rackspace - Google Cloud

Mobile Testing: Guide for Modern Marketers

Published By: Oracle OMC     Published Date: Nov 30, 2017
There’s really no mystery about mobile testing. It’s the art and science of building, running, and analyzing optimization tests for mobile customer experiences. But for companies looking to mobilize their websites and apps, the mystery often lies in how to do mobile testing really well. This guide assembles the best advice from analysts, engineers, and thought leaders to help mobile-minded businesses master the non-desktop landscape. You’ll learn how to optimize customer mobile experiences from strategy to execution. Along the way, you’ll get answers to common questions about mobile testing, find out about optimization testing in general, learn key differences between customer experience optimization (CXO) on mobile and desktop, and see how you can use design expertise to create bold and effective mobile experiences. So start reading and boost your understanding of mobile testing and optimization.
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Oracle OMC

Enterprise Security and Web 2.0: The Impact

Published By: Clearswift     Published Date: Jun 09, 2008
Websites that did not exist five years ago are now at the top of the most visited and used sites on the Web.  Yesterday's teenagers and college students, who have grown up using MySpace, YouTube and other Web 2.0 sites are bringing their social habits into the workplace, and creating a number of challenges for employers.
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enterprise security, web 2.0, gartner, clearswift, clearswift, social media, social networking, network security
    
Clearswift

Rescue Your Revenue With Browse and Cart Recovery

Published By: Bronto     Published Date: May 31, 2018
We subscribed to the email lists of 50 brands in the Internet Retailer Top 1000 to see what type of personalization and triggered messages they use to entice customers back to their websites. What you'll learn: • How effectively brands are using customer data to nudge them back onto the purchase path. • How triggered messages can better engage customers and keep them coming back. • How browse and cart recovery can rescue revenue that would otherwise be lost.
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revenue, email, internet, retailer, website
    
Bronto

Watering Hole Attacks: Detect End-User Compromise Before the Damage is Done

Published By: AlienVault     Published Date: Aug 14, 2015
Attackers are becoming increasingly skilled at planting malicious code on websites. Join us for a live demo showing an example of such an attack, and how to detect it immediately using AlienVault USM.
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AlienVault

EQ2 2014: Responding to the Exploding Mobile Commerce Trend

Published By: Monetate     Published Date: Sep 30, 2014
Here’s a fact for you: Consumer use of mobile devices to access ecommerce websites has grown more than 120% in the last year. Though explosive growth in this category is a positive sign for the industry, the mobile customer is far different than any other.
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mobile commerce, mobile trends, mobile devices, ecommerce
    
Monetate

Web Customization in 5

Published By: Progress     Published Date: Jan 22, 2019
Tailoring experiences for customers is critical to make your business standout. Customization works well for organizations that want to enhance their standard customer experience but don’t have the necessary tools or strategy for in-depth personalization. Learn about the 5 best practices for customizing websites and the 5 biggest challenges marketers face while customizing their websites.
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Progress

Finding Tech Talent Using Slack, Reddit and Meetup

Published By: Entelo     Published Date: Sep 06, 2017
Today's tech candidates are actively interacting and sharing their work on different websites, networks, and forums. As more of these channels surface, recruiters have the advantage to connect with more people in real-time, build a community based on shared interests, and to develop their employer identity among candidates. This webinar will cover recruiting on Slack, Reddit, AngelList, and Meetup – a communication tool, aggregated news site and forum, Q&A social network, startup platform, and online portal for interest groups. Michelle Lusen, senior corporate recruiter at Slack, will join us for the webinar to share her best practices for connecting with candidates. In this webinar, you'll learn: How to establish rapport and develop a Slack community of candidates using private and public communication channels Where to look on Reddit and AngelList to find people most interested in hearing about your open role Tactics to identify and engage with domain experts on Meetup How to navi
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Entelo

Thomas Cook Streamlines WorldWide Support with Bold360 ai Self-Service

Published By: LogMeIn     Published Date: Feb 27, 2018
Bold360 ai's self-service solution was initially deployed in the UK. Owing to the success of this pilot, the service was quickly rolled out internationally. Today, Thomas Cook uses Bold360 ai to provide online support in five languages on 13 different customer-facing websites in the UK, Netherlands, Belgium, Germany, and France, along with four other support agent sites.
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customer, experience, markets, service, websites, integration
    
LogMeIn

The 2014 Mobile E-Commerce Strategy Playbook

Published By: Mobify     Published Date: Jul 22, 2014
Hoping to improve your Mobile ecommerce strategy and increase conversions? The 2014 Mobile E-Commerce Strategy Playbook will give you four strategic methods to increase mobile conversion rates, revenue and customer satisfaction.
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mobile commerce, mcommerce, ecommerce, mobile shopping, m-commerce, e-commerce, retail, online retail
    
Mobify

Black Friday Mobile Commerce Success Guide

Published By: Mobify     Published Date: Jul 22, 2014
This Black Friday, 50% of traffic will be from mobile. Are you ready? This guide will give you actionable advice on how to capture your share of this year’s holiday spending spree. This guide gives you actionable advice to make the most out of the remaining time before Black Friday 2014 to optimize for higher conversions.
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black friday, mobile commerce, mcommerce, ecommerce, mobile shopping, m-commerce, e-commerce, retail
    
Mobify

Rethinking Security In Business Notebooks

Published By: HP Software     Published Date: Feb 02, 2016
An average of 30,000 new websites are identified as distributing malicious code to site visitors every day. According to a recent Spiceworks survey, IT professionals are relying mostly on software level security solutions. Download this whitepaper to learn how HP Elitebooks block and outsmart security threats.
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security, bios, threat prevention, threat detection, malware, hacking
    
HP Software

Reimagining API and Application Backend Creation

Published By: CA Technologies EMEA     Published Date: May 23, 2018
In today’s application economy, interaction between a business and its customers, partners and employees is increasingly through apps. And omni-channel access to these applications—from anywhere at any time—is dependent on APIs. These APIs provide an interface for developers to code against, and must be robust enough to support ever-growing demand. As a result, APIs are perhaps the most critical technology in digital business design today. APIs sit between your application clients —apps, websites and devices—and application backends. By leveraging APIs, you can securely stretch the boundaries of your enterprise by tapping into a broad array of digital businesses, digital customers and digital devices. But just as important as the API, is the application backend itself. Behind the API, the data access layer and application logic layer are doing the heavy lifting—implementing business rules, maintaining data consistency and managing interactions with various data sources. These three com
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CA Technologies EMEA

DDos Resiliency Score Calculator

Published By: Incapsula     Published Date: Nov 06, 2017
Being aware of the risks and costs associated with DDoS attacks, most enterprises protect their websites and network infrastructure with some sort of mitigation solution. However, as the threat landscape continues to evolve, it’s getting harder to gauge your organization’s DDoS readiness and identify the soft spots in your defenses. The calculator measures your DDoS resiliency score based on a short questionnaire about your network infrastructure, security products and procedures. The results are provided in a detailed report that includes: Your DRS score, its meaning and implications Technical evaluation of a virtual penetration test Comparative analysis of your DRS within your business vertical Suggestions for improving your security posture
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Incapsula

4 Fundamentals to Maximize Site Performance

Published By: Incapsula     Published Date: Nov 06, 2017
Does your website load in two seconds or less? If not, you could be disappointing nearly half of your customers. According to Kissmetrics, 47 percent of e-commerce users expect websites to load in less than two seconds – and nearly a quarter of them will abandon your website entirely if it takes longer than four seconds. Additionally, 50 percent of customers shop on their mobile phones. In other words, your website needs to load fast and be optimized or your customers will leave. The reality is that an e-commerce company can increase revenue by up to 7 percent just by making the load time one second faster. So, how can your company improve its site performance and make it faster? The best practices outlined in this whitepaper can reduce your site’s loading time, improve your user experience, and ultimately increase your company’s revenue.
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Incapsula

Use the Local Web to Increase Number of Customers!

Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals
    
Balihoo

Ensure Your Products Are Found Online - Increase Sales!

Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals
    
Balihoo

5 Tips for Making the Most of Local Websites

Published By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
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balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding
    
Balihoo
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