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eCommerce Email Frequency: Could you "kill the goose that lays the golden egg"?

Published By: Ability Commerce     Published Date: May 18, 2009
The Pro's and Con's of Frequency for online retailers. There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
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ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

eCommerce Email Acquisition: How to Leverage Your Site to Grow Your List Description

Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce, e-commerce, order management, load time
    
Ability Commerce

eCommerce Email Testing: Improve Your Results One Email at a Time

Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
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ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

Turning Data Into Customer Loyalty: Grupo Posadas Takes Segmentation to a New Level

Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.

The Government AI Toolkit

Published By: Group M_IBM Q3'19     Published Date: Aug 05, 2019
The possibilities for the machine-augmented future are endless — but while artificial intelligence has become ubiquitous in the commercial world, its adoption in government has been slow. This toolkit will help agencies identify the necessary steps to embark on an AI journey — and provide tips for government innovators to easily progress from crawling and walking to the running stage with the technology.
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Group M_IBM Q3'19

Lifecycle Email Marketing: Your Top Lifecycle Email Marketing Questions Answered

Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts

Using Automated Portals as Cost-Effective Solution to Partner/Channel Marketing Challenges

Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes

6 Questions for Your PPC Manager

Published By: Site Pro PPC     Published Date: May 14, 2009
Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.
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site pro, ppc, ppc management, adwords, google, yahoo, msn
    
Site Pro PPC

How to leverage online video in your social media channels

Published By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
    
Cantaloupe

Securing your IRA with Precious Metals

Published By: Imperial Metals     Published Date: Nov 24, 2009
Precious metals like Gold and Silver can help you secure your future and meet long-term investing goals. In the last decade, Gold prices rose by an average of 40% per year! Our free IRA guide will show you how easy it is to invest in precious metals
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imperial metals, ira, gold, silver, precious metals, 401k, equities
    
Imperial Metals

5 Steps to Improve Customer Experience: Touchpoints and Your Relationship Lifecycle

Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting

Customers 2015: What Will They Expect 5 Years From Now? (7 Steps to Make Sure You're Ready Today)

Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting

Recruiters - It's Time to Get Social (or Get Lost)

Published By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
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pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking, databases
    
PCRecruiter

HR Professionals - It's Time to Get Social (or Get Lost)

Published By: PCRecruiter     Published Date: Oct 28, 2010
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Tags : 
pcrecruiter, recruiting, social networking, network, facebook, twitter, email program, networking, databases
    
PCRecruiter

The 5 Tips Whitepaper on Data Governance for ERP Projects

Published By: Zynapse     Published Date: Jun 16, 2010
Data Governance has emerged as the point of convergence for people, technology and process in order to manage the crucial data (information) of an enterprise. This is a vital link in the overall ongoing data management process for it maintains the quality of data and makes it available to a wide range of decision making hierarchy across an organization
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zynapse, erp projects, data information, data management, governance, mdm, master data management, odm, business intelligence, database development
    
Zynapse

The Business Benefits of Material Master Data Management (MMDM)

Published By: Zynapse     Published Date: Sep 10, 2010
A 14-page whitepaper on how to achieve lower material costs and optimized inventory using Material Master Data Management
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zynapse, erp projects, data information, data management, governance, mdm, master data management, odm, mmdm, material, business intelligence, database development, data integration
    
Zynapse

Getting the Master Data Project done the "RIGHT" way

Published By: Zynapse     Published Date: Aug 17, 2010
An exclusive success story of a Fortune 200 enterprise. Learn how the master data management initiative delivered: . A unified view of the master data across the enterprise . Accelerated ROI realization from massive ERP investments . Inventory optimization by duplicate identification . Improved operational and process efficiencies
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zynapse, erp projects, unspsc, data information, data management, governance, mdm, master data management, odm, mmdm, material, application integration, business intelligence, configuration management, database development
    
Zynapse

10 Ways Remarketing will Boost your Product Sales

Published By: Advertise.com     Published Date: Nov 15, 2010
According to The Fireclick Index, a comprehensive web analytics solution, over 96% of the people who visit a website leave without completing any action, like a purchase.
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advertise.com, sales, boost, remarketing, analytics, web analytics, abandonment
    
Advertise.com

Beyond Simple Total Cost of Ownership

Published By: SuccessFactors     Published Date: Jun 25, 2012
In this paper, we analyze the implications and costs of purchasing and implementing cloud-based software (SaaS) vs. traditional on-premise software. Get your copy now, compliments of SuccessFactors.
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successfactors, saas, on-premise software, analytical applications, business intelligence, web service management, business technology
    
SuccessFactors

6 Tips for Delivering the Workforce of the Future for Consistent Business

Published By: SuccessFactors     Published Date: Jun 25, 2012
With aging workforces and a shortage of critical talent being among the biggest challenges facing today's businesses, strategic workforce planning has become one of of HR's most important responsibilities.
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successfactors, workforce, talent management
    
SuccessFactors

Complimentary White Paper: Pay, Performance and Productivity

Published By: SuccessFactors     Published Date: Aug 29, 2012
How important is compensation management in motivating your workforce? It is one of the top five job-satisfaction factors. Learn how to reward employees and yet hold steady on payroll costs in this complimentary SuccessFactors white paper.
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successfactors, sap, reward employees, pay, performance, productivity, compensation, compensation strategy, connecting rewards and performance, motivating your workforce, workforce motivation
    
SuccessFactors

How to Choose a Website Tag Management System

Published By: MEDIAPLEX     Published Date: Nov 19, 2012
An easy to read guide that explains why tag management may be valuable for your business, and what to look for in a tag management vendor.
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MEDIAPLEX

Get It Right The First Time: Reliable 3D Printing is Easier to Achieve Than You Think

Published By: Stratasys     Published Date: Sep 11, 2019
Reliable 3D Printing is Easier to Achieve Than You Think You’re ready to buy a 3D printer to enhance your business. You’ve done your homework and the benefits are clear: freedom of design, faster prototyping and reduced time-to-market, to name a few. The question is, what printer is best for your organization’s needs? Like so many things, you truly do get what you pay for. To get the most value from 3D printing, professionals need a printer that comes in not only at a good price point but can deliver quality results. Again and again. In this paper you will learn: The truth about 3D Desktop Printers Features and Benefits to look for in 3D Desktop Printers How to avoid the “Low Price” Trap
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Stratasys

FDM for Jigs and Fixtures

Published By: Stratasys     Published Date: Sep 11, 2019
FDM (Fused Deposition Modeling) provides a fast and accurate method of producing jigs and fixtures. FDM is an additive manufacturing process that builds plastic parts layer-by-layer using data from computer-aided design (CAD) files. By using FDM, the traditional fabrication process is substantially simplified; tool-making becomes less expensive and time consuming. As a result, manufacturers realize immediate improvements in productivity, efficiency and quality. Find out how the Oreck Corporation, a well-respected manufacturer of vacuum cleaners and other cleaning appliances, realized immediate savings in cost, production time and inspection time by implementing FDM for its fixtures.
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Stratasys

Saint Joseph Abbey and Seminary College Puts Faith in Astaro

Published By: Astaro     Published Date: Jan 19, 2011
Saint Joseph Abbey and Seminary College in Louisiana was using several separate products to help protect their network, filter content and monitor Internet usage. After installing the Astaro Security Gateway home use version, the solution quickly impressed with its usability and power.
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astaro security gateway, saint joseph abbey, network protection, content filtering, monitoring, network management, network security, security management, data protection, content management system
    
Astaro
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