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Predictive Online Ad Targeting: Benefits of a Pixel-Free Approach

Published By: Akamai     Published Date: Jun 04, 2010
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
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akamai, predictive, online advertising, tracking pixels, online shopping, in-market, site visitors, performance marketing, customer relationship management, enterprise software, sales & marketing software
    
Akamai

Consumer Response to Travel Site Performance

Published By: Akamai     Published Date: Jun 14, 2010
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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akamai, travel, site performance, phocuswright, customer experience, usability, travel ecommerce, web load, abandonment, customer interaction service, customer satisfaction, customer service, ebusiness, sales automation, customer experience management
    
Akamai

Slide Show Webinar: Consumer Impact of Travel Site Performance

Published By: Akamai     Published Date: Jul 22, 2010
This slide version of a recorded event delivers key findings of an in-depth consumer survey studying travel Web site functionality and conversion rate satisfaction. Host Margaret Rivera of Akamai and presenter Caroll Rheem, Director of Research at PhoCus Wright, define best practices for fast, reliable travel Web sites.
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akamai, travel, site performance, phocuswright, customer experience, usability, travel ecommerce, web load, abandonment, customer satisfaction, customer service, ebusiness, collaboration, collaborative commerce, content integration, content management system
    
Akamai

Qantas Airways Ensures Site Uptime and Improves International Reach and Performance Cost-Effectively

Published By: Akamai     Published Date: Jul 06, 2010
Founded in the Queensland outback in 1920, Qantas Airways is the world's longest continuously operating airline. Today it is widely regarded as the world's leading long-distance airline and one of the strongest brands in Australia, responsible for an estimated $1.7 billion in revenue for the fiscal year 2009/2010. The airline is committed to continually improving the experience on its website, qantas.com, whether enabling travelers to book all parts of a holiday or to self-manage their travel experiences. Since the site was first launched in 1996, it has evolved into the airline's primary customer contact channel.
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qantas, case study, site performance, clicks, travel, e-commerce, ecommerce, uptime, reach, business activity monitoring, customer interaction service, enterprise software
    
Akamai

How to Defend Your Perimeter from Today's Outsized Threats

Published By: Akamai     Published Date: Mar 10, 2012
This white paper assesses the current cyber-threat environment and discusses the use of distributed cloud services as an effective means to protect against evolving, modern-day IT threats.
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security, internet security, website security, online security, cloud based security, computer security, distributed denial of service, ddos, ddos security, sql injection security, malware, malware protection, malware security, anti phishing, botnets, web application firewall, firewall, compliance, hacker, hacktivism
    
Akamai

Protecting Your Online Channels and Web Applications

Published By: Akamai     Published Date: Mar 10, 2012
This whitepaper gives a broad overview of the ways in which Akamai can help organizations bolster the security of their Web-based assets, with capabilities ranging across the application, network, and DNS layers, as well as solutions focused on Distributed Denial of Service (DDoS) mitigation and business continuity.
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security, internet security, website security, online security, cloud based security, computer security, distributed denial of service, ddos, ddos security, sql injection security, malware, malware protection, malware security, anti phishing, botnets, web application firewall, firewall, compliance, hacker, hacktivism
    
Akamai

Shifting Performance Strategies and Solutions for Mobile & Web Delivery

Published By: Akamai     Published Date: Sep 12, 2012
Did you know that most companies underutilize services that can improve the performance of Web and mobile architectures, focusing mistakenly on more costly and complex solutions?
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akamai, mobile, web, ecommerce, online, digital, mobile solutions, online solutions, technology, application integration
    
Akamai

Akamai-Holiday toolkit planning

Published By: Akamai     Published Date: Oct 10, 2012
When holiday shoppers launch into action, every second and every transaction counts.
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akamai, holiday, toolkit, ecommerce
    
Akamai

Strategies for Successful Enterprise Collaboration

Published By: Akamai     Published Date: Sep 20, 2010
This white paper looks at a number of factors that can make you more successful with collaboration in your enterprise.
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akamai, enterprise collaboration, collaborative application, enterprise software, collaboration, collaborative commerce
    
Akamai

Get the Edge on PCI with Tokenization: Simplifying Payment Security

Published By: Akamai     Published Date: Mar 14, 2011
Imagine: "We've been breached." A stomach dropping statement whether you're hearing the words or speaking them.
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akamai
    
Akamai

Enterprise Payment Security 2.0: A New Look at Payment Security

Published By: Akamai     Published Date: Jul 01, 2011
The whitepaper shows how merchants can rid their systems of sensitive payment information.
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akamai, enterprise payment security 2.0, payment security management, edge tokenization, pci compliance, credit card data, cybersource, payment data capture, 2.0, encryption, network security appliance, ebusiness, eprocurement
    
Akamai

Understanding Web Application Security: Defending the Enterprise's New Porous Perimeter

Published By: Akamai     Published Date: Jul 01, 2011
This white paper examines current trends in Web application security, assessing the present threat environment as well as limitations in existing approaches to protection, and then explores how a Web application firewall solution can overcome these challenges.
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akamai, web application security, security extension, firewall solution, cyber crime, xss, ddos, sql injection, waf, application security, firewalls, hacker detection, web service security, pci compliance
    
Akamai

Why It's Time to Modernize Your Network for Today's Digital Enterprise Webinar

Published By: Akamai     Published Date: Apr 10, 2015
Enterprise network architectures are evolving as a result of the growth of public cloud, proliferation of mobile devices, and organizational requirement to collaborate with global users. In this on-demand webinar, Gartner Research VP and Distinguished Analyst Mark Fabbi and Akamai Technologies' Enterprise Web Experience Product Manager, Greg Lord, will provide insight into this new trend.
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akamai, web performance, cloud services, network management, cloud networking, digital enterprise
    
Akamai

10 Key Considerations for a Successful Online Video Strategy

Published By: Akamai     Published Date: Mar 08, 2017
We’ve tapped into our experience to present the top issues you must address to ensure a successful online video strategy.
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video, online video, quality video, video strategy, engagement, online engagement
    
Akamai

Adaptive Media Delivery

Published By: Akamai     Published Date: Mar 08, 2017
This solution needs to reach audiences reliably wherever they are, scale as fast as they grow, and adjust intelligently to dynamic network environments for the highest viewing quality possible. Missteps in online video strategy can have a long-lasting effect on audience perceptions, not only of the video experience – but also on the brand being represented.
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video, online video strategy, video experience, engagement, customer engagement, online audience
    
Akamai

Image Manager

Published By: Akamai     Published Date: Mar 08, 2017
Engage online audiences with attractive images that are automatically optimized for both maximum visual quality and performance while reducing the cost and effort to transform and deliver web-ready images.
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online, quality, performance, cost, reducing cost, images, content, quality, engagement, online engagement
    
Akamai

PREDICTIVE VIDEO DELIVERY

Published By: Akamai     Published Date: Mar 08, 2017
Video leads mobile data traffic. Read this infographic to find out more facts about video and mobile data traffic.
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video, mobile data traffic, mobile data, mobile video, infographic
    
Akamai

Download Delivery

Published By: Akamai     Published Date: Mar 08, 2017
Akamai Download Delivery speeds your content to online audiences and lowers distribution costs while giving consumers the download experience they expect – whether they’re on their desktops, smartphones or other connected devices.
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delivery, download delivery, content, online, video, mobile apps, viewability
    
Akamai

EVOLVE YOUR OTT STRATEGY WITH AKAMAI

Published By: Akamai     Published Date: Mar 08, 2017
Read on to see how you can leverage the best in class performance that leads to the highest quality, recognized reliability, and the largest globally distributed infrastructure for the greatest scale.
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ott, over-the-top, reliability, quality, engagement, broadband, content, high quality
    
Akamai

How Akamai Defines and Measures Online Video Quality

Published By: Akamai     Published Date: Mar 08, 2017
In this white paper, we’ll explore why online video quality matters and the specifics of how it should be measured. Get a peek “under the hood” to understand the core elements of video delivery that contribute to high-quality viewing experiences. Most importantly, see why the choice of a content delivery partner is essential to your online video success.
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video, online video, engagement, customer engagement, content creation, video quality
    
Akamai

Improving Online Video Quality and Accelerating Downloads

Published By: Akamai     Published Date: Mar 08, 2017
This whitepaper discusses why speed, or throughput, is so critical for today’s Internet users, provides a historical perspective on the Internet’s TCP protocol underpinning and describes how the FastTCP protocol addresses the needs of today’s Internet.
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online video, online video quality, speed, internet, reliability
    
Akamai

Maximizing Audience Engagement: How online video performance impacts viewer behavior

Published By: Akamai     Published Date: Mar 08, 2017
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data, customer engagement, video, online video, online video strategy, viewer behaviour
    
Akamai

Media Services Live

Published By: Akamai     Published Date: Mar 08, 2017
Akamai has delivered the world’s largest and most viewed live events for nearly 15 years. Leveraging this experience, Akamai’s Media Services Live solution helps simplify the live streaming experience for content producers without sacrificing streaming quality, format coverage or content security. Read on to find out more.
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video, streaming, media services live, content, live streaming
    
Akamai

Predictive Content Delivery for Mobile Video

Published By: Akamai     Published Date: Mar 08, 2017
Akamai’s Predictive Content Delivery (PCD) technology was developed to help satisfy the growing demand of mobile video. It is designed to optimize the delivery of data-heavy video traffic terminating on mobile devices and provide mobile customers with a video service that exceeds their expectations in the form of high-quality, always-available video with instant startup. Read on to find out more.
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content, predictive content delivery, pcd, video, traffic, mobile video
    
Akamai
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