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EMM Empowers Marketers

Published By: IBM     Published Date: Aug 21, 2013
Enterprise Marketing Management, or EMM, is a software technology solution for marketing organizations that provides a comprehensive marketing platform for managing customer and prospect interactions throughout the customer lifecycle. Before introducing the IBM® Enterprise Marketing Management suite, here are some recent observations about today’s marketing environment that set the context in which IBM is seeking to meet the needs of marketers. The practice of marketing is challenging these days because of the rise of the “empowered customer.” Today’s customers are well-informed, use other people as their primary information source, interact with companies through multiple channels, touch points and media, and want (but rarely get) a superior customer experience—and have outlets for venting frustration when they don’t get what they want.
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marketing, enterprise marketing management, interactive marketing, marketing channels, emm, ibm, customer relationship management, marketing environment, marketing landscape, customer experience, crm, business integration, business intelligence, business technology, infrastructure, infrastructure management
    
IBM

Leading Through Connections: Insights from the Global Chief Executive Officer Study

Published By: IBM     Published Date: Sep 30, 2013
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy. Three themes emerged. Today's CEOs must: - Empower employees through values - Engage customers as individuals - Amplify innovation with partnerships Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.
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global chief executive officer, leadership, technology, connectedness, customer insights, connections, ceos, business strategy, knowledge management, business technology
    
IBM

The Next Generation Employee Experience

Published By: IBM     Published Date: Sep 30, 2013
The IBM Employee Experience Suite helps organizations leverage social software and real-time collaboration to deliver a personalized employee web experience across many channels. This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
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ibm, ibm employee experience suite, intranet, social software, workforce management, knowledge management, enterprise applications, workforce management software, business technology
    
IBM

Info-Tech Quality Management and Test Champion Report

Published By: IBM     Published Date: Oct 22, 2013
Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. This report notes that "IBM offers a comprehensive suite of products aimed at testing the most demanding and complex apps." For more, download the report today.
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ibm, info-tech, quality management, test champion report, microsoft, parasoft, software testing, vendor selection, market share, vendor landscape, infrastructure testing, future changes, development platform toolset, leveraging tool, testing functionality, product selection, vendor selection, information gathering, software testing solutions, business management
    
IBM

C-suite Guide to Lease Accounting

Published By: IBM     Published Date: Oct 24, 2013
This IBM whitepaper prepares companies to face the impending complexities of the new FASB and IASB lease accounting standards. Learn how smart companies will move beyond the regulations alone and use the regulations as a springboard to transform the way they manage all their assets.
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lease accounting, accounting, real estate, asset manager, ibm tririga, new accounting standard, fasb, iasb, compliance, business analytics, business integration, workforce management
    
IBM

TRIRIGA Integrated Workplace Management System (IWMS)

Published By: IBM     Published Date: Oct 24, 2013
TRIRIGA's IWMS solution delivers the most comprehensive suite of operational applications to manage the complete lifecycle of workplace processes. This demo video presents an overview of the software
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demo, video, tririga, integrated workplace management system, iwms, workplace processes, analytical applications, business intelligence, data integration, time and attendance software, employee monitoring software, employee performance management, expense management
    
IBM

Business Analytics for Marketing

Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
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roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm, business technology
    
IBM

The IBM Employee Experience Suite

Published By: IBM     Published Date: Jan 10, 2014
IBM Employee Experience Suite helps simplify employee web experiences by delivering engaging, socially-infused solutions to enable effective collaboration.
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ibm, ibm employee experience suite, social business, collaboration, intranet, employee performance
    
IBM

The Next Generation Employee Experience

Published By: IBM     Published Date: Jan 10, 2014
The IBM Employee Experience Suite helps organizations leverage social software and real-time collaboration to deliver a personalized employee web experience across many channels. This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
Tags : 
ibm employee experience suite, workforce, talent, social software, knowledge management, productivity, ibm, business analytics, collaboration, collaborative commerce
    
IBM

Leading Through Connections: Insights from the Global Chief Executive Officer Study

Published By: IBM     Published Date: Jan 10, 2014
IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. Our newest CEO Study, the largest of its type ever undertaken, is the latest in the IBM C-suite Study Series. It explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments – what we call the connected economy. Three themes emerged. Today's CEOs must: - Empower employees through values - Engage customers as individuals - Amplify innovation with partnerships Register now to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners.
Tags : 
social media, b2b, global economy, smarter workforce, talent, talent analytics, human capital, learning organization, employee engagement, leadership models, global leadership, social collaboration, social networking, social business, communication, social media, mobile, big data, collaboration, collaborative commerce
    
IBM

Info-Tech Quality Management and Test Champion Report

Published By: IBM     Published Date: Jan 10, 2014
Info-Tech Research Group Vendor Landscape reports recognize outstanding vendors in the technology marketplace. This report notes that "IBM offers a comprehensive suite of products aimed at testing the most demanding and complex apps." For more, download the report today.
Tags : 
ibm, info-tech, rational quality manager, quality management, integration, automation, software, virtualization, software development, it management, infrastructure
    
IBM

Reinventing the rules of engagement: CEO insights from the Global C-suite Study

Published By: IBM     Published Date: Apr 04, 2014
In the face of runaway innovation, there are leaders in every industry and region who are determined to push ahead and be the source of innovations that change our world. They've opened up their organizations to new ways of working, and they're leading from a position of trust.
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ibm, c suite, global study, technology, customer engagement, digital experience, innovation, business technology
    
IBM

Gartner Magic Quadrant for On-premise Application Integration Suites

Published By: IBM     Published Date: Apr 22, 2014
According to the recent Gartner Magic Quadrant for ON-Premises Integration Suites, application integration patterns were originally applied for internal, application-to-application (A2A) integration and for integrating an organization's applications with that of its trading partners - known as B2B integration. Today, these patterns are applied to a broader array of application integration projects, such as creating new compositions using mobile apps and on-premises back-end services in support of bring-your-own-device initiatives.
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ibm, integration, application integration, application integration suites, mobile apps, back-end services, byod, application integration projects, websphere, a2a, cloud based application integration
    
IBM

CFO Insights from IBM Csuite Study 2013

Published By: IBM     Published Date: May 02, 2014
Download and read “Pushing the Frontiers” to see how you can become more efficient, uncover useful business insights, and create profitable growth.
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ibm, c-suite study, cfo insights, executive insights, global c-suite study, elevated status, ceo, cfo, enfranchised customers, best practices, business intelligence, business management
    
IBM

Exceptional Digital Experiences -- Compelling, Empowering, and Relevant

Published By: IBM     Published Date: Jun 11, 2014
Read this paper to discover how engaging in exceptional digital experiences redefines the ways we live, work and play.
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ibm, ibm customer experience suite, ivm employee experience suite, digital experience, social business, social media, customer engagement
    
IBM

Reinventing the rules of engagement: CEO insights from the Global C-suite Study

Published By: IBM     Published Date: Jul 07, 2014
In the face of runaway innovation, there are leaders in every industry and region who are determined to push ahead and be the source of innovations that change our world. They've opened up their organizations to new ways of working, and they're leading from a position of trust.
Tags : 
ibm, social business, smarter workforce, innovation, c-suite, global, ceo, leaders, software development, business technology
    
IBM

Pushing the frontiers - CFO insights from the Global C-suite Study 2013

Published By: IBM     Published Date: Jul 30, 2014
In this new CFO point of view report, we focus on the perspectives of the 576 CFOs we interviewed.
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ibm, business analytics, business insights, cfo, cfo insights, managing risk, financial management
    
IBM

Gartner Magic Quadrant for Corporate Performance Management Suites

Published By: IBM     Published Date: Jul 30, 2014
Read how corporate performance management supports cost optimization and growth initiatives and can help any organization deliver short and long term strategic benefits.
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ibm, business analytics, corporate performance management, growth initiatives, financial processes, financial management, cpm, cpm application suite, cpm deployments
    
IBM

The Evolving Role of Email in the Social Workplace

Published By: IBM     Published Date: Nov 11, 2014
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides.
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social technologies, mobile capabilities, byod strategies, email usage, it management, knowledge management, enterprise applications, data management, business technology
    
IBM

The Evolving Role of Email in the Social Workplace

Published By: IBM     Published Date: Jan 06, 2015
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides.
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social workplace, social technologies, mobile capabilities, social business tools, it management, wireless, knowledge management, enterprise applications
    
IBM

The Forrester Wave: B2B Commerce Suites, Q4 2013

Published By: IBM     Published Date: Mar 17, 2015
Download this comprehensive report as a guide to assess and compare vendor B2B commerce suite solution. Use this report as a foundation for planning your organization's e-commerce objectives.
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ibm, e-commerce objectives, b2b commerce suites, b2b commerce vendors, b2b customer demand, b2b e-commerce
    
IBM

The Evolving Role of Email in the Social Workplace

Published By: IBM     Published Date: Apr 01, 2015
Is email still the “killer app” it used to be? Social technologies and mobile capabilities are changing the way people communicate in the workplace. Many organizations are employing BYOD strategies and embracing social business tools like file sharing, chat, wikis and communities. In the past, email was used for storing and sharing documents and having conversations with groups. Tasks which are much better suited for today's social cloud collaboration tools. Email usage may be evolving, but email is not dead. In fact, everyone in the organization from executives to factory workers needs email to stay connected. And many organizations are moving their messaging to cloud to take advantage of the flexibility and cost savings a cloud environment provides. In this webcast, you will learn: • How the nature of email has changed and why everyone in your organization needs it. • Why the cloud makes sense for messaging for everyone from executives, to sales, to boundary workers, either as hybrid solution or for the entire workforce. • How email complements social business technologies and how you can start using your email more efficiently in the workplace. • How moving messaging to the cloud can help reduce IT cost and complexity.
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email, social technologies, byod, file sharing, chat, cloud, ibm, networking, it management, business technology
    
IBM

Key Insights & Recommended Actions from the IBV CHRO Study

Published By: IBM     Published Date: May 07, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world. Watch this webcast to learn: • Key CHRO insights from the Global C-Suite Study • Three workforce challenges for HR in a customer-driven world • Three actions HR can take with real-life examples
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workforce, employees, customer loyalty, branding, talent acquisition, ibm
    
IBM
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