consumer management

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ORM Starter Series, Part 1: Getting Started with Online Reputation Management

Published By: Reputation.com     Published Date: Feb 26, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start?
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Reputation.com

ORM Starter Series, Part 1: Getting started with ORM

Published By: Reputation.com     Published Date: Jun 29, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your organization. You’ll learn about: • Defining your goals • Where to focus your efforts • How t
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Reputation.com

How to compete for patients in the digital age

Published By: Reputation.com     Published Date: Jun 29, 2018
Creating competitive advantage starts with a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care. What consumers read about you online heavily influences their decision-making. Your reputation is defined at every touchpoint a potential patient has with your doctors and organization on the web — from the doctor or location listing, to patient rating and reviews, to finding the right doctor and reading profiles on your website. Done well, online reputation management (ORM) enables your providers to generate a high volume of representative reviews from the “silent majority,” while providing valuable insights to improve patient experience, make operational improvements and drive new patient appointments.
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Reputation.com

The Modern Marketer's Guide to Content-Driven Commerce

Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
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content, commerce, retail, ecommerce, publishing, media, customer experience, marketing, strategy, content marketing
    
Sailthru

The New Mobile Order

Published By: SAP     Published Date: Feb 10, 2011
Tap directly into the findings of an exclusive survey by IDG Research and Sybase with this new white paper that define the current state of mobility. More importantly it underscores specific ways IT can and should behave to proactively deal with the fast-developing world of enterprise mobility. Download it now to learn more about how the "Consumerization of IT" presents a wealth of business opportunities for IT management.
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sap, mobility, competitive edge, greenfield, enterprise mobility, mobile, applications, iphone, crm, erp, mobile data systems, mobile workers, wireless infrastructure, customer interaction service, customer relationship management, enterprise resource planning
    
SAP

Data Management: What you Need to Know and Why

Published By: SAS     Published Date: Apr 25, 2017
Just as consumers have adopted their own tools and habits to better manage their lives, the technology-driven advances at work will lead to utility and better ways of getting things done. It is a journey more than a destination and one that requires participation and ownership across different levels of your organization. A basic holistic view of data management initiatives and practices will put you on a productive course and help to keep you there.
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SAS

Key Considerations For Log Management and SIEM Buyers

Published By: Schneider Electric     Published Date: Dec 29, 2011
The rapid growth of consumer smartphones and tablets is having a dramatic impact on the enterprise. For employees, it's all about choice and convenience, but for organizations, it introduces new challenges and risks. Companies of all sizes are struggling with an ever-growing array of IT management and security concerns, as more and more business data moves to mobile devices. In this program, we address these concerns and reveal the secrets to unlock the power of mobility with two of the leading experts in the industry.
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Schneider Electric

Meeting and Exceeding PCI 1.1 Compliance Today

Published By: Secure Computing     Published Date: Feb 27, 2007
All merchants and service providers that handle, transmit, store, or process information concerning credit cards are required to be compliant with the Payment Card Industry Data Security Standards requirements (PCI), or face contract penalties or even termination by the credit card issuers. This paper discusses the 12 requirements of PCI, and how Secure Computing's portfolio of security solutions can help enterprises meet and exceed them.
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security, compliance, data protection, database security, pci, credit cards, privacy, consumer protection, ebusiness, customer relationship management, software compliance, security management, security policies, secure computing, securecomputing, intrusion prevention, pci compliance
    
Secure Computing

THE CMO CLUB SOLUTION GUIDE: CONSUMER-FIRST MARTECH

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
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Selligent Marketing Cloud

The Future of IT: From Chaos to Service Automation

Published By: ServiceNow     Published Date: Oct 18, 2013
Three IT transformations can help IT get its own house in order to become the proactive partner of the business. By applying these concepts, IT departments at major enterprises are changing the way they engage with their business peers.
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technology, service automation, it workload, it infrastructure, service consolidation, it globalization, managing service relationships, consumerized service experience, e-commerce, controlling it systems, management database, service applications, customer satisfaction, enterprise it cloud, servicenow, consumerization of it, it management, application security, email security, application performance management
    
ServiceNow

Who Are My Best Customers? Get Greater Value From Your Customer Database.

Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
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spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database, statistical analysis, data management, data analysis, recency, frequency, and monetary value, rfm, best customers, customer lifetime value, chi-square, customer experience, enterprise applications
    
SPSS

Empower Your Consumer Research Department with Predictive Analysis.

Published By: SPSS     Published Date: Jun 30, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making, enterprise applications
    
SPSS

Empower Your Consumer Research Department with Predictive Analysis

Published By: SPSS Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making, international computing
    
SPSS Inc.

Empower Your Consumer Research Department with Predictive Analysis

Published By: SPSS, Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making
    
SPSS, Inc.

L’Oréal Brand Pulse Report

Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
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brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm, data management
    
SurveyMonkey

How to Simplify SSL Certificate Management

Published By: Symantec Corporation     Published Date: Oct 08, 2014
"SSL certificates have moved beyond the ‘Buy’ page. They are embedded in your business. In fact, SSL Certificates are a business-critical part of your IT infrastructure. However, managing individual certificates in a large organization is complicated by multiple locations, many servers, different business units, and rapidly growing Web-based services. The risks of hiccups and problems increases with the number of certificates, including lost sales when customers see security warnings about expired certificates on your site, damage to your brand and consumer trust because of problems with certificates and more. With these risks in mind, this guide provides five simple steps for IT professionals to take control of SSL certificates across the enterprise, and recommendations centralizing certificate management throughout their lifecycle."
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ssl
    
Symantec Corporation

Healthcare's Future Depends on Data-Driven Insights Into Individual Behavior

Published By: Teradata     Published Date: Jun 12, 2013
Health plans and insurers know that to thrive over the next 3-5 years, they must dramatically improve their ability to engage with individual consumers. The combination of Teradata products; an integrated data warehouse, Aster big data analytics and Aprimo integrated communication management, creates actionable analytic capabilities unparalleled in its ability to help companies achieve these goals. this white paper details how health plans and insurers can use Teradata to succeed in today’s healthcare environment.
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healthcare, data, insights, health plans, integrated data
    
Teradata

How to Use Content-based Webinars to Generate Leads and ROI

Published By: Thomson Reuters     Published Date: Aug 27, 2010
In a time when consumers are in control of their content consumption, marketers need to integrate permission-based initiatives into their strategies. Learn how marketers are delivering original content through webinar programs to drive lead generation and customer relationship management.
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tanberg
    
Thomson Reuters

Learn about Mobile Data Protection from an Expert

Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
In a new video, security analyst Rich Mogull discusses mobile data protection topics and addresses many issues, including, the latest trends in mobile security, mobile device management, and mobile data protection.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia, cloud, android mobile security, antivirus, consumerisation of it, enterprise mobile management, enterprise mobile security, enterprise network security, mobile device management, ipad mobile device, ipad, iphone, it strategy
    
Trend Micro, Inc.

Gartner Advice: Say yes to Consumerisation, Security Strategies Revealed

Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
Maintain visibility and control, regardless of device or OS. The consumerisation of enterprise information technology is one of the most significant security concerns today. Gartner's Analyst Ken Delaney explains the impact of consumerisation on enterprise IT.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia, cloud, android mobile security, antivirus, consumerisation of it, enterprise mobile management, enterprise mobile security, enterprise network security, mobile device management, ipad mobile device, ipad, iphone, it strategy
    
Trend Micro, Inc.

The Secrets to Data Protection on Mobile Devices Revealed

Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
Answers to Your Mobile Device Data Protection Questions. The IT landscape is changing quickly, Get expert advice on developing a strategy and learn how your organization can manage security on employee-owned mobile devices.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia, cloud, android mobile security, antivirus, consumerisation of it, enterprise mobile management, enterprise mobile security, enterprise network security, mobile device management, ipad mobile device, ipad, iphone, it strategy
    
Trend Micro, Inc.

Answers to Your Mobile Device Data Protection Questions

Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
The Consumerisation of Enterprise Mobility: A Formidable Challenge for CIOs, but a great opportunity. Download the Trend Micro Enterprise Security Whitepaper: The Consumerisation of Enterprise Mobility to learn the secrets to data protection on mobile devices.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia, cloud, android mobile security, antivirus, consumerisation of it, enterprise mobile management, enterprise mobile security, enterprise network security, mobile device management, ipad mobile device, ipad, iphone, it strategy
    
Trend Micro, Inc.
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