consumer mobile devices

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Cross Channel Advertising

Published By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
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adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital
    
Adobe

A Guide to Scaled DevOps

Published By: Ahead     Published Date: Jun 05, 2019
Digital Business Demands Better Software, Faster In your organization, you’ve probably heard questions like these asked of the application development and/or infrastructure and operations organizations. > Why can’t our software development teams keep up with new business requirements? > Why are we always waiting on infrastructure teams? > Why do our business initiatives become outdated before their required software is even deployed? > Is our software development team aligned with corporate goals like engaging younger consumers on their mobile devices?
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Ahead

Continuing the In-Store Conversation Online

Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
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bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce
    
Bronto

Identity in Mobile Security

Published By: CA Technologies     Published Date: Aug 24, 2017
In recent years, the concept of “Anywhere, Anytime Computing” has become the common denominator in driving personal electronic device sales, as users are adopting to new categories of devices such as smartphones, tablets, and smartTVs. These devices enable consumers and employees to access information and services from almost any device at any time. Gartner studies show that the estimated mobile phone market is to reach 1.8 billion devices in 2013.
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CA Technologies

Bring Your Own Device: Preparing for the Influx of Mobile Computing Devices in Schools

Published By: CDW     Published Date: Nov 12, 2012
Preparing for the influx of mobile computing devices in schools.
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cdw, consumerization of technology, mobile computing devices, influx of byod, business technology
    
CDW

Case Study: Law Firm Serves Up BYOD Strategy for Mobile Devices

Published By: CDW     Published Date: Oct 10, 2013
Pairing a BYOD program with MDM technology, a California law firm serves up a mobile strategy that lets its lawyers work where and when needed — securely.
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consumerization, mdm, mobile device management, manage devices, attorneys work, airwatch, cloudbased, ios, android, access mobile applications, mobile device, mobile management, byod, wireless, network management, network performance management, productivity, mobileiron, cloud computing
    
CDW

Mission Critical: Managing Mobile Applications & Content

Published By: CDW     Published Date: Mar 27, 2015
Smartphones, tablets and other mobile devices have become embedded in enterprise processes, thanks to the consumerization of IT and a new generation of workers raised on mobile technologies. Consumer devices and bring-yourown-device (BYOD) programs are driving a new wave of business process innovation, changing the way customers, employees and partners interact with organizations and with each other. In fact, mobile devices and applications are catching up with — and in many cases surpassing — PCs in the quality and functionality of their applications.
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mobile, application, content, innovation, functionality, customer, employee, smartphone, tablet, device, consumerization, wireless, data management
    
CDW

4 Ways to Reduce the Risk of Ransomware

Published By: Citrix ShareFile     Published Date: Jul 11, 2017
In recent years, ransomware such as Locky and KeRanger have emerged as a top threat, not just to consumers, but to businesses with high-value data. Read this whitepaper for four best practices to protect yourself from this costly threat, including: Evaluating web browser configuration and virtualization options Protecting mobile devices against attack through containerization Reducing the risks of collaboration through secure EFSS solutions
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ransomware, security, risk reduction, containerization, data security
    
Citrix ShareFile

4 Ways to Reduce the Risk of Ransomware

Published By: Citrix ShareFile     Published Date: Jul 11, 2017
In recent years, ransomware such as Locky and KeRanger have emerged as a top threat, not just to consumers, but to businesses with high-value data. Read this whitepaper for four best practices to protect yourself from this costly threat, including: Evaluating web browser configuration and virtualization options Protecting mobile devices against attack through containerization Reducing the risks of collaboration through secure EFSS solutions
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ransomware, risk reduction, data security, collaboration, containerization
    
Citrix ShareFile

Four Steps to Effectively Protecting Your Organization from Phishing Attacks

Published By: Cyveillance     Published Date: Jun 20, 2014
Phishing is defined by the Financial Services Technology Consortium (FSTC) as a broadly launched social engineering attack in which an electronic identity is misrepresented in an attempt to trick individuals into revealing personal credentials that can be used fraudulently against them. In short, it’s online fraud to the highest degree. Although it’s been around for years, phishing is still one of the most common and effective online scams. The schemes are varied, typically involving some combination of spoofed email (spam), malicious software (malware), and fake websites to harvest personal information from unwitting consumers. The explosive rise of mobile devices, mobile applications, and social media networks has given phishers new vectors to exploit, along with access to volumes of personal data that can be used in more targeted attacks or spear phishing. The fact that phishing attacks are still so common highlights their efficacy and reinforces the need to implement comprehensive phishing and response plans to protect organizations. An effective phishing protection plan should focus on four primary areas: Prevention, Detection, Response, and Recovery. High-level recommendations for each of the four areas are outlined in this whitepaper.
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cyveillance, phishing, security, cyberattacks, cybercriminals, threats
    
Cyveillance

Are Your Technology Decisions Killing Your Customer Experience?

Published By: Datastax     Published Date: Aug 23, 2017
The world today is interacting at every level - consumers, business customers and employees - through cloud applications, and these cloud applications are transforming customer experiences. So what is a cloud application? Any application that has many geographically distributed endpoints (e.g. browsers, mobile devices or machines) should be considered a cloud application and treated accordingly.
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datastax, technology, customer experience, cloud
    
Datastax

Mobility for Business - How to E-Sign on an iPad

Published By: e-SignLive     Published Date: Oct 11, 2013
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile tablets and smartphones as productivity tools for agents, representatives and personnel, and developing enterprise apps for these devices.
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ipad, mobility, apple, e-signatures, esign
    
e-SignLive

Top 10 Enterprise Mobile E-Signature Requirements

Published By: E-SignLive by Silanis     Published Date: Oct 02, 2013
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile devices as productivity tools and developing enterprise apps for these devices. Electronic signature technology is pivotal to enabling mobile transactions beyond just informational apps. Not only in terms of straight-through processing (STP), but also for full compliance, legal enforceability and record retention. With most organizations’ mobile strategies still in the early stages, this article provides a starting point to help you better understand mobile e-signatures for business. It reviews the top 10 capabilities that businesses need in order to properly equip their customer-facing workforce with mobile e-signing.
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ipad, mobility, apple, e-signatures, esign, marketing, enterprise, cio, networking, security, it management, wireless, enterprise applications
    
E-SignLive by Silanis

Top 5 Reasons Why Mobile Will Transform Enterprise Authentication

Published By: Entrust Datacard     Published Date: Oct 24, 2016
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
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Entrust Datacard

How to Create a Mobile Device Storefront

Published By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to create a digital storefront to adapt to multi-device consumers and see how you can reach the customers who are moving away from PC and increasingly using mobile devices for purchases.
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exsquared, digital retailing, consumer behavior, interactive merchandising, mobile strategy, mobile marketing, multi device, storefronts
    
EX Squared Solutions

Mobile Marketing: Three Principles For Success

Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester

The Retailer’s Mobile Strategy Guide

Published By: Gthreecom     Published Date: Nov 06, 2014
While 90% of consumers use mobile devices for pre-shopping activities, up to 84% use smartphones to help them shop in the store. It’s time to get personal with today’s mobile shoppers. Download this E-book, titled: The Retailer’s Mobile Strategy Guide, to learn the steps engage, convert and retain customers more efficiently.
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Gthreecom

Relevance is everything: How location data improves advertising efficiency- Info

Published By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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HERE Technologies

Relevance is everything infographic: How location data improves advertising efficiency

Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies

The New Productive Workplace: Mobile Resource Strategy in Midsize Firms

Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
The widespread use of mobile devices — smartphones and tablets — provides anytime, anywhere computing and communications resources for individuals worldwide. Both smartphones and tablets have made the transition from a personal resource, acquired and supported by consumers, to a professional resource, provided and supported by employers. For midsize firms around the world, those with 100–999 employees, mobile resources play a key role in improving workplace productivity as well as allowing greater flexibility in how and where work is done. New collaboration resources also allow staff in different locations to work together as efficiently and effectively as staff in the same office. The challenge for IT management is how best to coordinate the different collaborative and mobile resources and provide secure management of mobile devices and collaboration tools while enhancing workforce agility and productivity.
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Hewlett Packard Enterprise

Mobile Application Monitoring Breeds Business Possibilities

Published By: HP - Enterprise     Published Date: Jun 05, 2013
Mobile applications have swept across geographic boundaries, cultures, and enterprises faster than any previous technology innovation. Consumers around the world use them to find their way when they travel by car and verify flight details when they travel by air. They check bank balances and sports scores, reserve theater tickets and dining reservations, shop online, pay bills, download entertainment, and participate in dozens of other everyday activities—using convenient portable devices like smart phones and tablets. The demand for this kind of convenience has spilled over into the world of work as well, and employees today expect to use their mobile devices to check email, participate in meetings, access files—even use enterprise applications, like ERP and CRM, that drive business processes.
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mobile application, mobile convenience, business opportunities, travel, mobile data systems, smart phones, wireless application software, wireless hardware, wireless infrastructure, wireless phones, project management, service management
    
HP - Enterprise

Three Mobile Email Marketing Challenges

Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels, mobile computing, mobile data systems, mobile workers, smart phones, wireless messaging, data integration
    
IBM

Transforming your voice, video and collaboration infrastructure

Published By: IBM     Published Date: Oct 10, 2013
e IBM journey toward unified communications for mobile and social collaboration. Many of today's innovations are driven by the consumer marketplace, and the workplace is no exception. As consumers, we are very familiar with new ways for people to find each other, keepin touch, share ideas and be mobile, getting information from many place. As employees, we would like to apply these consumer capabilities to our work - seamlessly and on a global basis - to make us more productive and effective with business colleagues, clients and business partners. This white paper discusses IBMs infrastructure transformation over the first 12 years, summary value proposition, and volution in supporting mobile devices and BYOD.
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collaboration, infrastructure, mobile, social, communication system, unification, mobile collaboration, social collaboration, byod, ibm, bring your own device, infrastructure, infrastructure transformation, summary value proposition, mobile devices, business technology, telecom
    
IBM

Web API Management: New Rules for a New Economy

Published By: IBM     Published Date: Mar 04, 2014
Technology advances are changing the way employees work, consumers buy, and enterprises conduct business. Old methods for marketing products are taking a back seat to online distribution, and mobile devices are ubiquitous access points to the Internet. The resulting environment is ripe for the creation and distribution of new software for handling a constantly expanding array of functions. When there is an app for everything, organizations have no choice but to adapt or risk getting left behind as markets enter the era of the Web application programming interface (API).
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ibm, mobile, mobile app, api, api management, web application, application programming interface, app, ubm tech, mobility, cloud, mobile devices, software, software development, it management, enterprise applications, cloud computing
    
IBM
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