customer relations

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Differentiation: Why it’s so hard to do it well

Published By: Godfrey     Published Date: Oct 02, 2008
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b differentiation, brand differentiation, branding differentiation, b-to-b brand, b-to-b brand positioning, brand positioning, brand affinity, brand advertising, brand communications, branding research, b-to-b marketer, b-to-b buying process, b-to-b branding program, integration, marketing communications integration
    
Godfrey

The Importance of Personalization

Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso, marketing automation, sales & marketing software, sales automation
    
Gold Lasso

Co - Innovation: What the Best Companies Do Differently

Published By: GoToMeeting     Published Date: Oct 08, 2013
The traditional drivers of growth are no longer enough. That's why top-performing companies are working with their own customers to find new ways to grow. Firms will need to co-create new sources of revenue by understanding, leveraging, aligning, and executing together with customers and partners along their value chain. This Summit Group brief explores what leading companies are doing differently to build profitable relationships, counter commoditization and accelerate growth.
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horizontal value creation, the summit group, co-innovation, innovation, co-innovation, strategy, growth, collaboration, business technology
    
GoToMeeting

From Lead to Close - 4 Strategies to Win Deals Faster

Published By: GoToMeeting     Published Date: Jul 08, 2011
This new white paper outlines 4 surefire strategies for leveraging the power of collaborative technology that will make your job easier, while serving customers and prospects more effectively.
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citrix, sales strategy, collaborative technology, valuable customer, winning deals, closing deals, synchronizing sales, marketing efforts, information delivery, sophisticated sales marketplace, customer comprehension, business relationship, selling power, prospects
    
GoToMeeting

How to Become an Innovative Sales Manager in 4 Virtual Steps

Published By: GoToMeeting     Published Date: Oct 06, 2011
What can virtual collaboration do for you? Improve your team's sales performance. Enable you to give ad hoc demos and instantly conduct team meetings. Establish and grow relationships. And that's just for starters. This SellingPower white paper explores four strategic ways sales managers can win by leveraging virtual tools for internal team collaboration, client presentations, training and more.
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citrix, marketing, sales, sales manager, customer relations, virtual tools
    
GoToMeeting

Ovum Decision Matrix

Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q2'19

Ovum Decision Matrix

Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q3'19

What's Next for Your Store, Your Shopper, and Your Business? Expert Insights on the Future of Retail

Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
If a retailer views Buy Online, Pickup In-Store as purely e-commerce, theyre losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand. To get the most out of BOPIS, retailers should ask themselves a few important questions.
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Group M_IBM Q3'19

Ovum Decision Matrix

Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q4'19

Midsize Firms Can Use Analytics to Accelerate Digital Transformation

Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firms business objectives.
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Hewlett Packard Enterprise

HP Trend Watch: 3 Ways to Increase Branch Office Performance

Published By: HP and Intel Xeon processors     Published Date: May 08, 2012
Read this whitepaper to learn three simple steps Small to medium size businesses can take to heighten business performance and increase brand office productivity.
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trends, performance, customer, customer experiences, flexibility, service, transactions, relationships, customer interaction service, customer relationship management, customer satisfaction, customer service, productivity, project management, service management, desktop management
    
HP and Intel Xeon processors

Deploy Exchange HP platforms midsize businesses Advantages HP Flex-Bundles

Published By: HPE     Published Date: Dec 05, 2014
The HP Flex-Bundles for Exchange 2013 are right-sized solutions including servers, storage, networking and services that have been optimized for Microsoft Exchange. There are two HP Flex-Bundles for Exchange. One has been configured for customers who have 200499 mailboxes and another one for customers with 500-1000 mailboxes. These solutions are low risk investments because HP understands how to build infrastructures for Microsoft environments and applications. HP and Microsoft have the longest standing relationship in the IT industry spanning 30 years. During this time, HP has gained a deep and comprehensive understanding of Microsoft products. HP has more than 34,000 trained Microsoft specialists, with over 13,000 of them attaining Microsoft-certification. HP has been named Microsoft Enterprise Partner of the Year five times and is Microsofts largest Gold Certified partner.
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platform, technology, lync, server, sql, flex-bundles, proliant, processors, server experience, customers, configuration, storage, networking, data management
    
HPE

Enabling Small and Midsize Businesses to Acquire and Retain Customers in an Evolving Digital World

Published By: HPE     Published Date: Mar 23, 2015
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
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HPE

Advanced Global Name Recognition Technology

Published By: IBM     Published Date: Dec 12, 2006
The purpose of this paper is to highlight the issues, requirements, and technologies available for automated advanced name recognition.
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business process automation, data integration, data quality, information management, customer service, data management, enterprise software, contact management, marketing automation, crm, customer relationship management, ibm, identity management
    
IBM

Learn the Secrets of Competing with Larger Financial Institutions

Published By: IBM     Published Date: Feb 08, 2008
It’s tough for community financial institutions to succeed, especially when faced with fierce competition from large banks with large budgets. See how IBM can help with solutions tailored for community banks. Click now and receive the new 18-page report from TowerGroup on CRM Metrics and how smart banks measure success.
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customer data, customer centric, customer-centric, crm, customer relationship, bank, banks, finserv, finserve, financial services, finance, financial, smb, small business, ibm, small business networks, business analytics, business metrics, customer relationship management, analytical applications
    
IBM

The Top 10 Reasons To Choose IBM Collaboration

Published By: IBM     Published Date: May 30, 2008
People drive your business. Whether you are a customer, supplier, owner, or employee, it is cultivating and maintaining those people relationships within and beyond your company that determine how well you will fare in the marketplace. This is why IBM knows that it is important that you have ultimate choice and flexibility to work the way you want.
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ibm, ep campaign, ibm ep, collaboration, relationship management, information management, desktop management, lotus notes, lotus, knowledge management
    
IBM

Why Advocacy Matters to Retailers

Published By: IBM     Published Date: Jun 11, 2008
In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors. Download the white paper and find out what key retailer attributes drive consumer advocacy.
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crm, customer relationship management, customer focus, customer-focused, shopper insight, shopping insight, ibm, mmdg, customer satisfaction, customer experience management
    
IBM

Dynamic Warehousing for Retail Buyer's Guide

Published By: IBM     Published Date: Feb 02, 2009
A comprehensive solution for leveraging data in today's retail environment. From customer data to product placement statistics, retail organizations are constantly juggling information. As the sheer amount of data continues to grow, it becomes increasingly difficult to manage. Not only does data come in many different forms—such as reports, memos and e-mails—but often it’s scattered across multiple repositories.
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ibm, ibm balanced warehouses, ibm master data management server, ibm omnifind, ibm industry data models, dynamic warehousing, retail buyer’s guide, leveraging data, customer data, product placement statistics, data management, scalable system, customer relationships, cross-sell, up-sell opportunities, db2 warehouse, oltp-based transactional data server, information management software, enterprise applications, business process automation
    
IBM

Data warehouses: improve strategic decision making with coherent views of data

Published By: IBM     Published Date: Jun 15, 2009
The ability to make quick, well-informed decisions is critical to competitiveness and growth for most companies. Read the white paper to see how Data warehouse solutions can deliver business insight across virtually any business process or function. And also how they're particularly valuable for understanding sales, profiling customers and analyzing business costs.
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ibm, data warehouses, warehouse, data, data solutions, sales, business costs, olap, online, analytical processing, customer relationship management, crm, ibm db2 warehouse, regulatory, compliance, enterprise applications, data management, data warehousing
    
IBM

Database-Archiving Products Are Gaining Market Traction

Published By: IBM     Published Date: Aug 30, 2010
Vendors in this market have been challenged in their attempts to gain market visibility and awareness for their products and for the benefits they can provide compared with just throwing more hardware at the problem.
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ibm, database application, vendor, data archiving, erp, crm application, customer relationship management, storage management, storage virtualization, database development, data integration, data mining, data protection, data quality, database security, email archiving
    
IBM

Why Banks are Shifting From Products to People

Published By: IBM     Published Date: Sep 11, 2013
Learn why banks are shifting from products to people in this webinar from IBM
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banks, products, people, webinar, financial industry, customer engagement, frost & sullivan, customer relationship
    
IBM

Bank on the Customer

Published By: IBM     Published Date: Sep 11, 2013
Learn how customer-centric transformation can lead to deeper relationships, increased revenue, and streamlined operations
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bank, customer, customer-centric transformation, increased revenue, streamlined operations
    
IBM

Five Predictive Imperatives For Maximizing Customer Value

Published By: IBM     Published Date: Aug 01, 2012
Most CRM systems rely on historical analytics that provide a "rear-view mirror" of your customer relationships, offering little support for the decisions that shape the future. With predictive analytics, you can meet your customers' evolving needs with forward-looking insights that anticipate changes in customer attitudes, preferences, and actions. This white paper from IBM describes how a set of five predictive imperatives can help ensure that your company maximizes the value of its customer relationships and sustains higher levels of revenues and profits.
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ibm, technology, marketing, predictive analytics, predictive imperatives, customer value, customer relationship management, analytics, crm, revenue, profits, best practices, business analytics, analytical applications, business intelligence, business technology
    
IBM

IBM SPSS Predictive Customer Analytics

Published By: IBM     Published Date: Aug 07, 2012
View this demo to find out how IBM SPSS solutions for predictive customer analytics can deliver deep customer insights that help you tune your marketing efforts-effectively and efficiently attracting new customers, nurturing customer relationships and retaining ideal customers. Watch how IBM SPSS software uses existing customer information to help you do the following: Identify your best customers for targeted marketing programs with customer segmentation, cluster and profiling techniques; confidently predict which customers will respond to your offers with powerful predictive models; get more out of every customer interaction by delivering real-time, predictive intelligence to front-line decision makers; and enrich and deepen your customer insight with social media analytics.
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predictive customer analytics, ibm, decision management, consumer insight, customer, crm, customer relationship management, retain customer, grow relationships, rfm analysis, business intelligence, customer wants, customer interaction service, customer satisfaction, customer service
    
IBM
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