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Scott Brownrigg Success Story: Designing the Future

Published By: Adobe     Published Date: Feb 20, 2014
Award-winning design practice advances architecture, interior design, and planning excellence by standardizing on Adobe Creative Cloud and Adobe Acrobat® Pro.
Tags : 
adobe, adobe creative cloud, software, software deployment, enterprise agreement, license management, document security, compliance
    
Adobe

Barton Willmore Success Story: Thinking Creatively About the Future

Published By: Adobe     Published Date: Feb 20, 2014
U.K. planning and design consultancy creates sustainable, dynamic, and progressive places for people to live, work, and play by standardizing on Adobe solutions.
Tags : 
adobe, adobe creative cloud, standardization, collaboration, tco, total cost of ownership, enterprise agreement, software deployment
    
Adobe

Assessing campaign management technology

Published By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
Tags : 
adobe, technology, marketing, cmo, campaign management, customer, data, solutions
    
Adobe

2014 Analytics Capability-Maturity Benchmark Study

Published By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
Tags : 
adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics
    
Adobe

Return on Responsive Web Design

Published By: Adobe     Published Date: Jul 09, 2014
This paper outlines factors that influence successful business results and provides tips to achieve efficiency in content design, management, and publishing, ultimately increasing the return on your investment in responsive design.
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responsive web design, adobe
    
Adobe

Prévisions 2014 : Tendances du mobile pour les marketeurs

Published By: Adobe     Published Date: Aug 05, 2014
En 2014, il y aura plus de 2 milliards de smartphones dans le monde. Le mobile est non seulement le nouveau hub digital, mais il fait aussi le lien avec le monde physique. C’est pour cette raison que le mobile affectera bien plus que vos opérations digitales : il va transformer votre activité toute entière. En 2014, les entreprises vont développer leurs investissements pour centrer leurs activités autour du mobile. Ce cinquième rapport annuel sur les tendances du mobile met en avant les grandes lignes de ce que nous réserve cette année ainsi que les thèmes ultra-médiatisés dont nous pensons qu’ils ne constituent pas une valeur commerciale réelle à court terme.
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forrester, mobile trends, mobile, digital operations, business value, smartphones, enterprise applications
    
Adobe

Commerce and Content: the perfect couple or a tumultuous affair?

Published By: Adobe     Published Date: Aug 20, 2014
This report reveals what is driving the convergence between eCommerce and WCM solutions and provides a framework for eBusiness professionals to use when considering the pros and cons of using these historically independent platforms together.
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commerce and content, digital customer experience, mobile marketing, digital presence, ecommerce and wcm
    
Adobe

2014 Digital Marketing Optimisation Survey Results

Published By: Adobe     Published Date: Oct 30, 2014
This paper provides the top lessons learner from the leaders based on the 2014 digital marketing optimisation survey.
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digital marketing optimisation
    
Adobe

10 Ways You Can Reenergise Your Web Analytics

Published By: Adobe     Published Date: Oct 30, 2014
This guide provides 6 reasons why web analytics fail in the first place, followed by 10 ways that you can reenergise your web analytics.
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reenergise web analytics, web analytic software, a guide to web analytics, web analytic programs
    
Adobe

The Forrester Wave™: Kanalübergreifendes Kampagnen- Management, Q3 2014

Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
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cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe

The Forrester Wave™ : Gestion des Campagnes Cross-Canal, Troisième Trimestre 2014

Published By: Adobe     Published Date: Feb 03, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help customer insights (CI) professionals select the right partner for their campaign management needs.
Tags : 
cross channel campaign management, top vendors for cccm, adobe, marketing software
    
Adobe

Mobile Analytics: Precision Marketing Across Mobile Touch-Points

Published By: Adobe     Published Date: Feb 03, 2015
This paper provides information on the business benefits of incorporating mobile within marketing programs and how companies maximize results from this endeavor through use of analytical tools such as business intelligence and multi-channel analytics.
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mobility, business intelligence, multi-channel analytics, mobile computing, smart phones, business integration
    
Adobe

Transforming Digital Marketing

Published By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
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transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, customer interaction service, customer relationship management, customer satisfaction
    
Adobe

Magic Quadrant for Mobile Application Development Platforms

Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements.
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madp, mobile applications, response customer requirements, mobile computing, mobile data systems, mobile workers, business integration, customer interaction service
    
Adobe

Digital Publication Platform Market Overview

Published By: Adobe     Published Date: Feb 03, 2015
This White Paper provides information on new trends and key findings of Digital Publication Platforms.
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digital publication platform, content marketing, customer relationship management, customer satisfaction, content delivery, content management
    
Adobe

Magic Quadrant pour les Plates-Formes de Développement d’Applications Mobiles

Published By: Adobe     Published Date: Feb 03, 2015
This Gartner paper provides information on how the mobile application development platform market continues to grow, evolve and mature in response to escalating customer requirements
Tags : 
adobe mobile application development
    
Adobe

Global Digital Advertising Report

Published By: Adobe     Published Date: May 13, 2015
The Adobe Digital Index provides its key insights, recommendations and predictions of both Social and Search in this Digital Advertising report
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adobe digital advertising, social advertising, search advertising
    
Adobe

Marketing Strategy For The Mobile Mind Shift

Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
Tags : 
brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps
    
Adobe

Créez des interactions privilégiées grâce aux messages mobiles

Published By: Adobe     Published Date: Aug 04, 2015
This report lays out the opportunities to use mobile messaging as well as how to use the IDEA cycle to identify the most important moments and tactics so you can use messaging to its full potential.
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mobility, consumer mobility, engagement, customer engagement, customer, customer journey, marketing, messagung
    
Adobe

The Three Graces of the Digital Experience

Published By: Adobe     Published Date: Aug 19, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
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the digital experience, delivering digital experience, marketing, adobe marketing
    
Adobe

Die drei Grazien des digitalen Erlebnisses

Published By: Adobe     Published Date: Aug 19, 2015
Neuer strategischer Ansatz für Design, Verwaltung und Bereit-stellung digitaler Erlebnisse
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing
    
Adobe

Les 7 Tendances Qui Influencent l’Utilisation des Ressources Numériques

Published By: Adobe     Published Date: Nov 11, 2015
This paper reveals the seven trends impacting how digital marketers create, manage, deliver, and optimise their digital assets.
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7 trends in digital asset use, create content, manage content, delivery content, omptimise content, customer experience, marketing channel, customer interaction
    
Adobe

Les Trois Grâces de l’Expérience Digitale

Published By: Adobe     Published Date: Nov 11, 2015
Redefining the Three Strategic Attributes of Designing, Managing, and Delivering Digital Experiences.
Tags : 
the digital experience, delivering digital experience, marketing, adobe marketing
    
Adobe

Le guide du marketeur pour Justifier le Roi D'une Solution Dam

Published By: Adobe     Published Date: Apr 25, 2016
Ce guide est destiné aux chefs d’entreprise et aux directeurs du marketing créatif qui reconnaissent que les technologies et processus actuels à la base du marketing ne sont pas en mesure d’évoluer avec la demande pour produire dynamiquement des expériences pertinentes et personnalisées. Le DAM n’est pas seulement une solution de stockage. Il s’agit d’un outil stratégique de transformation digitale.
Tags : 
marketing, customer experience
    
Adobe

L’impératif d’une expérience client unifiée

Published By: Adobe     Published Date: Apr 25, 2016
Les entreprises leaders reconnaissent que l’alignement de la direction, de la structure organisationnelle, des canaux et des investissements technologiques est essentiel pour offrir une expérience client unifiée, que ce soit en ligne, sur un mobile ou en personne. Les pages suivantes illustrent les raisons pour lesquelles cet alignement est capital dans le nouveau monde du client ultra-connecté.
Tags : 
customer experience, marketing
    
Adobe
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