digital engagement

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Social Media and CRM

Published By: 3CSI     Published Date: Feb 07, 2011
Your customers don't just want to be engaged by your brand - they expect it!
Tags : 
social media, crm, digital crm, engagement, customer service, customer care, social crm, vrm
    
3CSI

Bridge the Commerce/Content Divide

Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Tags : 
commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia

Deep Dive - The New Rules of Digital Engagement

Published By: Act-On     Published Date: Mar 20, 2013
In this white paper, learn how top performing organizations approach digital engagement to maximize success, how to avoid pitfalls and lessons learned by top performers in 2012 and critical strategies that should be incorporated into your 2013 plan.
Tags : 
deep dive, rules of engagement, rules of digital engagement, new rules, act on, 2013 marketing plan
    
Act-On

Why should you replatform your website?

Published By: Adobe     Published Date: Nov 21, 2012
Because creating and managing a digital presence is easier than ever. As the digital world continues to evolve at a rapid pace, the opportunities to engage with consumers have never been greater. Learn why you should re-platform your website.
Tags : 
adobe, replatform, creating brand, digital presence, customer engagement, content management system, business technology
    
Adobe

Adobe & Econsultancy: Digital Trends for 2013

Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
Tags : 
digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation, business technology
    
Adobe

Eight Steps to Convert Website Visitors

Published By: Adobe     Published Date: Mar 07, 2013
This quick tip guide discusses a definition of conversion optimisation, eight steps to attract, engage and convert more visitors and how to make better decisions based on data.
Tags : 
customer interactions, digital marketing, improving conversion rates, personalisation, customer engagement
    
Adobe

Sky Bet Success Story

Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
Tags : 
adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers
    
Adobe

Gartner Magic Quadrant for Web Content Management

Published By: Adobe     Published Date: Feb 20, 2014
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartner’s Magic Quadrant for Web Content Management. Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
Tags : 
gartner, adobe, adobe social, digital asset management, web content management, adobe experience manager, aem, internet marketing
    
Adobe

Forbes Insights: How Apps are Engaging Customer, Partners and Employees

Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
Tags : 
forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy
    
Adobe

Forrester: Mobile App Discovery: Best Practices To Promote Your App

Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : 
forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion
    
Adobe

Adobe Digital Index Social Intelligence Report- Q4 2013

Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : 
adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing
    
Adobe

Transforming Digital Marketing

Published By: Adobe     Published Date: Feb 03, 2015
This report provides you with essential direction for putting people, processes, and technology in place to achieve digital experience excellence.
Tags : 
transforming digital marketing, digital experience excellence, customers interaction and engagement, digital experience, customer interaction service, customer relationship management, customer satisfaction
    
Adobe

Four Advantages of a Planned Approach to Digital Maturity

Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe
    
Adobe

Data-driven Marketing is the Answer. Now, What’s the Question?

Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
    
Adobe

Quatre Avantages Liés à une Approche Planifiée de la Maturité Digitale

Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe
    
Adobe

Le marketing Orienté Données est la Réponse. Mais Quelle est la Question ?

Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
    
Adobe

Datengestütztes Marketing ist die Antwort. Aber auf welche Frage?

Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
Tags : 
data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship
    
Adobe

Vier Vorteile eines Konzeptes für Digitale Reife

Published By: Adobe     Published Date: Oct 29, 2015
This paper reveals how digital marketing is moving into a new era.
Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe
    
Adobe

Quarterly Digital Intelligence Briefing: 2016 Digital Trends

Published By: Adobe     Published Date: Feb 09, 2016
This year’s Digital Trends report – part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe – tells the customer experience story.
Tags : 
digital trends, customer experience, adobe, mobility, customer experience, social media, customer engagement, mobile computing
    
Adobe

IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World

Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
Tags : 
it and marketing, digital, customer engagement, it and marketing partnerships, collaboration, best practices, customer interaction service, it spending
    
Adobe

Der Weg Zu Harmonie im Yin und Yang der digitalen Welt

Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
Tags : 
it and marketing, digital, customer engagement, it and marketing partnerships, collaboration, best practices, customer interaction service, customer relationship management
    
Adobe

IT et marketing: Trouver l'Harmonie entre le Yin et le Yang du Monde Digital

Published By: Adobe     Published Date: Feb 10, 2016
This white paper explains why marketing and IT must work together to effectively engage customers.
Tags : 
it and marketing, digital, customer engagement, it and marketing partnerships, collaboration, best practices, customer interaction service, customer relationship management
    
Adobe

Warum ein einheitliches Kundenerlebnis unabdingbar ist

Published By: Adobe     Published Date: Apr 25, 2016
Im Zuge der Entwicklung des digitalen Ökosystems um das traditionelle Marketing entstanden isolierte Abteilungen, was unterschiedliche Botschaften, Kampagnen und Erlebnisse zur Folge hatte. Zur Schaffung einheitlicher und ansprechender Erlebnisse auf allen Kanälen ist großes Engagement im gesamten Unternehmen erforderlich.
Tags : 
marketing, customer experience
    
Adobe

Beautiful Apps and Rapid App Dev

Published By: Adobe     Published Date: Jul 04, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : 
mobility, mobile apps, customer engagement, app, mobile apps, mobile computing, smart phones
    
Adobe

Beautiful Apps and Rapid App Dev

Published By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : 
mobile apps, mobility, mobile devices, customer experience, mobile workers, smart phones
    
Adobe
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