emerging media

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Explore How New Media is Changing the Marketing Game

Published By: Adobe     Published Date: May 22, 2012
How will trends in search, mobile, and social media impact your marketing strategy this year? Download our latest Global Digital Advertising Update to find out.
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adobe, marketing, social media, emerging marketing, media, digital, digital advertising
    
Adobe

Brexit—The Impact on Privileged Identities

Published By: CA Technologies     Published Date: Jun 26, 2017
As the United Kingdom and the rest of Europe prepare for Brexit (Britain’s exit from the European Union), information security experts are left wondering what this would mean to the security and risk management processes that have been put in place in the past and how they need to adjust to the emerging reality. This document discusses the impact of Brexit on privileged access management and what information security professionals may consider as immediate solutions to mitigate risks.
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CA Technologies

Brexit—The Impact on Privileged Identities

Published By: CA Technologies     Published Date: Aug 22, 2017
As the United Kingdom and the rest of Europe prepare for Brexit (Britain’s exit from the European Union), information security experts are left wondering what this would mean to the security and risk management processes that have been put in place in the past and how they need to adjust to the emerging reality. This document discusses the impact of Brexit on privileged access management and what information security professionals may consider as immediate solutions to mitigate risks.
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CA Technologies

Fundamentals of Mobile Marketing

Published By: Catalyst SF     Published Date: Apr 30, 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
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catalyst, mobile marketing, mobile, cell, cell phone, smart phone
    
Catalyst SF

The Changing Face of PR

Published By: Cymfony     Published Date: Feb 22, 2007
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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branding, emerging marketing, press release marketing, blog marketing, blogging, social media, public relations, cymfony
    
Cymfony

Continuous Testing with ElectricCommander

Published By: Electric Cloud     Published Date: Aug 07, 2009
Drive quality earlier in the development process with continuous testing. Large development organizations have increasingly been adopting select agile practices to enable faster development, create more reliable software, and reduce costs. Chief among these practices is providing developers early and frequent feedback from users, from other developers, and especially from the programming, build, and test tools. In the latter category, continuous integration and continuous testing are emerging as valuable techniques for identifying errors early so they can be corrected immediately by the developer who made the code changes.
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software development, electriccommander, electric cloud, continuous testing, development, coding, testing, production
    
Electric Cloud

Webcast: Create Marketing Content with Impact by Integrating 3D Product Images

Published By: EMC     Published Date: May 01, 2009
During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
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marketing, concent, cgi, cad, digital media, emc, images, artwork
    
EMC

Understanding ERP Deployment Choices

Published By: Epicor     Published Date: Mar 19, 2015
By utilizing an ERP solution that is available as on-premise or cloud-based, your organization can leverage choice for agile response in today’s rapidly changing business environment. What this means for today’s businesses: • The ability to deploy ERP on-premise, in the cloud, or in any combination • Greater adaptability in fluid, dynamic, and always evolving value networks • Faster deployment of solutions, faster upgrades of implemented solutions, staying current with technological advances • Enhanced support of business growth; improved ability to scale up or out to meet emerging opportunities and minimize risk • Powerful yet intuitive tools for easy configuration to specific business needs Flexible deployment, much of it cloud-based, will be the hallmark of ERP systems in the immediate and near future.
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erp deployment, cloud-based erp systems, it operations, commercial reach, it management, enterprise applications, telecom
    
Epicor

Empowering the Digital User: A New Paradigm for Directly Connecting People Within the Enterprise

Published By: Equinix     Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
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enterprise, digital user, user interaction, systems of engagement, analytics and the cloud, mobile devices, social media, enterprise applications
    
Equinix

Guide to Business Success on Facebook

Published By: Facebook     Published Date: Mar 07, 2012
Want practical tips on how to get started and drive value using Facebook? Consider your business connections. Using Facebook you can create awareness and build essential connections. Download the official best practice guide for your page and media strategy on Facebook.
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facebook, social media, marketing, emerging marketing, social media marketing, business tools
    
Facebook

Facebook Marketing Solutions: Newbie Advertisers

Published By: Facebook     Published Date: Mar 07, 2012
Get set up with Facebook! This webinar will help you with top tips for creating an ad, targeting the right audience and improving your campaign performance.
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facebook, marketing, social media, emerging marketing, social media marketing, market research
    
Facebook

Official Guide to Business Success on Facebook

Published By: Facebook     Published Date: Dec 28, 2011
Want practical tips on how to get started and drive value using Facebook? Then download the official guide to business success on Facebook.
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facebook, marketing, value, new media, emerging marketing, social media
    
Facebook

La réussite de votre entreprise sur Facebook, un guide pour le marketing

Published By: Facebook     Published Date: May 30, 2012
Ce guide gratuit présente les étapes que vous pouvez suivre pour aider au succès de votre entreprise sur Facebook. Vous y découvrirez des conseils qui vous permettront de profiter au mieux de votre présence sur les médias sociaux.
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facebook, marketing, social media, emerging marketing, digital media, web analytics
    
Facebook

The Connected Datacenter: How Enterprises Can Benefit From Network-Enabled Colocation

Published By: Flexential     Published Date: Jul 17, 2019
The hybrid cloud has arrived for the enterprise, but it comes with a complication: the speed of light. Between the cloud and the end user (including IoT devices that count as ‘users’), there is an emerging need for an intermediate environment that can satisfy real-time compute requirements without incurring the latency of reaching all the way to the cloud. ‘Edge compute’ is the phrase used to describe what covers this middle ground, but the optimal location for edge compute resources remains open to question.
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Flexential

Mobile Marketing: Three Principles For Success

Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media
    
Forrester

Gartner Magic Quadrant for Data Quality Tools

Published By: Group M_IBM Q119     Published Date: Jan 08, 2019
The discipline of data quality assurance ensures that data is "fit for purpose" in the context of existing business operations, analytics and emerging digital business scenarios. It covers much more than just technology. It includes program management, roles, organizational structures, use cases and processes (such as those for monitoring, reporting and remediating data quality issues). It is also linked to broader initiatives in the field of enterprise information management (EIM), including information governance and master data management (MDM)
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Group M_IBM Q119

Six keys to effective reputational and IT risk management

Published By: IBM     Published Date: Oct 10, 2013
"The implications from the 2013 IBM Global Reputational Risk and IT Study are clear. The question is no longer whether IT risks can damage your corporate reputation, but what you can do to effectively prevent and mitigate these risks. Find out what you can do to protect your reputation from IT risks. Read “Six keys to effective reputational and IT risk management” to learn about: · Practical advice and recommendations to help prevent and mitigate the IT risks that most affect reputation · The emerging role of the Chief Digital Officer · How to use social media as a tool for minimizing reputational damage · How your supply chain can put you at increased reputational risk"
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reputational management, risk management, it risk management, ibm, ibm global, it risks, protection, branding
    
IBM

Automation Reduces the Cybersecurity Timeline

Published By: Juniper Networks     Published Date: Jul 31, 2019
As the number and severity of cyberattacks continue to grow with no end in sight, cybersecurity teams are implementing new tools and processes to combat these emerging threats. However, the oneoverriding requirement for meeting this challenge is improved speed. Whether it’s speed of detection, speed of remediation or other processes that now need to be completed faster, the ability to do things quickly is key to effective cybersecurity. The reason why speed is essential is simple: As the dwell time for malware increases, the lateral spread of an attack broadens, the number of potentially breached files expands, and the difficulty in remediating the threat increases. And the stealthy nature of many of the newer threats makes finding them faster?before they become harder to detect?a critical focus in reducing the impact of an intrusion. These requirements make it essential that security operations centers (SOCs) can complete their activities far more quickly, both now and moving forwa
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application management, application performance, network infrastructure, network management, network security
    
Juniper Networks

More than 80% of Organisations in Asia are not Protected Against Today's Threats

Published By: Juniper Networks     Published Date: Jul 31, 2019
More than 80% of organizations in Asia are not protected against today's threats. Many of them depend on security investments made years ago, which cannot defend against new and emerging threats. The arrival of new technologies including cloud computing, the Internet of Things, mobility, bring your own device (BYOD), and social media have massively increased attack surfaces and expanded the threat landscape. New agile solutions are required that can address today's threats and enable organizations to adjust their security posture as the threat landscape evolves. Download this whitepaper to know more about key recommendations including: • Working with third parties to evaluate your current cybersecurity posture and identify vulnerabilities • Upgrading and update your cybersecurity assets with a particular focus on ensuring that firewalls are upgraded • Ensuring that your organization has a unified view of your assets and the threat environment
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network management, network security, network security appliance, security, security architecture
    
Juniper Networks

Three Strategic Reasons for Moving to Cloud ERP

Published By: Kenandy     Published Date: Jan 28, 2015
Manufacturing and product companies are facing critical challenges. To survive in the new global economy, companies need to continuously reinvent themselves. They need to rapidly add new products and acquire new businesses. They need to build new partnerships and channels. They can’t depend on the same set of suppliers tomorrow that they do today. And they can’t expect to do business the same way in new and emerging markets. For these reasons, enterprises need a new kind of ERP, one that’s faster to deploy and can: Adapt very quickly Go into the hands of employees, customers and partners immediately, with little or no training Provide continuous visibility into their operations It’s no surprise that CIOs, manufacturing managers and operational executives are looking for new solutions. They have to ?nd solutions to get the three strategic capabilities they need to succeed: greater operational agility, the ability to collaborate and continuous visibility. You need to position your com
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cloud erp, enterprises, continuous visibility, collaboration, enterprise applications
    
Kenandy

What's Your Social Media Swagger? Tips for Evaluating Your Company's Social Media Impact

Published By: MoreVisibility     Published Date: Mar 28, 2012
Curious if your social media efforts are measuring up for your business? Then take a moment to see what best practices we advise upon to ensure social media success.
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morevisibility, google, marketing, social media, emerging marketing, internet marketing, digital media
    
MoreVisibility

Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability
    
Neolane, Inc.

The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm
    
Neolane, Inc.

Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability
    
Neolane, Inc.

EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform
    
Neolane, Inc.
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