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Rise of Private Label

Published By: 1010data     Published Date: Nov 28, 2018
This report analyzes online private-label sales from Sept 2017 – Aug 2018 at the category and retailer level and delivers insights on which brands pose the biggest threat online today and which categories may expect more disruption down the line.
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1010data

Turn Mandated Training into Engaging eLearning

Published By: Absorb     Published Date: May 10, 2018
In a business environment where being able to build and maintain a solid brand reputation and lasting relationships with your customers is essential for ongoing success, effective compliance training for team members is critical. Assembling quality course content, either through purchasing off-the-shelf compliance courseware or developing training material in-house or in partnership with an external developer, and delivering that material in a consistent manner, can help protect your organization and minimize the damage from compliance transgressions.
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elearning, training, business, brand, reputation, relationship, building
    
Absorb

Why Retailers Need to Reorganize for Effective Content-driven Commerce

Published By: Acquia     Published Date: Feb 26, 2015
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers—namely, how to integrate traditionally separate marketing and commerce operations to deliver a unified experience to shoppers.
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organizational restructuring, commerce, e-commerce, increasing conversions, content-driven commerce, brand marketing, mobile channels, online shopping, acquia
    
Acquia

Beyond Sales & Marketing Alignment: Add Customer Success for a Winning Team Trifecta

Published By: Act-On     Published Date: Jan 07, 2016
Go beyond just sales and marketing alignment and include customer success to build a winning Team Trifecta that will allow you, and your company, to make the most of the opportunity that is — literally — sitting right under your noses. In this eBook, we’ll show you how to build your own successful Team Trifecta and imagine what is possible with an approach that yields comprehensive results across every stage of the customer lifecycle. You’ll learn how to deliver dramatic improvements from small investments that generate big returns – such as customer retention.
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customer success, productivity, team trifecta, customer lifecycle
    
Act-On

5 Questions about loT You Were Too Embarrassed to Ask

Published By: Aditi     Published Date: Jun 11, 2015
Your mobile device is speaking to your garage door. Your alarm is telling your coffee maker you are up and it’s time to get that caffeine kick going. Your car is dropping your thermostat a message, telling it to keep the house warm before you step in. This isn’t a quote from an Issac Asimov novel, it’s the reality of how the Internet of Things is making a difference to our lives. Most of us are consciously making the shift to a connected world, while at home or at work. While this has caught the public imagination, enterprises are chasing to fulfil their Internet-of-Things-ambitions and transform their customer experience. In this e-book we aim to address the 5 fundamental questions that one should not hesitate to ask about your foray into the world of Internet of Things, while telling you how it can reshape your business.
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aditi, rfids scada, c-suite, optimization, lot, hybrid cloud, it management
    
Aditi

Successful Citizen Services: Transformation Through Knowledge

Published By: Adobe     Published Date: Sep 28, 2010
This IDC Government Insights White Paper discusses government's new efforts to achieve its goals regarding service delivery to citizens, businesses, and other government agencies.
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adobe, government enterprise, service delivery, customer interaction, data sharing, intelligent application, business analytics, business process management, business intelligence, business management, business process automation, data integration, content delivery, data warehousing
    
Adobe

Mobile is the Strategy

Published By: Adobe     Published Date: Dec 21, 2015
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand.
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adobe, mobile, marketing, strategy, it management, wireless, business technology
    
Adobe

Mobile is the Strategy

Published By: Adobe     Published Date: Feb 08, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity.
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adobe, mobile, marketing, mobile maturity, brand loyalty, customer experience, enterprise applications, business technology
    
Adobe

Demonstrating Impact: Pedal to the Metal

Published By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
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adobe, data driven marketing, marketing
    
Adobe

Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality

Published By: Adobe     Published Date: Mar 03, 2017
By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world. Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn: • Six ways to delight viewers with virtual and augmented reality enhanced experiences • Untapped opportunities in the evolving VR and AR landscape, and how to monetize them • Key Adobe investments that will enable end-to-end video delivery in VR and AR
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virtual reality, augmented reality, monetize vr and ar, video delivery, adobe primetime, business technology
    
Adobe

More Precious Than Gold

Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe

Delivering on the Digital Experiences that Drive Efficiency

Published By: Adobe     Published Date: Oct 25, 2017
Outdated, manual services aren’t just frustrating for citizens, they slow government processes down and increase costs. The Governing Institute recently analyzed how well state governments deliver digital experiences for citizens, employees, and businesses. Read Delivering on the Digital Experiences that Drive Efficiency to learn: • How digital experiences measure up in all 50 states • About our new customer experience maturity model for state governments • Best practices for improving digital processes in your own state
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customer experience, digital government, digital maturity, customer-centric, customer engagement
    
Adobe

SWOT Assessment: Adobe Experience Cloud

Published By: Adobe     Published Date: Jun 26, 2019
A better digital experience is only as good as the technology behind it. We're serious about bringing you the best in customer experience platforms. And it shows. In Ovum's recent SWOT Assessment: Adobe Experience Cloud, you'll learn how advances in out technologies can help you build intelligent services, improve Adobe implementations, and integrate your own applications. So you can more easily deliver the tools that help your organization meet customer demands more quickly.
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Adobe

Mobile is the strategy

Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
    
Adobe

Finding the Perfect Image

Published By: Adobe     Published Date: Dec 07, 2017
As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would concept and shoot every asset to perfectly merge imagery and message for every deliverable. But business deadlines and budgets don’t always allow time for careful creativity—and 62 percent of creative marketers say creating original imagery requires time and effort their team can’t afford.
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Adobe

Forrester Wave: Enterprise Marketing Software Suites

Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe

Forrester Wave: Enterprise Marketing Software Suites

Published By: Adobe     Published Date: Feb 13, 2018
Today, what separates great businesses from the good ones is the ability to provide customers with a meaningful experience — not just a great product or service. With our unique and comprehensive marketing cloud offering, Adobe is perfectly positioned to help your company transform into an experience business. See what businesses are doing with Adobe Marketing Cloud to deliver amazing experiences to their customers.
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Adobe

The Next Mobile Decade

Published By: Adobe     Published Date: Mar 26, 2018
Ten years ago, the iPhone came into our lives and our world was utterly transformed. Since then, mobile devices have changed the way we communicate, take photos, find our way, even find our soul mates. With the advent of new technologies like artificial intelligence and virtual reality, the next decade promises to be even more transformative.
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Adobe

Solving API Performance, Security & Reliability Challenges

Published By: Akamai Technologies     Published Date: Apr 13, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
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api, performance, security, developing, applications, data
    
Akamai Technologies

Solving API Performance, Security & Reliability Challenges

Published By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
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api, performance, security, developing, applications, data
    
Akamai Technologies

Solving API Performance, Security & Reliability Challenges

Published By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
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api, performance, security, developing, applications, data
    
Akamai Technologies

Solving API Performance, Security & Reliability Challenges

Published By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
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api, performance, security, developing, applications, data
    
Akamai Technologies

Solving API Performance, Security & Reliability Challenges

Published By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
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api, performance, security, developing, applications, data
    
Akamai Technologies

Quick Start Guide: Global Game Launch

Published By: Akamai Technologies     Published Date: Nov 14, 2018
Delivering a hit PC game isn’t easy. You’ve got to worry about frictions like slow downloads, unstable connections, and security flaws — any of which can cause players to abandon for good and doom your game to failure. Akamai’s Quick Start Guide: Global Game Launch, PC Edition can take some of the complexity— and anxiety— out of your next game launch. You’ll learn how Akamai can help you succeed at each of the four key steps of game release — Develop, Promote, Deliver, and Play — so you can keep your players engaged with a seamless, secure game experience.
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Akamai Technologies

Zero Trust Delivers 6 Security and Business Benefits

Published By: Akamai Technologies     Published Date: Dec 17, 2018
Employees, devices, and applications are no longer locked away inside the corporate perimeter. They’re on the web and on the go. Providing security for a new breed of anytime, anywhere workers and cloud-based applications requires a novel approach: a zero trust security model. Assuming that every user, request, and server is untrusted until proven otherwise, a zero trust solution dynamically and continually assesses trust every time a user or device requests access to a resource. But zero trust offers more than a line of defense. The model’s security benefits deliver considerable business value, too. Read this white paper to learn more about: -Protecting your customers’ data -Decreasing the time to breach detection -Gaining visibility into your enterprise traffic -Reducing the complexity of your security stack -Solving the security skills shortage -Optimizing the end-user experience -Facilitating the move to the cloud
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Akamai Technologies
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