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Neutralizing the Spyware Threat

Published By: 8e6 Technologies     Published Date: Jan 12, 2007
Add spyware to the list of urgent security concerns. With resources already stretched thin in fighting viruses and stopping spam, companies now also have to defend against a threat that strikes silently and does much of its damage before it’s even detected.
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spyware, anti spyware, malware, vulnerability management, anti virus, virus, viruses, hipaa compliance
    
8e6 Technologies

How To Stand Out: Stories From 5 Finance Leaders On Building A Personal Brand

Published By: Abacus Labs     Published Date: Feb 01, 2019
“It’s not what you know. It’s who you know.” We’ve all heard the phrase. We all understand there’s truth to it. But ask yourself: would you recommend or hire everyone you know? No way. Having the right connections is important to advancing your career. But it’s only half the battle. What really creates opportunity is defining your personal brand to your employer, to your network, to the market. It’s taking that moment when you make a great impression and scaling it to the larger world. This guide presents different approaches real professionals are using to build their brands. You’ll see tips and strategies that you can use to become an in-demand finance leader, including a system we developed called the ROLE Model of personal branding. In the age of effortless connection, cultivating a personal brand is essential. It’s not just who you know. It’s what they know you can do.
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Abacus Labs

Cloud Computing Payback

Published By: Aberdeen Group     Published Date: Sep 11, 2012
In this whitepaper, you will see that the financial benefits of cloud computing are very real, the payback period is characteristically very short and the action steps to obtain these savings are very well defined.
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ibm, cloud computing, aberdeen, business technology, business, roi, it environment, application integration
    
Aberdeen Group

Cloud Computing Payback

Published By: Aberdeen-IBM     Published Date: Sep 12, 2012
In this whitepaper, you will see that the financial benefits of cloud computing are very real, the payback period is characteristically very short and the action steps to obtain these savings are very well defined.
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ibm, cloud computing, aberdeen, business technology, business, roi, it environment, application integration
    
Aberdeen-IBM

Engage or Die: How Companies that Act Fast on Engagement Outpace the Competition

Published By: Achievers     Published Date: Nov 06, 2019
Employee engagement is not a trend. Businesses that don’t address engagement, that fail to actively – and urgently – engage their employees risk being left far, far, behind. Current methods of increasing employee engagement aren’t working—or, rather, aren’t working fast enough. But wait, what exactly is engagement, and how does it differ from culture or the employee experience? This ebook uncovers what defines engagement and how it looks from different employee perspectives. Learn what it takes to create an agile approach to engagement – before it’s too late
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Achievers

Introduction to Integrated Marketing: Lead Scoring

Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi
    
Act-On

The Google AdWords Glossary

Published By: AdHawk     Published Date: Nov 06, 2017
Download this easy-to-read glossary to understand any and all Google AdWords definitions!
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google, adwords, adhawk
    
AdHawk

Eight Steps to Convert Website Visitors

Published By: Adobe     Published Date: Mar 07, 2013
This quick tip guide discusses a definition of conversion optimisation, eight steps to attract, engage and convert more visitors and how to make better decisions based on data.
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customer interactions, digital marketing, improving conversion rates, personalisation, customer engagement
    
Adobe

2017 Digital Trends In Retail

Published By: Adobe     Published Date: Aug 02, 2017
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey. It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
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digital skills, culture, strategy, data management, processing, technology, ux design
    
Adobe

2017 Digital Trends

Published By: Adobe     Published Date: Aug 02, 2017
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
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customer experience, insights, shared service value, consolidated services, global services division, organization optimization, social analytics, accounts receivable
    
Adobe

Demonstrating Impact: Pedal to the Metal

Published By: Adobe     Published Date: Apr 15, 2016
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download our guide to learn how data-driven marketing can help you: • Define the right goals and performance indicators • Make better business decisions faster • Deliver personalized and compelling experiences • Spend budget more profitably • Enhance employee efficiency Download our guide to transform your business.
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adobe, data driven marketing, marketing
    
Adobe

The Blueprint Redefined

Published By: Adobe     Published Date: Mar 03, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform lets you easily manage and refine customer experiences • Three steps to deliver great digital experiences on all devices • The roles of personalization, analytics, and asset management
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customer experience, modern digital foundation, digital experience, asset management
    
Adobe

More Precious Than Gold

Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe

The Culture of Content

Published By: Adobe     Published Date: Mar 16, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
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customer experience, content, content marketing strategy, streamlined content
    
Adobe

The Blueprint Redefined

Published By: Adobe     Published Date: Apr 17, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: How a unified platform lets you easily manage and refine customer experiences Three steps to deliver great digital experiences on all devices The roles of personalization, analytics, and asset management
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customer experience, modern solutions, modern digital foundation, streamlined technology, user friendly interface, personalization, asset management
    
Adobe

The Culture of Content

Published By: Adobe     Published Date: Apr 17, 2017
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content marketing strategy • Use personal experiences to connect with audiences • Speed up and streamline content flow
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customer experience, content marketing strategy, content streamlining, content marketing, customer expectations
    
Adobe

The Blueprint Redefined

Published By: Adobe     Published Date: Jun 22, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: •How a unified platform lets you easily manage and refine customer experiences •Three steps to deliver great digital experiences on all devices •The roles of personalization, analytics, and asset management
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campaign management, customer experiences, digital experience, analytics, asset management, personalization
    
Adobe

Best Practices for Using Second- and Third-Party Data

Published By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
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Adobe

The Five Building Blocks of An Exceptional Web Experience

Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe

The Blueprint Redefined

Published By: Adobe     Published Date: Sep 28, 2016
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: - How a unified platform lets you easily manage and refine customer experiences - Three steps to deliver great digital experiences on all devices - The roles of personalization, analytics, and asset management?
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adobe, customer experience, digital, marketing marketers, digital experience
    
Adobe

The AdRoll Guide to Account-Based Marketing

Published By: AdRoll     Published Date: Sep 19, 2016
In this guide, we cover: - How to define your target accounts - Onboarding your CRM data with AdRoll - Using ABM to attract customers that will grow your business - How to measure the success of your ABM campaigns - And more!
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adroll, marketing, account based marketing, abm, target accounts, onboarding, leads
    
AdRoll

Retail's Guide to Holiday Planning

Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll

Straight Talk About Hyper-Converged Infrastructure: Is HCI Right for You?

Published By: Ahead     Published Date: Feb 05, 2018
There’s a lot of noise these days about hyper-convergence. IT managers are facing internal pressure to adopt hyper-converged infrastructure (HCI) solutions to make their departments more efficient and “cloud-like” as well as external pressure from vendors fighting for market share in an increasingly crowded space. While an HCI solution could bring your organization significant benefits, it’s not necessarily simple to implement, nor is it the optimal solution for every use case. To determine if HCI is right for you, first we need a clear definition of what it is and what it does.
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availability, scalability, operation, maintenance, support, ahead
    
Ahead

Best Practices for Wireless Network Security and Sarbanes-Oxley Compliance

Published By: AirDefense     Published Date: Apr 24, 2007
This white paper will explore what security challenges wireless networks present, suggest best practices to ensure Wireless LAN security, and demonstrate how AirDefense Enterprise, a Wireless Intrusion Detection and Prevention System, can help you define, monitor and enforce your wireless security policy.
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best practices, sox, sarbanes-oxley, sarbanes oxley, sarbox, compliance, wireless security, wlan
    
AirDefense

Wireless Security: Ensuring Compliance with HIPAA, GLBA, SOX, DoD 8100.2 & Enterprise Policy

Published By: AirDefense     Published Date: Apr 24, 2007
This white paper is designed to guide network administrators and security managers to design, implement, and enforce wireless LAN security policies that enable every organization to fully reap the benefits of wireless LANs without experiencing undue management pains and security holes.
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sox, sarbox, sarbanes oxley, sarbanes-oxley, compliance, hipaa, wlan, wlans
    
AirDefense
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