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Lead Lifecycle Analytics: Essential Metrics for Perpetual Revenue Growth

Published By: Act-On     Published Date: May 10, 2012
Gleanster Principal Analyst Ian Michels discussed how to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals.
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lead lifecycle, buying cycle, kpi, benchmark, benchmarketing, metrics, perpetual revenue growth, yoy growth
    
Act-On

Introduction to Integrated Marketing: Lead Scoring

Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi
    
Act-On

Lowe’s Establishes Solid Omnichannel Foundation with Akamai Digital Performance Management

Published By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies

Lowe’s Establishes Solid Omnichannel Foundation with Akamai Digital Performance Management

Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : 
lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies

Lowe’s Establishes Solid Omnichannel Foundation with Akamai Digital Performance Management

Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : 
lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies

The New Science of Sales Performance

Published By: Anaplan     Published Date: Mar 29, 2018
As businesses grow more optimistic about opportunities for growth, the pressure is on for sales organizations to meet ever higher revenue targets. In a global survey on sales performance optimization by CSO Insights, 94 percent of respondents said their 2014 revenue targets were higher than last year’s. It’s no wonder that “capture new accounts,” cited by 60 percent of respondents, topped the list of objectives for 2014 in the study. At the same time, many sales reps are struggling to meet even their current quotas. And in an Aberdeen Group survey, nearly half identified insufficient revenue growth as the top pressure motivating them to pursue sales management initiatives ranging from building out the capabilities of sales teams to improving management practices and investing in technology tools.
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sales, performance, revenue, optimization, objectives, accounts
    
Anaplan

5 Best Practices to Zero-Based Budgeting

Published By: Anaplan     Published Date: Mar 29, 2018
In recent months, leaders at some of the world’s largest consumer packaged goods (CPG) companies have spoken publicly about how ZBB is helping them save on overhead costs, which can then be used to reinvest in growth through innovation or bolster their margins. As consumers increasingly have more choices, these companies are finding their margins squeezed, and with direct expenses already trimmed back to the bare minimum, the only place to look is sales, general and administration (SG&A), and other overhead expenses.
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zero, based, budgeting, investments, consumers, margins
    
Anaplan

Harvard Business Review Paper- The New Science of Sales Performance

Published By: Anaplan     Published Date: Apr 02, 2019
49% surveyed cite insufficient revenue growth as the top pressure motivating sales performance management initiatives. And on top of that, 58 percent of sales reps are struggling to meet their current sales quotas. In this winner-takes-all market, sales leadership is faced with an uphill battle in driving sales performance. The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. Download this exclusive report to learn new insights on how sales performance data and analytics are driving peak sales performance.
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Anaplan

Third-Party White Paper by EMA: Managing Business Service Performance in a Virtual Environment

Published By: ASG Software Solutions     Published Date: Apr 02, 2008
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
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asg, cmdb, bsm, itil, bsm, bsp, metacmdb, configuration management
    
ASG Software Solutions

The 5 Keys to Optimizing Your Co-Op or MDF Advertising Program

Published By: Balihoo     Published Date: Apr 29, 2010
As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.
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balihoo, marketing, co op marketing, integrated marketing, romi, marketing automation
    
Balihoo

Get Them Talking: How Growing Participation Chains Will Grow Sales

Published By: Bazaarvoice     Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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bazaarvoice, participation chains, measurable business, engagement, crm, customer service, customer satisfaction
    
Bazaarvoice

Mobile Sales Enablement

Published By: bigtincan     Published Date: Oct 10, 2014
Sales teams are the lifeblood of every organization, as they are tasked with acquiring market share and growing revenue. Access to corporate content – and understanding how to use it – is one of the greatest barriers salespeople must overcome. Mobile sales enablement is about providing dynamic, on-demand content that can be accessed during any selling situation.
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mobile sales, mobile sales enablement, on-demand content, market share
    
bigtincan

Blackline for Retail: Modernizing Traditional Order-To-Cash Accounting Processes

Published By: BlackLine     Published Date: Aug 28, 2019
Validating the completeness and accuracy of sales (and related balance sheet impact) is of paramount importance, but often requires significant manual effort. As revenues grow, organizations are forced to devote additional resources to processes like sales audit and other detailed reconciliations or expose themselves to risk. For the retail industry, having an adequate sales audit process is crucial to the integrity of financial statements. And innovations like new forms of consumer payments and omni-channel models only add to the complexity.
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BlackLine

Blue Coat SSL Visibility

Published By: Blue Coat Systems     Published Date: Aug 12, 2013
The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps. It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.
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blue coat, ssl, ssl visibility, server hardware, servers, small business networks, service management
    
Blue Coat Systems

Pendleton Makes Email Marketing Relevant with Bluecore

Published By: Bluecore     Published Date: Oct 26, 2018
In an effort to grow its eCommerce business, the Pendleton marketing team began looking for new ways to innovate and immediately saw an opportunity to drive sales by bringing personalization to email by workimg with Bluecore.
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Bluecore

Future Proof Your Tech Stack with Seamless Integrations

Published By: Box     Published Date: Jun 22, 2018
• Content is among an organization's most critical assets. It flows through every aspect of a company, from people to systems to processes. But as teams grow and the breadth of their content expands, these valuable assets get fragmented across the different tools they use. • What if you had a secure, open platform that connects all your tools in the cloud, allowing you to pull together best-of-breed technologies that fit your unique business needs? These native integrations keep teams happy and give IT full visibility and control, while boosting productivity and collaboration across the entire organization. • Download our ebook to see how Cloud Content Management from Box provides you with a central and secure content layer that unites all of your apps with seamless, native integrations. In it, you'll learn about our most popular integrations — like Microsoft Office 365, Okta, Slack and Salesforce — and how Box helps you future-proof your tech stack while also providing a unified exp
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Box

The Key to Retail Success in the Digital Era

Published By: BrickWork Software     Published Date: Oct 24, 2017
In the world of Amazon, the future of retail may seem uncertain. With a 57% decline in brick-and-mortar traffic over the last five years, increases in store closings, and a growing number of retail bankruptcies, today’s retailers face many challenges. The truth is that while you can’t beat Amazon, you can survive in the digital era — but you need a completely new strategy. In this e-book, you’ll learn: ? Why e-commerce alone can’t save you ? Why 80% of store customers start their journey to your store online ? How the modern customer journey changes everything ? Which customers you need to captivate ? How to leverage digital to drive in-store sales
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BrickWork Software

Choosing the Right API Management Solution for the Enterprise User

Published By: CA Technologies     Published Date: Aug 22, 2017
Today, 75% of Twitter traffic and 65% of Salesforce.com traffic comes through APIs. But APIs are not just for the social Web. According to ProgrammableWeb.com, the number of open APIs being offered publicly over the Internet now exceeds 2000—up from just 32 in 2005. Opening APIs up to outside developers enables many technology start-ups to become platforms, by fostering developer communities tied to their core data or application resources. This translates into new reach (think Twitter’s rapid growth), revenue (think Salesforce.com’s AppExchange) or end user retention (think Facebook).
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CA Technologies

Everything You Need to Know to Change E-Commerce Platforms

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"True e-commerce success hinges on how well you can connect to customers, grow sales and optimize operations across multiple channels. Unfortunately, not all e-commerce platforms are equally effective at streamlining these processes. If your current e-commerce platform is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. Thankfully, the process of moving to a new software platform is much easier than you might think. Complete the self-assessments in this eBook to see if you’re ready to make the switch today."
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ecommerce, retail, ecomerce software, ecommerce platform, marketplace
    
ChannelAdvisor

The Essential Guide to Facebook and Instagram Advertising

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor

Selling in the Age of Social Commerce

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor

Everything You Need to Know to Change E-Commerce Platforms

Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"True e-commerce success hinges on how well you can connect to customers, grow sales and optimize operations across multiple channels. Unfortunately, not all e-commerce platforms are equally effective at streamlining these processes. If your current e-commerce platform is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. Thankfully, the process of moving to a new software platform is much easier than you might think. Complete the self-assessments in this eBook to see if you’re ready to make the switch today. "
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ChannelAdvisor

What’s Next for Brands in E-Commerce

Published By: ChannelAdvisor     Published Date: Jul 20, 2018
As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with what’s arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, it’s possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including: - Relationships with retailers - Connections with consumers - The importance of quality of product content - How to maximize sales on marketplaces
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ChannelAdvisor

The Essential Guide to Facebook and Instagram Advertising

Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
Tags : 
    
ChannelAdvisor

What's Next for Brands in E-Commerce

Published By: ChannelAdvisor     Published Date: Aug 21, 2018
As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with what’s arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, it’s possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including: - Relationships with retailers - Connections with consumers - The importance of quality of product content - How to maximize sales on marketplaces
Tags : 
    
ChannelAdvisor
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