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Best Practices in Segmentation

Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation
    
Act-On

Quantifying the Value of Social Media Engagement in B2B Marketing

Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
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social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On

Getting Started With Marketing Measurement

Published By: Act-On     Published Date: Mar 20, 2013
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. We’ll help you get started deciding what to measure, how to measure it and why the right choice of metrics is so important.
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introduction to integrated marketing, getting started with measurement, marketing measurement, b2b, business to business, act on
    
Act-On

Five Best Practices for Achieving Social Media ROI

Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On

SEO 101: Beyond the Basics

Published By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On

7 Characteristics of Great Marketing Content

Published By: Act-On     Published Date: Sep 19, 2014
Content drives business, and at any given moment buyers are searching for information that will inform them, educate them, or help them solve a problem. Marketing content needs to speak to the needs of your prospects and customers while being geared to targeted points in your sales process. This guide gives you the top seven characteristics - and also gives you the seven best practices for developing content that resonates with your target audience, no matter where they are in the buying cycle.
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marketing content, business, solve, information, prospects, customers, educate, inform
    
Act-On

Lead Generation and Management for SMB Sales and Marketing

Published By: Act-On     Published Date: Jan 08, 2015
Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.
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act-on, lead generation, management, smb, research, ad age, btob
    
Act-On

Turning Your Website Into a Lead Generation Machine

Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
    
Act-On

The Amazingly Effective Email Guide: 5 Tips for More Successful and More Profitable Email Campaigns

Published By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
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act-on, email guide, email campaigns, mobile emails, mobile devices, personalization, personal content, business intelligence
    
Act-On

Does Social Media Affect SEO?

Published By: Act-On     Published Date: Apr 20, 2015
One of the most heavily debated topics in today's digital marketing circles is whether or not success on social media translates to a bump in search ranking in the major search engines.
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act-on, seo, search engine, search ranking, social, marketing
    
Act-On

How to Prioritize Your Leads By Segmenting & Scoring Your Audience

Published By: Act-On     Published Date: Apr 20, 2015
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
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act-on, leads, segmentation, lead scoring, rank segmentation, prioritizing leads
    
Act-On

The New Marketing Metrics for B2B

Published By: Act-On     Published Date: Jul 08, 2015
The old rules of relying on metrics like brand awareness, cost per lead, and lead-to-sales conversion rate are in need of an update. So what metrics should you focus on today? Find out with this guide.
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b2b, metrics, marketing strategy
    
Act-On

Demand Generation 101

Published By: Act-On     Published Date: Oct 14, 2015
Guide to the Tools and Tactics that drive engagement & pipeline
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tools, engagement, pipeline, seo
    
Act-On

A 5 Step Breakdown: Embedding Reports, Dashboards and Analytics

Published By: Actuate     Published Date: May 19, 2014
A white paper providing a breakdown in five steps of embedding reports, dashboards and analytics.
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embedding reports, dashboards, analytics, saas, actuate, software application providers, software development, application integration
    
Actuate

The Future Is Cross-Channel 1:1 Marketing At Scale

Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
    
Acxiom Corporation

MoneyAds: Marketing Lessons from Changes in a 200-Year-Old Sport

Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
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acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics
    
Acxiom Corporation

Best FP&A Practices Webinar for Healthcare Companies

Published By: Adaptive Planning     Published Date: Apr 18, 2011
View this webinar to hear case studies describing how leading healthcare firms have been able to move beyond Excel and save time, enhance collaboration, and improve business decisions -- ultimately resulting in higher revenues and profits.
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fp&a, adaptive planning, healthcare, collaboration, strategic value, staff planning, revenue reporting, metrics management
    
Adaptive Planning

Next Generation Budgeting & Forecasting: Best Practices Webinar for Retailers

Published By: Adaptive Planning     Published Date: Jun 09, 2011
Join us for an informative webinar and learn how easy it can be to create exceptional value through FP&A. Don't miss this opportunity to learn key strategies for transforming your budgeting, forecasting, and reporting processes.
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adaptive planning, generation budgeting, generation forecasting, retailer best practices, fp&a value, reporting processes, performance management solutions, metrics
    
Adaptive Planning

Next Generation Budgeting & Forecasting: Best Practices Webinar for Energy & Utility Companies

Published By: Adaptive Planning     Published Date: Jun 09, 2011
You will hear case studies describing how leading energy and utility companies worldwide have been able to move beyond Excel and save time, enhance companywide collaboration, and improve business decisions - ultimately resulting in higher revenues and profits.
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adaptive planning, fp&a value, key performance metrics, performance management solutions, collaboration, monthly variance reporting, capital spending
    
Adaptive Planning

It's Not Too Late for a Better Budget

Published By: Adaptive Planning     Published Date: Oct 18, 2011
Adaptive Planning is the worldwide leader in on-demand business performance management (BPM) solutions for companies and nonprofits of all sizes. Adaptive Planning's solutions allow finance and management teams to obtain real-time visibility into performance metrics, streamline financial planning and reporting, and drive better business decisions. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware and IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional on-premise BPM applications.
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webinar, adaptive, budget, finance, management, finance solution, business budget
    
Adaptive Planning

Competing on Analytics

Published By: Adaptive Planning     Published Date: Oct 19, 2011
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading.
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harvard business, finance, business, analytics, data, adaptive, marketry
    
Adaptive Planning

Dynamic Forecasting: A Planning Innovation for Fast-Changing Times

Published By: Adaptive Planning     Published Date: Apr 25, 2012
Bjarte Bogsnes holds the unique distinction of being the only person to have "blown up the budget" at more than one company: at his previous employer, the European plastics manufacturer Borealis, and at his current one, Statoil, the Norwegian oil giant. A dedicated champion of the Beyond Budgeting movement, Bogsnes takes the concept of rolling forecasting-itself a relatively new approach-one big step further, with dynamic forecasting.
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adaptive, business, finance, forecasting, business planning, budget
    
Adaptive Planning

Why Forecasts Fail. What to Do Instead

Published By: Adaptive Planning     Published Date: Apr 25, 2012
In 2006 the world economy was booming, partly on the back of triple-A investment innovations. Then, suddenly, the boom ended. What fascinates the authors is the fact that almost no one saw the 2008 economic crisis coming. In this article, the authors come to terms with the reality that, in economics and business, accurate forecasts aren't possible. Therefore, they say, managers need to develop a different attitude about the future.
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adaptive, business, finance, forecasting, business planning, budget
    
Adaptive Planning

2017 Annual Regional Employment Report: Positive Outlook for the Tech Industry

Published By: Adecco     Published Date: Sep 27, 2017
With the unemployment average decreasing across the nation and new jobs continually evolving, long-term growth projections are promising for the IT industry. As the tech industry booms, so does the tech job market. We took a deep dive into the latest annual job market data from Bureau of Labor Statistics to better understand how both the nation and the IT sector advanced and what this means for the future of tech.
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Adecco

2018 Salary Guide Creative & Marketing

Published By: Adecco     Published Date: Oct 05, 2017
Use our Salary Guide to adapt as fast as the talent you’re after. Your company will only go as far as your creative and marketing minds take it. They build your unique brand and convince consumers to buy your products and services. But to acquire the best of them, you have to do some convincing of your own—and it starts with salaries. Even with the justified chatter about career paths, culture and work-life balance, salary is still the one. In fact, two thirds of respondents to the recent Workforce 2020 study conducted by Oxford Economics and SAP SE, agree—they all said money matters most. Our Creative & Marketing Salary Guide is the single most important hiring and retention tool for your company. It’ll help you confidently discuss and offer convincing salaries that help you land new talent and keep old talent.
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Adecco
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