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The State of Marketing Attribution 2017

Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll

The State of Marketing Attribution 2017

Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll

Azure Governance Framework

Published By: Ahead     Published Date: Nov 15, 2018
If your business is like many other organizations that are in the process of enabling a Microsoft Azure public cloud platform, then you might be struggling with the guardrails needed to secure and manage cost, while at the same time enabling flexibility for the teams consuming cloud services. While the Azure platform is already very secure, it also allows a great deal of flexibility in configuration. In order to avoid accidentally creating security holes and out-of-control spend, a Governance Framework is required. We created the AHEAD Azure Governance framework to allow enterprises to develop and maintain a fully optimized, and secure environment. The resulting framework will be tailored to your organization’s specific business and compliance needs, as every enterprise is different. This guide will introduce you to the components of this necessary Azure Foundational Governance Design.
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Ahead

Are You Meeting Today's Mobile Mandate?

Published By: Akamai Technologies     Published Date: May 05, 2017
Today’s mobile users are spoiled. They demand rich, desktop quality experiences tailored to their devices and delivered at lightning fast speeds. And while these “always on” users represent a tremendous business opportunity, satisfying their high expectations requires overcoming complex mobile delivery challenges. In this e-book, we review three key mobile delivery challenges and explain how you can overcome them by optimizing for fast APIs, mobile apps, and mobile sites to increase engagement, revenue, and customer loyalty. Download today to learn how your business can Meet Today’s Mobile Mandate.
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mobile adoption, customer loyalty, customer engagement, increase revenue
    
Akamai Technologies

8 Top Considerations for Cloud Image Management

Published By: Akamai Technologies     Published Date: Sep 12, 2017
Online images used to be simple. In the past, they weren’t the focal point of a page — there were only a handful of images on a given page and all users were viewing online images on a desktop with dial-up. That has all changed. Today’s web pages are dynamic, filled with images and viewed by end users on different devices with varying connectivity. As audience expectations for rich web experiences have grown, so has the requirement to deliver increasingly image-heavy web applications. The problem? The cost and complexity of creating, storing, and delivering web images tailored for every device poses a significant challenge for businesses, but failing to address the increasing diversity across devices and networks will lead to a poor and inconsistent user experience. Current solutions don’t solve this problem completely.
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cloud image management, online images, web applications, devices, web experience
    
Akamai Technologies

451 Group Report: AlienVault USM - A Security Operations Center for the SMB

Published By: AlienVault     Published Date: Jul 16, 2014
AlienVault's USM is tailor-made for the needs of the security-savvy SMB. It offers affordability, and a comprehensive and ever-increasing feature set powered by the respectable AV Labs and Open Threat Exchange.” In this analyst report, Javvad Malik of The 451 Group, reviews AlienVault's SMB-focused approach to SIEM and discusses the competitive landscape.
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alienvault, alienvault usm, security operations center, smb, javvad malik, the 451 group, siem, security-savvy smb
    
AlienVault

AlienVault USM 4.5 – A Security Operations Center for the SMB

Published By: AlienVault     Published Date: Oct 21, 2014
AlienVault's USM is tailor-made for the needs of the security-savvy SMB. It offers affordability, and a comprehensive and ever-increasing feature set powered by the respectable "AV Labs and Open Threat Exchange.” In this analyst report, Javvad Malik of 451 Research, reviews AlienVault's SMB-focused approach to SIEM and discusses the competitive landscape.
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security, operations, affordability, av labs, open threat, exchange, analyst, report
    
AlienVault

The Cities of the Future Powered by Cloud Computing

Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
City leaders around the world are working to improve the quality of life and increase the number of useful services for their citizens, businesses, and visitors. Smart city initiatives are gaining attention in several countries, as administrators, industry, and citizens are working together to enhance their communities, cities, regions, and nations. After more than ten years of smart city hype, innovative projects have emerged, but few have provided a disruptive impact on the city system itself. Because every city is different, few of the existing models apply universally. An effective response requires leaders to consider a series of prerequisites: consider the local culture and the people, prioritize basic needs and requests, work at overcoming silos and encourage collaboration across departments, and consider each “smart” initiative as an integral part of an overall city system. A smart city reflects a number of aspirations: efficiency, resiliency, connectedness, innovation, and su
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Amazon Web Services APAC

Mythbusting the Cloud: In Cloud we (Should) Trust

Published By: Amazon Web Services APAC     Published Date: Sep 19, 2019
In January 2016, the Federal Risk and Authorization Management Program released a draft of its high-impact baseline for moving federal data to the cloud. Not long after, Amazon Web Services (AWS) accepted an offer to pilot the new security threshold. AWS worked with FedRAMP to develop a set of standards under which highly sensitive government data could securely migrate into cloud environments. If ever you doubted that cloud computing was the new frontier for federal data and software management, look around. Over 2,300 government agencies worldwide have already migrated to the AWS Cloud. And in the U.S., this will only increase with the release of FedRAMP’s high baseline standards. Previously, CSPs could only become certified at a low or moderate baseline under FedRAMP, meaning agencies had no security baseline from which to spring their sensitive data into the cloud. These new standards effectively represent the fall of the final formal barrier to federal cloud computing. Terabytes o
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Amazon Web Services APAC

Implementing AI: From Exploration to Execution

Published By: Amazon Web Services EMEA     Published Date: Aug 02, 2019
Artifi cial intelligence is becoming a key component of business transformation. Virtually any business leader seeking to unlock value and develop new capabilities using technology is at some stage of the AI journey. For example, those at the leading edge have incorporated machine learning insights into business processes and are building functionality such as natural language processing and preventative maintenance diagnostics into their products. Others are experimenting with pilot projects or developing plans to get started.
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data, technologies, learning, applications, technology, machine, cloud
    
Amazon Web Services EMEA

The Cities of the Future Powered by Cloud Computing

Published By: Amazon Web Services EMEA     Published Date: Sep 09, 2019
City leaders around the world are working to improve the quality of life and increase the number of useful services for their citizens, businesses, and visitors. Smart city initiatives are gaining attention in several countries, as administrators, industry, and citizens are working together to enhance their communities, cities, regions, and nations. After more than ten years of smart city hype, innovative projects have emerged, but few have provided a disruptive impact on the city system itself. Because every city is different, few of the existing models apply universally. An effective response requires leaders to consider a series of prerequisites: • Consider the local culture and the people • Prioritize basic needs and requests • Work at overcoming silos and encourage collaboration across departments • Consider each “smart” initiative as an integral part of an overall city system A smart city reflects a number of aspirations: efficiency, resiliency, connectedness, innovatio
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Amazon Web Services EMEA

Sales Planning Survey

Published By: Anaplan     Published Date: Mar 05, 2015
For most large organizations, sales planning is a siloed process. Organizations typically need to analyze multiple years’ worth of data to prepare for planning. There is an even split between organizations that lead the planning process from the top down and those that lead it from the bottom up. Most sales organizations complete the planning process before the beginning of the fiscal year.
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consolidation, planning, survey, performance, sales, audience, finance, strategic exercise
    
Anaplan

How revenue planning drives sales compensation success

Published By: Anaplan     Published Date: Nov 27, 2017
"Your sales compensation plan must align to market practices to attract, motivate, and retain the right talent. But only 20 percent of companies surveyed reported complete alignment between the sales compensation program and company objectives. To achieve the full benefit of an aligned sales compensation plan and a productive sale force, it is best to streamline the many siloed sales planning processes, including: • Revenue • Cost of sales • Account potential • Sales capacity • Territory and quota • Sales forecasting Download this white paper to see how successful compensation programs can collate numerous data inputs and align processes to meet business goals."
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Anaplan

AFP Guide to Integrated Business Planning

Published By: Anaplan     Published Date: Mar 29, 2018
The concept of integrated business planning — closing gaps in an organization’s various planning functions and aligning operations and strategy with its financial performance — has existed in various forms for decades. What has changed is creation of planning platforms that can handle the fluidity of data to erase silos and enterprise borders where once there were multiple geographies, departments, time zones, languages and currencies. All elements of business are managing the avalanche of information coming to them. Just like connecting disparate people, we also must connect data that resides in various systems, applications and tools.
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afp, ibp, business, organizations, enterprise, data, systems
    
Anaplan

AFP® Guide To Building an Integrated Business Planning Capability

Published By: Anaplan     Published Date: Aug 28, 2018
The concept of integrated business planning — closing gaps in an organization’s various planning functions and aligning operations and strategy with its inancial performance — has existed in various forms for decades. What has changed is creation of planning platforms that can handle the luidity of data to erase silos and enterprise borders where once there were multiple geographies, departments, time zones, languages and currencies. All elements of business are managing the avalanche of information coming to them. Just like connecting disparate people, we also must connect data that resides in various systems, applications and tools.
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afp, business, planning, capability, integration, organization
    
Anaplan

Les Nouvelles Règles Du Jeu De La Planifation Stratégique

Published By: Anaplan     Published Date: Sep 07, 2018
Les entreprises modernes doivent évoluer à un rythme sans précédent. Certaines peuvent réagir rapidement, d’autres doivent lutter. D’où la question : pourquoi certaines entreprises réussissent, mais pas d’autres ? La Harvard Business Review a interrogé 385 lecteurs représentant des entreprises de plus de 500 employés à propos des défis rencontrés dans le domaine de la planification, ainsi que des outils qu’ils utilisent. Le verdict est sans appel : 9 sur 10 utilisent des tableurs, et seulement 22 % sont satisfaits du résultat. « La planification basée sur des feuilles de calcul en silos n’est plus adaptée à la rapidité d’évolution, ni à l’envergure du business d’aujourd’hui », conclut la Harvard Business Review. Heureusement, une solution existe ! Dans l’étude approfondie publiée par HBR sous le titre « The New Game Plan for Strategic Planning », vous lirez des entrevues avec des experts de l’industrie, et découvrirez une analyse des conclusions de l’enquête, des illustrations clai
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Anaplan

AFP® Guide To Building an Integrated Business Planning Capability

Published By: Anaplan     Published Date: Sep 07, 2018
The concept of integrated business planning — closing gaps in an organization’s various planning functions and aligning operations and strategy with its inancial performance — has existed in various forms for decades. What has changed is creation of planning platforms that can handle the luidity of data to erase silos and enterprise borders where once there were multiple geographies, departments, time zones, languages and currencies. All elements of business are managing the avalanche of information coming to them. Just like connecting disparate people, we also must connect data that resides in various systems, applications and tools.
Tags : 
    
Anaplan

AFP® Guide To Building an Integrated Business Planning Capability

Published By: Anaplan     Published Date: Sep 07, 2018
The concept of integrated business planning — closing gaps in an organization’s various planning functions and aligning operations and strategy with its inancial performance — has existed in various forms for decades. What has changed is creation of planning platforms that can handle the luidity of data to erase silos and enterprise borders where once there were multiple geographies, departments, time zones, languages and currencies. All elements of business are managing the avalanche of information coming to them. Just like connecting disparate people, we also must connect data that resides in various systems, applications and tools.
Tags : 
    
Anaplan

Les Nouvelles Règles Du Jeu De La Planifation Stratégique

Published By: Anaplan     Published Date: Sep 26, 2018
Les entreprises modernes doivent évoluer à un rythme sans précédent. Certaines peuvent réagir rapidement, d’autres doivent lutter. D’où la question : pourquoi certaines entreprises réussissent, mais pas d’autres ? La Harvard Business Review a interrogé 385 lecteurs représentant des entreprises de plus de 500 employés à propos des défis rencontrés dans le domaine de la planification, ainsi que des outils qu’ils utilisent. Le verdict est sans appel : 9 sur 10 utilisent des tableurs, et seulement 22 % sont satisfaits du résultat. « La planification basée sur des feuilles de calcul en silos n’est plus adaptée à la rapidité d’évolution, ni à l’envergure du business d’aujourd’hui », conclut la Harvard Business Review. Heureusement, une solution existe ! Dans l’étude approfondie publiée par HBR sous le titre « The New Game Plan for Strategic Planning », vous lirez des entrevues avec des experts de l’industrie, et découvrirez une analyse des conclusions de l’enquête, des illustrations clair
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Anaplan

Connected Planning at RSA

Published By: Anaplan     Published Date: Sep 11, 2019
Prior to implementing the Anaplan platform, RSA Group had a tedious spreadsheet-based, nine-month planning cycle riddled with data quality issues, which was compounded by siloed, functional fragmentation across the company. As a result, the finance team was spending a significant amount of time cleaning data rather than analyzing it to provide insight to key stakeholders throughout the business. Using the Anaplan platform, RSA Group reduced their financial planning process from nine months to five months. The workforce planning team experienced a 50% improvement in productivity. The business can now own their connected plans, resulting in improved decision support to business users, as well as improved customer service and financial results.
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Anaplan

Pilotage numérique de la demande: la nouvelle norme

Published By: Anaplan     Published Date: Sep 19, 2019
Les consommateurs adoptent de nouvelles méthodes d’achat. Les épais catalogues de vente par correspondance n’ont pas fait long feu. Aujourd’hui, un simple clic est suffisant pour valider notre panier numérique. Pour ne pas être en reste, les entreprises doivent avoir la possibilité de planifier avec précision et en temps réel. C’est pour répondre à ces nouvelles exigences qu’Anaplan a enrichi sa plateforme d’une solution de pilotage numérique de la demande (DDM – Digital Demand Management), selon une approche collaborative conçue pour répondre à la demande omnicanal. Que contient le livre blanc publié par SupplyChainBrain ? • Quel est le rôle du pilotage numérique de la demande sur le marché actuel ? • Concernant le pilotage de la demande, quels sont les avantages d’une approche connectée ?
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Anaplan

Finance is moving to the Cloud: Are you ready?

Published By: Aon Hewitt     Published Date: Aug 02, 2016
As the trend of moving to the Cloud continues to flow from business function to business function, other trends are emerging. As organizations transform to eliminate complex functions, standardize and integrate systems to reduce costs, and minimize nonvalue add activities, they are challenging themselves to get the most from their investment. The shift from transactional to strategic, and from reporting to actionable and predictive analytics, positions companies for growth like never before. Many organizations look to break down silos, not only within their company but also within their industries, to share lessons and leverage efficiencies from others’ learnings. Our recommendation is to start by breaking down any silos that exist between finance, HR, and IT within your organization today—and discover what moving to cloud and truly adopting the SaaS lifestyle can do for your organization.
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aon, finance, cloud, human resources
    
Aon Hewitt

Good Migrations: Five Steps To Successful Public Cloud Migration

Published By: AppDynamics     Published Date: Sep 20, 2017
Cloud computing has been gaining momentum for years. As the technology leaves the early adopter phase and becomes mainstream, many organizations find themselves scrambling to overcome the challenges that come with a more distributed infrastructure. One of those difficulties is getting through a major cloud migration. It is one thing to roll out a few applications and cloud pilot projects, it is an entirely different challenge to start using the cloud across multiple lines of business at massive scale. That is the point that organizations are beginning to reach, and the time has come to take a serious look at cloud migration best practices.
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migration, business, cloud, workload, performance applications
    
AppDynamics

Apstra Bloomberg Case Study

Published By: Apstra     Published Date: Feb 21, 2019
When Bloomberg Television opened its state-of-the-art broadcast facility in the company’s new European Headquarters in London last year, network engineers from the company’s IT infrastructure team collaborated with Apstra to successfully pilot its technology in order to gain visibility across and more effectively manage the network fabric supporting the building’s media production systems.
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apstra, bloomberg, network engineering
    
Apstra

Bloomberg Manages Bloomberg Television’s Media Production Network in New London Building with Apstra

Published By: Apstra     Published Date: Aug 19, 2019
When Bloomberg Television opened its state-of-the-art broadcast facility in the company’s new European Headquarters in London last year, network engineers from the company’s IT infrastructure team collaborated with Apstra to successfully pilot its technology in order to gain visibility across and more effectively manage the network fabric supporting the building’s media production systems.
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Apstra
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