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From Priming The Pipeline To Engaging Buyers: The B2B CMO's New Role In Sales Enablement

Published By: InsideView     Published Date: Apr 27, 2015
Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that marketing brings to the revenue-production equation. To progress from open hostilities to collaborative détente, CMOs will need to reimagine sales enablement programs and strategy around the journey that spans the customer’s lifetime. This means creating a more interdependent relationship with sales that puts the customer at the center of the conversations that marketing and sales create, talks more about the problems and issues that buyers face, and aligns lead-to-revenue planning and processes around outcome-focused goals.
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b2b, lead-to-revenue processes, customer success management, marketing-led communication, buyer's context
    
InsideView

5 Ways to Get Sales & Marketing Aligned

Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView

The ROI for Quick Serve Restaurants (QSR) Kiosks

Published By: Intel     Published Date: Mar 19, 2019
Fast-food giants McDonald’s, Wendy’s, Burger King amongst others, have begun deploying self-order kiosks in their respective outlets. The burning question is: “Are self-order kiosks worth the hype and what is their potential return on investment?” While the hefty upfront investment might prove to be a determent for cost-conscious F&B establishments, the evidence has shown that the initial investments would more than pay off in the long run in the form of greater revenue, reduced waiting time and even an increase in both footfall and customer-satisfaction levels. Download the whitepaper to learn how self-order kiosks— • Can help chain restaurants enjoy huge revenue growth • Can influence and alter the buying habits of consumers • Can improve customer satisfaction levels and improve footfall by eliminating language barriers
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Intel

Addressing Financial Services Challenges with Cognitive Analytics Solution Brief For Distribution

Published By: Intel Corp.     Published Date: Nov 21, 2017
this Whitepaper will provide an overview on personalizing customer experiences to pinpointing undetected fraud, to identifying business efficiencies, Intel's Saffron Natural Intelligence Platform helps financial institutions increase revenue and prevent loss.
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Intel Corp.

Integrated Content and Communications: A Key Business Issue for Insurers

Published By: Interactive Intelligence     Published Date: Feb 26, 2013
Insurers are renewing their focus on top line growth-seeking ways to increase premium volumes while at the same time improving profitability. Properly interacting with customers creates revenue on all ends. Read on to learn about key user interaction
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integrated content, communications, key business issues, points of contact, upselling, account management, client services, knowledge management
    
Interactive Intelligence

How e-Citation Systems Increase Productivity and Revenues While Improving Officer Safety

Published By: Intermec     Published Date: Sep 07, 2011
Using electronic-citation systems to increase number of citations issues and reduce time needed to process them.
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intermec, electronic citation, productivity, officer safety, e-citation applications, mil standards, application integration, data protection
    
Intermec

The ROI of Customer Experience: 16 KPIs You Should Be Tracking

Published By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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Intouch Insight

The Intranet is Dead. Long Live the Social Intranet.

Published By: Jive Software     Published Date: Feb 04, 2013
Discover the power of the Social Intranet and how businesses today can work smarter, not harder. Learn how to increase work productivity and drive revenue through enterprise collaboration and communication.
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social intranet, enterprise collaboration, enterprise communication, enterprise social, application integration, best practices, business intelligence, enterprise software
    
Jive Software

The Guide to Delivering True Omnichannel Support

Published By: Kustomer     Published Date: Aug 27, 2019
The modern-day customer expects their needs to be met immediately, no matter the channel. Drive meaningful customer relationships, increase revenue streams and improve operational performance, with omnichannel support.
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customer service, customer support, customer experience, customer service software, “conversational commerce, omnichannel support, omnichannel customer service, omnichannel customer support
    
Kustomer

5 Online Delivery Challenges Solved

Published By: Limelight Network     Published Date: Aug 12, 2019
Why do so many companies turn to a Content Delivery Network (CDN) to deliver their online videos, websites, and downloads? It’s simple: The core benefits of a CDN directly improve customer experiences. End-users get the content they want quickly and reliably with better quality, wherever they are located. More satisfied customers help the organization increase revenue and customer loyalty.
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Limelight Network

Checklist: Critical Considerations When Choosing A CDN for Video

Published By: Limelight Network     Published Date: Aug 12, 2019
To provide the best possible streaming video experience that will increase revenue and customer satisfaction, many organizations engage the services of a Content Delivery Network (CDN). However, to choose the right CDN for your video workflow and business requirements, you must first evaluate your unique needs. The following provides guidance for identifying the key considerations and questions to ask.
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Limelight Network

Checklist: Critical Consideration When Choosing A Content Delivery Network

Published By: Limelight Network     Published Date: Aug 12, 2019
To provide the best possible customer experiences that will increase revenue and customer satisfaction, many organizations engage the services of a Content Delivery Network (CDN). However, to choose the right CDN for your workflow and business requirements, you must first evaluate your unique needs. The following provides guidance for identifying the key considerations and questions to ask.
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Limelight Network

How incremental Ad Budgets Contributed Significant Lift in Local Advertiser ROI 2019

Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3

How to Centralize Your Franchise Marketing & Increase Your Revenue 2019

Published By: Location3     Published Date: Feb 07, 2019
Roughly five years ago, an industry shift occurred in franchising that saw many franchisers and their respective marketing teams hire multiple agencies, partners and vendors to conduct various marketing programs on their behalf.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, franchise marketing, in-store revenue
    
Location3

How Connected TV Outperformed Traditional TV in Driving Local Customer Purchases

Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing
    
Location3

How Connected TV Outperformed Traditional TV in Driving Local Customer Purchases

Published By: Location3     Published Date: Oct 07, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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Location3

Becoming a Managed Security Service Provider: Why a layered approach to security is essential

Published By: LogicNow     Published Date: Mar 10, 2016
Focusing your managed services business on cybersecurity creates several opportunities to increase margins; most significantly, by implementing layers of security at client sites you can reduce costly security-related issues. In this whitepaper we highlight the reasons why an effective cyberdefense strategy should involve multiple layers of technology and detail why customer disruption is a revenue killer in world of the managed service provider (MSP).
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managed services, cyber security, logicnow, cyberdefense, security, best practices, business activity monitoring, risk management
    
LogicNow

How to Increase Your Average Order Value

Published By: Magento     Published Date: Apr 03, 2018
Getting customers to buy multiple items — and spend more money on each order—is a great way to increase sales and revenue. Here are five easy-toimplement strategies to get your customers to spend more in your online fashion store.
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order, value, average, conversion, store, sales
    
Magento

Hellometro gets hyperlocal with Maponics Neighborhoods

Published By: Maponics     Published Date: Sep 24, 2010
This case study tells the story of how HelloMetro, a network of more than 1,600 city guide web sites, used Maponics Neighborhood Boundaries and ZIP Code Boundaries to significantly increase web site traffic and revenue.
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neighborhood data, neighborhood boundaries, neighborhood database, neighborhood names, neighborhood information by zip code
    
Maponics

The Definitive Guide to Marketing Automation

Published By: Marketo     Published Date: Jul 30, 2013
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
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marketing automation, operational efficiency, marketo
    
Marketo

The Definitive Guide to Marketing Automation

Published By: Marketo     Published Date: Jan 08, 2014
Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster.
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marketing automation, operational efficiency, marketo
    
Marketo

The Definitive Guide to Marketing Metrics & Analytics

Published By: Marketo     Published Date: Sep 03, 2019
How much additional profit will a 10% increase in your marketing budget generate? 44% of qualified marketers have NO idea. If you fit into the 44% above, justifying your budget will be a serious challenge, as will asking for an increase. In fact, you'll likely find yourself asking the question the other way around: What will happen if my marketing budget gets cut by 10%? You can't expect your organization to place value on something you're unable to quantify. Our Definitive Guide to Marketing Metrics will help you do just that. You'll learn about: How Measurement Builds Respect and Accountability Planning for Marketing ROI A Framework for Measurement Revenue Analytics Marketing Performance Measurement The Art of Forecasting Dashboards Implementation: Team, Tactics, Technology Download the comprehensive 88-page guide and start taking your marketing to the next level.
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Marketo

The Definitive Guide To Account-Based Marketing

Published By: Marketo     Published Date: May 18, 2017
While ABM is not a new way to strategically market to target accounts, now it is a scalable, achievable strategy that organizations of all sizes can implement to focus on whole lifecycle marketing for key accounts. Marketing, selling to, and supporting your customers at an account-level is not only critical to your success, it’s what your customers expect. Competitive organizations that are focused on engaging their customers across the entire lifecycle, and throughout their buyer journey, need to sell at an account level, understand the influence of the different contacts and speak directly to them. The ABM we practice today is entirely different than the manual processes of days past. Implementing an ABM strategy no longer means an astronomical investment but it does mean increased revenue, focus, and partnership within your organization.
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organization management, target accounts, engaging content, channel optimization, analytics, technology management, abm strategy, communication management
    
Marketo

Connect with Customers: Uniting Customer Strategy & Business Strategy

Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions
    
Merkle

TEI of Azure Infrastructure

Published By: Microsoft     Published Date: Jul 20, 2018
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by shifting some or all their management and operations from on-premises, hosted, and outsourced implementations to Azure’s infrastructure-as-a-service (IaaS) offering. The purpose of this study is to give readers a framework to evaluate the potential financial impact, or ROI, of leveraging Azure IaaS for their organizations. Benefits gained by interviewed customers that migrated or re-architected some or all workloads from on-premises to IaaS include: › Greater revenue opportunities from business-to-business (B2B) and customer web channels with a solution that is more mobile and reliable, and meets scale and seasonality needs. › Increased profits from those revenues. › Improved production efficiency. › Reduced datacenter, IT resource, and outsourcing costs. › Easier and faster software and hardware management (such as p
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Microsoft
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