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Connect with Customers: Uniting Customer Strategy & Business Strategy

Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, kpi, optimization, integrated marketing strategies, integrated
    
Merkle

TEI of Azure Infrastructure

Published By: Microsoft     Published Date: Jul 20, 2018
Microsoft commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential return on investment (ROI) enterprises may realize by shifting some or all their management and operations from on-premises, hosted, and outsourced implementations to Azure’s infrastructure-as-a-service (IaaS) offering. The purpose of this study is to give readers a framework to evaluate the potential financial impact, or ROI, of leveraging Azure IaaS for their organizations. Benefits gained by interviewed customers that migrated or re-architected some or all workloads from on-premises to IaaS include: › Greater revenue opportunities from business-to-business (B2B) and customer web channels with a solution that is more mobile and reliable, and meets scale and seasonality needs. › Increased profits from those revenues. › Improved production efficiency. › Reduced datacenter, IT resource, and outsourcing costs. › Easier and faster software and hardware management (such as p
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Microsoft

Are you taking advantage of today’s SaaS opportunity?

Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
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Microsoft Azure

The 2014 Mobile E-Commerce Strategy Playbook

Published By: Mobify     Published Date: Jul 22, 2014
Hoping to improve your Mobile ecommerce strategy and increase conversions? The 2014 Mobile E-Commerce Strategy Playbook will give you four strategic methods to increase mobile conversion rates, revenue and customer satisfaction.
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mobile commerce, mcommerce, ecommerce, mobile shopping, m-commerce, e-commerce, retail, online retail, responsive websites, mobile websites, mobify, tablets, smartphones, phablets, mobile conversions, conversions, online sales, responsive design
    
Mobify

The Truth About Real-Time Marketing

Published By: Monetate     Published Date: Sep 30, 2014
Real-time marketing is one of those buzzwords that sounds good. But, when you ask someone what it means, you get a pretty fuzzy answer. So, we decided to clarify that answer with exclusive research, produced in association with Econsultancy, that provides a snapshot of the real-time marketing landscape in 2014. Inside this report, you’ll learn how to leverage best real-time marketing practices to drive better customer experiences and increased revenue.
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real-time marketing, exclusive research, marketing landscape, personalized messages
    
Monetate

The Essential Guide to Personalization

Published By: Monetate     Published Date: Apr 06, 2018
Personalization for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. Not only are consumers expecting hyperpersonalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalization from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalization technology and what companies can expect to gain with implementation. • Four myths about personalization that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalization roadmap for your company. • Eight questions to ask when shopping for a personalization partner that will help you ensure you are getting the right tools and expe
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Monetate

The Essential Guide to Personalisation

Published By: Monetate     Published Date: Jun 15, 2018
Personalisation for retail customers has advanced well beyond segmentation to include real one-to-one connections made in real-time. not only are consumers expecting hyper-personalized experiences across all touches, but companies who are able to implement them are seeing unprecedented growth and a new level of customer loyalty. This essential guide walks you through personalisation from the nuts and bolts of what it can do, through 5 levels of implementation that businesses can use to benchmark their path to increased revenue. In the guide you’ll learn: • The latest advancements in personalisation technology and what companies can expect to gain with implementation. • Four myths about personalisation that may be holding your company back. • Tips for getting started and 5 benchmarking levels to help you create a personalisation roadmap for your company. • Eight questions to ask when shopping for a personalisation partner that will help you ensure you are getting the right tools a
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Monetate

Connectivity Benchmark Report

Published By: MuleSoft     Published Date: Oct 13, 2015
Between May 1 and May 6, 2015, MuleSoft surveyed 300 IT decision makers (ITDMs) to assess how organizations of all sizes are implementing and planning for APIs, the Internet of Things (IoT), microservices and other connected technologies. Learn how top IT executives are planning for the increased need for agility, prioritizing their investments, and creating new revenue streams through APIs. The survey’s overall margin of error is +/-4.17 percentage points at a 90 percent confidence interval.
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connectivity, it decision makers, apis, internet of things, connected technologies, enterprise applications
    
MuleSoft

Using APIs to build your omnichannel architecture

Published By: MuleSoft     Published Date: Sep 09, 2019
Well-designed APIs, created along with a holistic integration strategy with Anypoint Platform, create a seamless omnichannel experience that customers want and businesses need. To deliver a reliable and unified experience more quickly, companies must adopt a new approach that involves an omnichannel architecture. Across industries from healthcare to banking to retail, MuleSoft is powering omnichannel strategies that result in faster time to market, improved customer satisfaction, and increased revenue. Watch this webinar, including a demo, to learn how to: Take an API-led approach to omnichannel that enables companies to deliver a unified experience 5x faster Leverage Anypoint Exchange to enable consistency by design through the reuse of integration assets across channels, translating to a consistent experience for your customers Prepare for the future (and future channels) with support for different deployment models with a single, unified platform Presented by: John Withers, Produ
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MuleSoft

Top 5 Salesforce integration patterns

Published By: MuleSoft     Published Date: Jun 27, 2019
As the leading CRM system, Salesforce can accelerate and increase sales, enhance customer loyalty, and grow marketing capabilities. But how can businesses extend Salesforce to streamline business processes and maximize services and solutions? Effective and efficient integration of Salesforce with adjacent enterprise systems — such as databases, ERP and CRM systems, and custom applications — is critical to enabling sales teams, increasing revenue, and better serving customers. Across the broad spectrum of Salesforce integration needs, patterns emerge for how to best address integration challenges. Integration patterns are the most logical sequence of steps to solving a specific type of integration problem. Learn how to synchronize CRM systems, migrate from legacy CRM systems, broadcast ERP data into your CRM system, and more. Download the whitepaper now.
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MuleSoft

Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.

Benefits of Custom Application Monitoring

Published By: NeoSpire Managed Hosting     Published Date: Sep 01, 2009
When a company creates a custom web application, it also creates a custom challenge. Traditional monitoring does not cover everything, but alerts if something goes wrong with the application are more important than ever. Learn the benefits of custom application monitoring and how NeoSpire can help. . Dramatically reduces the time to troubleshoot a failed web application . Provides complete overview of web transaction and web application performance, to proactively locate and fix bottlenecks in your web system . Improves customer experience and increase customer satisfaction with excellent performance of your web applications and e-business transactions . Eliminates the risk of loss of revenue and credibility . Increases the efficiency of mission-critical e-business operations and web applications
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application monitoring, load balancing system, neospire, benefits of testing, hardware monitoring, disk utilization, memory utilization, cpu load, service monitoring, port check (standard and custom ports), number of processes running, specific process monitoring, database monitoring, mysql replication monitoring, oracle rman backup monitoring, vpn monitoring: farend ping test, load-balanced ip monitoring, external url monitoring, centralized ids, logging monitoring
    
NeoSpire Managed Hosting

The Business Case for Recognition

Published By: OC Tanner     Published Date: Jun 12, 2018
Employee recognition is more than an HR program—it has a profound impact on an organization’s workplaceculture and bottom line. Employee recognition has a strong influence on an organization’s workplace culture. Research on 10,000 employees in 12 countries shows that organizations who have a great culture are: • 54% more likely to have employees that are Promoters on the standard NPS scale • 53% more likely to have highly engaged employees • 29% more likely to have employees innovating and performing great work • 27% more likely to have increased in revenuelast year • 25% more likely to have growth in team size in the last year1 By creating a great workplace culture employees want to engage with, you’ll see an improvement in business results. Employee recognition touches every aspect of your company culture and your employee experience—from recruiting, to engagement, productivity, innovation, and retention.
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OC Tanner

Forrester Report: Transform and Protect Your Mobile Moments with Seamless Authentication

Published By: Okta     Published Date: Apr 29, 2015
Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers’ privacy and shielding them from fraud and other malicious activities. This report will help S&R pros understand the growing mobile authentication market and its transformative impact on customers’ mobile moments.
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mobile, apps, mobile apps, s&r, fraud, okta, security, it management
    
Okta

The Surprising Power of Online Experiments

Published By: Optimizely     Published Date: Apr 06, 2018
Getting the most out of A/B and other controlled tests. In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed was deemed a low priority and shelved until one engineer decided to do a quick online controlled experiment—an A/B test—to try it out. The test showed that the change increased revenue by an astonishing 12%. That experience illustrates why it’s critical to adopt an “experiment with everything” approach, say Ron Kohavi, the head of the Analysis & Experimentation team at Microsoft, and Stefan Thomke, an HBS professor. In this article they describe: How to properly design and execute A/B and other controlled tests ? Ensure test integrity ? How to interpret results and avoid pitfalls
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Optimizely

Forbes: The Secret Sauce of Oracles Commercial Success

Published By: Oracle     Published Date: Oct 28, 2013
Read how Oracle Sales Cloud helped Oracle increase annual revenue to $37 billion.
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oracle, forbes, oracles commercial success, cloud computing
    
Oracle

Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue

Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources, innovate, solutions, data-driven, customer, dilemma, solution, data integration, business technology
    
Oracle

Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue

Published By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
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engagement, advocacy, revenue, marketing cloud, oracle, networking, content delivery
    
Oracle

The 2016 Smart Decision Guide to Restaurant Management and POS Systems

Published By: Oracle     Published Date: Mar 28, 2017
Restaurant operators often speak of innovation in terms of putting new signature dishes and food creations on the menu. But where the biggest innovation is happening today, arguably, is less on the menu and more in the technology that is driving increased efficiency and effectiveness across all parts of the food and beverage services industry. Next-generation restaurant management and POS systems are having a profound impact on business operations, guest satisfaction, revenue growth and overall profitability.
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restaurant, pos, technology, oracle, food, service
    
Oracle

How to Sell Marketing Automation to Executives

Published By: Oracle     Published Date: Sep 30, 2019
Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Forge a clear path for your marketing strategy with marketing automation. Equip yourself with the language they will understand at C-level and prove to them that modern marketing will drive your organization into the future: Get more done, faster and with fewer resources. • Reach the right prospects more effectively. • Radically increase conversion rates, revenue, and alignment between marketing and sales. The trick is to convince those in your leadership of the value of marketing automation. To succeed, it is imperative to influence your CEO, CFO and CIO by crafting a persuasive argument that’s relevant to each of their objectives and concerns. Join the thousands of sales and marketing professionals who have already secured executive buy-in and are benefiting from the power of marketing automation. This guide offers a look into the mind of an exec: what keeps them up at night, how do they vie
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Oracle

Oracle's Recovery Appliance Reduces Complexity Through Automation

Published By: Oracle     Published Date: Jan 28, 2019
Traditionally, the best practice for mission-critical Oracle Database backup and recovery was to use storage-led, purpose-built backup appliances (PBBAs) such as Data Domain, integrated with RMAN, Oracle’s automated backup and recovery utility. This disk-based backup approach solved two problems: 1) It enabled faster recovery (from disk versus tape) 2) It increased recovery flexibility by storing many more backups online, enabling restoration from that data to recover production databases; and provisioning copies for test/dev. At its core, however, this approach remains a batch process that involves many dozens of complicated steps for backups and even more steps for recovery. Oracle’s Zero Data Loss Recovery Appliance (RA) customers report that total cost of ownership (TCO) and downtime costs (e.g. lost revenue due to database or application downtime) are significantly reduced due to the simplification and, where possible, the automation of the backup and recovery process.
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Oracle

O'Reilly Book: DevOps & DNS

Published By: Oracle + Dyn     Published Date: Jun 27, 2017
"Today's internet-dependent business landscape demands frequent system changes, higher throughput and increased reliability. If your new features and fixes do not hit the digital market quickly, user experience, customer retention and revenue all take a hit. DNS however, is a tool that can be used to both mitigate problems and optimize the performance and delivery of these systems. Read the latest O'Reilly book to understand how the DevOps approach combined with the fundamentals of DNS can: • Use DNS as a means of distribution, deployment and high-availability • Mitigate failure and minimize risk • Improve system reliability and management Get the O'Reilly Book! "
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Oracle + Dyn

Sales Analytics

Published By: Oracle Corporation     Published Date: May 11, 2012
With more accurate sales forecasts and enhanced identification of potential problems and opportunities, Oracle Sales Analytics helps close business faster and increase overall sales revenue. Find out more today!
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sales analytics, sales forecasts, kpis, key performance indicators, enterprise applications, data management
    
Oracle Corporation
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