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2018 Forrester Wave Report

Published By: Engagio     Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities. Read to discover: - The 14 ABM providers that matter the most and how they stack up - How to select the right technology partner for your ABM needs - The Forrester ABM platform evaluation criteria used - Why Engagio was named a Strong Performer
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Engagio

The Clear & Complete Guide to Account Based Marketing

Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio

The Clear & Complete Guide to Account Based Marketing

Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio

Case Study: AFS Increased Sales By 89% Using Engine Ready AdPilot

Published By: Engine Ready     Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready

Analytics Tips: Wrong Keywords May Be Hazardous To Your Health

Published By: Engine Ready     Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready

Managing The 'Short Head' of Search

Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready

Don't Let Tags Freeze Your Site

Published By: Ensighten     Published Date: Jul 17, 2012
Learn how Tag Management Systems optimize deployment, performance and ROI of digital marketing, while accelerating page load. Add, remove and modify all third-party services like web analytics and conversion pixels via a single interface.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load time, ad pixels, conversion pixels, digital marketing applications, conversion tracking, website tagging, tag management systems, tms
    
Ensighten

Javascript on Your Website is Killing You!

Published By: Ensighten     Published Date: Aug 02, 2012
Watch the playback on the hidden costs of website Javascript tagging in time, resources, page speed and stability. Hear the benefits of tag management systems and what to look for, plus hear how Sony increased web analytics ROI, while speeding page load.
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tag management, digital marketing, web marketing, web analytics, digital advertising, online advertising, javascript tags, web page optimization, web page performance, page load times, ad pixels, conversion pixels, digital marketing applications, conversion tracking pixels, website tagging, google analytics, sitecatalyst, omniture, website visitor tracking, third-party cookies
    
Ensighten

The Right Provider, The Right Services, The Right Price

Published By: Enterprise Mobile     Published Date: Jul 14, 2014
Mobile devices are small—many of them fit right into the palm of the hand—so why is handling a successful mobile infrastructure such a big hassle? The right provider can help with everything from planning and strategy to ongoing support and analytics. But how do you find the right provider? Our Mobility Services RFP template will guide you through the process.
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managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile management, device management, rfp
    
Enterprise Mobile

The Right Provider, The Right Services, The Right Price

Published By: Enterprise Mobile     Published Date: Dec 04, 2014
Mobile devices are small—many of them fit right into the palm of the hand—so why is handling a successful mobile infrastructure such a big hassle? The right provider can help with everything from planning and strategy to ongoing support and analytics. But how do you find the right provider? Our Mobility Services RFP template will guide you through the process.
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managed mobility services, mobility-as-a service, enterprise mobile, mobility, enterprise mobility, mobile strategy, mobile management, device management, rfp, it management, wireless, knowledge management, enterprise applications
    
Enterprise Mobile

Simplify Decision-Making to Grow Your Business with Analytics and ERP

Published By: Epicor     Published Date: Jun 22, 2015
This report, based on a survey of 105 growing organizations, uncovers how ERP integrated with Business Analytics can improve business execution and decision-making.
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business growth, erp integration, business analytics, business execution, decision-making, enterprise applications
    
Epicor

Deliver Distribution Growth

Published By: Epicor     Published Date: Jul 06, 2017
Distribution is being transformed by digital innovations. More and more distributors are replacing manual, paper-driven processes with digital tools and automation that allow employees to work more efficiently and effectively in the warehouse and beyond. Efficiency doesn’t just benefit employees—modern technology can help keep customers and vendors happier with up-to-date information accessible anytime. Epicor Prophet 21 software was designed to meet the unique needs of distributors. It offers robust features including eCommerce, mobility tools, customer relationship management (CRM), wireless warehouse management, purchase management, and analytics to make more informed business decisions. With deep industry knowledge and best practices built into features throughout the solution, Prophet 21 can deliver the digital transformation your organization needs to grow.
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erp software, enterprise resource planning software, distribution software, prophet 21, p21, inventory management
    
Epicor

Real-World Success for Sporting Goods Retailers

Published By: Epicor     Published Date: Apr 17, 2018
More and more sporting goods and outdoor sports retailers are using the rich and robust Epicor® Eagle N Series® solutions for higher profits and faster growth—all while building loyal customer relationships. Now, with hundreds of additional enhancements built in, Epicor Eagle N Series software can help you streamline nearly everything you do for your business so you can focus on running more efficiently and profitably. With Eagle N Series, you can: • Simplify everyday processes—natural, intuitive workflows whisk you through everyday activities, plus it includes specialty tools for firearms compliance and equipment rentals • Manage complex inventory despite seasonal and trend-based demand swings • Improve overall business performance—make fast, informed decisions using intuitive on-screen analytics and dashboards What do businesses powered by Eagle N Series have to say about it? Read on to find out.
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sporting goods pos software, retail pos software, sporting goods, inventory management, improve business efficiencies, smarter retailers, customer engagement software, customer loyalty software, sporting goods industry best practices, firearms software, mobile checkout, mobile technology, pos technology, inventory management software
    
Epicor

Growing and Winning With Epicor Eagle N Series

Published By: Epicor     Published Date: Apr 30, 2018
More and more hardware and home center retailers are using the rich and robust Epicor® Eagle N Series® solutions for higher profits and faster growth—all while building loyal customer relationships. Now, with hundreds of additional enhancements built in, Epicor Eagle N Series software can help you streamline nearly everything you do for your business so you can focus on running more efficiently and profitably. With Eagle N Series, you can: • Simplify everyday processes—natural, intuitive workflows whisk you through everyday activities • Manage complex inventory despite seasonal and trend-based demand swings • Improve overall business performance—make fast, informed decisions using intuitive on-screen analytics and dashboards What do businesses powered by Eagle N Series have to say about it? Read on to find out.
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retail pos software, hardware pos, mobility software, mobile pos, inventory management software, customer loyalty software, mobile technology, pos technology, reporting software
    
Epicor

Discover 5 Ways Epicor Prepares Manufacturers to Compete and Succeed in a Changing World

Published By: Epicor     Published Date: Dec 06, 2018
Change—and the innovation it creates—increasingly defines the winners and losers in today’s manufacturing industry. As successful manufacturers continue to embrace the Internet of Things (IoT), Industry 4.0, and other digital transformation trends, it’s important to recognize and implement these changes or risk getting left behind by the competition. In this Epicor eBook, we’ll look at five key areas where successful manufacturers must embrace change and use it to drive innovation, competition, and growth—including: • The accelerating pace of technology change • The changing face of the modern workforce • Competing in a global manufacturing marketplace • Tapping the power of analytics and data-driven manufacturing • Charting a path to sustainable, cost-effective compliance We’ll also explain how Epicor Cloud ERP equips manufacturers to regard change as an opportunity rather than a threat. Download the eBook to learn more.
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epicor erp, cloud erp, digital transformation
    
Epicor

Three Sure Ways to Get Your Factory Fit for the Future

Published By: Epicor     Published Date: Jan 09, 2019
Behind the scenes of the world’s leading industrial and manufacturing companies, a profound digital transformation is now underway .1 As with any profound transformation, the opportunities for competitive advantage and growth are enormous, but so are the challenges . How do you determine what your next digital transformation steps should be? How do you position your manufacturing business to take the next step—and the one after that? This eBook will help you answer these questions . In it we will: XX Introduce the role of visibility in digital transformation XX Consider three key trends that are shaping the future of manufacturing by delivering the visibility that enables transformation: – Growth of the Internet of Things (IoT) – The advance of analytics – The migration of applications to the cloud XX Identify the traits you need in your core systems to take advantage of these trends—giving you the visibility to identify and take the steps that will help transform your business into
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Epicor

Five Keys to Building the Right DMP Solution

Published By: Epsilon     Published Date: Aug 23, 2012
It is easy to lose sight of the fact that, on the other side of the reports, the analytics, and the technology, there is a real person having a conversation with your brand.
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marketing, dmps, online data management platforms, crm, data onboarding, online data capture, analytics, data syndicatino
    
Epsilon

Empowering the Digital User: A New Paradigm for Directly Connecting People Within the Enterprise

Published By: Equinix     Published Date: Oct 20, 2015
Enterprises must prepare for the emerging digital user. Future interactions among people, whether enterprise employees, partners or customers, will be primarily digital and heavily influenced by mobile devices, social media, analytics and the cloud. User interactions with systems of record, such as databases and files, will largely give way to interactions with systems of engagement, such as social media.
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enterprise, digital user, user interaction, systems of engagement, analytics and the cloud, mobile devices, social media, enterprise applications
    
Equinix

AR Analytics Playbook: Beyond DSO 6 Metrics Every Financial Executive Should Be Tracking

Published By: Esker     Published Date: Jun 29, 2017
With little to no oversight into billing and collections‚ it can be hard to evaluate and improve the performance of accounts receivable (AR) processes — but not anymore. AR Automation solutions provide access to critical analytics that go beyond DSO to transform your AR department into a more strategic‚ value-added operation. Read our new AR Analytics Playbook to discover the six essential metrics that can bring big gains in efficiencies‚ such as: • Faster customer payments • Reduced administrative costs • Enhanced collections efficiencies • Improved customer retention The competition isn’t getting any weaker. Start strengthening your business with an AR automation solution today!
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accounts receivable management, invoice management, collections management, ar best practices, invoice portal, invoice delivery
    
Esker

How to Empower Your Company & Customers with Accounts Receivable

Published By: Esker     Published Date: Jun 29, 2017
Wasted time is wasted money — and accounts receivable (AR) departments can waste a lot of both with antiquated billing and collections methods. Download the new white paper‚ Winning the Billing & Collections Battle‚ to learn how your organization can overcome common obstacles in every phase of AR by: • Automating invoice delivery without format restrictions • Giving your customers self-service access to invoices • Modernizing post-sale collections interactions • Going beyond DSO with advanced KPIs and analytics With a complete AR management solution‚ time and money is on your side!
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accounts receivable management, invoice management, collections management, ar best practices, invoice portal, invoice delivery
    
Esker

Beyond DSO AR Analytics Playbook: 6 Metrics Every Financial Executive Should Be Tracking

Published By: Esker     Published Date: Jan 08, 2019
Ignoring the potential of AR analytics is a losing game. In order to boost your collection rate and maximize resources, departments should be analyzing a plethora of statistics — not just DSO. This playbook discusses the six metrics your AR department should be paying attention to and how they can separate themselves from competition and provide customers with an improved experience by: • Measuring Key Performance Indicators (KPIs) • Making process improvements based on analytics • Centralizing collection activities
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Esker

Algorithms at the Service of Attribution Marketing

Published By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
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esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, business activity monitoring, customer interaction service, analytical applications, customer experience management, messaging, business technology
    
ESV Digital

Modernizing Physician Alignment Strategies with Data Analytics

Published By: Evariant     Published Date: Nov 14, 2016
All parts of the health system can, and should, contribute to alignment success. Today’s health system C-suite executives are realizing they have the ability and the responsibility to contribute to physician alignment efforts. That means just making phone calls and visiting physicians to promote your services is not enough. To achieve both physician alignment and optimize patient care, you must have a view into physician activity and referrals. Understanding physician behavior provides the basis for more meaningful dialogue with physicians.
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physician alignment, physician relationships, revenue growth
    
Evariant

EXABEAM TOP 12 UEBA USE CASES

Published By: Exabeam     Published Date: Sep 25, 2017
In evaluating UEBA solutions’ ability to detect, prioritize, and respond, it is important to understand the full potential of data sciencedriven analytics. Organizations should ask their vendors if they can support the following Top 12 UEBA use cases, and most importantly, demand that the vendor demonstrate this support within the POC or pilot.
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Exabeam
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