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The 21st-century CMO: How digital marketing is driving organization transformation

Published By: Adobe     Published Date: Mar 14, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe

IT Guide to Customer Experience Management

Published By: Adobe     Published Date: Sep 08, 2011
Regardless of the size of your organization or the depth of your CEM needs, Adobe can help you achieve your CEM goals with the industry's most comprehensive and versatile design tools and runtime support for realizing state-of-the-art CEM solutions. Download this white paper to learn more.
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adobe, cem, customer experience management, best practices, customer interactions, enterprise applications, cloud compatibility, rias
    
Adobe

Next Generation Application Development Platform: the Adobe Digital Enterprise Platform

Published By: Adobe     Published Date: Sep 08, 2011
Get a demo and an in-depth look at the Adobe DEP. Marcel Boucher will show you the new architecture based on OSGI, JCR and Sling which can run directly in a Java virtual machine.
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adobe, application development platform, digital enterprise platdform, marcel boucher, osgi, jcr, sling, java
    
Adobe

The New Adobe Social- “Friends with (business) benefits”

Published By: Adobe     Published Date: Sep 19, 2013
Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
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social media, marketing, platforms, digital marketing, marketing solutions, analytics
    
Adobe

The Forrester Wave: Online Testing Platforms

Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing
    
Adobe

Define Your Data for Better Document Security

Published By: Adobe     Published Date: Nov 25, 2013
Without document classification in play, it's impossible to know what to protect. The mobile ecosystem makes workers infinitely more productive, which is one reason that it won’t go away. This white paper explores the question: How can IT govern and protect content in such ad hoc and semi-structured environments? Please download whitepaper to learn more.
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document, document classification, document security, mobile, mobile workforce, cloud-based, mobile, mobile ecosystem
    
Adobe

How Hybrid IT Can Support Enterprise Mobility

Published By: Adobe     Published Date: Nov 25, 2013
In this paper, we explore the IT management environment. How can you integrate document solutions across desktops, mobile apps, and the cloud to better meet business demands, without creating so much complexity that it causes IT to suffer? Please download to learn more.
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it management environment, document integration, document security, mobile, mobile apps, personal devices, define data, mobile workforce
    
Adobe

Enterprise Term Licensing: Simple, Flexible, and Predictable

Published By: Adobe     Published Date: Feb 20, 2014
As a valued customer, Adobe understands that your enterprise takes extensive advantage of our software, with anywhere from hundreds to thousands of licenses for a variety of Adobe solutions. With the Adobe Enterprise Term License Agreement (ETLA), we are now making the management and procurement of your Adobe software simpler, more flexible, and predictable.
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adobe, adobe software, enterprise term licensing, etla, adobe solutions, software management, software compliance, tco
    
Adobe

Assessing campaign management technology

Published By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
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adobe, technology, marketing, cmo, campaign management, customer, data, solutions
    
Adobe

Modernising HCM: Why the Digital Employment Experience Matters

Published By: Adobe     Published Date: Feb 10, 2016
This Research Report explores how electronic signature solutions and other technologies can improve that experience throughout the employee journey.
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e-signature, digital signature, electronic signature, electronic signature solutions, digital employment experience, customer interaction service, employee performance management
    
Adobe

How Hybrid IT can support Enterprise Mobility

Published By: Adobe     Published Date: Apr 25, 2016
In this paper, we explore the IT management environment. How can you integrate document solutions across desktops, mobile apps, and the cloud to better meet business demands, without creating so much complexity that it causes IT to suffer?
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enterprise mobility, mobile application security, it management, vulnerability management, mobile device management
    
Adobe

Gérer la mobilité d’entreprise par un modèle informatique hybride

Published By: Adobe     Published Date: Apr 25, 2016
In this paper, we explore the IT management environment. How can you integrate document solutions across desktops, mobile apps, and the cloud to better meet business demands, without creating so much complexity that it causes IT to suffer?
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enterprise mobility, mobile application security, it management, vulnerability management, mobile device management
    
Adobe

Transform business processes with electronic and digital signature solutions from Adobe

Published By: Adobe     Published Date: Oct 05, 2016
This paper explores electronic and digital signatures and shows how Adobe solutions let you work with either approach, or a combination of the two.
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digital signature, e-signature, online signature, adobe, digital signatures, document management, information management
    
Adobe

Transformer les processus métier grâce aux solutions de signature électronique et numérique d’Adobe

Published By: Adobe     Published Date: Oct 05, 2016
This paper explores electronic and digital signatures and shows how Adobe solutions let you work with either approach, or a combination of the two.
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digital signature, e-signature, online signature, adobe, digital signatures, authentication, document management, information management
    
Adobe

Vollständig digitale Geschäftsprozesse mit Adobe-Lösungen für elektronische und digitale Signaturen

Published By: Adobe     Published Date: Oct 05, 2016
This paper explores electronic and digital signatures and shows how Adobe solutions let you work with either approach, or a combination of the two.
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digital signature, e-signature, online signature, adobe, digital signatures, authentication, document management, information management
    
Adobe

Transform business processes with electronic and digital signature solutions from Adobe

Published By: Adobe     Published Date: Mar 21, 2017
This paper explores electronic and digital signatures and shows how Adobe solutions let you work with either approach, or a combination of the two. Adobe Sign is an Adobe Document Cloud solution that manages signature processes from end to end, integrates easily with existing business processes and provides a quick return on investment.
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Adobe

More Precious Than Gold

Published By: Adobe     Published Date: Aug 02, 2017
Adobe can help you seamlessly capture customer data, track offer performance and deepen customer relationships with more consistent and relevant offers across channels. See how our Adobe solutions work together to help you build your next best offer.
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customer experience, insights, shared service value, consolidated services, global services division, organization optimization, travel management analytics, social analytics
    
Adobe

Delivering Digital Experiences

Published By: Adobe     Published Date: Jan 12, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, marketing, digital, multi, channel, personalization, experience, brands
    
Adobe

Delivering Digital Experiences

Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe
    
Adobe

Modernizing HCM: Why the Digital Employment Experience Matters

Published By: Adobe     Published Date: Mar 16, 2016
Competition is the number one pressure faced by today’s HCM teams – by a 69% margin! Of all the pressures that contemporary HR teams face, finding and keeping quality talent ranks above everything else. As a part of that, Best-in-Class organizations need to focus on optimizing the employment experience, from hiring and onboarding, to ongoing management and transition. This report from Aberdeen explores how electronic signature solutions, as well as other digital HR technologies, can improve the employment experience throughout the journey. Read this report to learn: • Why Best-in-Class HR departments are investing in employee-friendly technologies • How digital solutions can impact employee experience, and why that matters for HR • How electronic signatures complement HRIS applications and streamline many HR processes
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hr organizations, hris, esignature, customer management, sales effectiveness, human capital management, knowledge management
    
Adobe

Articulating DAM Return on Investment

Published By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, customer experience, dam return, digital asset management, return on investment, marketing
    
Adobe

The Marketer’s Guide to Articulating DAM Return on Investment

Published By: Adobe     Published Date: Sep 16, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, roi, enterprise applications
    
Adobe

Put Time Back On Your Side

Published By: Adobe     Published Date: Feb 22, 2017
Today’s customers expect personal experiences no matter where they are, on every device. And it’s on your team to keep pace with every digital demand. That’s part of the unique challenge facing by creative studios. But with the right stock solution, you can save time for the big ideas, not the little to-dos. Read Put Time Back on Your Side: How Adobe Stock Can Jumpstart Your Creative Process to learn how to: • Integrate Adobe Stock for business with your existing Creative Cloud solutions • License stock images without toggling between platforms or reapplying edits • Work up to 10x faster with stock images
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time management, pfeiffer, stock images, adobe, adobe stock, creative cloud
    
Adobe

The Blueprint Redefined

Published By: Adobe     Published Date: Mar 03, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform lets you easily manage and refine customer experiences • Three steps to deliver great digital experiences on all devices • The roles of personalization, analytics, and asset management
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customer experience, modern digital foundation, digital experience, asset management
    
Adobe

Articulating DAM Return on Investment

Published By: Adobe     Published Date: Mar 16, 2017
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : 
roi, dam, digital asset management, return on investment, content storage, channeling
    
Adobe
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