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How to Comply with New Telemarketing Proof of Consent Rules

Published By: ActiveProspect, Inc.     Published Date: Sep 19, 2013
In this whitepaper, provided by the law firm of Klein Moynihan Turco LLP (KMT) and ActiveProspect, a marketing SaaS provider, offers a comprehensive overview of the legal aspects of the new TCPA regulations and simple solution to verify and store proof of consent for Internet leads in order to comply with the new regulations.
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tcpa, tcpa regulations, tcpa compliance, tcpa class action, telemarketing, telemarketing compliance, telemarketing regulations, telemarketing rules, call center compliance, do not call, prior express written consent, prior express consent, proof of opt-in, consent to call, outbound marketing, autodialed calls, prerecorded call, robocalls, autodialer, leadid
    
ActiveProspect, Inc.

Chief Marketing Officer's Roadmap - Along the Journey of Media Mix of Optimization

Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
    
Acxiom Corporation

The Future Is Cross-Channel 1:1 Marketing At Scale

Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation

MoneyAds: Marketing Lessons from Changes in a 200-Year-Old Sport

Published By: Acxiom Corporation     Published Date: Mar 12, 2014
If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.
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acxiom, marketing, measurement, banner ads, display advertising, targeting, marketing campaigns, marketing analytics, data analytics, online engagement
    
Acxiom Corporation

On Demand Webinar: The Personalization Privacy Paradox How to Meet Customers in the Middle

Published By: Acxiom Corporation     Published Date: Jun 20, 2014
Consumers demand no, expect marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox? Guest speaker, Forrester Research, Inc.s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust and differentiating themselves with preference centers that put more control in the hands of customers.
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acxiom, forrester research, privacy, personalization, personal information, marketing, personalization privacy, identity management, business technology
    
Acxiom Corporation

Why Tariff Management Matters

Published By: Adam Phones Ltd     Published Date: Dec 21, 2010
One in three SMEs and half of larger enterprises still do not have a company policy in place to govern the procurement and management of their mobile and wireless services
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mobile, wireless, data, tariff, mobile workers
    
Adam Phones Ltd

Cooler Servers with Less Cooling

Published By: AdaptivCOOL     Published Date: Jan 11, 2012
The Effects of Real-time Airflow & Cooling Management
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data center
    
AdaptivCOOL

ERP System Acquisition Project Planning

Published By: Adaptive Growth     Published Date: Mar 12, 2008
ERP system acquisition projects are rarely deemed to fail.  All the well-advertised failures come later, during implementation and afterward.  Nevertheless, the seeds of these failures are invariably planted in the earliest stages of ERP acquisition planning.
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erp, adaptive growth, project management, enterprise applications, enterprise resource planning, adaptivegrowth
    
Adaptive Growth

Prevention of ERP Implementation Failure

Published By: Adaptive Growth     Published Date: May 14, 2008
Projects to implement ERP tend to be difficult, expensive and drawn-out. They are often full of painful surprises and overrun budgets and schedules that were extravagant in the first place. They fail entirely in an alarming number of cases.  Why this should be so is not immediately apparent. If we list, at a fairly high level, the tasks required to implement an ERP system in a company that’s already familiar with ERP practices, what we see is a significant but not daunting amount of work.
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erp, project management, adaptive growth, enterprise applications, enterprise resource planning
    
Adaptive Growth

Improve Forecast Accuracy and Increase Sales

Published By: Adaptive Planning     Published Date: May 20, 2011
Learn how you can significantly extend the capabilities of your existing Salesforce.com, NetSuite, or other CRM application with an affordable, easy-to-use, and quick-to-deploy solution that automates sales forecasting, improves pipeline visibility, and enables what-if scenario planning.
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adaptive planning, salesforce.com, netsuite, crm application, sales forecasting, pipeline, revenue predictability, crm data augmentation, rob hull, greg schneider, sales analysis, sales automation
    
Adaptive Planning

Improve Forecast Accuracy and Increase Sales

Published By: Adaptive Planning     Published Date: Jul 01, 2011
Learn how you can significantly extend the capabilities of your existing Salesforce.com, NetSuite, or other CRM application with an affordable, easy-to-use, and quick-to-deploy solution that automates sales forecasting, improves pipeline visibility, and enables what-if scenario planning.
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adaptive planning, salesforce.com, netsuite, crm application, sales forecasting, pipeline, revenue predictability, crm data augmentation, rob hull, greg schneider, sales analysis
    
Adaptive Planning

The CFO as the Architect

Published By: Adaptive Planning     Published Date: Oct 19, 2011
Despite a number of compelling reasons to move away from annual plans and budgets, many CFOs are reluctant to make the change. They fail to recognize that there are alternative (and less dysfunctional) ways of driving performance improvement and making managers accountable for performance. CFOs need to implement systems that provide managers at every level with the capability to make fast, well-informed decisions. They need to replace annual planning cycles with more regular business reviews that enable managers to see trends, patterns, and "breaks in the curve" long before the competition.
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adaptive, marketry, cfo, business, finance, decision making
    
Adaptive Planning

Reinventing the CFO

Published By: Adaptive Planning     Published Date: Oct 19, 2011
Grounded in extensive research, Reinventing the CFO outlines seven critical roles--from streamlining redundant processes to regulating risk to identifying a few key measures--that CFOs must take on to transform the finance operation successfully. Challenging many of the finance field's accepted practices and systems, this bold book revolutionizes the role of financial managers and frees them to make smart, ethical, strategic decisions that add real value to the firm.
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adaptive, marketry, cfo, harvard review, business, finance, finance operations
    
Adaptive Planning

What-If Analysis and Activity-Based Budgeting: Forecasting Resource Demands

Published By: Adaptive Planning     Published Date: Apr 25, 2012
Activity-based budgeting has been discussed for some time, but becomes far more practical with a Time Driven Activity-Based-Budgeting (TDABC) model. Using this approach, a company can now link its strategic plan and sales and production forecast to the specific demands for capacity required for implementation. This chapter introduces the powerful new extension of the TDABC model to perform what-if analysis and activity-based budgeting.
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adaptive, business, finance, forecasting, business planning, budget
    
Adaptive Planning

Six Rules for Effective Forecasting

Published By: Adaptive Planning     Published Date: Apr 25, 2012
In describing what forecasters are trying to achieve, Saffo outlines six simple, commonsense rules that smart managers should observe as they embark on a voyage of discovery with professional forecasters: Map a cone of uncertainty, look for the S curve, embrace the things that don't fit, hold strong opinions weakly, look back twice as far as you look forward, and know when not to make a forecast.
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adaptive, business, finance, forecasting, business planning, budget
    
Adaptive Planning

Harvard Business Review - Six Rules for Effective Forecasting

Published By: Adaptive Planning     Published Date: Sep 16, 2013
Learn how to take meaningful action in the present by effectively following six successful rules for effective forecasting.
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forecasting resource demands, activity based budgeting, productivity, technology, customer relationship
    
Adaptive Planning

Overcoming the Waterfall: The Path to Agile

Published By: Adecco     Published Date: Sep 25, 2017
Until recently, the waterfall methodology of development and deployment had taken a strategic hold in the majority of enterprises. Enterprises have moved into the world of Agile, where different concepts are leveraged and the development process is handled in a completely different fashion. Agile development ideologies are proving to be a better way to deal with rapidly changing objectives and speeding the time-to-market for business applications, services and other customer- (or internal-) facing offerings. The ideas behind Agile extend beyond basic application development, and can benefit numerous projects by improving the process to achieve deliverables and garner improved productivity.
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agile, agile development, development process, waterfall, app
    
Adecco

Ademero Document Management Software - Streamlining the Accounts-Payable Process

Published By: Ademero     Published Date: Oct 04, 2010
Managing accounts payable is a common practice in every commercial establishment. Whether you deal with goods or provide services, materials and supplies have to be purchased to conduct ordinary business.
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document management, paper capture, paper scanning, workflow management, paperless office, document storage, automated workflow, retention policies, document versioning, content central, browser based, web based
    
Ademero

The Mobile Advertising Opportunity: 10 Times Better Results than Online

Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob

A How-To Guide For Creating An Open Government

Published By: Adobe     Published Date: Sep 28, 2010
This How-To Guide for Creating Open Government reviews the opportunity of open government, how technology enables open government, and how to make government more transparent, participatory and collaborative.
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adobe, open government, customer interaction, information management, collaborative, transparency, business analytics, business intelligence, business management, business process automation, business process management, customer interaction service, customer relationship management, customer service
    
Adobe

Web Content Management Will Weave Its Way Into More Enterprise Applications

Published By: Adobe     Published Date: May 09, 2011
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
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adobe, web content management, enterprise application, knowledge management, wcm, analytics, social networking, rich media management
    
Adobe

Using Adobe Acrobat X to Enhance Collaboration with Microsoft SharePoint and Microsoft Office

Published By: Adobe     Published Date: Jun 02, 2011
Accelerate project review cycles by integrating PDF-based workflows into the SharePoint and Office platform.
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adobe acrobat x, team collaboration, pdf, microsoft sharepoint, microsoft office, feedback management, collaboration, document management
    
Adobe

IT Guide to Customer Experience Management

Published By: Adobe     Published Date: Sep 08, 2011
Regardless of the size of your organization or the depth of your CEM needs, Adobe can help you achieve your CEM goals with the industry's most comprehensive and versatile design tools and runtime support for realizing state-of-the-art CEM solutions. Download this white paper to learn more.
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adobe, cem, customer experience management, best practices, customer interactions, enterprise applications, cloud compatibility, rias, business process automation, business process management, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Adobe

The State Of Customer Experience, 2010

Published By: Adobe     Published Date: Oct 07, 2010
Our data shows that companies with this type of leadership have fewer obstacles and are more mature in their customer experience efforts.
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adobe, customer experience management
    
Adobe

Analytics for the CMO

Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe
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