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Lowered CPC and raised awareness with Advertising.com Sponsored Listings

Published By: Advertising.com Sponsored Listings     Published Date: Dec 09, 2011
Discover the power of text ads. Read this case study to learn how a blue-chip financial company used Advertising.com Sponsored Listings to lower CPC and raise awareness.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising
    
Advertising.com Sponsored Listings

$200 Credit for Advertising.com Sponsored Listings

Published By: Advertising.com Sponsored Listings     Published Date: Dec 12, 2011
Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.
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cpc, advertising.com, text ads, contextual ads, contextual advertising, search ads, search advertising
    
Advertising.com Sponsored Listings

Owning the Amazon Search Results Page

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Amazon is the land of plenty. Itís easy to see why more consumers start their online product searches on Amazon than Google. But with so many moving pieces to the Amazon puzzle, itís important to step back and see where your listings stand from your consumerís point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most important, do your products even show up? In this eBook, weíll break down the main components of the Amazon results pages and what they mean for retailers, including: - Amazon search results - Amazon Buy Box - Advertising on Amazon"
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ecommerce, retail, amazon, advertising, selling online, online shopping, online advertising, marketing, marketplace
    
ChannelAdvisor

11 Secrets to Amazon Success

Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"If youíre an online retailer, youíre already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giantís influential position continues to expand. But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazonís ever-evolving trends and requirements, you must also to take steps to ensure your products and brand stay one step ahead of competitors. In this eBook, weíll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more. "
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ChannelAdvisor

Owning the Amazon Search Results Page

Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"To consumers, Amazon is a land of plenty. A place where you can find anything. Itís easy to understand why shoppers start more than half of their online product searches on Amazon ó and why more than 100 million people pay for premium Prime memberships to unlock access to exclusive deals. As the marketplace thatís set the standard for remarkable ease in browsing and buying, Amazon serves up millions of indexed search results to purchase ready shoppers every single day. Thatís why itís so important to step back and see where your listings stand from your consumerís point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most importantly, do your products even show up? In this eBook, we break down the essential components you need to address to get your products ready to compete for page one search results: - Your product data - The Amazon Buy Box - Amazon advertising"
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ChannelAdvisor

11 Secrets to Amazon Success

Published By: ChannelAdvisor     Published Date: Jan 17, 2019
"If youíre an online retailer, youíre already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giantís influential position continues to expand. But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazonís ever-evolving trends and requirements, you must also take steps to ensure your products and brand stay one step ahead of competitors. In this eBook, weíll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more.
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ChannelAdvisor

Analytics Tips: Wrong Keywords May Be Hazardous To Your Health

Published By: Engine Ready     Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready

Local Business Listing Management - Case Study

Published By: Location3     Published Date: Feb 07, 2019
Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more requires a hands-on, managed approach to local data optimization.
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, local business listings, listing management, store visits
    
Location3

The Brand Lift of Search

Published By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google, eyetracking, heatmapping, heatmap, enquiro, enquiro research
    
Mediative

Chinese Search Engine Engagement

Published By: Mediative     Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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china, asia, international, baldu, chinese, chinese government, culture, cultural influence, google.cn, google, search engine, search marketing, enquiro, enquiro research
    
Mediative

Social Job Distribution: Making Job Listings Visible on Facebook and Twitter

Published By: Oracle     Published Date: Apr 22, 2014
This report provides some of the best practices for automating your recruiting in social media and the best channels to use.
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recruitment, social media, social recruitment, recruitment guide, linkedin, twitter, facebook, research
    
Oracle

The Ultimate Guide to Amazon SEO

Published By: Pattern     Published Date: Jan 09, 2019
As an eCommerce professional you're always looking for ways to sell more online. With Amazon capturing roughly 49.1 percent of all online retail spend in the United States it is the perfect platform to boost sales and awareness of your products. But with the number of sellers and products added to Amazon every day, how can your product rank number one in an Amazon search? Our Ultimate Guide to Amazon SEO will give you the tips and tricks you need to make the most out of your Amazon product listings and get to the top of Amazon's search results.
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Pattern

The Ultimate Guide to Amazon SEO

Published By: Pattern     Published Date: Jan 28, 2019
As an eCommerce professional you're always looking for ways to sell more online. With Amazon capturing roughly 49.1 percent of all online retail spend in the United States it is the perfect platform to boost sales and awareness of your products. But with the number of sellers and products added to Amazon every day, how can your product rank number one in an Amazon search? Our Ultimate Guide to Amazon SEO will give you the tips and tricks you need to make the most out of your Amazon product listings and get to the top of Amazon's search results.
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Pattern

Dropping Anchor - How To Secure Your Presence On The Social, Local, Mobile Web

Published By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ

How To Turn Employees Into Brand Ambassadors

Published By: sweetiQ     Published Date: Jan 23, 2014
Successful brands, whether big or small, need ambassadors to trumpet their products and services. Finding the right people to represent you is a task - they are more than influencers. Download this whitepaper and you'll discover that while the best brand ambassadors are loyal customers, developing them may require significant work.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ

How To Get 200 Listings For Your Business In One Week

Published By: sweetiQ     Published Date: Jan 23, 2014
So you're looking for more places to get your website listed? There are thousands of them out there, but finding those truly relevant sites that can help bring traffic and possibly impact your rankings in the search engines usually takes work. Now sweetiQ offers you a way to accomplish this in less than a week. Download the paper to learn more about how you can get access to these listings and ensure that your information is accurate.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ

7 Ways To Win More Mobile Shoppers

Published By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single locationóso that you show up at the top of all local searches.
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mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
    
Uberall

Leading Your Clients Through the Location Marketing Maze

Published By: Uberall     Published Date: Jan 24, 2019
Your clients look to you to be the expert, to help them drive more foot traffic to their businesses. This isnít always the easiest path to navigate. The sheer number of location marketing options out there can leave you and your clients tangled in a hopeless maze of features, bells and whistles. Many companies will try to bombard you with features, metrics, and by listing in every obscure channel and appóto the point where you feel may feel overwhelmed. Itís difficult to know what to recommend.
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

7 Signs Your Location Marketing is Holding You Back

Published By: Uberall     Published Date: Jan 24, 2019
Offering a holistic suite of location marketing services can be a huge differentiator for your business. After all, the primary metric of success for most SMBs and SMEs is how many customers you can get through their doors. Having a strong location marketing game is critical to both delighting them and growing your own business.
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

A Channel Partners' Guide to Mobile Location Marketing

Published By: Uberall     Published Date: Jan 24, 2019
Weíll give you some key insights on how consumers are using technology platforms to guide them, how your clients can leverage those tools to win business, and how you can drive recurring revenue through location marketing services. Weíll also offer some specific tips on optimizing online presence for brands and maximizing budget Ė taking advantage of the techniques most likely to drive business. Read on to learn more!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

Local Customers are Talking About Your Clients

Published By: Uberall     Published Date: Jan 24, 2019
Introducing Uberall Engage Build new recurring revenue for your agency by managing client reputation from one central, enterprise-ready platform. Download this whitepaper to learn more!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

The New Mobile-Enabled Shopper

Published By: Uberall     Published Date: Jan 24, 2019
Despite the headlines, retail isnít headed for an apocalypse. But it is changing. A lot. Mobile commerce isnít a beast that is going to drive your customers out of business, but how can you reassure them of that? Here are a few statistics to help channel partners paint the picture for your clients, and help them keep up with the latest changes in retail shopping!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

Voice Search Readiness Report

Published By: Uberall     Published Date: May 13, 2019
Businesses have been told about the urgency of being Ďvoice search readyí without understanding what it means or how to accomplish it. In creating the Voice Search Readiness Report, we set out to answer one simple question - Ďare businesses voice search ready?í and then provide a simple method for helping them to measure their own voice search readiness. We analyzed more than 73,000 SMB, mid-market and enterprise business locations in one of the largest voice search studies ever conducted to find out if businesses were taking the necessary steps to reach consumers who use voice search.
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

10 Things That Make A Great Store Locator

Published By: Uberall     Published Date: Apr 12, 2019
Your store locator is a critical component on your website; itís the moment of truth when an online shopper becomes an offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
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locator, uberall, store locator, location marketing, local listings
    
Uberall
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