market planning

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Marketing Automation: One Step at a Time

Published By: Act-On     Published Date: Jan 23, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .
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act-on, marketing, marketing automation, market planning, effective marketing
    
Act-On

Creating a Content Marketing Strategy: 6 Best Practices That Work

Published By: Act-On     Published Date: Oct 09, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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marketing, content marketing, creating content, content marketing strategy, reachmail, best practices
    
Act-On

The CFO as Analyst and Advisor

Published By: Adaptive Planning     Published Date: Oct 19, 2011
Surveys show that most CFOs want to upgrade their role from accounting specialists to strategic or business partners. But few CFOs have actually made the change, primarily because they have neither the time nor the necessary capabilities within the current finance team. But for those who do make the change, the rewards are tangible. This chapter lays out a number of important steps that the CFO and the finance team need to take to position themselves as trusted and valued business partners within the organization.
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harvard, adaptive, marketry, cfo, analyst, financial managers, financial planning, budget, business, finance
    
Adaptive Planning

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Nov 05, 2014
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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mix optimization, marketing platform, planning cycles, data collection
    
Adobe

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
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adobe, marketing, mix, optimization, data, analytics, mix, brands, scientific, planning, process, testing, dsp, dmp, programmatic, insights, campaign
    
Adobe

The Programmatic Revolution

Published By: Adobe     Published Date: Jun 22, 2017
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success. Read our guide to learn how programmatic advertising helps you: • Keep your data clean • Create better strategic planning and analysis • Make smarter decisions
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programming, technology, transparency, automation, advertising
    
Adobe

Harvard Business Review Report: Driving Business Growth with Finance-led Business Planning

Published By: Anaplan     Published Date: Apr 06, 2016
A Harvard Business Review Analytics Services White Paper Finance is constantly tested to keep pace in today’s business environment. To keep up, planning needs to become a continuous process that spans departmental boundaries and enables managers to collectively realign resources to respond to market changes. Organizations must streamline disparate sales and operational planning with traditional financial planning and analysis by using technology to connect people, data, and processes across the organization. Download this white paper to discover the three steps to moving towards finance-led integrated business planning recommended by the Harvard Business Review.
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analytics, planning, cfo, operations, business practices, revenue, growth, enterprise business, finance trends, business analytics, business process, harvard business review, hbr, financial planning, corporate finance, fp&a, budgeting, integrated business planning, ibp, finance
    
Anaplan

Harvard Business Review Report: Driving Growth with Finance-led Business Planning

Published By: Anaplan     Published Date: Apr 14, 2016
Finance is constantly tested to keep pace in today’s business environment. To keep up, planning needs to become a continuous process that spans departmental boundaries and enables managers to collectively realign resources to respond to market changes. Organizations must streamline disparate sales and operational planning with traditional financial planning and analysis by using technology to connect people, data, and processes across the organization.
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Anaplan

How revenue planning drives sales compensation success

Published By: Anaplan     Published Date: Nov 27, 2017
"Your sales compensation plan must align to market practices to attract, motivate, and retain the right talent. But only 20 percent of companies surveyed reported complete alignment between the sales compensation program and company objectives. To achieve the full benefit of an aligned sales compensation plan and a productive sale force, it is best to streamline the many siloed sales planning processes, including: • Revenue • Cost of sales • Account potential • Sales capacity • Territory and quota • Sales forecasting Download this white paper to see how successful compensation programs can collate numerous data inputs and align processes to meet business goals."
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Anaplan

Connecting Plans and Performance: It's a New Day for the Enterprise

Published By: Anaplan     Published Date: Mar 29, 2018
IDC believes that digitization and the 3rd Platform are driving enterprise leaders to consider significant upgrades to their business systems. Included in this list of systems are enterprise planning and performance management solutions. New tools must be fast and flexible to connect data from throughout an organization and continuously synchronize plans with changing market conditions. Organizations with planning and performance management needs should proactively evaluate connected EPM solutions as a central component of their digital enterprise strategies.
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enterprise, management, solutions, data, organization, solutions
    
Anaplan

Connected Planning at RSA

Published By: Anaplan     Published Date: Mar 12, 2019
In this paper learn how RSA Group shortened their FP&A process by 4 months. With a 300-year heritage, RSA Group is one of the world’s leading insurance groups. The company, which has over 20,000 employees in its core markets of the U.K., Scandinavia, and Canada, focuses on general insurance and has the capability to write business across the globe. Late one night, after the team had already been planning nonstop for weeks, one of Andrew Dinwiddie’s colleagues slammed his fists down on his desk and said, “Surely, this can be easier; surely, we can ind a solution to make this a less intense process.” It was that outburst of frustration that triggered Andrew and his team to look for different solutions to their inancial planning needs and ultimately led them to the Anaplan platform.
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Anaplan

Managing Your Marketing Dollars: Cost Effective Way to Measure Your Spend and ROI

Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo

Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo

Transforming Marketing Departments into Marketing Powerhouses

Published By: Archway     Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement
    
Archway

Is Your Small Business Ready for Non-Stop Operations?

Published By: Avaya     Published Date: Jan 04, 2017
To succeed in a tough marketplace, small businesses must be accessible, without significant interruption, even in the most adverse situations. This kind of ongoing accessibility is an important aspect of business continuity - a critical success strategy that doesn't just happen, but requires proactive planning. Although there are several aspects to a business continuity plan, a major component of any plan should be the SME's communications capabilities, not just its equipment or data. This paper will explore how different kinds of interruptions can adversely affect an SME's business continuity and illustrate how, through advanced features such as resiliency and mobility, Avaya's IP Office can help SMEs overcome interruptions and maintain business continuity.
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avaya, communications, avaya ip office, unified communications, contact center, collaboration, midsize business solutions, business technology, telecom
    
Avaya

The CMOs Guide to Marketing Performance Management

Published By: Bizible     Published Date: Jun 09, 2017
Companies that excel at marketing performance management focus on the measurable outcome of marketing: revenue, deals, and retention. Learn more about developing the right MPM framework for your organization.
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marketing performance management, marketing performance, marketing measurement, marketing planning, marketing plan, marketing roi, marketing revenue, revenue marketing, revenue plan, revenue planning
    
Bizible

Top 15 Accounting Software Vendors Revealed

Published By: Business Software     Published Date: Apr 04, 2013
As today’s global marketplace becomes more sophisticated, the number and complexity of mission-critical financial transactions that companies conduct on a day-to-day basis continues to grow exponentially. Even small and mid-sized businesses are plagued by a rapidly increasing volume of financial processes that are highly intricate and multi-faceted. These activities, while important, are administrative in nature and often distract staff from more strategic planning initiatives that directly impact company prosperity and growth. Additionally, as legislative pressures continue to grow, and the rules imposed by Sarbanes Oxley, BASEL II, and other regulations become more stringent, businesses need to find better ways to ensure compliance by effectively logging, tracking, auditing, and reporting their financial data.
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various types of business transactions, cost effectiveness, business-software.com, revealed
    
Business Software

The Travis Perkins Group Improves Business Value of IT

Published By: CA Technologies     Published Date: Nov 02, 2016
The Travis Perkins Group is a leading supplier of building materials to the UK’s building and construction industry. For more than 200 years, the company has grown to deliver more than 100,000 products through 2,000 branch and store locations nationwide. Changing market demands, shareholder expectations and competition demand that the company continually enhance its performance. Yet, changing more than 200 years of tradition can be complicated. Traditional planning practices had led the company down the road to a bureaucratic project management office (PMO), and with the introduction of agile and CA Technologies, the once controlling environment has shifted into a service-oriented centre.
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CA Technologies

Aragon: Globe for Web and Video Conferencing 2015

Published By: Cisco     Published Date: Jul 11, 2016
The 2015 Aragon Research Globe™ for web and video conferencing examines 22 major providers in the market. Emerging use cases make real-time collaboration a strategic imperative that requires proper planning and execution.
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Cisco

12 Steps to a Wildly Successful Webinar

Published By: Cisco     Published Date: Nov 30, 2016
Nearly two-thirds of B2B marketers say online events are by far one of the most effective content marketing tactics.1 But carrying out a successful event requires some simple, yet important steps to ensure both marketers and attendees gain all of the benefits of online events, including real-time experience, engagement, and convenience. If you’re ready to produce your first online event, this 12-step checklist takes you through the entire process — from planning to post-event follow-up — to provide you with the information you need to get started. 1
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Cisco

The Aragon Research Globe™ for Web and Video Conferencing, 2015: Focus On Platforms And Outcomes

Published By: Cisco     Published Date: Dec 21, 2016
The 2015 Aragon Research Globe™ for web and video conferencing examines 22 major providers in the market. Emerging use cases make real-time collaboration a strategic imperative that requires proper planning and execution.
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Cisco

The Aragon Research Globe™ for Web and Video Conferencing, 2015: Focus On Platforms And Outcomes

Published By: Cisco     Published Date: Dec 21, 2016
The 2015 Aragon Research Globe™ for web and video conferencing examines 22 major providers in the market. Emerging use cases make real-time collaboration a strategic imperative that requires proper planning and execution.
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Cisco

MidMarket ERP Buying Checklist - 2009 Edition

Published By: CompareERP.com     Published Date: Jun 24, 2009
ERP failure is a very real concern for companies of all sizes. Our buying checklist helps you avoid common ERP mistakes. You learn how to buy the right system for your needs, how to negotiate a great deal, experience a smooth implementation and gain user acceptance. Learn more today!
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erp, midmarket, assessment, vendor, demo, trial, compare erp, enterprise resource planning, stakeholders, support, dog and pony, rfp, request for proposal, checklist, asp, application service providers, enterprise applications, business intelligence
    
CompareERP.com

EXALEAD PLM Analytics for a Comprehensive, Performance-Driven Approach

Published By: Dassault Systèmes     Published Date: Jul 21, 2017
Obtaining a first-mover competitive advantage or faster time-to-market requires a new wave in analytics. Dassault Systèmes remains a leading innovator in Product Lifecycle Management (PLM) and has invested heavily in analytical technologies to further drive business benefits for its customers in the related areas of planning, simulation, insight and optimization. This white paper examines the challenges peculiar to PLM and why Dassault Systèmes’ EXALEAD offers the most appropriate solution. It also clearly positions EXALEAD PLM Analytics alongside related technologies like BI, data-warehousing and Big Data solutions. Understand and implement PLM Analytics to access actionable information, support accurate decision-making, and drive performance.
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product solutions, lifecycle management, tech products, data management tools, pdm, plm, process automation, product development speed, manufactures
    
Dassault Systèmes

Virtualization Improves Business Continuity

Published By: DataSynapse     Published Date: Feb 26, 2007
Business continuity and disaster recovery are made more difficult by the pace of business change.  Adapting to market changes requires proactive IT. For the first time, you can consolidate business continuity and disaster recovery (DR) planning in a heterogeneous IT environment with a single, central automated solution. 
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disaster recovery, backup and recovery, business continuity, business process automation, server virtualization, server automation, datasynapse, data synapse, enterprise applications, application integration
    
DataSynapse
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