marketing

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In 60 Minutes Channel 4 Can Analyze A Viewer and Deliver a Highly Relevant, Targeted Ad

Published By: Amazon Web Services and Intel     Published Date: Oct 07, 2015
In today’s highly digital ecosystem connecting with the right customers has become more challenging. With the explosion of web-connected devices, connecting with users through the method they prefer has become more demanding. Download this case study to see how the right cloud-based solution can successfully deliver highly targeted and relevant ads in order to help build ad revenue, enhance marketing and open up exciting new business opportunities.
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cloud-based solution, relevant ads, ad revenue, new business opportunities, digital ecosystem, enterprise applications
    
Amazon Web Services and Intel

Anaplan Architecture and Security Controls

Published By: Anaplan     Published Date: Mar 29, 2018
To support these principles, Anaplan was deliberately crafted as a highly distributed global company that allows for significant resiliency against threats and disasters. All functions within Anaplan are geographically distributed across the globe, reducing risks associated with regional events. The U.S. offices host most of the sales, marketing, and support activities. Staff in the U.K. and Singapore offices provide regional coverage, in addition to backup support.
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anaplan, architecture, security, controls, geographically, regional, global
    
Anaplan

Deal-Seeking: Online vs. Offline: Semi-Annual Online/In-Store Pricing Comparison

Published By: Anthem Marketing Solutions     Published Date: Oct 28, 2010
The third installment of a bi-annual study produced by Anthem Marketing Solutions reveals that the competition between physical stores and online retailers is rapidly shifting across a range of prices and item categories. While common wisdom dictates that better deals will be found more frequently online, the analysis concludes that shopping in stores can yield much higher savings when shoppers are looking for the lowest price.
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online vs. offline, in-store pricing, online pricing, pricing trends
    
Anthem Marketing Solutions

Anthem Marketing Solutions Launches Transaction Insight Engine

Published By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
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data analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization
    
Anthem Marketing Solutions

Deal Seeking: Online Vs. Offline

Published By: Anthem Marketing Solutions     Published Date: Jun 16, 2011
Anthem Marketing Solutions Study Shows Divergence in Pricing
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online pricing, offline pricing, online vs. offline, anthem marketing, price comparison, amazon tax, shipping costs, retail
    
Anthem Marketing Solutions

Appcito CAFE Enables ViralMint to Turn Potential Disaster into Success

Published By: Appcito     Published Date: Apr 09, 2015
Social media marketing ?rm ViralMint rolled out a new feature that proved so popular that the increased customer tra?c swamped the capabilities of the existing load balancer solution and greatly increased application response times. Lacking visibility into the volume or nature of its tra?c, ViralMint had no clues for how to address its issues. A fortuitous conversation led to discovery of the Appcito Cloud Application Front End (CAFE) service, which allowed ViralMint to gain control of its cloud application tra?c, retain its customers’ trust and build on its unexpected success.
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customer traffic, load balancer solution, application response times, visibility, cloud application service, cloud application delivery, aws, amazon web services
    
Appcito

Four Tips for Driving Mobile Advertising Success

Published By: appia     Published Date: Jan 21, 2014
Behind every successful app is a great user acquisition strategy. In our whitepaper, Four Tips for Driving Mobile Advertising Success, learn four essential tactics creating successful mobile advertising program.
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appia, mobile marketing, mobile targeting, localization, tracking, app marketing, iphone, blackberry
    
appia

On-Demand Online Seminar - iPad in Business: Sell, Track and Manage

Published By: Apple Corporation     Published Date: Dec 01, 2011
In this seminar, you'll learn how you can use the iPad to create and deliver stunning sales and marketing presentations, make business meetings even more productive and take advantage of business "dashboards" to stay better informed no matter where you're working from.
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ipad, ipod, apple, ipad2, tablet, ipad tablet, apple iphone, itunes
    
Apple Corporation

The Impact of iOS7: What You Need to Know About the Recent Upgrade

Published By: Applico, Inc.     Published Date: Sep 20, 2013
The recent iOS7 release marks the single biggest change to the iOS ecosystem since the original iPhone was released. Download this whitepaper to find out the most important things you need to know about the upgrade and how your mobile apps will be impacted.
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mobile strategy, mobile design, mobile product development, mobile engineering, ios7 upgrades, mobile marketing, mobile innovation, mobile-connected solutions
    
Applico, Inc.

Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution

Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus

Email Frequency: How Relevancy Tactics Changed the Rules

Published By: AppSense     Published Date: May 02, 2008
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
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marketing plan, email marketing, email marketing plan, email strategy, loyalty, email frequency, listrak
    
AppSense

Ten Steps to Effective Email Marketing

Published By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c, roi, social media, lead generation
    
Aprimo

Insights to Help Advance Digital Marketing

Published By: Aprimo     Published Date: Mar 07, 2011
With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing
    
Aprimo

Five Tips to Better Digital Customer Conversations

Published By: Aprimo     Published Date: Mar 07, 2011
Using Behavior-Based Brand Interactions for True 1-to-1 Marketing.
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aprimo, cmo, roi, measurement, b2b, b2c, digital media, marketing
    
Aprimo

CMO Guide to High-Performance Integrated Marketing

Published By: Aprimo     Published Date: Dec 16, 2011
This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.
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aprimo, cmo, marketing, integrated marking, marketing tools
    
Aprimo

Trends and Leaders Driving New Integrated Marketing Strategies

Published By: Aprimo     Published Date: Jan 31, 2012
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
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aprimo, marketing, integrated marketing, marketing investments, integrated marketing system, marketing management strategy
    
Aprimo

B2B Marketers Must Better Prepare For Marketing Automation

Published By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
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marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing
    
Aprimo

Next Best Action in Customer Relationship Management

Published By: Aprimo     Published Date: Apr 09, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo

Managing Your Marketing Dollars: Cost Effective Way to Measure Your Spend and ROI

Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo

Best Practices: Next Best Action in Customer Relationship Management

Published By: Aprimo     Published Date: May 01, 2012
The key best practices for next best action in CRM are to align it with key business imperatives; deliver it through priority customer-interaction channels; inform targeted offers with trustworthy customer data; drive it from advanced analytics and rules; and use it to shape multichannel conversations with customers.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo

Demystifying Real-Time Intelligence

Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo

Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo

How to Prove ROI: Step by Step

Published By: Aprimo     Published Date: Oct 10, 2016
But by following the five steps outlined in this white paper, marketers can more easily bridge the gap between budget and bottom line. 1. Plan ahead to align organization with strategy 2. Gain an expanded view of your marketing spend 3. Develop valuable content 4. Distribute content through the right channels at the right time 5. Track - and adjust - your performanc
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Aprimo

The Five Marketing Essentials

Published By: Aprimo     Published Date: Oct 27, 2016
Read this white paper to learn more about successfully managing the Five Marketing Essentials: Plan Spend Create Distribute Perform
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Aprimo

Closing the Marketing Credibility Gap

Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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marketing credibility gap, aprimo, marketing, advertising campaign, enterprise marketing management, knowledge management, customer relationship management, ebusiness
    
Aprimo, Inc.
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