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7 Digital Marketing Trends for 2018

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

Turn GDPR To Your Advantage

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning
    
Selligent Marketing Cloud

Insight-Led Engagement

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

The CMO Solution Guide: Context & Consumers

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

Customer Lifecycle: Customer Experience

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

eBook: 5 Strategies for Customer Loyalty Download

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

ARTIFICIAL INTELLIGENCE (AI) AND THE HYPER-PERSONALIZED FUTURE OF MARKETING

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
A.I. IS UNLOCKING THE HYPER-PERSONALIZED FUTURE OF MARKETING
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Selligent Marketing Cloud

THE SELLIGENT BACK TO SCHOOL MARKETING PLAYBOOK

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
The main rule for acing your back-to-school marketing is basically the same as any math or history exam: Come prepared. And in 2019, with so much digital technology in the hands of consumers, it also helps to be willing to experiment. Make sure to keep an eye on results throughout the season and focus on what works. With a flexible omnichannel platform like Selligent Marketing Cloud, you can make changes on the fly and adjust your initiatives as needed, also supported by marketing-specific A.I.
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Selligent Marketing Cloud

LAST-MINUTE EMAIL CHECKLIST for the Countdown to Black Friday

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Black Friday will soon be here, marking the kickoff to the holiday shopping season. While an American tradition, it is becoming increasingly popular in Europe and has succeeded in creating a place for itself among the end-of-the- year traditions.
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Selligent Marketing Cloud

5 MARKETING STRATEGIES TO DRIVE CUSTOMER LOYALTY, RETENTION, AND ENGAGEMENT

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
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Selligent Marketing Cloud

12 STRATEGIES FOR A SEAMLESS MARKETING AUTOMATION PLATFORM MIGRATION

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Migrating to a new marketing automation platform (MAP) is like moving into a new house. You have to itemize everything that’s moving with you, pack up all your data, and say goodbye to the way it was before. Forever. And it doesn’t end after you’ve shifted - you’re going to have to spend some time living out of boxes, gradually unpacking, and realizing you’d like to organize things a little differently as you go. That having been said, most marketers consider platform migration a big headache.
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Selligent Marketing Cloud

TEAR DOWN THE WALLS HOLDING BACK YOUR OMNICHANNEL MARKETING SUCCESS

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Everybody in marketing is chasing today’s consumers as they hop from channel to channel on their digitally empowered customer journeys. Some marketers are more successful than others. Brands with integrated omnichannel touchpoints can let customers start researching a product on their laptop, receive related advertising on social, ask questions on chat, make the purchase on their phone, and pick up the product at their nearest store.
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Selligent Marketing Cloud

THE PERSONALIZATION HANDBOOK FOR RETAIL MARKETERS

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Retailers who can identify their customers and deliver hyperpersonalized engagement on any channel are the ones thriving in this new age of retail. As the old model of inventory-led retail becomes obsolete, forward-thinking marketers deliver a new generation of shopping experiences with a common focus: the individual consumer. In our Personalization Handbook for Retail Marketers, we’ll provide a toolset of proven strategies and technologies to help marketers leverage personalization for longterm wins such as increased customer loyalty, spending frequency and lifetime value. Starting things off, we’ll discuss why hyper-personalization is the only constant in today’s rapidly changing retail landscape.
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Selligent Marketing Cloud

Come Together (Right Now) To Deliver The Next Best Experience

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
We’re living in the age of the customer, so it’s understandable that many companies are striving — and claiming — to be customer obsessed. yet many still fall short of creating superior customer experiences, even with sophisticated customer analytics in place, because of myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (nBX). customer insights (ci) pros need to reevaluate their current analytics practices and embrace the nBX model to become truly customer obsessed.
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Selligent Marketing Cloud

HOW TO UNLOCK HIDDEN POTENTIAL AND MARKET TO SUPERSTARS

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
What do Cristiano Ronaldo and Dwayne “the Rock” Johnson have in common – besides outrageous abs that is?! They are both bona fide superstars. They both made Forbes’ top 10 highest paid celebrities list for 2018, have millions of followers on social media, and are known the world over.
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Selligent Marketing Cloud

THE CASE FOR PERSONALIZATION

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Here’s the reality for retail marketers today: personalization is no longer an option. It’s the key to keeping your customers engaged – and spending. Brands that get it right stand to gain a lot. Those who don’t, lose. Consider some of the major retailers that have failed in recent years.
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Selligent Marketing Cloud

HOW TO BALANCE CONSUMER DESIRE FOR SUSTAINABILITY AND CONVENIENCE

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Right now, consumers are driving two seemingly opposing trends: Accenture calls the first trend ‘From Me to We.’ As people grasp the importance of sustainable living, they are shifting from a purely selfish focus (give me what I want) towards actively pushing brands to become more responsible for their global footprint and the health of our planet (support the ideals we believe in).1
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Selligent Marketing Cloud

THE CMO CLUB SOLUTION GUIDE: CONSUMER-FIRST MARTECH

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Every company markets to consumers differently. From call centers to emails to apps and aggregator sites, orchestrating a relationship marketing strategy requires a bespoke collection of marketing technologies. Marketers have the budgets to spend on CRM, email, mobile and data management, but fitting these capabilities together and ensuring they work with legacy business systems is not easy.
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Selligent Marketing Cloud

SELLIGENT GLOBAL CONNECTED CONSUMER INDEX

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Today’s connected consumer expects highly personalized experiences that feel effortless and that respect his or her privacy.
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Selligent Marketing Cloud

The Forrester Wave™: Web Content Management Systems, Q1 2015

Published By: Sitecore     Published Date: Feb 04, 2015
This detailed Forrester Wave Model assesses the vendors of Web Content management (WCM) and discovers their focus on marketing scenarios, mobile device support and cloud deployment story.
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wcm, mobile, marketing, cloud
    
Sitecore

Nine ways your WCM platform enables customer experience management

Published By: Sitecore     Published Date: Nov 10, 2015
This new report outlines the must-have functionality to look for in a content management system so you’re able to deliver customer experiences with agility and precision. It explains the evolving definition of “web content management” and charts nine key capabilities to investigate.
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wcm, mobile, marketing, cloud, cms, platform
    
Sitecore

HP Whitepaper: The Cloud - Inevitable, But Not Ambiguous

Published By: Sponsored by HP and Intel ®     Published Date: Feb 21, 2013
Read this white paper to separate the technology and business potential from the marketing fluff. Get answers to your most pressing cloud questions and better understand when and where the cloud makes the most sense for your organization.
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cloud, cloud computing, storage, networks, high availability, private cloud, public cloud, hybrid cloud, ethernet networking, infrastructure, local area networking, migration, network architecture, network management, network performance, network performance management, configuration management, data protection, virtualization, infrastructure management
    
Sponsored by HP and Intel ®

HP Whitepaper: The Cloud - Inevitable, But Not Ubiquitous

Published By: Sponsored by HP and Intel®     Published Date: May 09, 2013
With so much hype surrounding the cloud, most IT professionals understandably are left scratching their heads and wondering: Should I move to the cloud? Where will it be the most helpful? How can it help drive efficiencies? Where does it not make sense? How can I separate the potential from the marketing fluff? Read this white paper to separate the technology and business potential from the marketing fluff. Get answers to your most pressing cloud questions and better understand when and where the cloud makes the most sense for your organization. Intel and the Intel logo are trademarks of Intel Corporation in the U.S. and/or other countries.
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cloud, virtualization, cloud computing, migration, cloud, technology and business potential, it management, knowledge management, enterprise applications, data management
    
Sponsored by HP and Intel®

Unicous Marketing

Published By: SunGard     Published Date: Aug 13, 2012
Unicous marketing improves reliability and flexibility, reduces costs, and increases performance with SunGard Enterprise Cloud Services.
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unicous marketing, sungrad, cloud, services, improve performance, efficiency, enterprise applications, infrastructure, network performance, network provisioning, server hardware, servers, small business networks, backup and recovery, blade servers, clustering, storage management, storage virtualization, configuration management, data integration
    
SunGard

Build Your Own Marketing Cloud: Five Reasons to Unify Your Marketing Technology and Data

Published By: Tealium     Published Date: Feb 20, 2015
Unify Your Marketing Technology and Data–It’s Easy Download our free guidebook, “Build Your Own Marketing Cloud™,” to learn how to maximize your technology investments and drive superior cross-channel experiences.
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tealium, marketing, technology, cloud, tag management, stack, data, advertising, digital, data management, cloud computing, business technology
    
Tealium
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