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eCommerce Email Frequency: Could you "kill the goose that lays the golden egg"?

Published By: Ability Commerce     Published Date: May 18, 2009
The Pro's and Con's of Frequency for online retailers. There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
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ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management
    
Ability Commerce

What Sales Should REALLY Expect From Marketing Automation

Published By: Act-On     Published Date: Aug 18, 2014
A Gleansight Deep Dive assessing the benefits and tradeoffs for the small-and-medium-size business. Should you consider transitioning from using a stand-alone email marketing solution to a full-blown marketing automation platform? What are the tradeoffs between the two technologies?
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Act-On

The Mobile Advertising Opportunity: 10 Times Better Results than Online

Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry
    
AdMob

Adopting Unified Communications: Key Steps To Consider

Published By: ADTRAN     Published Date: Jun 16, 2011
Small and medium enterprises are increasingly upgrading to a UC system, which can improve customer service, streamline product development and speed response to new opportunities. Learn the key steps of UC adoption.
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adtran, telecomm, communication, uc adpotion, ivr application, response time, roi, infrastructure
    
ADTRAN

Security-as-a-Service in the Carrier Cloud: How CSPs Can Capture the SMB Opportunity

Published By: Akamai Technologies     Published Date: Nov 13, 2018
The ongoing adoption of cloud computing by communications service providers (CSPs) continues to fundamentally reshape their business models and technology strategies on several levels. One such area that is garnering significant attention is the impact of the cloud on security services. This is because security services and the vital tools they encompass can be empowered through the adoption of a carrier cloud model. This, in turn, better positions CSPs to meet the demands of their customers, including those in the small to medium-size business (SMB) market segment. The timing of this migration is optimal, since many SMBs now recognize the threats they face and realize that given their limited IT budgets and lack of security expertise, CSPs are well positioned to protect them from cyberattacks. While the opportunity for CSPs is significant, many are hesitant to make a move in this area because they want to ensure they can address SMBs’ needs and maintain control of the service in a car
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Akamai Technologies

5 Steps to Implement & Maintain PCI DSS Compliance

Published By: AlienVault     Published Date: Oct 20, 2017
Maintaining Payment Card Industry Data Security Standard (PCI DSS) compliance can be both difficult and expensive. For most small to medium sized organizations, it doesn’t have to be as long as you have the right plan and tools in place. In this paper you’ll learn five steps to implement and maintain PCI DSS compliance at your organization by: • Determining your true business requirements • Inventorying locations and assets • Segmenting environments • Operationalizing controls • Automating controls and control reporting Demonstrating compliance with PCI DSS is far from a trivial exercise. This checklist will help you on your quest to achieve and maintain PCI DSS compliance.
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AlienVault

Email Server Essentials

Published By: Alt-N Technologies     Published Date: Sep 26, 2008
Selecting an email system to fulfill the needs of a small-to-medium business (SMB) with 5-500 employees can be easy to do by following some practical and straightforward guidelines. Choosing a productive system involves finding the best combination of security, mobility, collaboration and ease-of-use, in addition to the basic functions of sending and receiving electronic messages.
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alt-n technologies, email server, email, security, mobility, collaboration, administration, email security
    
Alt-N Technologies

The Rise and Rise of FP&A

Published By: Anaplan     Published Date: Aug 28, 2018
For many years, large corporations have employed financial planning and analysis professionals to oversee budgeting, planning, forecasting and analysis. But the sea-change in technology, data and the competitive landscape is having a sustained impact on the FP&A function as it transforms from a predominately budgeting function to a forward-focussed strategic contributor. Now, as new cloud technology makes implementing modern FP&A quicker and cheaper, the function has become more accessible to medium-sized, or even smaller, organisations. There is a nascent but growing realisation that this corner of the finance function should be demanding more of an organisation’s attention, large or small, because having accurate and timely visibility, further into the future, could mean the difference between success and failure in today’s highly uncertain and volatile business environment.
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rise, fp&a, corporation, professional, landscape, technology
    
Anaplan

The Rise and Rise of FP&A

Published By: Anaplan     Published Date: Sep 07, 2018
For many years, large corporations have employed financial planning and analysis professionals to oversee budgeting, planning, forecasting and analysis. But the sea-change in technology, data and the competitive landscape is having a sustained impact on the FP&A function as it transforms from a predominately budgeting function to a forward-focussed strategic contributor. Now, as new cloud technology makes implementing modern FP&A quicker and cheaper, the function has become more accessible to medium-sized, or even smaller, organisations. There is a nascent but growing realisation that this corner of the finance function should be demanding more of an organisation’s attention, large or small, because having accurate and timely visibility, further into the future, could mean the difference between success and failure in today’s highly uncertain and volatile business environment.
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Anaplan

The Rise and Rise of FP&A

Published By: Anaplan     Published Date: Sep 07, 2018
For many years, large corporations have employed financial planning and analysis professionals to oversee budgeting, planning, forecasting and analysis. But the sea-change in technology, data and the competitive landscape is having a sustained impact on the FP&A function as it transforms from a predominately budgeting function to a forward-focussed strategic contributor. Now, as new cloud technology makes implementing modern FP&A quicker and cheaper, the function has become more accessible to medium-sized, or even smaller, organisations. There is a nascent but growing realisation that this corner of the finance function should be demanding more of an organisation’s attention, large or small, because having accurate and timely visibility, further into the future, could mean the difference between success and failure in today’s highly uncertain and volatile business environment.
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Anaplan

Video Marketing Domination

Published By: Audio Animators     Published Date: Oct 03, 2013
Video marketing typically means you want to generate leads, sales, or buzz. Most marketers jump right into video with little thought to their options. But, they exist and by making the right decision can have a big impact. This paper clarifies options and provides a path to optimal conversion by ensuring you select the right video medium for your purposes.
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Audio Animators

The Definitive Guide To Sales and Use Tax

Published By: Avalara     Published Date: Jan 28, 2014
For years, “tax-free online shopping” has brought customers to the web in droves, all while raising the ire of brick-and-mortar retailers claiming an unfair price advantage to sellers offering prices free of sales tax. At the center of these debates lies the small to medium business, attempting to navigate changing sales tax requirements, and facing increased scrutiny under these new rules. Sales tax compliance is becoming a sticky wicket, as state and local governments revise tax laws to increase revenue, and Congress considers granting states the authority to make remote sellers charge sales tax. This Definitive Guide lays out sales and use tax basics as well as commonly misunderstood elements of sales tax compliance, to provide you a one-stop reference for all things sales and use tax related. The last two sections include a state-by-state summary of sales tax rules and regulations, and a glossary of terms. Download this White Paper for more information.
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sales tax, tax liability, internet sales tax, best practices, audit, compliance, enterprise applications
    
Avalara

Maximize Employee Productivity and Build a Stronger Business: The IP Telephony Imperative

Published By: Avaya     Published Date: Feb 03, 2011
Every small business strives for it: the ability to make their people more productive and responsive - to customers, vendors and each other - while keeping costs in check. To do more, with less. Maximizing productivity is critical to operating efficiently and profitably in today's challenging business climate. And small and medium size businesses often overlook one innovative technology that is proven to deliver results: IP Telephony.
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avaya, gps, wireless communications, wireless phones, call center management, call center software, customer satisfaction, customer service
    
Avaya

Competitive System Resource Impact Testing

Published By: BlackBerry Cylance     Published Date: Aug 22, 2018
Even if one minute a day is lost to productivity drains because of PC horsepower allocation to security scans and remediation, the cost over a year across a medium-sized enterprise adds up quickly. A 10,000 employee operation would face over $10M in direct productivity losses alone. As an early trigger for expensive PC hardware refresh is an onslaught of help desk calls, many companies find that they can actually extend the hardware refresh cycle out another 12–24 months simply by employing a security solution that does not tax the PC as heavily. The indirect costs associated with brand reputation and opportunity losses add untold thousands of dollars per year as well. Further, some institutions under green initiatives monitor power consumption related to security measures favor solutions that use less energy. As such, forward-thinking enterprises are looking beyond the software license fees when evaluating security software alternatives.
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system, resource, impact, testing, cylance
    
BlackBerry Cylance

Executive Briefing: What SMBs Need To Know About Next-Gen Endpoint Security

Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
“More than 70 percent of cyber attacks target small businesses," according to National Cyber Security Alliance estimates. That’s not surprising when you consider how many small and medium-sized businesses (SMBs) still rely on legacy AV tools despite their repeated failures to stop modern malware, ransomware, and zero-day attacks. Legacy AV is a lose-lose-lose proposition for SMBs. Attacks get through and cause damage. IT staff struggle to keep up with endless signature file updates from their AV vendors. End-users complain about sluggish system performance during scans and signature file updates. Fortunately, next-generation solutions are now available that protect endpoints with artificial intelligence (AI) rather than signatures. Ready to learn more? Then read the new eSecurity Planet executive brief sponsored by BlackBerry Cylance.
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BlackBerry Cylance

Simplified Data Protection for Small to Medium Businesses

Published By: Breece Hill, LLC     Published Date: Mar 15, 2007
Once a business clears the financial hurdle and begins to plan their data protection strategy the choices can appear daunting. Do they select tape or disk? Apply differential or incremental backups? How much will a new system cost and how much time will it take to implement? What data should be included in the backup? This article attempts to address these concerns.
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smb, storage, archiving, backup, hardware, small business networks, storage, backup and recovery
    
Breece Hill, LLC

Device Underuse and Unbalanced Fleets: Key Printing Trends and Their SMB Impact

Published By: Brother     Published Date: Jul 31, 2015
Read this white paper to learn more about key printing trends like device underuse and unbalanced fleets and their SMB impact.
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printing trends, brother, multifunction printers, document management systems, productivity, cost savings, small business, medium-sized business
    
Brother

From Concept to Customer: Winning Web Strategies for Small Business

Published By: BuyDomains     Published Date: Nov 27, 2007
Defining an effective Internet and domain name strategy is vital to any business — especially small- or medium-sized businesses which have limited development and promotional budgets. From defining this strategy, to understanding the keys to Web promotion, here is vital information that every entrepreneur should know.
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web development, web site, web marketing, buy domains, buydomains, marketing automation
    
BuyDomains

Digital Identities and the Open Business

Published By: CA Technologies     Published Date: Jan 06, 2014
This report presents new research into the use and benefits of IAM and the relationship it has with these three drivers. The research is based on over three hundred interviews with senior IT managers in medium sized to large organisations in a range of business sectors across Europe. The report should be of interest to anyone wanting to better serve all types of users, whilst still keeping control over applications and data.
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mediacom, digital identities, open business, business growth, access management, identity management, iam, open interaction
    
CA Technologies

5 Simple Ways to Revolutionize Customer Loyalty Through Email Marketing

Published By: Campaigner     Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more.
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email marketing, crm, customer relationship management, customer experience management, customer satisfaction, email, got, got corp
    
Campaigner

5 Simple Ways to Revolutionize Customer Loyalty Through Email Marketing

Published By: Campaigner     Published Date: Jun 05, 2007
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more. 
Tags : 
email marketing, crm, customer relationship management, customer experience management, customer satisfaction, email, got, got corp
    
Campaigner

Beyond the Browser: Monetization Strategies for Online Publishers in the Downloaded Media Age

Published By: Catalyst SF     Published Date: Feb 29, 2008
This white paper has been written for executives at media publishing and content companies interested in learning about the exploding “non-streamed” or portable video market and finding out about best practices for driving revenue through advertising in this medium.
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downloadable video, downloadable media, video, catalyst, catalyst sf
    
Catalyst SF

Converged Infrastructure: Virtual Building Blocks

Published By: CDW     Published Date: Nov 12, 2012
By migrating to VCE Vblock, ATS Cloud can scale up enterprise IT services to small and medium-sized businesses in real time.
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case study, converged infrastructure, data centers, cloud computing, business technology, data center
    
CDW

HR Spend Optimization: Eliminating Unecessary HR Expenses and Returning Money to the Business

Published By: CheckPoint HR     Published Date: May 16, 2013
At CheckPoint HR, we've worked with hundreds of small to medium-sized companies. By finding and eliminating unneeded expenses, HR can return money to the business. This white paper identifies the keys for doing so.
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checkpoint hr, hr spend, hr expenses, human resources, hr costs, hr spend optimization
    
CheckPoint HR

Network Security Checklist

Published By: Cisco     Published Date: Jan 28, 2009
Many small and medium-sized businesses do not have adequate network security. Here's how to make sure you do. Now more than ever, you depend on your network for your most important business operations, such as communication, inventory, billing, sales, and trading with partners. Yet up to now, you might have held off on protecting your network, for several reasons.
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cisco, network security, business continuity issues, acceptable use policy, e-mail and communications technology, antivirus policy, password policy, identity policy
    
Cisco
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