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Podcasts deliver fresh, authentic audio content to target audiences

Published By: Godfrey     Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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godfrey, organic search, paid search, offline communications, search engine performance, search engine optimization, pay-per-click advertising
    
Godfrey

Integrating Email Campaigns with New and Existing Mediums

Published By: Gold Lasso     Published Date: Oct 02, 2008
Integrating Email Campaigns with New and Existing Mediums.  This white paper is a review of the "why's" and "how's" of email integration with other marketing mediums.
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goldlasso, social network, myspace, facebook, linkedin, blogs, advertising
    
Gold Lasso

Authority-based Marketing: How to Cut Through the Clutter and Connect with Clients

Published By: Greenleaf Book Group     Published Date: Oct 26, 2010
Authority-based marketing is an easy, effective, and manageable way to market across all mediums.
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authority-based marketing, marketing startegies, expert positioning
    
Greenleaf Book Group

PowerTest® Strategy: How to find a control fast

Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
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direct mail, direct marketing, multivariate testing, calculate roi, calculating return on investment, calculating roi, split testing, a/b test
    
Hacker Group, Inc.

Realizing the Value of Outsourced Payroll and HR Services

Published By: Heartland     Published Date: Oct 21, 2019
Download this whitepaper to understand how cloud-based, on-demand services bring digital transformation to payroll and human resources for small and medium business seeking a competitive advantage.
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Heartland

Increase IT staff productivity with HPE ProLiant Gen9 Servers

Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
More and more IT is becoming an important competitive tool and strategic resource for small and medium businesses. Learn how HP helps increase the productivity of IT staff without driving up costs through the use of the HP ProLiant Gen9 servers.
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best practices, business optimization, business management, productivity, business intelligence
    
Hewlett Packard Enterprise

Hewlett Packard Enterprise ProLiant Gen9 series: Reimagine the server

Published By: Hewlett Packard Enterprise     Published Date: Aug 15, 2016
Building on 25 years of server market leadership, the HPE ProLiant Gen9 portfolio—which includes HPE OneView software for simplified, converged management—offers optimal performance, increased storage, reduced energy consumption, and greater visibility and control across IT environments. Now everyone from enterprises to small and medium businesses (SMBs) can lower the cost of IT services, reduce delivery times, and improve their overall performance to gain a competitive edge. Download this white paper to learn more about the HPE ProLiant Gen9 portfolio.
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Hewlett Packard Enterprise

Accelerating Database Workloads with HPE MSA Storage with Built-In Flash

Published By: Hewlett Packard Enterprise     Published Date: Sep 25, 2017
Solid state storage is increasingly deployed in all sizes of datacenters, from the small and medium business to the large enterprise. It comes in many forms including hybrid arrays, direct attached drives, PCIe flash and accelerators that fit somewhere in between servers and storage. With the price of flash continuing to drop, hybrid storage is becoming more compelling to the small and medium business for critical computing applications such as databases and day-to-day operational computing.
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Hewlett Packard Enterprise

IDC Vendor Profile: Proven HFA Vendor Nimble Storage Achieving Rapid Success in the AFA Market

Published By: Hewlett Packard Enterprise     Published Date: Jul 25, 2019
"Flash has permeated enterprise storage in small, medium-sized, and large enterprises as well as among webscale customers like cloud and service providers. It is available in a variety of different system architectures, including internal storage, hyperconverged and converged platforms, and shared storage arrays. Revenue driven by shared storage arrays, of both the hybrid flash array (HFA) and the all-flash array (AFA) type, is much larger than from other segments today and will continue to dominate enterprise storage spend through at least 2020."
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Hewlett Packard Enterprise

Everyone Is At Risk: Don’t Lose Your Job Over Printer Security

Published By: Hewlett Packard Enterprise     Published Date: Mar 29, 2017
Join this dynamic LinkedIn group to be part of the cyber-security education conversation to gain an understanding for the best practices to improve security. Learn why HP says 64% of IT managers believe their printers are infected with malware, but only 45% of those IT professionals consider printers to be a medium or high risk vulnerability. The first responsibility of IT professionals is to make sure their company’s information is secure and today any device can become an access point threat. Printers and MFPs can be the Achilles’ Heel of any cyber-security plan and are a goldmine for hackers looking to steal pertinent information. Join the conversation and learn what’s necessary to protect your company.
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hewlett packard, printer security, information technology
    
Hewlett Packard Enterprise

Optimierung Ihrer Anwendungen mit All-Flash Speicher

Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
IIDC erwartet, dass bei Unternehmenskunden das Wachstum bei Flash-Speicher weiterhin höher als bei rotierenden Festplatten ist und dass die ausgelieferte SSD-Kapazität jedes Jahr um mehr als 75 % ansteigt.2 Eine mögliche Ursache dafür ist, dass die Preise schneller sinken als erwartet. Eine aktuelle Studie zeigt, dass Flash in Bezug auf die Gesamtbetriebskosten über einen Zeitraum von vier Jahren gesehen das kostengünstigste Medium für alle Speicherumgebungen ab 2016 sein wird.3 Die Gesamtbetriebskosten für Flash werden bis 2020 weiter sinken und einen ROI ermöglichen, bei dem Lösungen mit rotierenden Festplatten nicht mithalten können.
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Hewlett Packard Enterprise

Graduate Recruiting Playbook 2.0

Published By: HireVue     Published Date: May 16, 2018
The field has shifted. Today’s graduate expects to be engaged in a new way: on their time, on their terms, and in a medium they feel comfortable in. If you’re not engaging students in the way they expect before you get to campus, the top talent will be gone by the time you arrive. Today’s innovative companies aren’t just meeting students on campus. They’re making offers there. The process that worked before - sending recruiters to campus, meeting students, interviewing the best, and directing the most promising to your online application - is not enough. It cannot scale beyond a limited number of universities, and does not engage students where they are.
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HireVue

2009 Cloud Computing Trends Report

Published By: Hosting.com     Published Date: May 20, 2010
This Cloud Computing Trends Report provided insight into the expectations small, medium and large businesses have of cloud computing, their intended uses, reasons for adopting, and expected time-frames for implementing cloud-based solutions.
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hosting.com, cloud, computing, enterprise application, uptime, grid computing, infrastructure, network architecture
    
Hosting.com

HP StorageWorks EVA4400 & VMWare

Published By: HP     Published Date: Jun 02, 2008
VMware describes their partnership with HP storage and how the HP StorageWorks EVA4400 is a great fit for many small and medium businesses that want the advantages of virtualization.
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hp eva 4000, hp eva 4400, storage, storage virtualization, virtualization, virtual storage, storage management
    
HP

Minimizing the Impact of Economic Difficulties by Migrating from DAS to Networked Storage

Published By: HP     Published Date: Jul 08, 2009
This white paper looks at what it takes to deliver a broad set of network storage solutions that address the ongoing needs of IT managers while accommodating their current business requirements. Learn more today!
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smbs, small and medium-sized businesses, idc, das, directattached, storage, storage, availability
    
HP

Improving the Way Branch Offices Compete, Connect, and Control Costs

Published By: HP     Published Date: Jul 21, 2011
This IDC research with small and medium-sized businesses (SMBs) and branch offices shows that well-targeted technology upgrades, coupled with a rigorous program to standardize and improve IT practices at a company's remote locations and headquarters, can deliver substantial business value and could reduce total annual IT costs in the branches by over 30%.
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idg, idc, branch offices, converged infrastructure, convergence, hp proliant, hewlett-packard, smbs
    
HP

Forrester WP - Converged Infrastructure: Ready For The Next Phase

Published By: HP     Published Date: May 27, 2014
On behalf of HP, Forrester Consulting conducted research regarding the acceptance and benefits of converged infrastructure (CI) among medium-size to very large enterprises during the second quarter of 2013. Read this white paper sponsored by HP and Intel® to learn the rest of Forrester's conclusions.
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intel, converged infrastructure, mobile users, applications, virtualization, enterprises, it management, enterprise applications
    
HP

HP StoreOnce:  Boldly Go Where No Deduplication Has Gone Before

Published By: HP     Published Date: Jun 05, 2014
Fast-growing data and widespread virtualization have ratcheted up data protection challenges no matter what the size of your business. This paper will describe the challenges of data protection, why deduplication is critical to meeting the challenges, how HP is achieving its vision of federated dedupe with StoreOnce – and what HP’s StoreOnce VSA announcement and achievement means to backup services providers, enterprises with remote or branch offices and small and medium businesses as well.
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hewlett packard, data, backup, . data protections, recovery, deduplication, storeonce, it management
    
HP

Forrester WP - Converged Infrastructure: Ready For The Next Phase

Published By: HP and Intel ®     Published Date: May 27, 2014
On behalf of HP, Forrester Consulting conducted research regarding the acceptance and benefits of converged infrastructure (CI) among medium-size to very large enterprises during the second quarter of 2013. Read this white paper sponsored by HP and Intel® to learn the rest of Forrester's conclusions.
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intel, converged infrastructure, mobile users, applications, virtualization, enterprises, it management, enterprise applications
    
HP and Intel ®

HP Trend Watch: 3 Ways to Increase Branch Office Performance

Published By: HP and Intel® Xeon® processors     Published Date: May 08, 2012
Read this whitepaper to learn three simple steps Small to medium size businesses can take to heighten business performance and increase brand office productivity.
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trends, performance, customer, customer experiences, flexibility, service, transactions, relationships
    
HP and Intel® Xeon® processors

Intelligent performance for a growing business: HP ProLiant Gen8 e-Series servers

Published By: HP and Intel® Xeon® processors     Published Date: Dec 19, 2012
Small and Medium businesses (SMBs) continue to do their part to drive the economy forward. For many of them, the job demands a fresh - or even first - look to server infrastructure. Learn how HP Gen8 Servers can help your business.
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proliant gen8 servers, smb, small and medium businesses, impact, server technology, business technology
    
HP and Intel® Xeon® processors

Sticker Shock: The High Cost Of Data Centers

Published By: HP Data Center     Published Date: Mar 25, 2009
The need for reliable data centers is growing, especially in the small to medium sized business market.  So too is the price of data centers -- both in terms of initial cost and Total Cost of Ownership (TCO) -- as equipment, service and utility costs continue to escalate.  How is a data center manager going to support an IT-based business strategy that hinges on high availability, at a reasonable business cost?  Insource? Outsource? Build? Lease? This presentation looks at the factors driving data centers costs, their impact, how they can be controlled, and how to justify the data center you need.
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data center costs, hp data center, tco, total cost of ownership, price of data centers, it spending, it architecture, insource
    
HP Data Center

Learn how HP Jet Fusion technology makes 3D printing compact, colorful and cost-effective

Published By: HP Inc.     Published Date: Apr 11, 2018
With the HP Jet Fusion 300/500 series of 3D printers, future-ready technology is at hand – and handy – for small and medium businesses, design firms, and universities. Read this brochure to get the details on how HP Jet Fusion 3D devices are designed for convenient in-house production. You’ll be making prototypes and functional parts at new levels of speed and precision, in full color, black or white.
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HP Inc.

Learn how HP Jet Fusion technology makes 3D printing compact, colorful and cost-effective

Published By: HP Inc.     Published Date: Jun 12, 2018
With the HP Jet Fusion 300/500 series of 3D printers, future-ready technology is at hand – and handy – for small and medium businesses, design firms, and universities. Read this brochure to get the details on how HP Jet Fusion 3D devices are designed for convenient in-house production. You’ll be making prototypes and functional parts at new levels of speed and precision, in full color, black or white. Get the brochure
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HP Inc.

The Cybersecurity Field Manual

Published By: HP Inc.     Published Date: Jul 03, 2019
The Cybersecurity landscape is constantly changing and expanding. Businesses are increasingly having to confront cyberattacks that threaten their information—and their customers’ private data. This guide is designed to help those small and medium-sized businesses with limited IT resources to strengthen their cybersecurity today, with little to no cost.
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HP Inc.
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