mobile data

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Boost your mobile ROI with powerful Cognitive Insights from IBM MaaS360

Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
Today’s mobile landscape is very much a moving target. IT managers must keep track of all types of devices and platforms, hundreds if not thousands of applications and a threat landscape that changes by the minute. In this ever-changing environment, IT staff often find themselves drowning in mobile minutiae, overwhelmed by mountains of endpoint data but unable to extract meaning from it or make business decisions based on it.
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Group M_IBM Q119

Gartner Magic Quadrant for Mobile Marketing Platforms, July 2018

Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119

2018 Watson Marketing Digital Benchmark Report

Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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Group M_IBM Q119

Boost your mobile ROI with powerful Cognitive Insights from IBM MaaS360

Published By: Group M_IBM Q2'19     Published Date: May 03, 2019
"Managing and securing endpoints with conventional mobile device management (MDM) or enterprise mobile management (EMM) solutions is time-consuming and ineffective. For this reason, global IT leaders are turning towards unified endpoint management (UEM) solutions to consolidate their management of smartphones, tablets, laptops and IoT devices into a single management console. To increase operational efficiency, maximize data security and deliver on their digital transformation goals, they’ll need a UEM platform that does more than just promise success. The answer is a smarter solution, built for today, that brings new opportunities, threats, and efficiency improvements to the forefront. With Watson™, IBM® MaaS360® UEM features cognitive insights, contextual analytics, and cloud-sourced benchmarking capabilities. It helps you make sense of daily mobile details while managing your endpoints, users, apps, document, and data from one platform."
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Group M_IBM Q2'19

The journey to AI and business-ready data begins with information architecture

Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Data is multiplying rapidly in quantity and variety for enterprises of all kinds. In multicloud environments, a range of data sources is exponentially increasing the stream of incoming information, from the Internet of Things and social media, to mobile devices, virtual reality implementations and optical tracking. While organizations are readily investing in artificial intelligence (AI), most haven’t done due diligence to understand their data or ensure the quality of data needed to benefit from AI solutions. In many organizations, their data is inaccessible, unreliable, or non-compliant with data privacy and protection rules.
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Group M_IBM Q4'19

A New Breed of Servers for Digital Transformation

Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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Group M_IBM Q418

Cloud For Dummies E-Book

Published By: Group M_IBM Q418     Published Date: Oct 02, 2018
Organizations are faced with providing secure authentication, authorization, and Single Sign On (SSO) access to thousands of users accessing hundreds of disparate applications. Ensuring that each user has only the necessary and authorized permissions, managing the user’s identity throughout its life cycle, and maintaining regulatory compliance and auditing further adds to the complexity. These daunting challenges are solved by Identity and Access Management (IAM) software. Traditional IAM supports on-premises applications, but its ability to support Software-as-a-Service (SaaS)-based applications, mobile computing, and new technologies such as Big Data, analytics, and the Internet of Things (IoT) is limited. Supporting on-premises IAM is expensive, complex, and time-consuming, and frequently incurs security gaps. Identity as a Service (IDaaS) is an SaaS-based IAM solution deployed from the cloud. By providing seamless SSO integration to legacy on-premises applications and modern cloud-
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Group M_IBM Q418

The Urgent Need for Hybrid Integration - IDC Analyst Paper

Published By: Group M_IBM Q418     Published Date: Oct 26, 2018
Over the past few years, business leaders have been the primary drivers of technology change, including making decisions to adopt new applications in the cloud, mandate a cloud-first strategy, offer new capabilities with an API-first strategy, and provide new applications to end users on mobile first. There are significant benefits to these cloud decisions because they decrease time to value, lower costs, and make it easier for organizations to experiment and innovate. But there are consequences as well, chiefly in the complexity of learning how to integrate applications and exchange data across a decentralized architecture that is largely driven by autonomous development decisions. This IDC White Paper answers the following questions about the need for hybrid integration: How are changes in business strategy and technology adoption requiring changes in how organizations approach integration? What are the major events that trigger integration adaptation? How are the roles involve
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Group M_IBM Q418

A new Breed of Servers for Digital Transformation

Published By: Group M_IBM Q418     Published Date: Dec 18, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does.
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Group M_IBM Q418

Adsquare case study

Published By: HERE Technologies     Published Date: Sep 26, 2018
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers. Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential. To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often. To find out more download this paper today.
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HERE Technologies

Relevance is everything: How location data improves advertising efficiency

Published By: HERE Technologies     Published Date: Sep 26, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies

Working with adsquare

Published By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
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HERE Technologies

Relevance is everything whitepaper: How location data improves advertising efficiency

Published By: HERE Technologies     Published Date: Dec 06, 2018
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
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location data, ad tech, location targeting
    
HERE Technologies

How location data boosts ad relevance: a case study with adsquare

Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies

Location intelligence - shaping the future of mobility

Published By: HERE Technologies     Published Date: Mar 25, 2019
In the future, people won’t necessarily want to own cars, but they’ll need personal mobility. The mobility ecosystem can support a range of different services, but in the near-term, many of these nascent businesses face a range of operational challenges as they bid to grow and become profitable. This ebook explores the fundamental needs of new mobility providers as they target business improvements, looks at their considerations as they forge key technology partnerships, and shows how HERE's Auto Mobility Operations solution can help mobility services meet those requirements. This ebook will help you understand how Auto Mobility Operations helps: • Enable the creation and integration of key location features as applications for mobile operating systems through use of the HERE Mobile SDK • Manage and efficiently operate fleet assets with HERE Location Services, providing fresh, high-quality and global location-based data • Create a frictionless and compelling UX - with APIs, mapping
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auto, mapping, location data
    
HERE Technologies

Putting AI to Work for Advertisers for Audience Segmentation

Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies

Counterpoint report: Location Platforms Analysis & Evaluation

Published By: HERE Technologies     Published Date: May 22, 2019
Operational readiness depends on rich location data. When managing logistics and tracking high-value assets, there is no room for error and our new data-driven world demands richer, smarter advanced mapping and navigation services. The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors—including Google, TomTom and Mapbox—and it named HERE the “undisputed leader” in location based services. Counterpoint recognized HERE for its integrated analytical capability and commitment to open partnerships, allowing for custom operational requirements and a truly mobile location intelligence platform. See how HERE provides the industry leading tools and expertise to process that data—streamlining the logistics supply chain, boosting responsiveness, and guaranteeing mission success.
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mapping, defence, location data.
    
HERE Technologies

HERE Navigation on Demand revitalize automotive navigation

Published By: HERE Technologies     Published Date: May 23, 2019
To provide drivers with navigation experiences that are always fresh, differentiated and that set an OEM’s brand apart on either embedded or mobile platforms, automakers need an unprecedented level of flexibility and control over data, software and the delivery process. As a SaaS offering, HERE Navigation on Demand offers automakers a new way to solve their key challenges – such as static software, complex and costly solution development and the inability to update or upgrade the experience once vehicles are in the field. Automakers need alternatives as they overhaul their navigation and connected service programs and bring change to their development, deployment, and monetization processes. This whitepaper outlines how HERE Technologies can support them to deliver compelling navigation and connected experiences, while keeping them in full control of their branding and revenue streams. Find out how HERE Navigation on Demand leverages: The HERE Open Location Platform to deliver alwa
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HERE Technologies

Location Platform Index: Mapping and Navigation

Published By: HERE Technologies     Published Date: Aug 28, 2019
Mapping, tracking, positioning and real-time data arekey to supporting defense and intelligence initiatives. Governments and agencies need location data they can trust to track and adjust fixed and mobile resources to address rapidly changing events and circumstances. With Ovum's Location Platform Index: Mapping and Navigation, agencies can assess location platform industry leaders and identify the platform that best meets their product development demands. This year, HERE Technologies cemented its role as the industry leader, earning the highest ranking, and besting Google, for the second time in a row. Download your free report to learn: The relative strengths and weaknesses of each vendor, including data, enablers and features Vendor strategies to keep up with changes in technologies and trends The specific workings of the location platform market, and to better understand what constitutes a healthy location platform and which provider offers the correct portfolio and the necess
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data, platform, mapping, developers, index, vendors, capabilities, maps
    
HERE Technologies

Location intelligence - shaping the future of mobility

Published By: Here Technologies     Published Date: Apr 02, 2019
In the future, people won’t necessarily want to own cars, but they’ll need personal mobility. The mobility ecosystem can support a range of different services, but in the near-term, many of these nascent businesses face a range of operational challenges as they bid to grow and become profitable. This ebook explores the fundamental needs of new mobility providers as they target business improvements, looks at their considerations as they forge key technology partnerships, and shows how HERE's Auto Mobility Operations solution can help mobility services meet those requirements. This ebook will help you understand how Auto Mobility Operations helps: • Enable the creation and integration of key location features as applications for mobile operating systems through use of the HERE Mobile SDK • Manage and efficiently operate fleet assets with HERE Location Services, providing fresh, high-quality and global location-based data • Create a frictionless and compelling UX - with APIs, mapping
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auto, mapping, location data
    
Here Technologies

HERE Navigation on Demand revitalize automotive navigation

Published By: Here Technologies     Published Date: May 14, 2019
To provide drivers with navigation experiences that are always fresh, differentiated and that set an OEM’s brand apart on either embedded or mobile platforms, automakers need an unprecedented level of flexibility and control over data, software and the delivery process. As a SaaS offering, HERE Navigation on Demand offers automakers a new way to solve their key challenges – such as static software, complex and costly solution development and the inability to update or upgrade the experience once vehicles are in the field. Automakers need alternatives as they overhaul their navigation and connected service programs and bring change to their development, deployment, and monetization processes. This whitepaper outlines how HERE Technologies can support them to deliver compelling navigation and connected experiences, while keeping them in full control of their branding and revenue streams. Find out how HERE Navigation on Demand leverages: The HERE Open Location Platform to deliver alwa
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auto, mapping, location data
    
Here Technologies

Simple, reliable, and affordable business transformation

Published By: Hewlett Packard Enterprise     Published Date: Jul 12, 2016
Technology enables business transformation To thrive in today’s idea economy, small and midsize companies like yours are using technology to transform their business. Like your peers, you know that mobile applications, cloud-based solutions, and advanced analytics can help you increase productivity, reduce costs, and grow your business. Older servers, storage, and networking products weren’t built to handle the exploding amount of data that is being shared today. In order to take advantage of these modern applications, many companies have found that they need to close the gap between what their business demands and what their IT systems can deliver.
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best practices, business optimization, business management, application management, enterprise application, business intelligence, transformation, business integration, business metrics, productivity
    
Hewlett Packard Enterprise

Multicloud Storage for Dummies

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
Most companies would love to move enterprise applications to the public cloud and cut the costs, complexities, and limitations of current infrastructure. Major public cloud providers, such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud have done well in enabling web, mobile, and content applications in the cloud. These are cloud-native applications designed to use cloud “object” storage, and object storage is very popular for use cases such as backup and disaster recovery. However, enterprise applications typically require “block” storage. Although native cloud block storage exists, it has several shortcomings, particularly around reliability, durability, and lack of data mobility. So, enterprise applications have largely stayed on-premises or in private clouds. Now there’s an innovative new way to move enterprise applications to the public cloud while actually reducing risks and tradeoffs. It’s called multicloud storage, and it’s an insanely simple, reliable, secure w
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Hewlett Packard Enterprise

Learn the 4 Essential Stages of Managing Your Organization’s Content

Published By: hightail     Published Date: Jan 17, 2014
Learn how the method of data collection and storage has changed and learn the 4 essential stages of managing your content in the digital age.
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enterprise applications, data management, secure content management, cloud computing, content management, business technology
    
hightail

Learn 3 Essential Values for Securing the Cloud

Published By: hightail     Published Date: Jan 17, 2014
Learn 3 essential values for securing the cloud and see how you can better prioritize security and improve your organization’s productivity.
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knowledge management, data management, mobile computing, mobile data systems, application integration, application performance management, best practices, business integration, business intelligence, cloud computing, business technology, mobile device management
    
hightail
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