modern marketing

Results 1 - 25 of 82Sort Results By: Published Date | Title | Company Name

Five Best Practices for Achieving Social Media ROI

Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
Tags : 
marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On

Alignment, Technology, and Revenue Impact: Critical Links for Sales & Marketing Success

Published By: Act-On     Published Date: Oct 14, 2015
Modern B2B organizations clearly understand the merits of sales and marketing alignment.
Tags : 
sales, marketing, revenue, alignment
    
Act-On

The New Business Imperative for DDoS Protection

Published By: ArborNetworks     Published Date: Feb 12, 2016
The modern enterprise is dependent upon connectivity at every level. Every business initiative, whether driven by sales, marketing, manufacturing, finance, R&D or HR, is dependent upon reliable network availability and continuity. Disrupting that continuity is what Distributed Denial of Service (DDoS) attacks are all about.
Tags : 
arbor network, ddos, enterprise, attack, network, business technology
    
ArborNetworks

The Ultimate Guide to ESP Selection for the Modern Retail Marketer

Published By: Bluecore     Published Date: May 07, 2019
If the very purpose of technology is to make our lives easier and allow us to work smarter, why do most retail marketers use email technologies that do the exact opposite? It’s time to break out of the Email Death Spiral and advance your retail marketing program with the next generation of email marketing technology. This guide explores how to identify when it's time for a change, exactly what your team needs to know to prepare for a successful change and how to best evaluate modern email marketing technology for retail.
Tags : 
    
Bluecore

The 4 Change Management Pillars

Published By: Demand Frontier     Published Date: Mar 03, 2016
A plan for modernizing your marketing
Tags : 
market, management, marketing, business optimization, business strategies, network management, content delivery
    
Demand Frontier

The Modern Marketer's Playbook

Published By: Drift     Published Date: Aug 05, 2019
Modern Marketing Is About Being in the NOW Traditional B2B marketing and sales tools were built for a world that no longer exists. They were designed with companies in mind, not customers. The focus was on capturing as many leads as possible, not providing people with the best experience possible.
Tags : 
    
Drift

40 Must See Charts for Modern Marketers

Published By: Eloqua     Published Date: Aug 02, 2013
Presentation nirvana! 40 Must-See Charts for Modern Marketers
Tags : 
marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
    
Eloqua

Modern Marketing Report

Published By: Eloqua     Published Date: Aug 02, 2013
Just how “modern” is your marketing?
Tags : 
marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
    
Eloqua

40 Must See Charts for Modern Marketers

Published By: Eloqua     Published Date: Sep 11, 2013
Event management and data cleansing rising more sharply than all other automated marketing practices.
Tags : 
oracle, modern marketers, modern marketers, email marketing
    
Eloqua

Modern Marketing Report

Published By: Eloqua     Published Date: Sep 11, 2013
Just how “modern” is your marketing?
Tags : 
oracle, modern marketing report, roi, b to b research services, marketing technology
    
Eloqua

Powering Marketing Transformation: The Five Tenets of Modern Marketing in Financial Services

Published By: Eloqua     Published Date: Dec 17, 2013
Powering Marketing Transformation: The Five Tenets of Modern Marketing in Financial Services and Ins.
Tags : 
oracle, modern marketing, financial services, insurance, compliance, marketing transformation
    
Eloqua

Modern Mark: Engagement

Published By: Eloqua     Published Date: Dec 18, 2013
How do you engage with your audience when they are otherwise engaged?
Tags : 
oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua

Marketing Automation Simplified

Published By: Eloqua     Published Date: Dec 18, 2013
It’s the small guide to big ideas to improve your marketing automation expertise.
Tags : 
oracle, marketing automation simplified, 5 tenets of modern marketing, modern marketing, data-driven
    
Eloqua

WHY MARKETING AUTOMATION? AN IT PROFESSIONAL’S GUIDE

Published By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
Tags : 
oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation
    
Eloqua

MANAGING A SMOOTH MARKETING AUTOMATION SOFTWARE IMPLEMENTATION

Published By: Eloqua     Published Date: Apr 07, 2014
If you’ve neglected the advantages of marketing automation software because you think implementation will be complex, read this.
Tags : 
oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide
    
Eloqua

How to Sell Marketing Automation to Executives

Published By: Eloqua     Published Date: Apr 07, 2014
You know that marketing automation is the greatest thing since sliced bread. After all, what else can help your marketers?
Tags : 
oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, revenue performance management
    
Eloqua

How to Lead Your Boss to AI Marketing

Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
Tags : 
    
Emarsys

Modern Marketers: Avoid 3 Potential Pitfalls When Building Marketing Campaigns

Published By: IBM     Published Date: Jan 19, 2017
This paper covers how marketers should get control over content, and build marketing campaigns faster and easier.
Tags : 
ibm, analytics, box, ecm, marketers, marketing campaigns, business technology
    
IBM

The modern CMO: Advancing marketing from reactive to predictive

Published By: Intapp     Published Date: Nov 01, 2019
Chief Marketing Officers who modernize business development strategies can accelerate revenue and market share growth with both new and existing clients. This requires unifying data across the entire client lifecycle, making that data transparent, and developing insights that drive better decision making across the board. How much of an impact can this modern approach make? According to a recent study conducted by ALM Legal Intelligence and Calibrate Legal, the investment pays off with Am Law 200 firms seeing an average return of $47 million on $1 million of marketing and business development spending. Download this point of view to learn what it takes to transform today’s law firm marketing from reactive to predictive. Topics include: Winning business with data-driven insights CMOs as change agents The data divide Smart collaboration in action: Key-client planning The pivot: From reactive to predictive
Tags : 
    
Intapp

The Value of Blending eServices and the Contact Center

Published By: Interactive Intelligence     Published Date: Dec 02, 2010
How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.
Tags : 
interactive intelligence, sms, media channel, short message service, wireless, mobile communications, gsm, social media, wireless communications, wireless messaging
    
Interactive Intelligence

Retail Report

Published By: Iterable     Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus. This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
Tags : 
    
Iterable

The Ultimate Blueprint For Successful Modern Marketing Campaigns

Published By: Kapost     Published Date: Jan 16, 2014
How can you, the modern marketer, create an efficient business process that facilitates content marketing and achieves your specific goals? The answer: by planning strategic marketing campaigns, establishing streamlined processes, and organizing your team to execute initiatives in a more aligned and productive way. Bridging the content gaps in your organization helps you coordinate the efforts of your teams, but also enables you to create superior customer engagements because you’re presenting a more united front to those who consume your content. This eBook will show you how to do just that. It will describe how to execute a cohesive plan aligned with your company’s goals, organize your campaigns, and coordinate content distribution across departments and stages of the funnel.
Tags : 
content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost

Magnificent Marketers: 35 Must-have Skills for the Modern Marketing Dream Team

Published By: MarketingProfs     Published Date: Aug 01, 2016
Download this white paper for 35 must-have skills the people in marketing roles in your organization need to succeed.
Tags : 
    
MarketingProfs

The Definitive Guide to Lead Generation

Published By: Marketo     Published Date: Mar 11, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : 
marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel, optimization, metrics, testing, business technology
    
Marketo

Digital Marketing 101 - Key Tools for Engagement Marketing

Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
Tags : 
marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting
    
Marketo
Start   Previous   1 2 3 4    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.