multi channel communication

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Magic Quadrant for Multichannel Campaign Management

Published By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
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multichannel campaign management, campaign management, mccm, digital marketing
    
Adobe

2015 Gartner Magic Quadrant for Contact Center Infrastructure

Published By: Cisco     Published Date: Dec 04, 2015
Gartner defines contact center infrastructure (CCI) as the products (equipment, software and services) needed to operate call centers for telephony support and contact centers for multichannel support. This type of infrastructure is used by customer and employee service and support centers, inbound and outbound telemarketing services, help desk services, government-operated support centers, and other types of structured communications operations.
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cisco, gartner, magic quadrant, contact center, infrastructure, telephony support, networking, research
    
Cisco

Change the World of Customer Service: Build a Customer-First Foundation to Stay Ahead of the Game

Published By: Genesys     Published Date: Jan 24, 2013
This whitepaper discusses a deeper logic to multichannel communication - addressing the needs of today’s media-savvy customer with your company’s need for an integrated strategy of core beliefs and a foundation to grow on.
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customer service, collaboration, multi-channel communication, genesys, core beliefs, media-savvy customer, knowledge management, enterprise applications
    
Genesys

Building a Customer-first Foundation to Stay Ahead of the Game

Published By: Genesys     Published Date: Apr 25, 2013
This whitepaper discusses a deeper logic to multi-channel communication - addressing the needs of today’s media-savvy customer with your company’s need for an integrated strategy of core beliefs and a foundation to grow on.
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customer service, collaboration, multi-channel communication, genesys, core beliefs, media-savvy customer, application integration, application performance management
    
Genesys

Top Performing Secrets to Regional & Local Marketing Success

Published By: Gleanster Research     Published Date: May 15, 2013
Does your organization have one corporate identity and a network of local affiliates? This report from Gleanster Research outlines how Top Performing organizations power regional and local multi-channel marketing communications to deliver a cohesive customer experience across corporate and local marketing engagement.
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marketing, gleanster, distributed marketing, multi-channel marketing, marketing analytics
    
Gleanster Research

Employees Consume Media Just Like Consumers — With Snackable, Digital, Mobile Content

Published By: GuideSpark     Published Date: Aug 01, 2018
Employee Communication 3.0 (EC3) is designed to be campaign-driven and deliver “just-in-time” information experiences to employees. It’s time for HR to think like a marketer.
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employee communication, employee engagement, employee experience, employee culture, effective employee communication, strategic employee communication, multi-channel communication, drive employee engagement
    
GuideSpark

Cut Through the Benefits Confusion: 5 Open Enrollment Best Practices

Published By: GuideSpark     Published Date: Aug 02, 2018
Only 52 percent of employees understand their benefits, and likely more are unaware of all the options available. Engaging with them during this process has never been more important. These five best practices can help.
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employee communication, employee engagement, employee experience, open enrollment, open enrollment metrics, open enrollment participation, benefits decisions, effective benefits communication
    
GuideSpark

Isolation Versus Integration - Making the Move to Cross-Channel Customer Communications

Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
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cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing
    
IBM

Learn How to Drive Exceptional Customer Experience With Process Automation & Multichannel Technology

Published By: Interactive Intelligence     Published Date: Jan 17, 2014
Learn how to ensure a positive customer experience outcome by establishing a reliable business process automation (BPA), which will support your customer’s personalized interactions and adapt to changing conditions in the marketplace.
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process automation, interactive intelligence, multichannel technology, intelligent process, business process, decision services, communications intelligence, customer interactions
    
Interactive Intelligence

Process Automation and Multichannel Technology: Exceptional Customer Experience Drives Success

Published By: Interactive Intelligence     Published Date: Apr 23, 2014
Today, business process automation isn’t just about efficiency, it’s about operating a business for your customers. To ensure a positive customer experience, a process must trigger an automated action, and automation must then manage the experience across multiple channels, personalize the customer’s interaction, and predict the best next actions. Read more, from Chris Thalassinos, Mahnaz Meshkati, and Frank Chiu of Communications Intelligence Group, and Brad Herrington of Interactive Intelligence.
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interactive intelligence, business process automation, multichannel technology, customer experience, contact center, contact solution, it management, business process management
    
Interactive Intelligence

SOCIAL MEDIA: The Impact on the Multichannel Contact Center and Your Customers

Published By: Interactive Intelligence     Published Date: Aug 30, 2011
Looking for expert advice on social media and its impact on the multichannel contact center but don't have access to an analyst firm to get the insight you need? This is your chance to gain that insight, free of charge.
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interactive intelligence, social media, multichannel contact center, art schoeller, communication channel, metrics, business metrics, call center management
    
Interactive Intelligence

Live Chat Effectiveness

Published By: LogMeIn     Published Date: Jan 15, 2014
Today’s consumer is almost ambivalent when it comes to customer service channels; this generation of shoppers simply wants service their way. Take a look at the 2013 survey of internet shoppers.
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logmein, live chat, e-tailing, multichannel communications, live chat best practices, channel usage, channel satisfaction, chat frequency
    
LogMeIn

The Inner Circle Guide to Multichannel Customer Contact

Published By: Oracle     Published Date: Mar 04, 2014
This report looks at customers’ and businesses’ attitudes toward usage of multichannel interactions, and identifies the issues and potential pitfalls that businesses will face when trying to improve the customer communications across channels.
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oracle, multichannel, oracle service cloud, cross chanel, mobile service, telephony, wireless communications
    
Oracle

eBook: Connect the Cloud

Published By: Oracle     Published Date: Feb 21, 2018
The new integration demands of cloud, mobile, API and IoT technologies require a unified approach to integration that spans multiple integration channels. As the volume, variety, and velocity of data increases it is becoming more important to maintain effective communication among all elements of the architecture. Planning your cloud, hybrid, and on-premises integration needs? This free e-book will show you how the Oracle Cloud Platform for Integration can help you extend what is possible.
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Oracle
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