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Industrialization of Additive – The Digital Factory for Metal

Published By: 3D Systems     Published Date: May 14, 2019
For more than two centuries, industrial factory production has excelled in four key aspects: repeatability of the process, durability of parts produced, productivity of the workflow, and an economical total cost of operation. Factory workflows have been optimized to produce the best possible parts in volume, as inexpensively as possible. Any new production method or workflow process that hopes to be accepted alongside this standard process must meet or improve on these time-tested elements. To learn more, download this whitepaper today.
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3D Systems

How to Win the B2B Marketing Analytics Poker Game

Published By: Aberdeen Group     Published Date: Aug 04, 2015
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid. Download this white paper to learn how to win the B2B marketing analytics poker game.
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predictive analytics, leads, pricing, close rates, public data, social media, data analysis
    
Aberdeen Group

Allina Hospitals Increases Auditing Accuracy by Over 65%

Published By: Absolute Software     Published Date: Nov 21, 2011
With increased visibility into computers on and off their network, Allina Hospitals was able to optimize security and comply with regulations.
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auditing, audit, accuracy, allina hospitials, allina, optimize security, security, regulations
    
Absolute Software

The Amazingly Effective Email Guide: 5 Tips for More Successful and More Profitable Email Campaigns

Published By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
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act-on, email guide, email campaigns, mobile emails, mobile devices, personalization, personal content, business intelligence
    
Act-On

Analytics for the CMO

Published By: Adobe     Published Date: Jun 29, 2012
The volume of customer data that marketing departments possess continues to grow at explosive rates. But new research from the Aberdeen Group finds that less than 40% of marketers use this information to optimize and target their campaigns. This "data rich, insight poor" phenomenon is examined in their new white paper, which identifies common analytics challenges-and shows how you can rise above them.
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adobe, cmo, analytics, marketing, aberdeen, optimize, campaign, optimization
    
Adobe

Econsultancy’s Quarterly Digital Intelligence Briefing: Optimizing Paid Media

Published By: Adobe     Published Date: Oct 15, 2013
Download the latest Econsultancy Quarterly Digital Intelligence Briefing, created in partnership with Adobe, to see the latest research about media optimization—including the fact that only one-fifth of companies are actually optimizing media and tracking performance across channels.
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paid media, advertising, optimizing, adobe, adobe media optimizer, visibility
    
Adobe

The Forrester Wave: Online Testing Platforms

Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing, growing online testing requirements, online testing vendors, balance functionality, balance usability, customer intelligence, right partner, online testing needs, performance testing, content management system, spend management
    
Adobe

Social Intelligence Report

Published By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement, marketing campaign, buyer trends
    
Adobe

Nine Common A/B Testing Pitfalls and How to Avoid Them

Published By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
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test, target, business objectives, segmentation, pitfalls
    
Adobe

7 Trends Impacting How We Use Digital Assets

Published By: Adobe     Published Date: Jul 28, 2015
Download the new Adobe whitepaper to discover the seven trends impacting how digital marketers create, manage, deliver, and optimize their digital assets.
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customer experience, adobe creative cloud, mobile apps, personalization, optimization, digital assets, digital marketing
    
Adobe

7 Trends Impacting How We Use Digital Assets

Published By: Adobe     Published Date: Aug 28, 2015
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
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customer experience, adobe creative cloud, mobile apps, personalization, optimization, digital assets, digital marketing
    
Adobe

Optimize Customer Experiences With Online Testing And Continuous Optimization

Published By: Adobe     Published Date: Apr 20, 2016
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing and Continuous Optimization. Read the report to learn: • How to establish an online testing strategy based on continuous optimization • How to elevate your testing by achieving four crucial optimization objectives • Recommendations from Forrester on practical next steps in your optimization journey
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adobe, marketing, data driven marketing, continuous optimization, customer experience, customer engagement
    
Adobe

7 Trends Impacting How We Use Digital Assets

Published By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, enterprise applications, business technology
    
Adobe

Nine Common A/B Testing Pitfalls and How to Avoid Them

Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results
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adobe, ab testing, marketing, marketer, targeted marketing
    
Adobe

Nine Common A/B Testing Pitfalls and How to Avoid Them

Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
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adobe, a/b test, pitfalls, success, results, customer experience
    
Adobe

The New Doctor’s Order

Published By: Adobe     Published Date: Mar 03, 2017
The goal of a more positive and seamless engagement of clients is no longer a desire for the healthcare industry. It’s an absolute necessity. See how the right tools can help you create a dynamic enrollment process that you can continually adjust, test, and optimize in our guide, The New Doctor’s Order. Read the guide to learn the key components of a modern digital enrollment program, including: • Streamlined, mobile-optimized forms and digital signatures • Integrated workflows • Personalized communication and engagement
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healthcare, workflow integration, digital enrollment, engagement, mobile-optimization
    
Adobe

7 Trends Impacting How We Use Digital Assets

Published By: Adobe     Published Date: Mar 16, 2017
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
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digital assets. adobe, metadata, digital assets, channeling
    
Adobe

Finding Eureka

Published By: Adobe     Published Date: Apr 17, 2017
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: • Strategies and best practice approaches to online testing • Incremental steps to improving your online testing • The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
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marketing, online testing, customer experience, adobe, multichannel
    
Adobe

The New Doctor’s Order

Published By: Adobe     Published Date: Jun 22, 2017
The goal of more positive and seamless engagement of clients is no longer a desire for the healthcare industry. It’s an absolute necessity. See how the right tools can help you create a dynamic enrollment process that you can continually adjust, test, and optimize in our guide, The New Doctor’s Order. Read the guide to learn the key components of a modern digital enrollment program, including: • Streamlined, mobile-optimized forms and digital signatures • Integrated workflows • Personalized communication and engagement
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mobile optimization, integration, communication, engagement, streamlining
    
Adobe

The Forrester Wave: Experience Optimization Platforms, Q2 2018

Published By: Adobe     Published Date: Oct 11, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe

The Forrester Wave: Experience Optimization Platforms, Q2 2018

Published By: Adobe     Published Date: Oct 24, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe

Six ways marketing automation helps prove value and drive Success

Published By: Adobe     Published Date: Sep 23, 2019
This report details the capabilities that can help improve efficacy of marketing efforts and share results with leaders, With marketing automation, you can accomplish a lot: - manage prospects by connecting leads and accounts on every channel - align your sales and marketing teams with integrated sales applications - understand, prove, and optimize your marketing efforts with measurement and attribution tools
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Adobe

Finding Eureka

Published By: Adobe     Published Date: Sep 28, 2016
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: - Strategies and best practice approaches to online testing - Incremental steps to improving your online testing - The benefits of different test types including A/B, A/Bn, multivariate, and multichannel
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adobe, marketing, marketers, market research
    
Adobe

Five Site Optimization Tactics to Supercharge Your E-Commerce Revenue

Published By: Affirm     Published Date: Jan 05, 2016
In this article, we discuss five factors to focus on in order to successfully optimize your website.
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affirm, site optimization, ecommerce, revenue, enterprise applications, business technology
    
Affirm

Five Site Optimization Tactics to Supercharge Your E-Commerce Revenue

Published By: Affirm     Published Date: Jan 22, 2016
In this article, we discuss five factors to focus on in order to successfully optimize your website.
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affirm, site optimization, ecommerce, revenue, enterprise applications, business technology
    
Affirm
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