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Forrester Social Wave

Published By: Adobe     Published Date: Nov 07, 2013
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
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adobe, forrester social wave, social relationship platform, srp, significant vendors, branded social presence, social relationship, platform evaluation, srp space, undifferentiated players, interactive marketing, managing social presence, customer engagement, marketing tactics, manage large deployments, managing workflow, marketing content, social applications, customer feedback, change management
    
Adobe

Winning With Superior Customer Experiences

Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll

The Performance Advertiser's Guide to Instagram

Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll

Measuring Video Quality and Its Impact to Your Bottom Line

Published By: Akamai Technologies     Published Date: May 08, 2017
This paper, which has been jointly developed by Akamai and Wuaki.tv — an OTT service provider — covers the importance of satisfying viewer expectations for a broadcast-quality experience by quickly and reliably streaming video online. It explains why it is challenging to do so and outlines best practices for online video delivery. It also explores the option of splitting traffic across multiple content delivery networks (CDNs) versus tightly integrating video player technology with a single CDN in order to improve online video delivery in a strategic manner. Finally, the paper shows how Wuaki.tv chose the latter option and boosted customer retention, customer referrals, and revenues as a result.
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content delivery, online video delivery, broadcast quality, viewer expectations, video streaming
    
Akamai Technologies

TechValidate Survey Report: Online Gaming Trends & Challenges

Published By: Akamai Technologies     Published Date: May 08, 2017
The gaming industry continues to grow rapidly, and it is projected to grow another 30% in the next three years1 . Online gaming is driving this growth as the industry is making a seismic shift from disk to digital. This shift comes with an abundance of opportunities and challenges, as digital gaming makes it easier than ever to get games into the hands of more players, in more places, in less time. TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are facing, and that mobile is taking over as the most popular gaming platform.
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techvalidate, gaming industry, online gaming, akamai gaming, gaming growth
    
Akamai Technologies

Fixing The Funnel

Published By: Akamai Technologies     Published Date: May 08, 2017
You’ve spent time and money to develop an impressive in-game experience and attract and acquire new players. You’ve studied your CPA and eCPI, tweaked key in-game events to drive retention and conversion, and you’ve got your marketing engine humming, focused on engagement. Despite all this effort, you’re still not hitting your goals. Conversions are lower than expected. Churn is high. Something is not right, but you are not sure what it is. Akamai has been helping game developers and distributors maximize the web performance of games for more than a decade. This brief outlines some common obstacles and how you can overcome them.
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akamai, akamai gaming, game development, goal setting, web performance
    
Akamai Technologies

Online Gaming Customer Response Survey

Published By: Akamai Technologies     Published Date: May 08, 2017
The Games industry is growing at break-neck speed, surpassing growth rates of the Entertainment industry as a whole. Many Games industry players are joining the race to win-over the coveted online games audience. Developing new games that not only draw in audiences, but also keep them engaged is an on-going challenge. Recently we solicited feedback from more than 150 Akamai global games customers to gain industry insights into the challenges and opportunities their faced with each day. We would like to share their responses with you.
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akamai, gaming, audience engagement, game industry, customer feedback
    
Akamai Technologies

Understanding Frictions

Published By: Akamai Technologies     Published Date: Nov 14, 2018
You’ve created a great game, so why do players keep abandoning it? The answer is frictions— the obstacles and flaws that erode player satisfaction, disrupt immersion, and ultimately cause players to look elsewhere. This abandonment not only impacts your game and revenue but also your studio’s reputation for years to come. In “Understanding Frictions” Akamai’s Nelson Rodriguez, a gaming industry insider who’s helped launch successful titles like Halo 3, will explain how to minimize frictions so you can maximize player enjoyment, loyalty, and revenue. Read “Understanding Frictions” so you can analyze your game’s points of friction using our matrix and learn how to manage, reduce, or eliminate frictions at every development stage.
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Akamai Technologies

Quick Start Guide: Global Game Launch

Published By: Akamai Technologies     Published Date: Nov 14, 2018
Delivering a hit PC game isn’t easy. You’ve got to worry about frictions like slow downloads, unstable connections, and security flaws — any of which can cause players to abandon for good and doom your game to failure. Akamai’s Quick Start Guide: Global Game Launch, PC Edition can take some of the complexity— and anxiety— out of your next game launch. You’ll learn how Akamai can help you succeed at each of the four key steps of game release — Develop, Promote, Deliver, and Play — so you can keep your players engaged with a seamless, secure game experience.
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Akamai Technologies

Alert Logic: Leader in Forrester Wave evaluation of emerging MSSPs

Published By: Alert Logic     Published Date: Jun 12, 2014
The numbers show a clear trend: there is a growing consensus among CISOs that outsourcing security services is a viable option. In this paper Forrester shares the results of their 15-criteria evaluation of the top ten emerging players in the MSSP market.
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mssp, security services, cloud security, managed security, secure cloud, it management, enterprise applications
    
Alert Logic

How Alibaba Cloud’s CEN Helps Multinationals Build Cross-Region Hybrid Enterprise Networks.

Published By: Alibaba Cloud SEA     Published Date: Mar 11, 2019
This whitepaper provides an overview of how Craigs International leveraged Alibaba Cloud’s technology solutions, including Cloud Enterprise Network (CEN), Virtual Private Network (VPN) Gateway, and Smart Access Gateway (SAG), to build a global enterprise network. Alibaba Cloud’s solutions helped them improve business operations, increase efficiency, maximize profitability, and reduce OPEX and CAPEX costs. Craigs International wants to move to the cloud to build a global hybrid enterprise network by partnering with a technology player that has such solid experience within Mainland China.
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data center, cloud computing, networking, security, china, global expansion
    
Alibaba Cloud SEA

GDPR Ebook

Published By: Amazon Web Services EMEA     Published Date: Sep 24, 2018
Under GDPR, we all have new obligations to improve the security and privacy of personal data at our organisations. With the new Amazon Web Services eBook, GDPR: The Basics, you’ll gain a fundamental understanding of this new EU regulation. In this eBook, you will learn about: • How to view GDPR as an opportunity, and how you can build on it • Article 32 – a core part of the security principle • Data subject rights • Key players and responsibilities • And much more
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cloud computing, public sector, aws, healthcare, amazon web services
    
Amazon Web Services EMEA

Report: QSR Apps Are Eating the Mobile Foodservice Space

Published By: App Annie     Published Date: Aug 26, 2016
QSR mobile apps are on the rise. See what key players are implementing to keep users engaged throughout the customer journey.
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app annie, aso, aso strategy, optimization, user acquisition
    
App Annie

Cisco (AppDynamics) is named a Gartner Magic Quadrant leader for APM Suites for 6 straight years

Published By: AppDynamics     Published Date: Apr 04, 2018
Application performance monitoring (APM) companies are quickly becoming some of the most important players in the IT landscape as enterprises strive to deliver best-in-class customer experiences. Download Gartner’s 2018 Magic Quadrant for APM to see: • Gartner's updated evaluation criteria • Evaluations of each recognized vendor • An analysis of current trends in the APM market
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AppDynamics

Apple Business Experts - The best for your business

Published By: Apple     Published Date: Jan 23, 2012
Our Apple Business Experts are ready to help you find the perfect setup for your organization, from custom desktop and mobile solutions to hardware, software, and more.
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ipad, ipod, apple, ipad2, tablet, ipad tablet, apple iphone, itunes, ipod mp3 player, airport, displays, isight, magic mouse, magic trackpad, remote, superdrive, time capsule, wireless keyboard, keyboards, wireless
    
Apple

On-Demand Online Seminar - iPad in Business: Sell, Track and Manage

Published By: Apple Corporation     Published Date: Dec 01, 2011
In this seminar, you'll learn how you can use the iPad to create and deliver stunning sales and marketing presentations, make business meetings even more productive and take advantage of business "dashboards" to stay better informed no matter where you're working from.
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ipad, ipod, apple, ipad2, tablet, ipad tablet, apple iphone, itunes, ipod mp3 player, airport, displays, isight, magic mouse, magic trackpad, remote, superdrive, time capsule, wireless keyboard, keyboards, mobile computing
    
Apple Corporation

Apple Business Experts - The best for your business

Published By: Apple Corporation     Published Date: Jan 20, 2012
Our Apple Business Experts are ready to help you find the perfect setup for your organization, from custom desktop and mobile solutions to hardware, software, and more.
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ipad, ipod, apple, ipad2, tablet, ipad tablet, apple iphone, itunes, ipod mp3 player, airport, displays, isight, magic mouse, magic trackpad, remote, superdrive, time capsule, wireless keyboard, keyboards, wireless
    
Apple Corporation

On-Demand Online Seminar -iPad in Business: Mobile Sales and Business Process

Published By: Apple Corporation     Published Date: May 29, 2012
Please join us at this on-demand online seminar. It'll take about an hour and it's absolutely free.
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ipad, ipod, apple, ipad2, tablet, ipad tablet, apple iphone, itunes, ipod mp3 player, airport, displays, isight, magic mouse, magic trackpad, remote, superdrive, time capsule, wireless keyboard, keyboards, security
    
Apple Corporation

Apple Business Experts - The best for your business

Published By: Apple Corporation     Published Date: Nov 19, 2012
Our Apple Business Experts are ready to help you find the perfect setup for your organization, from custom desktop and mobile solutions to hardware, software, and more.
Tags : 
ipad, ipod, apple, ipad2, tablet, ipad tablet, apple iphone, itunes, ipod mp3 player, airport, displays, isight, magic mouse, magic trackpad, remote, superdrive, time capsule, wireless keyboard, keyboards, wireless
    
Apple Corporation

Marks & Spencer: Auth0 Authentication Scalability In Action

Published By: Auth0     Published Date: May 12, 2016
An online game such as Marks and Spencer’s holiday Pass The Parcel campaign is in many ways, the worst case authentication scalability demand. The viral nature of the game generates massive numbers of registration and login events through both social providers and through username/password as eager players open presents and engage their friends to play. The game builds a huge audience of active players that remain active for the entire promotion while recruiting even more players, each of whom must register and then login to play, often multiple times per day.
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auth0, authentication, scalability, marks and spencers, authentication demand, business technology
    
Auth0

Artificial Intelligence in the Enterprise: The AI Race is on

Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Artificial intelligence (AI) seems to be on everyone’s mind. It powers natural language recognition within voice-powered assistants like Siri and Alexa, beats world-class Go players, and enables hyper-targeted e-commerce and content recommendations across the web, as we see with Amazon and Netflix. But recently, AI has begun actively expanding its footprint within the enterprise. Executives are trying to more fully comprehend what AI is and how they can use its insights into their data to better capitalize on business opportunities. This additional information can enable engaging with customers more productively and efficiently, forming an edge against the competition. Read more in our AI survey summary.
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artificial, intelligence, enterprise
    
BlackBerry Cylance

Providing a Frontline Defense Against Fileless Malware

Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Fileless attacks surged in 2017, largely due to their ability to bypass traditional antivirus solutions. Last year was host to several fileless malware victories. OceanLotus Group infiltrated Asian corporations during Operation Cobalt Kitty, and conducted nearly six months of fileless operations before detection. Ransomware hall-of-famers Petya and WannaCry both implemented fileless techniques in their kill chains. Every major player in information security agrees that fileless attacks are difficult to stop, and the threats are growing worse. Abandoning files is a logical and tactical response to traditional AV solutions which have overcommitted to file-intensive and signature-based blacklists. What can security solutions offer when there are no infected files to detect? How will a blacklist stop an aggressor that only uses legitimate system resources? The security landscape is changing and the divide between traditional AV products and next-generation security solutions is growing wider by the day. Cylance® has built a reputation on security driven by artificial intelligence and provides a frontline defense against fileless malware. This document details how Cylance protects organizations.
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malware, predictive, test, response
    
BlackBerry Cylance

The Saleforce.com ROI Paradox

Published By: Bluewolf     Published Date: Apr 04, 2011
From extensive work with thousands of salesforce.com customers, Bluewolf has identified what separates the companies that are most effective with salesforce.com post-implementation.
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bluewolf, roi paradox, salesforce, cloud computing, salesforce.com, cloud solutions, player, contender, leader, return on investment
    
Bluewolf
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