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HP Haven: See the big picture in Big Data - Know your customers better with targeted merchandise

Published By: HP     Published Date: Jan 20, 2015
There are many new ways Big Data analytics can significantly boost marketing and promotional efforts through real-time and historical analysis of online data, such as clickstream or purchase transactions. Unstructured data based on social media—even photos and video—offers enormous potential when analyzed with the right tools.
Tags : 
big data, hp haven, scalable, secure data platform, ecosystem, security
    
HP

Email Marketing: Equipped to Handle Adversity

Published By: SubscriberMail     Published Date: Dec 12, 2008
Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.
Tags : 
subscribermail, email marketing, online marketing, e-marketing
    
SubscriberMail

Communicating to Win and Keep Customers

Published By: Vindicia     Published Date: Sep 23, 2014
Vindicia has witnessed numerous best practices working with innovative digital businesses and noticed that companies that communicate the most effectively tend to follow three key practices consistently. This ebook give you three essential communication practices.
Tags : 
communication lifecycle, social network, communication practices, recurring billing, customer communication, consumers, digital goods, promotional offers, payment failures, retention plans, managing communications, communication mistakes, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Vindicia
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