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The CMO Solution Guide: Context & Consumers

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud

Customer Lifecycle: Customer Experience

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud

eBook: 5 Strategies for Customer Loyalty Download

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud

5 MARKETING STRATEGIES TO DRIVE CUSTOMER LOYALTY, RETENTION, AND ENGAGEMENT

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
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Selligent Marketing Cloud

Benefits of a ContentAware Architecture in Protecting Enterprise Data

Published By: SEPATON     Published Date: Mar 11, 2008
Today’s enterprise faces a convergence of data protection challenges. Addressing them means extending online data retention, enabling deduplication, and simplifying operations. This report outlines how ContentAware VTL and deduplication solutions from SEPATON uniquely address these challenges.
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sepaton, backup, data protection, virtual tape library, vtl, network architecture, backup and recovery
    
SEPATON

The Future of IT: From Chaos to Service Automation

Published By: ServiceNow     Published Date: Nov 22, 2013
Three IT transformations can help IT get its own house in order to become the proactive partner of the business. By applying these concepts, IT departments at major enterprises are changing the way they engage with their business peers.
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servicenow, enterprise it, service automation, applications, service consolidation, standardization globalization, consumerized service experience, customer retention
    
ServiceNow

15 Essential KPI's of the Revenue Lifecycle

Published By: ServiceSource     Published Date: Sep 15, 2015
The principle “what gets measured gets managed” dictates that by simply examining an activity, you can get a handle on it and find ways to improve it. However, not all metrics are created equal—meaning not all things that can be measured will give you the ability to proactively take action in a timely manner. Case in point: If you measure the effectiveness of your customer success and recurring revenue growth programs based only on retention, churn, renewal or attrition rates, then you have a problem. These are very important metrics, and they are definitely key to your business. The problem is that these metrics can only tell you if you have a problem, which you often discover only after it is too late to affect real change.
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ServiceSource

The 2015 Revenue Lifecycle Maturity Study

Published By: ServiceSource     Published Date: Sep 15, 2015
Companies that take a more sophisticated approach to customer success, revenue retention and revenue growth after the initial sale earn 46 percent more revenue compared to their less sophisticated peers, according to a global study conducted in 2015 across software, hardware, SaaS and life sciences companies. The study highlights the urgent need for companies to consider the full range of customer success and revenue growth activities after the initial sale—collectively called the “revenue lifecycle”—which includes onboarding, adoption, upselling/cross-selling, retention and renewal. The study shows that a company that improves people, processes, technology, data and KPIs in the revenue lifecycle can expect to improve renewal rates by more than 31 points.
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ServiceSource

Architecting Your Customer’s Success

Published By: ServiceSource     Published Date: Aug 14, 2019
Dive into our latest whitepaper “Architecting Your Customer’s Success,” where we outline a step-by-step guide to creating personalized customer success plans that result in more positive and profitable outcomes for your customers, along with increased retention rates and revenue for your own business.
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ServiceSource

Architecting Your Customer’s Success

Published By: SES     Published Date: Aug 14, 2019
Dive into our latest whitepaper “Architecting Your Customer’s Success,” where we outline a step-by-step guide to creating personalized customer success plans that result in more positive and profitable outcomes for your customers, along with increased retention rates and revenue for your own business.
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SES

Download a Modern Marketer’s Guide to Omnichannel Loyalty

Published By: SessionM     Published Date: Jan 24, 2018
Learn the best strategies to stand out from your competition and increase purchase frequency, recency, spend and customer lifetime value.
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customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
    
SessionM

Gartner: Access the New Gartner Market Guide!

Published By: SessionM     Published Date: Jan 24, 2018
Download Gartner’s latest Market Guide for Master Data Management of Customer Data Solutions to learn market definition, analysis and recommendations, the criteria necessary for evaluating marketing data management solutions and how master data sits in the middle of the 360° customer view.
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customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization
    
SessionM

Creating an Onboarding Process

Published By: SilkRoad Technology     Published Date: Feb 24, 2016
During times of economic strife, organizations are being forced to focus less on recruiting and more on the retention and development of their current workforce.
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silkroad, human resources, onboarding process, development, training
    
SilkRoad Technology

A Must Read: 2011's Hottest Email Tips

Published By: SilverPop     Published Date: Dec 30, 2010
Stay up-to-date on the latest in email marketing and learn what you can expect to see from email marketers in 2011. From growing trends in opt-in methods to a continued focus on retention and re-engagement, this white paper is sure to keep you current on everything email marketing. Download the white paper today!
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silverpop, email marketing, multichannel, social marketing, facebook, twitter, isp, opt in
    
SilverPop

Shazam's Killer "Revenue App": Combining User Behavior and Email Marketing

Published By: Silverpop     Published Date: Feb 04, 2013
Shazam, the world’s leading mobile discovery service, wanted to leverage email to build on its in-app experience, increase user retention and deliver personalized content that drives revenue.
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email marketing, engagement, crm, social, mobile, engegement, testing, optimization
    
Silverpop

How Personal Mobile Devices Are Transforming Human Resources

Published By: Sitrion     Published Date: Oct 05, 2016
Investing in HR technology is an important first step in modernizing your human resources organization. Making that technology work in real time on employee’s mobile devices will boost engagement, productivity and retention. Download this how-to guide to learn more.
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Sitrion

Mobilizing Brand Loyalty with Persistent Trigger Marketing

Published By: Sixth Sense Media     Published Date: Apr 14, 2011
This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.
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loyalty marketing, brand marketing, customer retention, trigger-based marketing, mobile marketing, mobile loyalty, affinity marketing, mobile communications
    
Sixth Sense Media

Keeping Your Talent on Top Form

Published By: Skillsoft     Published Date: Apr 23, 2015
In this paper, Judith Leary-Joyce explains why it is important to always be on the lookout for new talent, while also building existing employees’ CVs. From recruitment to development to retention and succession planning, Judith explains just how important learning is to every stage of the talent management lifecycle. So get reading quickly because the talent pipeline never stops moving.
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talent recruitment and development, talent management lifecycle, retention of employees, skillsoft, workforce management software, employee training software, recruiting software/services, employee performance management
    
Skillsoft

Millennial Learning Myths and Misconceptions Prescriptions for a Modern Learning Strategy

Published By: Skillsoft     Published Date: Dec 06, 2016
Millennials are the first true “digital natives,” and because of this, they are often associated with driving new work practices and expectations. However, it is actually the ubiquity of technology, the accelerated pace of work and our consumer experiences that are driving new work practices, not millennials. New research tells us that to be engaging, L&D teams need to focus on modern learning rather than millennials.The formula for modern learning is: • Learner-centric • Micro/modular • Varied treatments • Retention-driven • Embedded • Mobile Download “Millennial Learning Myths and Misconceptions Prescriptions for a Modern Learning Strategy” for tips for enabling modern learning at your organization.
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learning, engagement, millennials, learning and development, knowledge management
    
Skillsoft

Best Practices for Messaging, Collaboration, Security, Archiving and Encryption in the Cloud

Published By: Smarsh     Published Date: Feb 27, 2014
An overview of the important considerations that both senior business management and IT management should think about as they decide whether or not to migrate some or all of their messaging and collaboration capabilities to the cloud.
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compliance, e-discovery, archiving, enterprise, communications compliance, email archiving, social media archiving, byod
    
Smarsh

2013 Electronic Communications Compliance Survey for Financial Services

Published By: Smarsh     Published Date: Feb 27, 2014
Financial Services firms are moving into a new phase in the evolution of communications oversight and face challenges ranging from new and changing regulations to employee privacy. Learn how legal, compliance and IT professionals are managing compliance and e-discovery for email, Web, IM, social media, enterprise social networks, corporate issued mobile devices and the bring your own device (BYOD) trend.
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compliance, e-discovery, archiving, enterprise, communications compliance, email archiving, social media archiving, byod
    
Smarsh

The Radicati Group: Cloud Information Archiving – Market Quadrant

Published By: Smarsh     Published Date: Feb 27, 2014
More organizations are deploying and migrating their information archiving to the cloud. In this report, The Radicati Group provides an overall market evaluation of 10 leading Cloud archiving providers, tips for selecting an information archiving solution and the opportunities and challenges that compliance, IT and legal professionals experience when choosing an information archiving platform.
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compliance, e-discovery, archiving, enterprise, communications compliance, email archiving, social media archiving, byod
    
Smarsh

The Case for Third Party Archiving in Microsoft® Exchange Environments

Published By: Smarsh     Published Date: Feb 27, 2014
Recent Microsoft® Exchange editions have basic archiving functionality, but highly regulated and publicly-held companies are likely to require more sophisticated third-party archiving solutions with advanced compliance, e-discovery and legal hold capabilities. Read this report to learn why content should be archived, what native archiving functionality in Exchange can (and cannot) do and recommendations for defining your archiving practices.
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compliance, e-discovery, archiving, enterprise, communications compliance, email archiving, social media archiving, byod
    
Smarsh

Best Practices for Mid-Market CRM

Published By: Soffront     Published Date: Aug 21, 2009
In the decade since customer relationship management (CRM) software first appeared on the market, implementation of the enterprise application suite that helps businesses find new customers, retain existing customers and otherwise increase revenues have gained a reputation as being risky ventures, subject to user rejection, cost overruns, and missed deadlines.
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crm, customer relationship mangement, crm software, crm application, crm app, customer retention, customer satisfaction, lead generation
    
Soffront

2016 Salary Guide for Legal Professionals

Published By: Special Counsel     Published Date: Sep 18, 2015
Our 2016 Salary Guide takes an in-depth look at salaries for traditional legal occupations, as well as the most sought-after positions in growing areas such as Information Governance and eDiscovery. Accurate national and local salary data combined with up-to-date job descriptions provide you with the knowledge you need to engage, hire and retain premier legal professionals.
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legal industry, legal talent, recruitment, job market, salary data, retention, legal talent
    
Special Counsel
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