revenue generation

Results 1 - 25 of 44Sort Results By: Published Date | Title | Company Name

The Data-Driven Approach to Sales Performance Management

Published By: Beqom     Published Date: Jun 14, 2019
New Techniques That Will Drive Revenue in 2019 If you’re ready to move beyond simple calculations and realize the vast potential of data driven selling, you’re ready to explore the next generation of SPM platforms. Download the report to learn how the modern technologies like Artificial Intelligence and Machine Learning, can give your sales reps a roadmap to better performance and give sales management insights that will enable them to achieve more profitable sales.
Tags : 
    
Beqom

Best Practices for B2B Marketing Attribution

Published By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
Tags : 
b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
    
Bizible

The Definitive Guide to Pipeline Marketing

Published By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
Tags : 
pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation, demand gen, lead gen, lead generation, marketing data
    
Bizible

How to Convince Your Boss it’s Time for Video Marketing

Published By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
Tags : 
video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing, seo, social media marketing, marketing strategy, nurture email
    
Brightcove

Top 5 Video Marketing Mistakes

Published By: Brightcove     Published Date: Feb 18, 2016
Video moves business. No other form of content engages and converts more effectively than video.
Tags : 
video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, marketing automation, calls to action, video analytics
    
Brightcove

The High Cost of Free: Why Your Video Marketing Strategy Needs More than Free Video Players

Published By: Brightcove     Published Date: Mar 02, 2016
Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.
Tags : 
video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing, youtube, vimeo
    
Brightcove

Critical Questions To Ask Your Commerce Marketing Automation Vendor

Published By: Bronto     Published Date: May 18, 2017
With a growing number of marketing application available, marketing terms are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams provide the critical support and services you'll need along the way.
Tags : 
bronto, integration, e-commerce, marketing automation, platforms, internet retailers, business growth, revenue generation, buzzwords, solutions
    
Bronto

Cisco Service Provider Wi-Fi: A Platform for Business Innovation and Revenue Generation

Published By: Cisco     Published Date: Apr 07, 2014
Cisco presents its research findings on mobile data traffic, wireless trends and how the service providers can capture the Wi-Fi opportunity.
Tags : 
wi-fi, wireless, cisco, service providers, wifi, wireless hardware, wireless infrastructure, wireless service providers
    
Cisco

Cisco Service Provider Wi-Fi: A Platform for Business Innovation and Revenue Generation

Published By: Cisco     Published Date: Apr 07, 2014
Cisco presents its research findings on mobile data traffic, wireless trends and how the service providers can capture the Wi-Fi opportunity.
Tags : 
wi-fi, wireless, cisco, service providers, wifi, wireless hardware, wireless infrastructure, wireless service providers
    
Cisco

Cisco Service Provider Wi-Fi: A Platform for Business Innovation and Revenue Generation

Published By: Cisco     Published Date: Apr 07, 2014
Cisco presents its research findings on mobile data traffic, wireless trends and how the service providers can capture the Wi-Fi opportunity.
Tags : 
wi-fi, wireless, cisco, service providers, wifi, wireless infrastructure, wireless service providers
    
Cisco

Cisco Service Provider Wi-Fi: A Platform for Business Innovation and Revenue Generation

Published By: Cisco     Published Date: Apr 07, 2014
Cisco presents its research findings on mobile data traffic, wireless trends and how the service providers can capture the Wi-Fi opportunity.
Tags : 
wi-fi, wireless, cisco, service providers, wifi, wireless communications, wireless service providers
    
Cisco

Four Transformative IT Priorities for Midsize Companies in 2019

Published By: Dell EMC     Published Date: May 09, 2019
Choosing the right priorities optimizes transformation journeys for the year ahead. Embrace IT and business innovation despite finite resources, enabling new opportunities for revenue generation while continuing to drive new efficiencies. Access this brief to learn more.
Tags : 
    
Dell EMC

The Ultimate Web Personalization Planning Guide

Published By: Evergage, Inc.     Published Date: Feb 17, 2015
Our free eBook, The Ultimate Web Personalization Planning Guide, includes everything you need to know to get started with real-time web personalization or to advance your current program. Start improving visitor engagement, conversion rates and revenue generation on your site today!
Tags : 
evergage, web personalization, web personalization planning, real time web personalization, marketing strategy, personalization program, website marketing, website development, customer engagement
    
Evergage, Inc.

New Strategies for Smarter Insurance Underwriting Using Business Rules

Published By: FICO     Published Date: Aug 27, 2012
In this white paper, FICO describes how to use business rules management systems as a core technology to improve revenue while controlling costs.
Tags : 
cost control, underwriting, insurance, pos, point of sale, revenue generation, analytics, decision management, business technology
    
FICO

10 Reasons Finance Works better on the Salesforce Platform

Published By: FinancialForce     Published Date: Aug 20, 2019
Streamline your Financial Processes on the Salesforce Platform Imagine operating your core financial management functions including general ledger, invoicing, accounts receivable, revenue recognition, fixed assets, spend management and accounts payable on the same Salesforce cloud platform you use to run your sales, marketing, and services operations. FinancialForce Accounting combines the power of the Salesforce App Cloud with a groundbreaking cloud accounting system design. The result is an efficient and cost-effective solution that goes well beyond basic bookkeeping and transaction processing, spawning a new generation of financial management applications. Download this eBook and learn how you can:
Tags : 
    
FinancialForce

Keeping Telecom on Target

Published By: IBM     Published Date: Jul 31, 2015
In the rapidly changing market, CSPs need big data/analytics plans that focus on customer objectives, business operations and new revenue generation.
Tags : 
ibm, telecom, csps, big data, analytics plans, business operations, revenue generation
    
IBM

When your business relies on the cloud, you need an AI-enabled cloud platform

Published By: IBM     Published Date: Jun 13, 2018
In the digital era, businesses in every industry are becoming technology companies. New business models such as “product as a service” (in which traditional manufacturers and distributors are driving new revenue streams by integrating software-based services into their offerings) and new operational models, such as collaboration, social business, and mobile platforms, mean that nearly every company is deriving at least part of its revenue from cloudbased solutions. So, why are so many of these new cloud solution providers building their businesses on shaky foundations? The truth is, when your business is based in the cloud, you need more than on-demand leased compute and storage capacity. You need a cloud that is enterprise-grade, secure, and resilient. Equally important—and overlooked by too many cloud solution providers—you need a cloud platform that is able to grow your business into the future, supporting next-generation functionality like Artificial Intelligence (AI). No matter wh
Tags : 
    
IBM

5 Ways to Get Sales & Marketing Aligned

Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
Tags : 
    
InsideView

Bolstering Competitiveness by Virtualizing the IMS

Published By: Intel     Published Date: May 22, 2017
While IMS is not new, complete virtualization of IMS (vIMS) is new. Network functions virtualization (NFV) provides operators with the ability to rapidly and inexpensively deploy, configure, launch, and upgrade services, which can lead to faster time to market and lower operating costs, providing an important competitive advantage against traditional CSPs and new OTT service providers. It can also reduce the business risk associated with new service introductions. This agility allows operators to offer trials of new service offerings on a much larger scale, leading to acceleration of new revenue generation.
Tags : 
    
Intel

Bolstering Competitiveness by Virtualizing the IMS

Published By: Intel     Published Date: Aug 17, 2017
Virtualizing the IMS will bolster competitiveness for communications service providers. This Intel solution brief details how vIMS and NFV provides operators the ability to rapidly and inexpensively deploy, configure, launch, and upgrade services and provide a competitive advantage and accelerating new revenue generation.
Tags : 
    
Intel

What is Sales Velocity and how do you use it for Marketing-Sales alignment?

Published By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
Tags : 
b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity, sales funnel, revenue growth, revenue acceleration, sales cycle, sales behavior, marketing productivity, sales productivity, b2b marketing, account based marketing, demand generation, outbound marketing, outbound sales
    
LeadGenius

How to Build an Actionable Decision Making Panel for Account Based Marketing

Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : 
b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team
    
LeadGenius

'Be First In Mind'

Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
Tags : 
leadlife solutions, demand generation, revenue retention
    
LeadLife Solutions

Revenue Success: Lead Generation Metrics

Published By: Marketo     Published Date: Mar 11, 2014
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure. Read this playbook to learn how to measure and prove marketing ROI to get the proper credit for generating sales meetings and opportunities.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences
    
Marketo

Revenue Success: Lead Generation Campaign Testing and Optimization

Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : 
marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test, conversion rates, testing techniques
    
Marketo
Previous   1 2    Next    
Search      

Add Research

Get your company's research in the hands of targeted business professionals.