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Sky Bet Success Story

Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
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adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers, content strategy, audience engagement, minimize cost, minimize complexity, social marketing initiatives, integrate data easily, effective customer bonds, streamline moderation, social properties, interaction data, gain traffic, social customer service
    
Adobe

The Forrester Wave: Online Testing Platforms

Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing, growing online testing requirements, online testing vendors, balance functionality, balance usability, customer intelligence, right partner, online testing needs, performance testing, content management system, spend management
    
Adobe

Top Targeting Tips 2013

Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
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adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns, noticeable page elements, segment preferences, alternate content, control content, testing organizations, optimal end conversion, dynamic banners, quick attraction, device usage, test designs, define segments, best practices
    
Adobe

How Hybrid IT Can Support Enterprise Mobility

Published By: Adobe     Published Date: Nov 25, 2013
In this paper, we explore the IT management environment. How can you integrate document solutions across desktops, mobile apps, and the cloud to better meet business demands, without creating so much complexity that it causes IT to suffer? Please download to learn more.
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it management environment, document integration, document security, mobile, mobile apps, personal devices, define data, mobile workforce, enterprise networks, sensitive documents, productivity ecosystem, lockdown, document solutions, cloud, cloud-based, hybrid it, enterprise mobility, networking, security, mobile computing
    
Adobe

A Delicate Balance: The Competing Needs of IT and Users in a Mobile World

Published By: Adobe     Published Date: Nov 25, 2013
For the past several years, the nature of enterprise productivity has been forever changed by the new breed of mobile devices. Personal smartphones and tablets are everywhere. Gone are the days when every enterprise gave its employees a security-focused BlackBerry. Cloud-based productivity apps can be downloaded in seconds. Compared to even a few years ago, enterprises are operating in a new world. Please download whitepaper to learn more.
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mobile devices, compatibility, cloud-based, enterprise, enterprise productivity, productivity apps, security-focused, smartphones tablets, growing mobile workforce, document productivity, content management, hybrid model, networking, it management, wireless, enterprise applications, storage management, email security, web service security, business intelligence
    
Adobe

The Social Intelligence Report

Published By: Adobe     Published Date: Jan 21, 2014
Discover this year’s biggest social marketing trends in our Social Intelligence Report. You’ll learn where the greatest opportunities are in paid, earned, and owned social—and you’ll discover new tools and strategies for building stronger engagement and better results.
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social marketing, social technology, social listening, social reach, social relationship, social media marketing, adobe
    
Adobe

Increasing ROI in Responsive Web Design

Published By: Adobe     Published Date: Jan 27, 2014
Best practices, tips and examples for understanding responsive web design and its optimization.
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technology, responsive web design, web design, responsive design, research
    
Adobe

A Guide to Choosing an Online Testing & Optimization Solution

Published By: Adobe     Published Date: Jan 27, 2014
The importance of choosing the correct optimization and testing platform for your organization.
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online testing, optimization solution, testing platform, testing solution, optimization program
    
Adobe

The Top 3 Benefits of Media Optimization

Published By: Adobe     Published Date: Jan 27, 2014
Make the most effective use of your budget to meet business goals
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media optimizer, paid media, media optimization, technology, marketing
    
Adobe

2013 eCommerce Benchmark and Holiday Shopping Report

Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping, benchmarking, acquition, customer engagement, conversion funnel, customer loyalty, mobile shopping
    
Adobe

Forbes Insights: How Apps are Engaging Customer, Partners and Employees

Published By: Adobe     Published Date: Feb 20, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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forbes, adobe, mobile marketing, mobile applications, apps. mobile apps, digital marketing, customer engagement, marketing strategy, content management
    
Adobe

Forrester: Mobile App Discovery: Best Practices To Promote Your App

Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
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forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion, social networking, digital marketing, launching apps, mobile technology, customer engagement
    
Adobe

City of Almere Success Story: Streamlined Government Processes

Published By: Adobe     Published Date: Feb 20, 2014
The City of Almere in the Netherlands uses Adobe® Acrobat® Pro to enhance collaboration among officials and improve the delivery of government services to citizens.
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adobe, adobe acrobat pro, software, collaboration, streamlining, productivity, file management, document management, cost of operations, delivery, distribution, pdf files, electronic documentation, document management system, software development, it management, content management system, information management, messaging, records management
    
Adobe

Adobe Digital Index U.S. Digital Video Benchmark- Q4 2013

Published By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketing—if you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
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adobe, marketing, online marketing, online video marketing, online video, digital marketing, smartphone, video streaming
    
Adobe

2014 Analytics Capability-Maturity Benchmark Study

Published By: Adobe     Published Date: Apr 17, 2014
Discover new opportunities for maturing your data practices—and building your business results. You’ll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you’ll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement.
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adobe, analytics, marketing, data collection, data automation, marketing automation, web analytics, marketing analytics, data exploration, automation technology, data practices, marketing solutions, analytical applications
    
Adobe

Adobe Digital Index Social Intelligence Report- Q4 2013

Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
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adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement
    
Adobe

Social Intelligence Report

Published By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement, marketing campaign, buyer trends
    
Adobe

How Apps Are Engaging Customers, Partners And Employees

Published By: Adobe     Published Date: Jul 09, 2014
Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?
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apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps
    
Adobe

Predictions 2014: Mobile Trends For Marketers

Published By: Adobe     Published Date: Aug 05, 2014
In 2014, there will be more than 2 billion smartphones global. Mobile is becoming not on the new digital hub but also the bridge to the physical world. That's why mobile will affect more than just your digital operations- it will transform your entire business. 2014 will be the year that companies increase investments to transform their business with mobile as a focal point. This fifth annual mobile trends report highlights new mobile trends that we expect to see this year as well as some over hyped topics that we believe will fail to provide real business value in the short term.
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forrester, mobile trends, mobile, digital operations, business value, smartphones, enterprise applications
    
Adobe

Prévisions 2014 : Tendances du mobile pour les marketeurs

Published By: Adobe     Published Date: Aug 05, 2014
En 2014, il y aura plus de 2 milliards de smartphones dans le monde. Le mobile est non seulement le nouveau hub digital, mais il fait aussi le lien avec le monde physique. C’est pour cette raison que le mobile affectera bien plus que vos opérations digitales : il va transformer votre activité toute entière. En 2014, les entreprises vont développer leurs investissements pour centrer leurs activités autour du mobile. Ce cinquième rapport annuel sur les tendances du mobile met en avant les grandes lignes de ce que nous réserve cette année ainsi que les thèmes ultra-médiatisés dont nous pensons qu’ils ne constituent pas une valeur commerciale réelle à court terme.
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forrester, mobile trends, mobile, digital operations, business value, smartphones, enterprise applications
    
Adobe

Prognosen 2014: Mobile Trends für Marketer

Published By: Adobe     Published Date: Aug 05, 2014
2014 werden weltweit mehr als zwei Milliarden Smartphones im Einsatz sein. Mobile wird nicht nur Dreh- und Angelpunkt der neuen digitalen Welt, sondern auch die Verbindung zurphysischen Welt. Der Mobile-Trend betrifft daher nicht nur Ihre Aktivitäten im Bereich digitaler Medien. Er wird einen Wandel für Ihr gesamtes Geschäft bewirken. 2014 werden Unternehmen verstärkt investieren, um diesen Trend aufzugreifen und ihr Geschäft mit dem Schwerpunkt Mobile neu auszurichten. Dieser jährliche Bericht zu den Trends im Mobilbereich untersucht neue mobile Trends, die wir für dieses Jahr erwarten, sowie einige überbewertete Themen, dieunserer Meinung nach kurzfristig keinen echten Geschäftswert bieten werden.
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forrester, mobile trends, mobile, digital operations, business value, smartphones, enterprise applications
    
Adobe

Finding the Path to Mobile Maturity

Published By: Adobe     Published Date: Aug 20, 2014
A Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity.
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web content management, commerce and content systems, mobile management systems, marketing optimisation
    
Adobe

2014 Digital Marketing Optimisation Survey Results

Published By: Adobe     Published Date: Oct 30, 2014
This paper provides the top lessons learner from the leaders based on the 2014 digital marketing optimisation survey.
Tags : 
digital marketing optimisation
    
Adobe
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