sales analytics

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Five Best Practices to Strengthen Your Sales Analytics Initiative

Published By: ClearSlide, Inc     Published Date: Feb 25, 2015
As sales transforms to customer engagement-based selling, sales teams are challenged to not only help customers address their problems, but also challenge their current wisdom, driving innovation and differentiation in the market.
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sales analytics, best practices, big data, data solutions
    
ClearSlide, Inc

2018 Forrester Wave Report

Published By: Engagio     Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities. Read to discover: - The 14 ABM providers that matter the most and how they stack up - How to select the right technology partner for your ABM needs - The Forrester ABM platform evaluation criteria used - Why Engagio was named a Strong Performer
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Engagio

Push the Boundaries of Sales and Operations Planning with Optimization

Published By: FICO     Published Date: Mar 02, 2018
Sales and Operations Planning (S&OP) isn’t just about aligning supply and demand. Ultimately, businesses across all industries need to synchronize plans across all functions to strike the right balance between demand, resources and other constraints. Companies are realizing that their use of analytics to help improve decision making needs to evolve beyond just reporting to include machine learning and optimization. Download our latest Q&A now with published author and supply chain expert Mike Watson, and learn how virtually any S&OP decision can benefit from advanced analytics and automation. You’ll get practical advice to help build a strawman, so you can move forward quickly – before your competitors! Read this Executive Brief to know the Top 7 Questions to ask before deploying your Sales and Operations planning.
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operations, sales, supplier, inventory, resources
    
FICO

Rich Media for B2B Marketing: The Emergence of Intelligent Digital Sales Collateral

Published By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
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flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media, online video
    
Flimp Media

Video Landing Pages: A Powerful New Email Marketing Application

Published By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability, interactive, call to action, digital sales, analytics, rich media, social media, online video
    
Flimp Media

Web Video: Changing the Game for Direct Marketers

Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media, social media, online video
    
Flimp Media

What Sales Should REALLY Expect from Marketing Automation

Published By: Gleanster Research     Published Date: Jul 02, 2014
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact, survey data paints a very compelling picture about how sales should be evaluating the impact of marketing automation on sales performance. We'll explore why sales might be resistant in the first place, and how Top Performing organizations overcome these challenges to help support the collaborative pursuit of top line revenue growth between marketing and sales.
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gleanster, sales, marketing, marketing automation, revenue, marketing automation tools, sales performance, sales analytics
    
Gleanster Research

Best Practice Sales Metrics & KPIs

Published By: GoodData     Published Date: Aug 02, 2013
Explore over 50 critical sales metrics in a live, checkable and drill able environment. View essential metrics for executive overview, pipeline management, product and regional analysis, and team management, as well as vivid visualizations of historical performance trends. Download this White Paper for more information!
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sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections, sales kpis, sales prospecting, sales forecasting, sales forecast, sales pipeline, analytics, sales
    
GoodData

Sales Analytics: Beyond The Pipeline eBook

Published By: GoodData     Published Date: Aug 02, 2013
Sales analytics is a hefty club you can wield to tighten pipeline forecasts and induce pipeline boosting behavior from your reps. This eBook presents 6 practical sales analysis strategies that can help you make it happen.
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sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections, sales kpis, sales prospecting, sales forecasting, sales forecast, sales pipeline, analytics, sales, business technology
    
GoodData

4 Tips for Keep Your Salesforce Analytics Cleaning and Powerful

Published By: GoodData     Published Date: Aug 02, 2013
Salesforce provides a tremendous repository of customer information and interactions that’s organized and easily accessed. But that’s not enough! Once you begin to really use it, the questions you ask your salesforce data become more sophisticated. Then you start to uncover holes in your data, reporting strategy and Salesforce analytics itself. Download this white paper for 4 tips that are a surefire way to improve your salesforce analytics.
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sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics, salesforce reports, salesforce analytics, sales projections, sales kpis, sales prospecting, sales forecasting, sales forecast, sales pipeline, analytics, sales, business technology
    
GoodData

HotSchedules Takes Sales to the Next Level

Published By: Groove     Published Date: May 16, 2018
HotSchedules is a technology company that streamlines several aspects of running a business in the service industry. The sales team at HotSchedules had been using Salesforce for several years, but they were spending a lot of time on data entry and other manual tasks. They needed a way to simplify recordkeeping so they could spend more time talking to prospects. The HotSchedules sales team is taking advantage of the full suite of features in Groove to enhance their sales operations at every turn — from Salesforce integration to multi-step campaigns to analytics. Let’s take a look.
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Groove

Enabling Small and Midsize Businesses to Acquire and Retain Customers in an Evolving Digital World

Published By: HPE     Published Date: Mar 23, 2015
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
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HPE

Divide & Conquer: Using Predictive Analytics to Target, Segment and Optimize Marketing

Published By: IBM     Published Date: Jul 24, 2012
Companies using predictive analytics enjoyed a 75 percent higher click through rate and a 73 percent higher sales lift, according to a 2011 Aberdeen Group report. Download this report to see how companies are implementing predictive analytics to get these amazing results.
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predictive analytics, target, segment, optimize marketing, marketing, analytics, best practices, business analytics, analytical applications, business technology
    
IBM

Social Business Analytics: Gaining Business Value from Social Media

Published By: IBM     Published Date: Sep 30, 2013
This white paper covers how marketing, sales, customer service, product management and HR can monetize social media using business analytics with our social business platform.
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ibm, ibm solutions, ibm cognos, ibm spss, social media analytics, ibm connections, ibm business analytics, social business analytics, social media, enterprise applications, business technology
    
IBM

Case Study: Cincinnati Zoo and Botanical Garden

Published By: IBM     Published Date: Jan 02, 2014
"The Cincinnati Zoo & Botanical Garden is one of the nation’s most popular attractions, a Top 10 Zagat-rated Zoo, and a Top Zoo for Children according to Parent’s Magazine. Each year, more than 1.3 million people visit its 71-acre site, which is home to more than 500 animal and 3,000 plant species. Although the Zoo is a non-profit organization and is partially subsidized by Hamilton County, more than two thirds of its $26 million annual budgetis generated through its own fundraising efforts."
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ibm, case study, botanical garden, increase revenues, customer experience, boost sales, effective marketing, effective promotions, optimize labor costs, demand patterns, business analytics, transformation program, zoo management, business impact, operational management, direct benefits, indirect benefits, segmentation, analytic applications, business outcomes
    
IBM

The path to improving sales effectiveness

Published By: IBM     Published Date: Jul 31, 2014
Download this whitepaper to learn more about applying analytics to the sales process.
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ibm, business analytics, sales, sales process, sales process management, sales performance management, sales effectiveness, incentive management, sales analytics
    
IBM

Andrews Distributing quenches thirst for sales growth with analytics

Published By: IBM     Published Date: Oct 16, 2014
As part of the IBM® SMART Program, Andrews Distributing worked with Southern Methodist University to develop a predictive analytics solution that mines data on 1,000 SKUs sold at 10,000 retailers, and reveals new insights about beer category sales in different retail environments.
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distribution model, analytics services, predictive analytics, sales growth
    
IBM

5 Tips for Success with Customer Analytics

Published By: IBM     Published Date: Jan 20, 2015
Discover five tips for success with customer analytics, and how a better understanding of your customers in context increases revenue and deepens loyalty.
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customer analytics, sales cycle, best practices, customer experience analytics
    
IBM

Seven Reasons You Need Predictive Analytics Today

Published By: IBM     Published Date: Oct 07, 2015
Whether you work in marketing, customer service, sales, finance, operations or another area of your business, IBM predictive analytics software puts a wealth of advanced capabilities at your fingertips, anywhere you need them—on premises, on cloud or as a hybrid solution.
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it management, data management, business technology, data center
    
IBM

Seven Reasons You Need Predictive Analytics Today

Published By: IBM     Published Date: Jan 18, 2017
Predictive analytics has come of age. Organizations that want to build and sustain competitive advantage now consider this technology to be a core practice. In this white paper, author Eric Siegel, PhD, founder of Predictive Analytics World, reveals seven strategic objectives that can only be fully achieved with predictive analytics. Read this paper to learn how your organization can more effectively: Compete – Secure the most powerful and unique competitive stronghold Grow – Increase sales and retain customers competitively Enforce – Maintain business integrity by managing fraud Improve – Advance your core business capacity competitively Satisfy – Meet today's escalating consumer expectations Learn – Employ today's most advanced analytics ....and finally, render your business intelligence and analytics actionable.
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predictive analytics, increase sales, customer retention, fraud management, consumer expectations
    
IBM

CGT Research Paper: Transforming Core Consumer Products Functions with Advanced Analytics

Published By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
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cgt, analytics, consumer goods, distribution channels, advanced analytics
    
IBM

Improve Customer Satisfaction: Deliver More Revenue - Video

Published By: IBM Software     Published Date: Jul 28, 2010
Sales Force Productivity, Sirius Decisions: This brief video looks at the keys to improving overall customer satisfaction by looking at customer behaviors and the insights they provide.
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ibm software, cognos, customer satisfaction, sales force productivity, consumer behavior, sales analytics, performance, marketing and sales, application performance management, business analytics, customer interaction service, customer relationship management, customer service, sales & marketing software, sales automation, analytical applications
    
IBM Software

Improve Sales Forecasting Accuracy - Video

Published By: IBM Software     Published Date: Jul 28, 2010
This brief video explores the issues and the data required to improve sales forecasting accuracy, including the capacity to conduct historical and aggregated multi-dimension analysis.
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ibm software, cognos, sales forecasting, analytics, sales cycle, pipeline, business analytics, product lifecycle management, sales & marketing software, sales automation, analytical applications
    
IBM Software

Sales Force Productivity - Video

Published By: IBM Software     Published Date: Jul 28, 2010
Customer Satisfaction: Deliver More Revenue, Sirius Decisions: This short video explores the issues and the data required to drive better sales enablement, performance and productivity.
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ibm software, cognos, sales force productivity, customer satisfaction, performance, sales analytics, business analytics, customer interaction service, customer relationship management, customer service, sales & marketing software, sales automation, analytical applications, productivity
    
IBM Software
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