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Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
    
Adobe

The Relevancy Ring ESP Buyer's Guide 2018

Published By: Adobe     Published Date: Oct 24, 2018
The report combines data from a February 2018 executive survey of 401 email marketers and documented ESP demos related to three key themes. We also utilized vendor questionnaires and our near two-decades of knowledge of the providers in this sector. One-on-one phone interviews with several of the marketers who use these tools and our executive survey clients provided satisfaction data. The methodology details our entire recipe, but readers can feel confident in knowing that our vendor evaluation process is objective and does not stem from one analyst’s singular point of view. This guide also includes our analysis and perspective on vendors that did not for a variety of reasons participate in this research.
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Adobe

The State of Marketing Attribution

Published By: AdRoll     Published Date: Jul 11, 2017
This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.
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marketing attribution, adroll, marketing strategies, efficiency
    
AdRoll

The New Science of Sales Performance

Published By: Anaplan     Published Date: Mar 29, 2018
As businesses grow more optimistic about opportunities for growth, the pressure is on for sales organizations to meet ever higher revenue targets. In a global survey on sales performance optimization by CSO Insights, 94 percent of respondents said their 2014 revenue targets were higher than last year’s. It’s no wonder that “capture new accounts,” cited by 60 percent of respondents, topped the list of objectives for 2014 in the study. At the same time, many sales reps are struggling to meet even their current quotas. And in an Aberdeen Group survey, nearly half identified insufficient revenue growth as the top pressure motivating them to pursue sales management initiatives ranging from building out the capabilities of sales teams to improving management practices and investing in technology tools.
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sales, performance, revenue, optimization, objectives, accounts
    
Anaplan

EMA Industry Report: Application Performance Monitoring (APM), 2015

Published By: AppDynamics     Published Date: Aug 25, 2015
In collaboration with Enterprise Management Associates (EMA), AppDynamics has conducted a survey of application management professionals and managers to determine exactly what IT organizations want and need from APM providers. Here are some key findings from the research: • Only 30% of companies currently have application-specific solutions to monitor apps • 50% or fewer of the tools companies have purchased are actively being used to monitor apps • 27% of application-related problems are detected by monitoring tools • A “unified monitoring platform” is the top choice in a feature of an APM solution Download the full report to review the findings and understand the key challenges and “must haves” associated with APM solutions voiced by IT professionals themselves.
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business technology, digital, customer service, efficiency, operations, infrastructure, business intelligence, business management, productivity
    
AppDynamics

Keys to RPA Success

Published By: Blue Prism     Published Date: Mar 15, 2019
Blue Prism, the inventor of the term Robotic Process Automation (RPA) and the market leader in enterprise RPA, recently engaged Knowledge Capital Partners (KCP) to survey their client deployments. We used proprietary KCP research tools, and this report summarizes our findings. Based on finalized quantitative survey results as well as our ever-growing library of qualitative case investigations, the report analyzes the management practices and behaviors that underpin the exceptional value achieved by Blue Prism customers as outlined in our January 2018 report “Robotic Process Automation: Benchmarking the Client Experience.”
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Blue Prism

ESG: Leading the Enterprise into Social, Mobile & Video Engagement

Published By: Brainshark     Published Date: Oct 16, 2013
Traditional ways of talking to customers, partners, and employees—memos, phone calls, newsletters—are being replaced by web-based interactive and social communication tools. Of those surveyed, 88% said that mobile access to social communication or collaboration tools was either important or very important. This whitepaper examines how companies can leverage Mobile, Social Enterprise, and video to create an enriched environment that delivers important communications and fosters active engagement.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark

Inside the Minds of Ecommerce Execs

Published By: Bronto     Published Date: Feb 01, 2018
We surveyed ecommerce executives from the US, the UK, Canada, Australia and the Netherlands to learn more about their best practices. We wanted to know more about their top priorities, how they’re responding to consumer needs and how they’re optimizing their digital and mobile strategies, among other insights. What are the obstacles they’re facing, and which technologies do they think are key for future success? What You’ll Learn: • The channels and tools they’re focusing on for driving sales and profits. • How brick-and-mortar and ecommerce can complement one another. • Their take on mobile strategy and optimization by device. • The technologies they would invest in if time and money were no issue.
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ecommerce, consumer needs, retail
    
Bronto

Rethinking the Workforce Survey

Published By: CEB     Published Date: Jul 01, 2014
If your organization is representative of trends at large, your workforce is more engaged than ever. But is all that enthusiasm, pride, and willingness being applied in directions that really matter to the company? See why organizations that measure more than just engagement drive real business results.
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workforce survey, insight, tools, solutions, enterprise performance, research, it management
    
CEB

Future-Ready IT Infrastructure with Freedom from Past Designs

Published By: DataCore     Published Date: Apr 23, 2019
In our developing digital economy, IT is a strategic asset. By effectively leveraging data, businesses become more operationally efficient, create more differentiated customer experiences, and develop new products and business models. However, unlocking those benefits requires a higher degree of execution by IT. Simply keeping pace with demand is no longer good enough; IT needs to help drive the business’s digital pursuits. The increased pressure on IT has amplified complexity, as well—66% of IT decision makers surveyed by ESG say IT is more complex than it was just two years ago.1 Demands being placed on IT are scaling relentlessly, and the tools IT teams use are in a constant state of evolution. Integrating and optimizing those new infrastructure technologies while managing existing investments is a perpetual burden. IT organizations, therefore, have two choices: either increase their personnel and budgets enough to survive the evolution with just traditional tools, or redirect those
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software defined storage, hyperconverged, storage consolidation, storage management, data migration, storage migration
    
DataCore

Five Essential Capabilities for Airtight Cloud Security

Published By: Dome9     Published Date: Apr 25, 2018
It is no secret; security and compliance are at the top of the list of concerns tied to cloud adoption. According to a recent 2017 Cloud Security survey to over 350,000 members of the LinkedIn Information Security Community, IT pros have general concerns about security in the cloud (33 percent), in addition to data loss and leakage risks (26 percent) and legal and regulatory compliance (24 percent)1. The number of reported breaches in enterprise datacenter environments still far exceeds the reported exposure from cloud platforms, but as businesses start using public clouds to run their mission-critical workloads, the need for enterprise-grade security in the cloud will increase. Public cloud environments require a centralized, consolidated platform for security that is built from the ground up for the cloud, and allows administrators to monitor and actively enforce security policies. The tools and techniques that worked to secure datacenter environments fail miserably in the cloud. Se
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Dome9

The Need for Speed: 2013 Incident Response Survey

Published By: FireEye     Published Date: Feb 28, 2014
If I were to boil down these survey results to a single sentence, it would be this: To keep pace with today’s advanced threats, incident response teams need tools and techniques that give them greater speed, accuracy and insight.
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fireeye, incident response, greater speed, greater accuracy, advanced threats, response teams, detect malware, persistent threats, information security, security threats, costly breaches, ineffective defense, cyber-attacks, speed of detection, accuracy of detection, security model, shared risks, security, it management, monitoring
    
FireEye

The Need for Speed: 2013 Incident Response Survey

Published By: FireEye     Published Date: Mar 05, 2014
From sophisticated new forms of malware to nation-state sponsored attacks and the advanced persistent threat, cybersecurity incidents have evolved at a rapid pace and are taking down entire networks, successfully stealing sensitive data and costing organizations millions to remediate. In this white paper this report, you'll receive a comprehensive overview of survey results and expert analysis on: The top security threats for global organizations in 2013; The largest gaps in organization's detection and response to threats; How these gaps will be filled in the coming year - new staff, tools or services; What organizations must do to stay ahead of these advanced threats.
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fireeye, persistent threats, advanced attacks, multi-vector, multi-stage nature, combatting advanced attacks, cohesive threat vectors, correlated threat vectors, real-time security, malicious code installs, block callbacks, threat intelligence, malware forensics, cyber warfare, security
    
FireEye

Getting to Iconic: How world-leading brands balance talent and technology for CX excellence

Published By: Genesys     Published Date: Nov 02, 2017
This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement.
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customer experience technology, mit technology review, technology solutions
    
Genesys

Getting to Iconic: How world-leading brands balance talent and technology for CX excellence

Published By: Genesys     Published Date: Dec 20, 2018
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: • The strategies that differentiates an Iconic firm from other businesses • How strategies vary across regions based on maturity and customer expectations • Future innovation management and technology
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Genesys

Getting to Iconic: How world-leading brands balance talent and technology for CX excellence

Published By: Genesys     Published Date: Feb 08, 2019
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: The strategies that differentiates an Iconic firm from other businesses How strategies vary across regions based on maturity and customer expectations Future innovation management and technology adopt
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Genesys

Getting to Iconic: How world-leading brands balance talent and technology for CX excellence

Published By: Genesys     Published Date: Feb 12, 2019
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: The strategies that differentiates an Iconic firm from other businesses How strategies vary across regions based on maturity and customer expectations Future innovation management and technology adopt
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Genesys

2019 Cyberthreat Defense Report - Executive Summary

Published By: Gigamon     Published Date: Sep 11, 2019
CyberEdge Group’s sixth annual Cyberthreat Defense Report provides a penetrating look at how IT security professionals perceive cyberthreats and plan to defend against them. Based on a survey of 1,200 IT security decision makers and practitioners conducted in November 2018, the report delivers countless insights IT security teams can use to better understand how their perceptions, priorities, and security postures stack up against those of their peers. Notable Findings ? Cyberthreat trifecta. Of 11 categories of cyberthreats, malware is the greatest concern for responding organizations, followed closely by phishing and ransomware (see Figure 1). ? Healthy security budgets. The average security budget is increasing 4.9% in 2019 and represents 12.5% of an organization’s overall budget for IT. ? Threat hunting obstacle. The top inhibitor to achieving effective threat-hunting capabilities is the difficulty organizations are having implementing or integrating related tools. ? Security’s mos
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Gigamon

Is Your Company In Peril If Critical Data Is Breached?

Published By: Group M_IBM Q3'19     Published Date: Aug 26, 2019
Delegating data security to IT teams does not absolve the responsibility business leaders have to protect data. Forrester Consulting surveyed 150 IT, security, and risk decision makers and examined their approach to protecting their company’s critical data and information and communicating data risk to senior business executives. Read this report to gain a better understanding of: ? Who is most accountable to external parties following a data breach ? The importance for business executives to have visibility into data security metrics ? How to overcome challenges to equip business executives with data security information ? When executive level security tools can improve business executives ability to proactively manage data risk
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Group M_IBM Q3'19

Is Your Company In Peril If Critical Data Is Breached?

Published By: Group M_IBM Q3'19     Published Date: Aug 26, 2019
Delegating data security to IT teams does not absolve the responsibility business leaders have to protect data. Forrester Consulting surveyed 150 IT, security, and risk decision makers and examined their approach to protecting their company’s critical data and information and communicating data risk to senior business executives. Read this report to gain a better understanding of: ? Who is most accountable to external parties following a data breach ? The importance for business executives to have visibility into data security metrics ? How to overcome challenges to equip business executives with data security information ? When executive level security tools can improve business executives ability to proactively manage data risk
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Group M_IBM Q3'19

Employee Screening Strategies

Published By: HireRight     Published Date: May 01, 2013
Employee screening is a critical capability for organizations today. No longer just a part of the hiring process, employee background checks, eligibility verification and even tax credit screening are increasingly part of the ongoing talent life cycle. Aberdeen Group’s latest survey on talent acquisition strategies looked at the practices of over 480 organizations for best practices used and results delivered through the use of employee screening tools and solutions.
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employee screening strategies, human resources, hireright, human resource technology
    
HireRight

The State of Pre-Hire Assessments

Published By: HireVue     Published Date: May 18, 2018
Recruiting and selecting talented people has become a top HR priority. To support this priority, many organizations are leveraging assessment tools and processes to find, hire, and select the best candidates. To better understand both the use and value of modern assessments, HR.com and its partner, HireVue, launched The State of Assessments survey. The investigation covered the following topics: • The biggest challenges to hiring the best talent • Primary benefits and uses of assessments • Features that HR professionals want most from assessment tools • Most commonly used components of assessments • Time-to-completion and completion rates associated with assessments • The role of video interviewing in the assessment process • Future investments in pre-hiring assessments • And, finally, the ways that high-performing organizations tend to differ from other organizations in terms of how they use these tools
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HireVue

Marketing Data: 50+ Marketing Charts & Graphs

Published By: HubSpot, Inc.     Published Date: Apr 19, 2010
HubSpot has compiled over 50 marketing charts and graphs based on original research and data from a variety of sources, including analysis of over 2,500 business customers, surveys with hundreds of businesses responding, and analysis of the data in from the HubSpot Grader tools.
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hubspot, rich media, twitter, facebook, blogging, graphs, marketing, ppt, research, inbound, outbound, direct, budgets
    
HubSpot, Inc.

CFO Research Paper - Linking Numbers and Narratives

Published By: IBM     Published Date: May 08, 2013
Learn what CFO Research found when they surveyed finance executives from U.S. companies about their reporting processes and the tools they use to prepare financial statements. Learn more about ‘Big Data and Business Analytics’ through IBM’s latest market leading solutions. Register and attend this complimentary virtual event on June 11 by IBM Business Analytics
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cfo, finance, tools, financial statements
    
IBM

B2B Integration & Collaboration: The time is now! Where do you stand?

Published By: IBM     Published Date: Jan 16, 2015
latest B2B Integration and Collaboration survey. Find out how leading companies are dealing with B2B challenges, and learn about the tools they’re using to improve their results.
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ibm, b2b integration, b2b collaboration, b2b automation, integration solutions, collaboration
    
IBM
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